Scribd
Upload
54 views

CB Case Study

Amazon started in 1995 as an online bookstore founded by Jeff Bezos. It has since expanded to offer a wide variety of products across many categories. Amazon uses customer data and purchase patterns to provide personalized recommendations and marketing. The company's CRM system maintains detailed customer profiles to power features like one-click ordering, shipping, and communications to build customer loyalty.

Uploaded by

Tahreem Talpur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
54 views

CB Case Study

Amazon started in 1995 as an online bookstore founded by Jeff Bezos. It has since expanded to offer a wide variety of products across many categories. Amazon uses customer data and purchase patterns to provide personalized recommendations and marketing. The company's CRM system maintains detailed customer profiles to power features like one-click ordering, shipping, and communications to build customer loyalty.

Uploaded by

Tahreem Talpur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 9

CONSUMER BEHAVIOUR CASE STUDY ON AMAZON

BY : TAHREEM
SADAF
BACKGROUND

• Jeff bezoz found Amazon in1995 with a vision to build a vitual book store.

• Then it become a platform to provides many services


• It is reseller of different product
INTRODUCTION

• Amazon provides all kinds of products Customer need in one place


• Purchase process on websites
• Amazon website include product reccomandation based on buying patterns
• Amazon use a very high CRM system to formulate marketing strategies
AMAZON OPERATIONS

• Amazon uses an interactive technology on it’s websites when customer come online

• Direct marketing
• Give special rewards to custome
TRANSECTION PROCESS SYSTEM

• Make a visitor creater account to collect the data of customer


• To personalized experiance for using features Shiping cart & Single click ordering
• CRM use for promotinal purpose (Email)
• Customers Store thier payment and credit card details
RECOMENDATION SYSTEM

• Made recommendation system on purchase patteren & search history


• It make Amazone like interactive plateform
• Search nearest distribution center
CUSTOMER RELATIONSHIP MANAGEMENT

• CRM system mainten data about customer Payment ,card detail,Transection detail, Order
hitory ,personal profile,Customer feadback, Product reviews
• To intiate shipment and triggering outomatic comunication through email and direct
masages.
CRM Strategy

• Investment
• Relationship
• Reputation
• Relevance
• Values
• Touchpoints
• Imagination
• Learning
• Technology
Conclusion

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy