Misconceptions

about Valuation
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¨ Myth 1: A valuation is an objective search for “true” value

¤ Truth 1.1: All valuations are biased. The only questions are “how much”
and in which direction.
¤ Truth 1.2: The direction and magnitude of the bias in your valuation is
directly proportional to who pays you and how much you are paid.
¨ Myth 2.: A good valuation provides a precise estimate of value
¤ Truth 2.1: There are no precise valuations.
¤ Truth 2.2: The payoff to valuation is greatest when valuation is least
precise.
¨ Myth 3: . The more quantitative a model, the better the valuation
¤ Truth 3.1: One’s understanding of a valuation model is inversely
proportional to the number of inputs required for the model.
¤ Truth 3.2: Simpler valuation models do much better than complex ones.

Aswath Damodaran
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The Bermuda Triangle of Valuation

Valuation First
Principles &
Good Sense

Uncertainty & the Unknown

- Paralysis
- Outsourcing
- Herding
- Mental accounting
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 Approaches to Valuation
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1. Intrinsic valuation, relates the value of an asset to its

intrinsic characteristics: its capacity to generate cash flows
and the risk in the cash flows. In it’s most common form,
intrinsic value is computed with a discounted cash flow
valuation, with the value of an asset being the present value
of expected future cash flows on that asset.
2. Relative valuation or Pricing, estimates the value of an asset
by looking at the pricing of 'comparable' assets relative to a
common variable like earnings, cashflows, book value or
sales.
3. Contingent claim valuation, uses option pricing models to
measure the value of assets that share option
characteristics.

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 Basis for all valuation approaches
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¨ The use of valuation models in investment decisions

(i.e., in decisions on which assets are under valued
and which are over valued) are based upon
¤ a perception that markets are inefficient and make
mistakes in assessing value
¤ an assumption about how and when these inefficiencies
will get corrected
¨ In an efficient market, the market price is the best
estimate of value. The purpose of any valuation
model is then the justification of this value.
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 Discounted Cashflow Valuation (DCF)
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¨ What is it: In discounted cash flow valuation, the value of an asset

is the present value of the expected cash flows on the asset.
¨ Philosophical Basis: Every asset has an intrinsic value that can be
estimated, based upon its characteristics in terms of cash flows,
growth and risk.
¨ Information Needed: To use discounted cash flow valuation, you
need
¤ to estimate the life of the asset
¤ to estimate the cash flows during the life of the asset
¤ to estimate the discount rate to apply to these cash flows to get present
value
¨ Market Inefficiency: Markets are assumed to make mistakes in
pricing assets across time, and are assumed to correct themselves
over time, as new information comes out about assets.

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 Advantages of DCF Valuation
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¨ Since DCF valuation, done right, is based upon an asset’s

fundamentals, it should be less exposed to market moods and
perceptions.
¨ If good investors buy businesses, rather than stocks (the Warren
Buffet adage), discounted cash flow valuation is the right way to
think about what you are getting when you buy an asset.
¨ DCF valuation forces you to think about the underlying
characteristics of the firm, and understand its business. If nothing
else, it brings you face to face with the assumptions you are
making when you pay a given price for an asset.
¨ If you buy into the notion of value being driven by a company’s
cash flows, you are immunized (to the extent that you have a long
time horizon) from what the market thinks about your investment..

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 Disadvantages of DCF valuation
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¨ Since it is an attempt to estimate intrinsic value, it requires far more

explicit inputs and information than other valuation approaches
¨ These inputs and information are not only noisy (and difficult to
estimate), but can be manipulated by the analyst to provide the
conclusion he or she wants. The quality of the analyst then becomes a
function of how well he or she can hide the manipulation.
¨ In an intrinsic valuation model, there is no guarantee that anything will
emerge as under or over valued. Thus, it is possible in a DCF valuation
model, to find every stock in a market to be over valued. This can be a
problem for
¤ equity research analysts, whose job it is to follow sectors and make
recommendations on the most under and over valued stocks in that sector
¤ equity portfolio managers, who have to be fully (or close to fully) invested in
equities

