Scribd
Upload
65 views

CB Case Study

Amazon began in 1995 as an online bookstore and has since expanded to offer a wide variety of products. It uses customer data like purchase history and search patterns to provide personalized recommendations. Amazon's CRM system collects detailed customer information to power targeted marketing strategies and streamline the purchasing process from account creation to shipping. This case study examines how Amazon utilizes interactive technology, data collection, and CRM to enhance the customer experience.

Uploaded by

Tahreem Talpur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
65 views

CB Case Study

Amazon began in 1995 as an online bookstore and has since expanded to offer a wide variety of products. It uses customer data like purchase history and search patterns to provide personalized recommendations. Amazon's CRM system collects detailed customer information to power targeted marketing strategies and streamline the purchasing process from account creation to shipping. This case study examines how Amazon utilizes interactive technology, data collection, and CRM to enhance the customer experience.

Uploaded by

Tahreem Talpur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

CONSUMER BEHAVIOUR CASE STUDY ON AMAZON

BACKGROUND
• Jeff bezoz found Amazon in1995 with a vision to builda vitual book store.

• Then it become a platform to providesmany services

• It is reseller of different product


INTRODUCTION

• Amazon provides all kinds of products Customer need in one place


• Purchase process on websites
• Amazon website include product reccomandation based on buying patterns
• Amazon use a very high CRM system to formulate marketing strategies

AMAZON OPERATIONS

• Amazon uses an interactive technology on it’s websites when customer come online
• Direct marketing

• Give special rewards to custome


TRANSECTION PROCESS SYSTEM

• Make a visitor creater account to collect the data of customer


• To personalized experiance for using features Shiping cart & Single click ordering
• CRM use for promotinal purpose (Email)
• Customers Store thier payment and credit card details
RECOMENDATION SYSTEM

• Made recommendation system on purchase patteren & search history

• It make Amazone like interactive plateform


• Search nearest distribution center
CUSTOMER RELATIONSHIP MANAGEMENT

• CRM system mainten data about


customer Payment ,card detail,
Transection detail, Order hitory
,personal profile,Customer feadback,
Product reviews

• To intiate shipment and triggering


outomatic comunication through
email and direct masages.
CRM Strategy

• Investment
• Relationship
• Reputation
• Relevance
• Values
• Touchpoints
• Imagination
• Learning
• Technology

Conclusion

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy