About the Company

Angel Booking’s tryst with excellence in customer relations began more than 20 years ago.
Angel Group has emerged as one of the top 10 retail broking houses in India and
incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking and
wealth management house, with an absolute focus on retail business and a commitment to
provide "Real Value for Money" to all its clients.

It has memberships on BSE, NSE and the leading commodity exchanges in India NCDEX &
MCX. Angel is also registered as a depository participant with CDSL.

Angel Group Companies

Member on the BSE and Depository Participant
Angel Broking Ltd.
with CDSL

Angel Capital & Debt Market Membership on the NSE Cash and Futures &
Ltd. Options Segment

Angel Commodities Broking

Member on the NCDEX & MCX
Ltd.

Angel Securities Ltd. Member on the BSE

• Incorporated :1987
• BSE Membership :1997

• NSE membership :1998

• Member of NCDEX and MCX

• Depository Participants with CDSL

Angel’s presence-

• Nation- wide network of 21 regional hubs

• Presence 124 cities

• 6800 + sub brokers & business associates

• 5.9 lakh +clients

 Management

S.No Name Designation & Department

1. Mr. Dinesh Thakkar Founder Chairman & Managing Director

2. Mr. Lalit Thakkar Director – Research

3. Mr. Amit Majumdar Executive Director – Strategy and Finance

4. Mr. Rajiv Phadke Executive Director – HR & Corp

5. Mr. Vinay Agrawal Executive Director – Equity Broking

6. Mr. Nikhil Daxini Executive Director - Sales and Marketing

Executive Director - Distribution & Wealth

7 Mr. Hitungshu Debnath
Management

8. Mr. Mudit Kulshreshtha Executive Director – Operations

 Vision of the Company

To provide best value for money to investors through innovative products,

trading / investment strategies, state-of-the-art technology and
personalized service

Philosophy of the Company

Ethical practices & transparency in all our dealings customer interest above our
own always deliver what we promise effective cost management.

Quality Assurance Policy

We are committed to being the leader in providing World Class Product &
Services which exceed the expectations of our customers Achieved by
teamwork and a process of continuous improvement

CRM Policy

A Customer is the most important visitor on our premises. He is not dependent

on us but we are dependent on him. He is not interruption in our work,
but is the Purpose of it. We are not doing him a favour by serving. He is
doing us a favour by giving us an opportunity to do so

Logo of the company

 OUR ORGANIZATIONAL STRUCTURE

CSO (Central
Support Office)

Regional Office Regional Office Regional Office

Branches & Franchise Branches & Franchise

Branches & Franchise Branches
Branches
Branches

Angel Clients Business Associates

Angel Clients
ANGEL SOFTWARE (E- BROKERING)

Angle has different products and voila trading on BSC, NSC, F&O, and MCX & NCDEX. It
provides four software’s to customers for online trading.

Angel Investor

• User-friendly browser for investors

• Easy online trading platform
• Works in proxy and firewall system set up
• Integrated Back office: Access account information – anytime, anywhere
• Streaming quotes
• Refresh static rates when required
• Multiple exchanges on single screen
• Online fund transfer facility

Angel Trade

• Browser based for investor

• No installation required
• Advantage of mobility
• Trading as simple as internet surfing
• BSC, NSC, F&O, MCX & NCDEX

Angel Diet

• Application based ideal for traders.

• Multiple exchanges on single screen
• Online fund transfer facility
• User friendly & simple navigation
• BSC, NSC, F&O, MCX & NCDEX
Angel Anywhere

• Application-based platform for day traders

• Intra-day/historical charts with various indicators
• Online fund transfer facility
Angel Product & Services:-
Equity

Investing in shares or stock market is inarguably the best route to long-term wealth
accumulation. However, it can also be a very risky proposition due to high risk-return
trade-off prevalent in the stock market. Hence, it is more appropriate to take help of an
experienced and trustworthy expert who will guide you as to when, where and how to
invest.

Angel provides guidance in the exciting world of stock market with suitable trading
solutions and value-added tools and services to enhance your trading experience.

