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    Personal Brand

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    jcoupsii
    The document outlines a personal brand presentation for a digital marketing career. It includes details about short and long term career goals, target audiences, competition, core values, and a plan to develop skills through courses, events and mentorship.

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    Personal Brand

    Uploaded by

    jcoupsii
    27 views11 pages
    The document outlines a personal brand presentation for a digital marketing career. It includes details about short and long term career goals, target audiences, competition, core values, and a plan to develop skills through courses, events and mentorship.

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    Personal Brand

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    The document outlines a personal brand presentation for a digital marketing career. It includes details about short and long term career goals, target audiences, competition, core values, and a plan to develop skills through courses, events and mentorship.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views11 pages

    Personal Brand

    Uploaded by

    jcoupsii
    The document outlines a personal brand presentation for a digital marketing career. It includes details about short and long term career goals, target audiences, competition, core values, and a plan to develop skills through courses, events and mentorship.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    PERSONAL

    BRAND
    PRESENTATION
    Jamie DeMaria
    Project and Portfolio I
    Digital Marketing
    May 15, 2024
    CAREER CATEGORY:
    STARTING YOUR
    CAREER
    Short Term Career Goal:
    After Graduating, 2025
    • Immediately after graduating, become a digital marketing intern
    and branch out, making connections with professionals in my career

    Long Term Career Goal: (2035)


    • Become a content creator who is self sufficient with the knowledge
    of digital marketing skills and strategies

    2
    PROFESSION

    Occupation
    Digital Marketing

    Potential Job Titles:


    • Content Creator
    • Digital Marketing Manager
    • Social Media Manager
    TARGET
    AUDIENCE

    Content
    Digital Businesses & Educational
    E-Commerce Creators Healthcare
    Agencies Corporations Institutions
    And Providers
    Influencers

    X X X

    X X
    COMPETITION

    Austin Castro Jamie DeMaria


    Work Experience: Marketing
    Intern at LeadingIT Work Experience:
    Social Media Manager for Dance Team Luminescent
    Education: Digital Marketing Student
    at DePaul University, Education:
    graduating June 2024 Currently enrolled in Digital Marketing at Full Sail
    University for B.S
    Noteworthy Experience:
    Certified in GA4 Noteworthy Experience:
    Experience in Content Creation Tiktok and Instagram savy
    Over a decade of Adobe Creative Cloud experience Management role at Baskin Robbins

    Skills and Proficiencies: Skills and Proficiencies:


    Adobe Creative Cloud 10+ Years Social Media Experience
    Social Media Marketing Office 365
    CRM Analytical Skills
    Digital Marketing
    Overall Online Presence:
    Overall Online Presence: 5 connections
    186 Connections 1k+ followers on tiktok and twitter
    LinkedIn Certifications 5
    Has personal website: www.worldsap.art
    IDENTITY Core Values: Golden Circle:

    1. Honesty Why?
    To show my adaptability, determination and honesty in my own
    2. Adaptability work
    3. Communication How?
    Making key points and notes to show determination and
    4. Responsibility communication on how to go about my work
    What?
    5. Determination Digital Marketing for social media

    Vision: Increase connections Passion: Creating online content


    and clientele For people to enjoy
    to be self sufficient online

    Guiding Principle: Build trust through


    collaboration and partnerships

    Superpower: Making people feel relaxed and in


    good spirits in my presence
    6
    PROMISE & POSITION

    Promise Position
    I gain trust and life-term relationships with Good Spirited Ally
    those who work with me to better their quality
    of social media presence.

    7
    NETWORKING
    Industry Events:
    • TwitchCon
    • VidCon
    • September 20-22, 2024 in
    • June 26-29, 2024 in Anaheim,
    San Diego, California
    California
    • Objective: Establish
    • Objective: Establish
    connections and learn the
    ways of online content connections and learn the ways
    creation of online content creation

    Elevator Pitch: You know how marketing online to social media is a very
    popular way to get brand presence known? Well I can help you maximize
    your audience engagement and make your community thrive with my skills
    in the industry. In fact, I've raised my follower count by collaborating and
    engaging with online audiences daily!

    Mentorship: Mentorship with Twitch User MaisieCorgi who will


    show me how marketing and engagement works with online audiences.
    8
    DIGITAL MARKETING
    Online ID Calc. Scores: Brand Archetype: The Entertainer
    • Volume: Greater than 0
    • Description: To strategize by play,
    • Relevance: Greater than 0 making jokes and having fun. To have a great
    • Purity: Low time and lighten up the world.
    To entertain people and encourage others
    • Diversity: Less than 0 to enjoy life to the fullest.
    • Validation: Less than 0

    My brand will be shown offline by keeping high spirits and always being
    around for big events for others. I will keep videos funny and primarily post
    content for makeup brands and dances online. I will be using Tiktok and
    Instagram for these videos. Along with that I will use the algorithm and
    follower data to further push the videos.

    9
    PROFESSIONAL DEVELOPMENT
    Transferable: Technical:
    Leadership
    SEO
    • Task: Learn more about leadership and complete • Task: Complete SEO Training Course on
    Leadership Foundations course. Hubspot Academy
    • Org: LinkedIn Learning Org: Hubspot Academy
    Date: June 2024
    • Date: June 2024

    Content Creation Digital Advertising


    • Task: Complete Digital Advertising training
    • Task: Learn content creation strategy and tools course
    course
    • Org: LinkedIn Learning Org: Hubspot Academy
    • Date: June 2024 Date: June 2024

    10
    REFERENCES:
    Davis, S. (2023, May 11). Welcome to leadership foundations - Leadership Foundations [Video].
    LinkedIn. https://www.linkedin.com/learning/leadership-foundations-22307442/welcome-to-leadership-foundations?u=50813145

    Yung, J. (2022, March 25). Learning content creation strategy and tools - Content Creation: Strategy and Tools [Video].
    LinkedIn. https://www.linkedin.com/learning/content-creation-strategy-and-tools/learning-content-creation-strategy-and-tools?u=50813145

    Brand Quiz - Kaye Putnam | Psychology driven brand Strategist. (2023, May 23).
    Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-quiz/

    VidCon Anaheim. (2024, May 16). VidCon Anaheim 2024. https://www.vidcon.com/anaheim/

    San Diego 2024 | TwitchCon. (n.d.). https://www.twitchcon.com/san-diego-2024/

    Courses & lessons | HubSpot Academy. (n.d.). https://academy.hubspot.com/courses/digital-advertising?library=true&library=true&q=advertising

    Courses & lessons | HubSpot Academy. (n.d.-b).


    https://academy.hubspot.com/courses/seo-training?utm_id=607086105728&utm_term=academy_seo%20course_EN&utm_campaign=Academy_Portals_

    Austin Castro. (n.d.). LinkedIn. Retrieved May 18, 2024, from https://www.linkedin.com/in/austin-castro-658357233/

    Twitch. (n.d.). Twitch. https://www.twitch.tv/maisiecorgi

    11

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