Business Plan For An Active Tourism Company

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BUSINESS SKILLS

Business plan for


an active tourism
company
americo castelan
Business idea

Until now, the trend was to group as


many services offered in multi-
adventure packages as possible,
either by incorporating human and
material resources into your
company, or by collaborating with
other businesses that do offer a
single type of activity.

CHMI | Q4 2020
LOCATION
THE TERRITORY IN WHICH YOU SETTLE
WILL DETERMINE, DECISIVELY, THE TYPE
OF ACTIVITY YOU OFFER. IF YOU ARE IN A
MOUNTAIN AREA, WHITE WATER
DESCENT, RAPPELLING OR CLIMBING WILL
BE WHAT YOUR CUSTOMERS ARE LIKELY
TO LOOK FOR.

IF IT IS A SNOWY AREA, SNOWSHOE


ROUTES, GUIDED ROUTES ... OBVIOUSLY
THERE ARE ACTIVITIES THAT YOU CAN
ORGANIZE, COMMON TO ALL TERRITORIES
(PAINTBALL, HIKING ...), BUT THE
LOCATION HAS A LOT OF WEIGHT.

CHMI | Q4 2020
COST 40

In addition to analyzing your competition well


(which we explain in detail in the online business
plan), when calculating your prices you have to do 30
with how flexible you would provide each line of
service. Each activity has a duration. It is necessary
to take this into account when setting prices. You
have to set the prices according to the hours
invested, the cost of each trip and the number of 20

trips that can be made per day.

It is interesting to analyze it when calculating the


breakeven point: you may find that it does not
10
compensate you to develop a specific line of
business, or that one of them only provides for a
very small number of consumers, which means
that safer, is that you have to raise prices. It is clear,
for example, that five three-hour quad rides cannot 0
Item 1 Item 2 Item 3 Item 4 Item 5
be made daily.

CHMI | Q4 2020
FINANTIAL PLAN

In the economic plan and its The vast majority of Except for activities that
financial forecasts, you should companies in this sector do involve a displacement far
not forget the seasonality of not tend to have large from the customer, it is very
sales, which in turn will be investment costs or structural easy to predict costs and
determined by the type of costs, beyond personnel costs, revenues. Everything that is
activity you offer and where since they subcontract non-organization expenses,
you offer it. equipment and activities. those that do not involve
There are companies that do hourly cost, everything that
invest in equipment, but that the company is going to have
limits the offer and to subcontract, you have to try
complicates the part of the to cover it with customer
surprise factor. Think that advances in order to foresee
maintaining a fleet of 40 that they will back down.
quads forces you to have
justification for amortization.
CHMI | Q4 2020
OTHERS CONSIDERATIONS
CUSTOMERS:
STAFF AND Individuals, generally in groups or pairs.
ORGANIZATIONAL Associations (neighborhood, cultural,
sports ...). Tourism companies (travel
STRUCTURE: agencies, tour operators, etc). Companies
Two promoters and an activity in general (group activities and / or
monitor. In high season there will incentives for workers). Administration and
be two other support monitors. educational centers and university in
specific programs.

SERVICES PROMOTIONAL
PORTFOLIO: TOOLS
Hiking and orientation routes; quad Website, word of mouth, banners
and off-road routes; rafting; on forums and websites, posters
abseiling and canyoning; and kayak and brochures, press
in calm waters and whitewater announcements and commercial
visits.

CHMI | Q4 2020

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