Review Test Submission: MBCM771D-Marketing Management-Jan 20-...

11/05/20, 8:05 PM

Hemant Bhatnagar

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Review Test Submission: MBCM771D-Marketing Management-Jan 20-Assignment1
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Review Test Submission: MBCM771D-Marketing

Management-Jan 20-Assignment1

User Hemant Bhatnagar

Course Sem1.Marketing Management
Test MBCM771D-Marketing Management-Jan 20-Assignment1
Started 11/05/20 16:50
Submitted 11/05/20 20:04
Due Date 15/05/20 23:59
Status Completed
Attempt Grade not available.
Score
Time 3 hours, 14 minutes
Elapsed
Instructions Center for Continuing Education - UPES
MBCM771D-Marketing Management
Assignment 1

Total Questions: 63
Total Marks: 100

Assignment Information :

The examination will consist of only Objective type (multiple choice) questions
requiring candidates to Mouse-click their correct choice of alternatives against the
related question number. The questions would carry 1 to 5 marks each depending on
the difficulty level of the question as indicated in the table below:

Difficulty Level of Questions:

1 Mark - Direct, Memory based

2 Marks - Memory & Conceptual
3 Marks - Conceptual & Analytical
4 Marks - Analytical based on understanding of concepts
5 Marks - Application based on understanding of concepts

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The question paper will be for 100 marks and considering marks allotted to
each question, the total number of questions would be around 63.
There will not be negative marking for wrong answers.
In case candidate does not want to attempt the question he I she should not
mouse-click any option.
The students are allowed to save the responses and come back later to
resume, complete and "Save and Submit" the assignment. However, if the
Due Date has expired, then the assignment will not be accessible and will be
marked as zero. In such cases, the student can re-attempt the assignment
allocated after enrolling in the subsequent Semester.
Once submitted, that answer sheet cannot be retreieved for any editing. The
student has to initiate a new attempt (if allowed), if he has submitted the
assignment by mistake.
The students are normally allowed 3 chances to attempt and submit the
assignment. The number of attempts availed is displayed under the "Test
Information".
The Highest Grade of the 3 attempts shall be considered for grading.
The assignments are auto evaluated, and hence no chance of re-
evaluation/re-totalling is allowed to the student.

Results Incorrectly Answered Questions

Displayed

Question 1

A marketer focuses on several commonalities among all consumers. This marketer appears to be
engaging in ________.

Question 2

Which of the following marketing management orientations focuses primarily on improving

efficiencies along the supply chain?

Question 3

The advantages of standardizing an international product include all of the following EXCEPT

Question 4

Modern marketing departments are arranged in the following ways, EXCEPT which one?

Question 5

Using customer profitability analysis to weed out unprofitable customers and target winning ones
for pampering is referred to as ________.

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Question 6

Which of the following most likely explains why companies are adopting the team selling
approach to service large, complex accounts?

Question 7

your firm is attempting to divide up the total market to determine the best segments it can serve.
Which is the correct order of doing so?

Question 8

Which of the following is the lowest level on which marketers can position their brands in target
customers' minds?

Question 9

The major influences on the buying process at General Aeronautics include company policies and
systems, technological change, and economic developments. The types of influences on the
buying process in this scenario are most accurately categorized as ________ and ________.

Question 10

Of the following, which is the most important concept of modern marketing?

Question 11

Which of the following is NOT a major category in a company's promotion mix?

Question 12

If demand hardly changes with a small change in price, we say the demand is

Question 13

Why do stores cluster together?

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Question 14

Integrated marketing communications require a company's mass-market advertisements, Web

site, e-mail, and personal selling communications to all have

Question 15

Which of the following types of retailers is most likely to practice everyday low pricing (EDLP)?

Question 16

Mail-order, phone, and online shopping are all examples of

Question 17

SRAC is the acronym for which concept related to costs at different levels of production?

Question 18

Federal legislation on price-fixing requires that sellers set their prices

Question 19

Secondary data are ________.

Question 20

Moral appeals are directed to the audience's sense of what is right and

Question 21

What is the term used to describe the idea that will be communicated to consumers through an
advertisement?

