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    Digital Marketing Nano Degree: Project 1 - Prepare To Market

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    ebadbaddev
    This document provides an overview of Udacity's Digital Marketing Nano Degree program. It outlines Udacity's collaboration with top companies, the program's real-world projects and personalized feedback. It also defines the objectives, key performance indicators and metrics to collect 500 new leads for the program by August 2018. Sample interview questions, a customer persona profile and references are also included.

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    Digital Marketing Nano Degree: Project 1 - Prepare To Market

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    ebadbaddev
    85 views19 pages
    This document provides an overview of Udacity's Digital Marketing Nano Degree program. It outlines Udacity's collaboration with top companies, the program's real-world projects and personalized feedback. It also defines the objectives, key performance indicators and metrics to collect 500 new leads for the program by August 2018. Sample interview questions, a customer persona profile and references are also included.

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    This document provides an overview of Udacity's Digital Marketing Nano Degree program. It outlines Udacity's collaboration with top companies, the program's real-world projects and personalized feedback. It also defines the objectives, key performance indicators and metrics to collect 500 new leads for the program by August 2018. Sample interview questions, a customer persona profile and references are also included.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    85 views19 pages

    Digital Marketing Nano Degree: Project 1 - Prepare To Market

    Uploaded by

    ebadbaddev
    This document provides an overview of Udacity's Digital Marketing Nano Degree program. It outlines Udacity's collaboration with top companies, the program's real-world projects and personalized feedback. It also defines the objectives, key performance indicators and metrics to collect 500 new leads for the program by August 2018. Sample interview questions, a customer persona profile and references are also included.

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    DIGITAL MARKETING NANO DEGREE

    Project 1 – Prepare to Market


    UDACITY OVERVIEW
    UDACITY OVERVIEW
    • Udacity provides training to individual and corporate to master in-demand skills in
    collaboration with top notch companies like Google, Amazon, VIVE, Mercedez-
    Benz, DIDI, and FCA, AMAZON web services, KAGGLE, Facebook, Github,
    Alteryx &Tableau, AT&T, Hack Reactor, Hubspot, MOZ, Mail chimp, Hoot Suite
    • Nano Degree program provides real time projects to help build individual skills and
    portfolio. Each student are given personalized feedback by assigned mentors.
    • Udacity provides verified Nano degree credentials on successful completion of the
    program.
    • Udacity courses helps student to gain confident level and kick start their career
    with 360-degree understanding of the subject.
    • Student can benefit supportive mentoring and rigorous project review
    OBJECTIVE
    Collect 500 new leads for Digital Marketing Nano Degree program by the end of
    August 2018

    SMART OBJECTIVE
    KEY PERFORMANCE
    INDICATOR
    Number of new leads for Digital Marketing Nano Degree program by the end of
    August 2018

    KPI : KEY PERFORMANCE INDICATOR


    METRICS
    - Inbound links
    - Lead source
    - Click through rate
    - Conversion rate
    - Cost per click
    - Return on investment
    - Cost per acquisition

    METRICS
    FOR - Customer who have interest in digital marketing
    WHO - 360 degree understanding of Digital Marketing
    OUR - Nano Degree and Corporate Training
    THAT - Master platform specific skills valued by top employers
    UNLIKE - Coursera, Udemy and Code Academy
    OUR OFFER - Certification recognized by Udacity hiring companies

    VALUE PROPOSITION
    INTERVIEW QUESTIONS

    1. Name
    12. What do like to do in your free
    2. Age
    time?
    3. Marital Status
    13. How often do you exercise?
    4. If married, what your partner
    13. Do you prefer free/online course?
    doing?
    14. What stops you in doing Digital
    5. Do you have children?
    Marketing program in other online
    6. Country you live in?
    platform?
    7. Income
    15.What made you to have interest
    8. Level of Education
    in doing Digital Marketing program in
    9. What is your education in
    Udacity?
    specific?
    16. What are the goals have you set
    10. Current job role and title?
    after the successful completion of
    11. How long have you been in
    Udacity program?
    this role and title?
    CONTD.. INTERVIEW QUESTIONS

    17. What is the major advantage in


    doing Digital Marketing in Udacity? 23. What are the needs when you
    18. Did you come across any obstacle decide to do course in online
    while doing course via online? platform?
    19. What stops you in doing paid 24. How are your goals changed in
    online courses? past 3 years?
    20. What are the goals you set while 25. Where do you see yourself in
    you are doing online course? next 5 years?
    21. How do online course achieve your 26. How did you come to know
    career goal? about Udacity?
    22. What is your expectation when you
    plan to do online course?
    THINKING SEEING

    • To Market own business via digital • Lot of potential in digital market


    media • Competitive world
    • To improve business performance • Resources available everywhere,
    just need to grab it

    DOING FEELING
    • Updating with current trends • Energetic

    • Active on social media • Happy


    • Satisfied
    Customer Persona
    Background & Needs
    Demographics • Detailed content
    • Female, 35 years old • Return on Investment
    • Lives in India • Live project
    • Masters in Journalism • Immediate feedback
    • Entrepreneur • Instructor to clarify all
    • Partner is Environment doubts
    Consultant • Learn at own pace,
    strictly not time bound
    SMRITHI

    Goals Barriers
    Hobbies
    • Be expert in Digital • Content unable to
    • Watch News
    Marketing
    • Read Books connect to user
    • Apply Digital Marketing • Slow feedback
    • Pets
    skills in Business • Slow internet
    Reference:
    1) https://in.udacity.com/nanodegree
    2) https://in.udacity.com/

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