Online Trading
• Three different online products tailored for traders & investors
• Customized single screen Market Watch for multiple exchanges
• Real-time rates
• Flash news & intra-day calls
• Intra-day & historical charts with technical tools
• Online research
• E-broking & back-office software training
Quality Research
• Wide range of daily, weekly and special Research reports
• Expert Sector Analysts with professional industry experience

Advisory
• Real-time market information with News updates
• Investment Advisory services
• Dedicated Relationship Managers
• Portfolio Management Services

Support
• 24x7 Web-enabled Back Office
• Centralized Help Desk
• Live Chat support system

2. Derivatives

The derivative segment is a highly lucrative market that gives investors an opportunity to
earn superlative profits (or losses) by paying a nominal amount of margin. Over past few
years, Future & Options segment has emerged as a popular medium for trading in
financial markets. Future contracts are available on Equities, Indices, Currency and
Commodities.

Angel with its membership as Trading and Clearing Member of NSE F&O Segment and
BSE Derivatives Segment, provides you a gateway to the exciting world of derivative
market.

3. Commodities

Commodities Derivative market has emerged as a new avenue for investors to create
wealth. Today, Commodities have evolved as the next best option after stocks and bonds
for diversifying the portfolio. Based on the fundamentals of demand and supply,
Commodities form a separate asset class offering investors, arbitrageurs and speculators
immense potential to earn returns.

Angel aims to harness the immense potential of the Commodities market by providing
you a simple yet effective interface, research and knowledge.

The Angel Advantage

Angel provides user-friendly online platforms for commodity trading in the leading
commodity exchanges.

Online Trading

• Three different online products tailored for traders & investors

• Single screen customized Market-Watch for MCX & NCDEX with BSE & NSE
• Streaming quotes
 Top quality Research
• In house research on more than 25 commodities
• Highly skilled Analysts with professional industry experience
• Daily, Weekly and Monthly Research Reports

Pro-active Relationship Management

• Active advisory desk
• Efficient & nationwide network
• Seminars, workshops and investment camps for investors

4. Life Insurance

Ensure your family’s well-being by securing their future with a life insurance policy. No
financial planning is complete without life insurance. Angel offers an array of life
insurance products like Term Plans, Endowment Plans, Money back Plans, Children Life
Insurance Plans and ULIP Plans to meet your individual insurance requirements.

The Angel Advantage

 • Low and affordable Premium with maximum life cover
• Assistance at your doorstep
• Tailor made plans to suit your financial needs
• Help desk for all your queries
• Hassle free and transparent dealings

5. Mutual Funds

Investing in a Mutual fund is an excellent way of diversifying risk as well as portfolio.

Angel presents its Mutual fund services that strive to meet all your mutual fund
investment needs. We have a wide spectrum of investment schemes from all top mutual
fund houses.

Angel also provides recommendations based on in-depth research, mutual fund

performance and mutual fund ratings to help meet your investment goals.

The Angel Advantage

• Pan India presence

• Online and offline transaction facility
• Schemes from all major fund houses
 • Latest MF News and Fund Manager views
• Latest New Fund Offers (NFO)
• Information and tools to help you select the right scheme
• Dedicated Customer Help desk
• 24x7 Web-enabled Client Back Office

6. Depository Services

Enjoy the dual benefits of trading and depository services under one roof and experience
efficient, risk-free and prompt depository service. Angel is registered as a Depository
Participant with CDSL. We are also a member of the Bombay Stock Exchange (BSE),
National Stock Exchange (NSE) and the two leading Commodity Exchanges in the
country–NCDEX & MCX.