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 When DCF Valuation works best
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¨ At the risk of stating the obvious, this approach is

designed for use for assets (firms) that derive their value
from their capacity to generate cash flows in the future.
¨ It works best for investors who
¤ have a long time horizon, allowing the market time to correct its
valuation mistakes and for price to revert to “true” value or
¤ are capable of providing the catalyst needed to move price to
value, as would be the case if you were an activist investor or a
potential acquirer of the whole firm
¤ are not easily swayed or affected by market movements that are
contrary to their “value” views

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 Relative Valuation (Pricing)
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¨ What is it?: The value of any asset can be estimated by looking at

how the market prices “similar” or ‘comparable” assets.
¨ Philosophical Basis: The intrinsic value of an asset is impossible (or
close to impossible) to estimate. The price of an asset is whatever
the market is willing to pay for it (based upon its characteristics)
¨ Information Needed: To do a relative valuation, you need
¤ an identical asset, or a group of comparable or similar assets
¤ a standardized measure of value (in equity, this is obtained by dividing the
price by a common variable, such as earnings or book value)
¤ and if the assets are not perfectly comparable, variables to control for the
differences
¨ Market Inefficiency: Pricing errors made across similar or
comparable assets are easier to spot, easier to exploit and are
much more quickly corrected.

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 Advantages of Relative Valuation
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¨ In sync with the market: Relative valuation is much more likely to reflect
market perceptions and moods than discounted cash flow valuation. This
can be an advantage when it is important that the price reflect these
perceptions as is the case when
¤ the objective is to sell an asset at that price today (IPO, M&A)
¤ investing on “momentum” based strategies
¨ With relative valuation, there will always be a significant proportion of
securities that are under valued and over valued. Since portfolio
managers are judged based upon how they perform on a relative basis (to
the market and other money managers), relative valuation is more
tailored to their needs
¨ Relative valuation generally requires less explicit information than
discounted cash flow valuation.
¨ In relative valuation, you are playing the “incremental” game, where you
hope to make money by getting the next increment (earnings report,
news story etc.) right.

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 Disadvantages of Relative Valuation
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¨ A portfolio that is composed of stocks which are under valued on a

relative basis may still be overvalued, even if the analysts’
judgments are right. It is just less overvalued than other securities
in the market.
¨ Relative valuation is built on the assumption that markets are
correct in the aggregate, but make mistakes on individual
securities. To the degree that markets can be over or under valued
in the aggregate, relative valuation will fail
¨ Relative valuation may require less information in the way in which
most analysts and portfolio managers use it. However, this is
because implicit assumptions are made about other variables (that
would have been required in a discounted cash flow valuation). To
the extent that these implicit assumptions are wrong the relative
valuation will also be wrong.

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 When relative valuation works best..
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¨ This approach is easiest to use when

¤ there are a large number of assets comparable to the one being
valued
¤ these assets are priced in a market
¤ there exists some common variable that can be used to
standardize the price
¨ This approach tends to work best for investors
¤ who have relatively short time horizons
¤ are judged based upon a relative benchmark (the market, other
portfolio managers following the same investment style etc.)
¤ can take actions that can take advantage of the relative
mispricing; for instance, a hedge fund can buy the under valued
and sell the over valued assets

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 Asset Based Valuation: A Detour
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¨ In contrast to valuing a business as a going concern (based on cash

flows) or by looking at how other businesses that look it are priced
(relative valuation), you sometimes may value a business by valuing
its assets.
¨ Asset based valuation may be used in the context of
¤ Liquidation valuation, where you are valuing the assets for sale
¤ Accounting valuation, where you are valuing individual assets for
accounting reasons (fair value or goodwill estimation
¤ Sum of the parts valuation, to either see if a company is cheap as an
investment or a good target for acquisition/ restructuring
¨ To value the individual assets, though, you have to either use
expected cash flows (intrinsic valuation) or base it on the pricing of
similar assets (relative valuation).
¨ Asset based valuation is easiest to do when assets are separable
and have stand alone earnings/cash flows.

