Amazon
Amazon
Amazon
Amazon:
Information
Systems
“There are two kinds of companies, those that
work to try to charge more and those that
work to charge less. We will be the second.”
—JEFF BEZOS
01 02 03
Introduction About Amazon Challenges
TABLE OF CONTENTS
About the Project Background Description of the hurdles
04 05 06
CRM System Amazon Inventory Management ERP System
How did they build it ? How did they maintain it ? About Alluvia
01 Introduction
About The Project
OUR STORY
Founded by Jeff Bezos back
in 1965.
Amazon.com serves
customers through the
popular website
www.amazon.com. Founder’s vision was to build
Amazon.com apps are also a virtual shopping place for
available for the book lovers. Amazon.com
customers. brings the world’s largest
book store.
2013:Amazon.com offers
towards 4 types of Amazon.com became a
customers: Consumers, platform for the retailer and
Sellers, Enterprises and individuals in 2000.
Content Creators
GUIDING PRINCIPLES
MISSION VISION
We strive to offer our customers the lowest Our vision is to be earth's most customer-
possible prices, the best available selection, centric company; to build a place where
and the utmost convenience.. people can come to find and discover
anything they might want to buy online.
6
About Amazon: 02
Background
MOST VIEWED GENERAL MERCHANDISE RETAILERS
TRANSACTION PROCESSING
High Margin lowest
Price SYSTEM:
Marketing &
Promotion Strategy 1-Click Purchase
Associate Program Secure Credit/Debit Carrd Payment
Recommendation System
Interactive Searching System
SCM
ERP
CRM
Challenges
03 Faced
Major HurdlesHurdles
CHALLENGES
fACED
Amazon CRM
System
Development 04
How did they build it?
IMPLEMENTATION OF CRM
CUSTOMER
RETENTION CUSTOMER EXTENSION
40% of Amazon Customers are 70% of Amazon’s Customer trust
frequent Users. them and recommend them to their
friends.
TOP 5 WAYS AMAZON USES CRM
PERSONAL DATA STORAGE
With a personal account all personal, payment and
address details can be stored- allowing for swift, quick
and easy future purchases.
KINDLE MARKETPLACE
From storage to personal accounts, DATA COLLECTION
payments and recommendations, Amazon encourages all of its users to
without CRM the Kindle products and create personal accounts to make it easier
experience would not be the same. for them to make future purchases and
keep track of their orders.
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