The Angel Advantage

• Automated pay-in facility

• Access information – Anytime, Anywhere
• Quarterly demat statements with valuation
• Statements on demand
 • View Demat A/C statement online
• Competitive transaction charges

Enjoy exclusive benefits by registering with us:

• No risk of loss, wrong transfer, mutilation or theft of share certificates
• Hassle free automated pay-in of your sell obligation with no need for physical
instruction
• Reduced paper work
• Speedy settlement process resulting in increased liquidity of your securities
• Instant disbursement of non-cash benefits like Bonus and Rights
• Efficient pledge mechanism
• Wide branch coverage
• Personalized services of trained Help desk
• No charges for extra Transaction statement and Holding statement
• Combined monthly 'Bill-cum-Transaction-cum-Holding-cum-Ledger' statement of
your investments

7. PMS

Portfolio Management Service is a highly customized service offering a range of

investment options best suited in the current market scenario. Angel offers professional
Portfolio Management Service (PMS) to HNI’s who seek customized solutions to realize
their investment goals. Our Portfolio Managers are equipped to design an investment
portfolio across various investment avenues like Equities, Fixed Deposits, Bonds etc. in
sync with your unique needs.

Approach to PMS

• Risk Profiling
• Research & Asset Allocation
• Stock Selection
• Review & Rebalancing

Angel, with years of experience and research expertise, offers the best in class Portfolio
Management Services.

Benefits at Angel

• Investment in companies that have a strong competitive advantage over their peers
• Well laid-out investment philosophy
• Pro-active management of funds
• Dedicated Relationship Manager
• Quarterly newsletter from fund management team
• Committed parentage

8. Currency Trading

The global increase in trade and foreign investments has led to inter-connection of many
national economies. This and the resulting fluctuations in exchange rates, has created a
huge international market for Forex rendering investors another exciting avenue for
trading. The Forex market offers unmatched potential for profitable trading in any market
condition or any stage of the business cycle.

The Angel Advantage

• Low Commissions: Brokerage fees are very low as the market is highly competitive.

• No Middlemen: Futures/Options currency trading does away with the middleman and allows

clients to interact directly on the exchange platform.

• Standardized Lot Size: In the futures markets, exchanges determine lot or contract sizes which

are fixed in nature. This allows traders to trade in multiple lots.

• Low Transaction Cost : The retail transaction cost (the bid/ask spread) is typically less than

0.1% under normal market conditions. In large deals, the spread could be as low as 0.07%.

• High Liquidity : With an average trading volume of over $4 trillion per day, Forex market has

high liquidity. It means that a trader can enter or exit the market at will in almost any market

condition.

• Instant Transactions:This is a very advantageous by-product of high liquidity.

• Low Margin, High Leverage: These factors increase the potential for higher profits (and

losses).

• Online Access: The big boom in Forex came with the advent of online trading platforms.

• Interbank Market: The backbone of the Forex market consists of a global network of dealers.

They are mainly major commercial banks that communicate and trade with one another and with

their clients through electronic networks and by telephone. There is no organized exchange to

serve as a central location to facilitate transactions the way the New York Stock Exchange serves

the equity markets. The Forex market operates in a manner similar to that of the NASDAQ

market in the United States. Thus, it is also referred to as an over-the counter (OTC) market.
 • Self-regulatory: The Forex market is so vast and has so many participants that no single entity,

not even a Central Bank, can control the market price for an extended period. Even interventions

by mighty Central Banks are becoming increasingly ineffectual and short-lived. Thus, Central

Banks are becoming less and less inclined to intervene and manipulate currency prices.

• No Insider Trading: Because of the Forex market's size and non-centralized nature, there is
virtually no chance for ill effects caused by insider trading. Fraud possibilities, at least against the
system as a whole, are significantly less than in any other financial instruments.
• Limited Regulation: There is limited governmental influence via regulation in the Forex
markets, primarily because there is no centralized location or exchange.

9. NRI Services

Living in a foreign country never weakens the thread that binds you to your homeland.
Angel Broking understands the varied needs of the NRIs and value their patronage. We
offer a bouquet of products and services for NRIs.

Our Service Matrix:

• NRI services desk for personalized assistance to NRI and PIO clients
• Dedicated offline equity dealing desk
• Online equity trading platforms
• Depository services
• 24x7 back office
• NRI investment advisory desk
• PMS
• IPO and mutual funds
 • Insurance and personal loan solutions
• Banking support
• Pan Card assistance

10. Investment Advisory

Even a seasoned investor knows that effective timing of markets is not possible.
Therefore, professional and expert advice is essential to generate superior returns from
the stock market.