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Question 22

In industrial markets, ________ typically has the final say in setting the pricing objectives and
policies of a company.

Question 23

Despite the data glut that marketing managers receive, they frequently complain that they lack
________.

Question 24

Because of ________, a company cannot make its product illegally similar to a competitor's
already established product.

Question 25

________ is defined as the use of commercial marketing concepts and tools in programs
designed to influence individuals' behavior to improve their well being and that of society.

Question 26

Which group determines a product's position relative to competing products?

Question 27

Some consumers worry that they will be affected by marketing messages without even knowing
it. They are concerned about ________ advertising.

Question 28

Which type of research would be best suited for identifying which demographic groups prefer
diet soft drinks and why they have this preference?

Question 29

The demand for many business goods and services tends to change more, and more quickly,
than the demand for consumer goods and services does. This is referred to as ________ demand.

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Question 30

It is common for international marketers to ________ their channel strategies for each country.

Question 31

A(n) ________ brings buyers and sellers together and assists in negotiations.

Question 32

________ refers to the unique psychological characteristics that lead to relatively consistent and
lasting responses to one's own environment. It is usually described in traits such as self-
confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

Question 33

These are sometimes several stores grouped together. These stores offer prices as low as 40
percent below retail on a wide range of mostly surplus, discounted, or irregular items.

Question 34

Which of the following involves evaluating each market segment's attractiveness and selecting
one or more segments to enter?

Question 35

With product bundle pricing, sellers can combine several products and offer the bundle

Question 36

A ________ involves the use of a successful brand name to launch new or modified products in a
new category.

Question 37

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in
________.

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Question 38

________ are society's relatively permanent and ordered divisions whose members share similar
values, interests, and behaviors.

Question 39

A(n) ________ is the set of actual and potential buyers of a product.

Question 40

In the internationalization process, most firms work with an independent agent and enter a
nearby or similar country.

Question 41

Which of the following is the process of the buying center deciding on the best product
characteristics?

Question 42

The final step in the marketing process is ________.

Question 43

What calls for testing new-product concepts with groups of target consumers?

Question 44

________ involves designing and producing the container or wrapper for a product.

Question 45

When a company charges the same rate to ship a product anywhere in the United States, it is
using which form of geographic pricing?

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Question 46

Salespeople should be trained to recognize ________ signals from the buyer, which can include
physical actions such as leaning forward and nodding or asking questions about prices and
credit terms.

Question 47

A company can increase its business in four ways. Which is NOT one of these ways?

Question 48

Most large companies research ________ buying decisions to find out what they buy, where they
buy, how and how much they buy, when they buy, and why they buy.

Question 49

A product is a key element in the ________. At one extreme, it may consist of pure tangible goods
or at the other extreme, pure services.

Question 50

Workers, managers, and members of the board are all part of a company's ________ public.

Question 51

Members of a company's ________ conduct business from their offices using telephones, e-
mails, or visits from prospective buyers to generate sales.

Question 52

Advertising ________ define the task that advertising must accomplish with a specific target
audience during a specific period of time.

Question 53

In routine buying situations, which members of the buying center have formal or informal power
to select or approve the final suppliers?

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Question 54

A ________ consists of all the product lines and items that a particular seller offers for sale.

Question 55

If demand changes greatly with a small change in price, we say the demand is

Question 56

A ________ is defined as any group that has an actual or potential interest in, or impact on, an
organization's ability to achieve its objectives.

Question 57

Which of the following is the set of benefits a company promises to deliver the customer to
satisfy their needs?

Question 58

Manufacturers must comply with specific laws regarding

Question 59

________ is the act of obtaining a desired object from someone by offering something in return.

Question 60

At the very least, the ________ identifies the product or brand. It might also describe several
things about the product and promote the brand.

Question 61

When Pacific Fisheries groups its customers as countries by regions such as Asia, Australia, or
New Zealand, it is using which segmenting base?

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Question 62

New product development starts with

Question 63

Which of the following capital items is NOT considered accessory equipment?

Monday, 11 May 2020 20:04:55 o'clock IST

← OK

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