Lucía Francés EXPE RI E N C E

Oct 2019-Mar 2020 Los Angeles, California

BLKBX Creative Group · Marketing & Media Intern

• Use creativity and interpersonal abilities to participate in brainstorms and meetings to come up with concepts for
all forms of digital media including paid, earned, owned, shared and social.
• Lead presentations regarding latest trends across digital platforms and forecasts based on analytics, where I
luciafrances.weebly.com
display how I quickly identify and respond to market needs.
• Assist in the creation and scheduling of social content for our clients, including Looney Tunes, Scooby-Doo and
Spirit Riding Free Instagram accounts. Some of the tasks involved researching latest viral trends and selecting clips
from episodes for designers to use on assets and comps.
luciafrances98@hotmail.es • Clients include: Netflix, Warner Brothers, Universal, Dreamworks, Disney, Sony Pictures, and more.

Jan-Aug 2019 London, United Kingdom

Hollister Co. · Brand Representative
linkedin.com/in/luciafrances
• Deal with all sorts of people in this customer-facing role by meeting consumers’ expectations, team-working with
100+ brand representatives, and informing about business flow issues to store managers.
• Anticipate store needs, audit for size availability and follow fitting room procedures.
• Updating visual standards throughout the store by completing and styling all table layers and forms.

EDUCATION Apr-Jun 2019 London, United Kingdom

Black PR · PR & Social Media Intern
2016-2019 • Partnered with 15+ luxury fashion brands in a fast-paced PR agency, furthering my ability to work under pressure.
Goldsmiths, University of London • Used my attention-to-detail skills to design interactive Instagram stories with software programmes including
BA (Hons) Journalism, 2.1 InDesign and Photoshop, adapting to each clients’ styles.
• Designed and delivered an effective giveaway in partnership with my previous employer, Marie Claire UK, resul-
Relevant modules include: ting in an influx of followers to our client.
• Designing Digital Interactions • Web Programming
• Compiled press clippings, update influencer and upcoming press databases, and assist with office administration
• Arts, Fashion & Culture • Feature Writing
tasks, using programmes such as Excel, PowerPoint and Microsoft Word to a proficient level.
• Photography • Social Media & Crowdsourcing
• Mobile Journalism • Multimedia Journalism
Apr-May 2018 London, United Kingdom
Marie Claire UK · Features Intern

2004-2016 • Write and upload features for the Marie Claire website, where the need to work towards tight deadlines was
Canterbury School of Las Palmas de GC, Spain essential and accomplished.
• Team-work with the features editor and assistant to explore content and transcribe celebrity interviews.
A-Levels Grades from A to C in English Language and Literature, • Office administration work, managing to get a different insight on how a publication is run.
Business Studies and Spanish. • Keep up with updates in the beauty, fashion, lifestyle and luxury industries.
8 IGCSE Including English Literature (A*), Travel and Tourism (A) and
Business Studies (A). Jan-Apr 2018 London, United Kingdom
EastLondonLines · Social Media Editor & News Writer

• Find, investigate and report news stories and features in east London, where networking skills were developed to
obtain the best content possible for our readers.
CA PA B I L I T I E S / S K I L L S • Work alongside the editorial team to run the social media accounts to promote the latest articles, teaching me
how to use these in a professional environment.
High attention to detail • Subbing and editing other EastLondonLines writer’s pieces.
Displayed during the planning, research and design processes when
creating newsletters for fashion luxury brands in Black PR agency.

Organisation and time management

EXT RAC U RRI C U L A R ACT I VI T I E S
Showed in my ability to keep up with my YouTube channel while at- May 2015-present
tending university, working a part-time job and internships. YouTube Channel: ‘Lucía Francés’

Strong team player • Beauty, lifestyle and fashion content, where my audience has grown to over 35K subscribers and over 2.6 million
Work with the creative, digital and production teams in BLKBX to views. My channel receives an average of 54.9K views monthly with a retention rate of 59,2%, proving my ability to
coordinate schedules and collectively come up with campaign ideas. engage an audience through my creativity and concepts.
• Insight into influencer/brand collaborations from an influencer perspective, as well as networking with others.
Hands-on attitude and proactive • Multitask to research topics, be up to date with new trends, conceptualise videos and advertise them through
Proved through my YouTube account where content creation, shoo- social media once posted.
ting and edition of videos, thumbnail editing and managing social
media sites are all accomplished in a project where I’m my own boss.
Sep 2015-Mar 2016
Duke of Edinburgh International Award
Communication and interpersonal skills
Illustrated by my involvement in brainstorms, showcasing my creative
• Accomplished all components of the award.
ideas and opinions concisely.
• Volunteering: teacher’s assistant.
• Physical: rhythmic gymnastics.
IT and social media
• Skills: theatre and performance.
Proficient in Microsoft Office, Adobe Creative Suite and Google
Analytics. Expert across all social media platforms and experienced Oct 2015-Jan 2016
in management tools including Sprout Social and Hootsuite. Grasp in Pennsylvania’s Episcopal Academy Exchange Program
HTML, CSS and CMS including Wordpress.
• Elected by my teachers out of 80 applicants under the criteria of being ‘hardworking, enthusiastic and open-min-
Languages ded student who is adaptable to change and willing to live new experiences.’
Spanish (native) English (bilingual). • Relied on my social skills to immerse myself in a new culture with other students and my host family.
• Later hosted my visitor, putting into practice organisation abilities to schedule different activities in a limited
amount of time.