At Angel, we offer you investment advisory services with ternary objective of superior
returns, risk minimization and portfolio diversification. Supported by a highly specialized
and dedicated Research team, Angel follows a client-centric approach to offer
customized solutions.

Personalized Services

• One-to-One communication between client and Relationship Managers

• Effective investment advice and Research reports for clients
• Daily Calls before market hours

11. IPO
An investor can garner estimable returns by investing early in a company through an
Initial Public Offering (IPO). Angel helps to invest in the primary market through the
IPO route in an effortless way.

We also provide you with latest news about the upcoming and current IPO’s including
their listing dates. Our analysts also offer investment advice based on thorough
fundamental research of the currently open IPO’s.
 OUR COMPETATORS

● Religare Securities

● ICICI Direct

● India Infoline Security Pvt. Ltd.

● HDFC Securities

● Indiabulls

● Kotak Securities

● Reliance Money

● Sharekhan Securities

● Motilal Oswal

● Anand Rathi Securities

● Hem Securities
 COMPETATORS INFORMATION

RELIGARE SECURITIES LIMITED

Religare Enterprises Limited is Ranbaxy Laboratories Limited promoted financial

product and service Provider Company. Religare provides its service in three different
segments including Retail, Wealth management and the Institutional spectrum. It offers
wide range of services including equities, commodities, insurance broking, wealth
advisory, PMS, personal finance services, Investment banking and institutional broking
services. Religare retail network spreads across more than 900 locations across more than
300 cities and towns in India.

Religare Securities Limited is a subsidiary company of Religare Enterprises Ltd and

involve in equity related services include online trading at BSE and NSE, Derivatives,
commodities, IPO, Mutual fund, Investment banking and institutional broking services.

REL offers a multitude of investment options and a diverse bouquet of financial services
and can boast of a reach that spreads across the length and breadth of the country with its
presence in more than 1460 locations across more than 450 cities and towns.

Services

● Equity & Derivatives

● Research and Advisory

● Depository

● Portfolio Management Services

● International Advisory Fund Management Services (AFMS)

● Investment Banking
ICICI DIRECT

ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred
to as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website
is owned by ICICI Bank Limited. IWTL has launched and established an online trading
service on the Website.

Products and Services of ICICI DIRECT

● Investing in Mutual funds

● Personal Finance

● Customer Service Features

● IPO’s

● Margin Trading

● Margin PLUS Trading

● Call Trade

● Trading on NSE/BSE

● Trade in derivatives

India Infoline Security Private Ltd.

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India

Infoline.com Ltd and is the stock broking arm of India Infoline.com. The subsidiary was
formed to comply with regulatory guidelines. www.5paisa.com is a focused website for
online stock market trading. 5paisa.com is a trade name owned by the India Infoline.com
group. IILSPL has applied for trading membership of the BSE under Securities and
Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992.

Product offered by IILSPL

Stock market:-IILSPL deals in stock market by trading in equity and derivatives.

Personal finance: - It Deals In Mutual Fund and Insurance.

Online Trading: - It provides services in stock and commodity trading (through Internet).

HDFC SECURITY

HDFC security is the subsidiary of HDFC (Housing Development Financial

Corporation). www.hdfcsec.com would have an exclusive discretion to decide the
customers who would be entitled to its online investing services. www.hdfcsec.com also
reserves the right to decide on the criteria based on which customers would be chosen to
participate in these services .The present web site (www.hdfcsec.com) contains features
of services that they offer/propose to offer in due course. The launch of new services is
subject to the clearance of the regulators. i.e. SEBI, NSE and BSE.

Product offered by HDFC Security

● Online trading for Resident & Non Resident Indians.

● Cash-n-Carry on both NSE and BSE.
● Day trading on both NSE and BSE.
● Trade on Futures & Options on the NSE.
● Online IPO's.
● Telephone-based Broking (Equity & Derivatives).