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 What approach would work for you?
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¨ As an investor, given your investment philosophy,

time horizon and beliefs about markets (that you will
be investing in), which of the the approaches to
valuation would you choose?
a. Discounted Cash Flow Valuation
b. Relative Valuation
c. Neither. I believe that markets are efficient.

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 Contingent Claim (Option) Valuation
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¨ Options have several features

¤ They derive their value from an underlying asset, which
has value
¤ The payoff on a call (put) option occurs only if the value of
the underlying asset is greater (lesser) than an exercise
price that is specified at the time the option is created. If
this contingency does not occur, the option is worthless.
¤ They have a fixed life

¨ Any security that shares these features can be

valued as an option.

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 Option Payoff Diagrams
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Strike Price Value of Asset

Put Option
Call Option
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 Direct Examples of Options
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¨ Listed options, which are options on traded assets, that

are issued by, listed on and traded on an option
exchange.
¨ Warrants, which are call options on traded stocks, that
are issued by the company. The proceeds from the
warrant issue go to the company, and the warrants are
often traded on the market.
¨ Contingent Value Rights, which are put options on
traded stocks, that are also issued by the firm. The
proceeds from the CVR issue also go to the company
¨ Scores and LEAPs, are long term call options on traded
stocks, which are traded on the exchanges.

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 Indirect Examples of Options
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¨ Equity in a deeply troubled firm - a firm with negative

earnings and high leverage - can be viewed as an option to
liquidate that is held by the stockholders of the firm. Viewed
as such, it is a call option on the assets of the firm.
¨ The reserves owned by natural resource firms can be viewed
as call options on the underlying resource, since the firm can
decide whether and how much of the resource to extract
from the reserve,
¨ The patent owned by a firm or an exclusive license issued to a
firm can be viewed as an option on the underlying product
(project). The firm owns this option for the duration of the
patent.
¨ The rights possessed by a firm to expand an existing
investment into new markets or new products.
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 Advantages of Using Option Pricing Models
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¨ Option pricing models allow us to value assets that we

otherwise would not be able to value. For instance,
equity in deeply troubled firms and the stock of a small,
bio-technology firm (with no revenues and profits) are
difficult to value using discounted cash flow approaches
or with multiples. They can be valued using option
pricing.
¨ Option pricing models provide us fresh insights into the
drivers of value. In cases where an asset is deriving it
value from its option characteristics, for instance, more
risk or variability can increase value rather than decrease
it.
Aswath Damodaran
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 Disadvantages of Option Pricing Models
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¨ When real options (which includes the natural resource options

and the product patents) are valued, many of the inputs for the
option pricing model are difficult to obtain. For instance, projects
do not trade and thus getting a current value for a project or a
variance may be a daunting task.
¨ The option pricing models derive their value from an underlying
asset. Thus, to do option pricing, you first need to value the assets.
It is therefore an approach that is an addendum to another
valuation approach.
¨ Finally, there is the danger of double counting assets. Thus, an
analyst who uses a higher growth rate in discounted cash flow
valuation for a pharmaceutical firm because it has valuable patents
would be double counting the patents if he values the patents as
options and adds them on to his discounted cash flow value.

Aswath Damodaran
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 In summary…
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¨ While there are hundreds of valuation models and

metrics around, there are only three valuation
approaches:
¤ Intrinsic valuation (usually, but not always a DCF valuation)
¤ Relative valuation
¤ Contingent claim valuation
¨ The three approaches can yield different estimates of
value for the same asset at the same point in time.
¨ To truly grasp valuation, you have to be able to
understand and use all three approaches. There is a time
and a place for each approach, and knowing when to use
each one is a key part of mastering valuation.

Aswath Damodaran
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