INDIABULLS SECURITIES LIMITED

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June
9, 1995. The name of the company was changed to Orbis Securities Private Limited on
December 15, 1995 to change the profile of the company and subsequently due to the
conversion of the company into a public limited company; the name was further changed
to Orbis Securities Limited on January 5, 2004. The name of the company was again
changed to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the
brand image of the term “Indiabulls” in the company name. ISL is a corporate member of
capital market & derivative segment of The National Stock Exchange of India Ltd.

PRODUCT OFFERED BY INDIA BULLS

● Equity & Debt Stock Broking

● Insurance
● Commodity trading
● Depository Services
● Derivatives Broking Services
● Equity Research Services
● Mutual Fund Distribution
● IPO Distribution

SHAREKHAN SECURITIES
Sharekhan Securities is one of the leading retail brokerage of Citi Venture which is
running successfully since 1922 in the country. Earlier it was the retail broking arm of
the Mumbai-based SSKI Group, which has over eight decades of experience in the stock
broking business. Sharekhan offers its customers a wide range of equity related services
including trade execution on BSE, NSE, Derivatives, depository services, online trading,
investment advice etc.

SSKI group ventured into institutional broking and corporate finance 18 years ago. SSKI
is one of the leading players in institutional broking and corporate finance activities.
SSKI holds a sizeable portion of the market in each of these segments. SSKI’s
institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio
investment and 5% of all Domestic Institutional portfolio investment in the country. It
has 60 institutional clients spread over India, Far East, UK and US. Foreign Institutional
Investors generate about 65% of the organization’s revenue, with a daily turnover of over
US$ 2 million.

● Equity Trading Platform (Online/Offline).

● Commodities Trading Platform (Online/Offline).

● Portfolio Management Service.

● Mutual Fund Advisory and Distribution.

● Insurance Distribution.
 Comparative Study

Brokerage Equity

Intraday Delivery Sub- DMAT Margin

Name of Firm (In Paisa) (In Paisa) Clients Broker in Rs. Money

Angel Broking Ltd. 5 50 10000 75 760 5000

Reliance Money 5 50 40000 35 950 0

Sharekhan
Securities 5 25 10000 50 850 10000
Motilal Oswal
Securities 3 30 3000 40 650 5000
India Infoline 3 25 3500 15 805 5000
ICICI Direct 7.5 75 400 0 499 5000

Kotak Securities 3 30 4000 0 300 5000

India Bulls 3 30 10000 0 888 0
Anand Rathi
Securities 3 20 15000 25 736 0
Religare Securities 2 25 17000 80 750 5000
Hem Securities 1.5 20 12000 40 660 7000
 OVER VIEW OF SERVICES RENDERED BY OUR
COMPETATORS

Fund
Mutual

Insurance

PMS

Back office

E-Broking
Advisory
Investment

M-Connect

Funding

Loans
Personal

Software
Choupap
E-
Services

Religare Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes
Securities

ICICI Direct No Yes Yes Yes Yes Yes No Yes Yes Yes No

India Infoline
Security Pvt. Yes No Yes Yes Yes Yes No No Yes Yes No
Ltd.
HDFC Yes No Yes Yes Yes Yes No Yes Yes Yes No
Securities

Indiabulls Yes Yes No Yes Yes Yes No No Yes Yes No

Kotak Yes Yes Yes Yes Yes Yes No No Yes Yes No

Securities
Reliance Yes Yes No Yes Yes Yes No No Yes Yes No
Money
Sharekhan No No Yes Yes Yes Yes No No Yes Yes No
Securities

Motilal Oswal No Yes No Yes Yes Yes No No Yes Yes No

Anand Rathi No Yes Yes Yes Yes Yes No No No Yes No

Securities

Hem Securities Yes Yes Yes Yes Yes Yes No No No Yes No

 GRAPHICAL REPRESENTATION OF THE MARKET
SHARE OF THE COMPANY

MarketShareOf Companies
11%
26%
Angel Broking Ltd
28% Religare
Indiabulls
19% Anand Rathi
16% Others

GRAPHICAL REPRESENTATION OF THE BROKERAGE

RATES OF OTHER COMPANIES
 GRAPHICAL REPRESENTATION OF CLIENTS
SATISFACTION LEVEL TOWARDS OUR COMPANY

Satisfaction Level of clients In Angel Broking Ltd.

Unsatisfied
17%

Satisfied
83%

GRAPHICAL REPRESENTATION OF THE

BROKERAGE RATES OF VARIOUS COMPANIES
 GRAPHICAL REPRESENTATION OF ACCOUNT
OPENING CHARGES OF VARIOUS COMPANIES

Account opening Charges

Value in Rs.

1200
999
1000 900 865
800 750
700

600 560
460
400 350

200

0
Angel Indiabulls Religare ICICI Sharekhan Anand India Hem
Broking Securities Securities Direct Securities Rahti Infoline Securities
Ltd. Securtites
Comapny Name
 EXTRA
• Angel Broking Ltd. is the second in charging lowest brokerage
• Reliance Money is having 32% market share in Jaipur (Market Leader)
because of lowest brokerage whereas Angel Broking is performing best on
country level
• Company is having 75 Sub-brokership in Jaipur which provides a major part of
revenue
• Despite three branches Angel Broking Ltd. has 10000 clients whereas Hem
Securities has 70 branches and only 12000 clients
• Angel Broking Ltd. is providing free of cost softwares for online clients
• Company is providing M-connect software whereas other companies are not
having this service
• Angel Broking Ltd. has the highest market coverage with respect to channel
sales. This is because Angel has the highest number of sub-brokers. There
are 140 sub-brokers in Jaipur

Recommendations
• Angel broking Limited has to decrease it’s margin money up to Rs. 3000 it
attracts more new clients and for sub-brokership company should decrease its
security up to Rs. 50,000

• There should be two more branches of Angle Broking Limited in Jaipur as well as
in Rajasthan so that clients will get its services easily

• There should be more public awareness programmed and advertisement related

to company’s product and services so that people should be more aware about
Angel Broking Limited

• Company should organise customer happiness survey for active and inactive
clients both
 • Company has to more aggressive toward its existing client’s feedback and for
their services after giving them products because it can increase company
loyalty as well its brand name

• They should provide demo version of software and its training for each clients

SUGGESTIONS:-

● Commitment should be equalized for every person

● Provide the facility of free demonstrations for all
● Improvement in the opening of De-mat & contract notice procedure is required
● There should be a limited number of clients under the relationship manger. So
that he can handle new as well as old customer properly
● Some promotional activities are required for the awareness of the customer
● People at young age should be encouraged to invest in stock market
● Seminars should be more held for providing information to prospective and
present customers
● In the organization, There must me be co-operation with other department and
other branches
● Company should make more promotional activities by giving advertisements and
publicity.
● Give more demonstration to customers so that they can get complete knowledge
about online trading
● Give the complete information about products and services offered by the
company to the customers.
● The number of branches it has at present should be increased all over the
country, which will attract a large number of customers.
● Company should educate about the rules and regulations of SEBI to its
customers.
 CONCLUSION

On the basis of the study it is found that Angel Broking Ltd. is better services provider
than the other stockbrokers because of their timely research and personalized advice
on what stocks to buy and sell. Angel Broking Ltd. provides the facility of Trade tiger as
well as relationship manager facility for encouragement and protects the interest of the
investors. It also provides the information through the internet and mobile alerts that
what IPO’s are coming in the market and it also provides its research on the future
prospect of the IPO.

Study also concludes that people are not much aware of commodity market and while
it’s going to be biggest market in India. From the above survey and observation it is
found that most of the people who are trading in share market belongs to the employee
group, next comes the business men and other class of income people. As the share
market value goes on increasing day by day the investor who wants to invest in shares
also increasing. But investing in shares is as risky as earning yield.
Trading in online trading firm is easy as it all delivered with internet and within a few
minutes the customer can buy and sell shares which save time as well as reduction of
paper work. Hence trading in share market is increasing day by day and investors are
ready to invest their investment in share market only.
I got the knowledge about the customer’s needs and their references for having a
particular product. The need of customers differs from person to person, area, locality
and occupation. Customer always wants more service by paying less.
They expect all the information such less rates, less brokerages, highly returns and
better service level without delay.