Type

Privately Held
Company Size
5001-10,000 employees
Website
http://www.angelbroking.com
Industry
Financial Services
Founded
1987
Angel Broking's tryst with excellence in customer relations began in 1987. It has emerged as one of the
most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-
focused stock trading business model, Angel is committed to providing ‘Real Value for Money’ to all its
clients.

The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and
the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as a
Depository Participant with CDSL. Angel has Registered Sub Broker base of 9650 and Retail client base of
7.5 lacs as on August 2010.

CHAPTER-2
COMPANY PROFILE
INTRODUCTION AND HISTORY :-
“Angel Broking” is the retail broking arm of SSKI, an organization with more

than eight decades of trust & credibility in the stock market. It is India's leading retail financial Services Company

with We have over 250 share shops across 115 cities in India. While our size and strong balance sheet allow us to

provide you with varied products and services at very attractive prices, our over 750 Client Relationship Managers

are dedicated to serving your unique needs. Angel Broking is lead by a highly regarded management team that has

invested crores of rupees into a world class Infrastructure that provides our clients with real-time service & 24/7

access to all information and products. Our flagship Angel Broking Professional Network offers real-time prices,

detailed data and news, intelligent analytics, and electronic trading capabilities, right at your fingertips. This

powerful technology complemented by our knowledgeable and customer focused Relationship Managers. We are

creating a world of Smart Investor. Angel Broking offers a full range of financial services and products ranging from

Equities to Derivatives enhance your wealth and hence, achieve your financial goals. Angel Broking' Client

Relationship Managers are available to you to help with your financial planning and investment needs. To provide

the highest possible quality of service, Angel Broking provides full access to all our products and services through

multi- channels.
INTRODUCTION TO ANGEL

In a shot span of 22 years since inception, the Angel Group has emerged as one of the top five retail stock

broking houses in India, having membership of BSE, NSE and the two leading Commodity Exchanges in the

country i.e. NCDEX & MCX. Angel Broking is also registered as a Depository Participant with CDSL.

The group is promoted by Mr. Dinesh Thakkar, who started this business as a sub-broker in 1987 with a team

of 3. Today the angel group is managed by a team of 1937 direct employees and has a nationwide network

comprising of 21 Regional hubs, 124 branches and 6810 sub brokers & business associates. Angel is 100% focused

on retail stock broking business unlike any other larger national broking house. The group currently services more

than 5.9 thousand retail clients.

Angel habitually generates value added features without the cost burden being passed on to the clients as they

strongly believe that better understanding of client’s needs and wants is their top priority. Their e-broking facility is

one such effort, which gives the client a platform to access state of the art trading facility at the click of a button.

Angel has always strived for delivering customer delight and developing strong long term bonds with its

clients as well as channel partners. Angel thrives on a vision to introduce new and innovative products and services

constantly. Moreover, Angel has been among the pioneers to introduce the latest technological innovations and

integrate them efficiently within its business.

About the Angel

 Angel Booking’s tryst with excellence in customer relations began more than 20 years ago. Angel Group has

emerged as one of the top 3 retail broking houses in India and incorporated in 1987. Today, Angel has emerged as a

premium Indian stock-broking and wealth management house, with an absolute focus on retail business and a

commitment to provide "Real Value for Money" to all its clients.

It has memberships on BSE, NSE and the leading commodity exchanges in India NCDEX
& MCX. Angel is also registered as a depository participant with CDSL.
Angel Group Companies
Angel Broking Ltd.
Member on the BSE and Depository Participant with
CDSL
Angel Capital & Debt Market
Ltd.
Membership on the NSE Cash and Futures & Options

Segment

Angel Commodities Broking Ltd. Member on the NCDEX & MCX

Angel Securities Ltd.

Member on the BSE

•
Incorporated
:1997
•
BSE Membership
:1997
•
NSE membership
:1998
•
Member of NCDEX and MCX
•
Depository Participants with CDSL
Angel’s presence :-
•
Nation- wide network of 21 regional hubs
•
Presence 124 cities
•
6800 + sub brokers & business associates
•
5.9 lakh + clients
Management
S.No
Name
Designation & Department
1.
Mr. Dinesh Thakkar
:
Founder Chairman & Managing Director
2.
Mr. Lalit Thakkar
: Director – Research

3.
Mr. Amit Majumdar
: Executive Director – Strategy and Finance
4.
Mr. Rajiv Phadke
:
Executive Director – HR & Corp
5.
Mr. Vinay Agrawal
:
Executive Director – Equity Broking
6.
Mr. Nikhil Daxini
: Executive Director - Sales and Marketing
7
Mr. Hitungshu Debnath:Executive Director - Distribution & Wealth
Management
8.
Mr. Mudit Kulshreshtha: Executive Director – Operations
Milestones
•
Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail
Broking House' at Dun & Bred street Equity Broking Awards 2009
•
August,2008 Crossed 500000 trading accounts

● November,2007 ‘Major Volume Driver’ for 2007

● December,2006 Created 2500 business associates

● October,2006 ‘Major Volume Driver’ award for 2006

● September,2006 Launched Mutual Fund and IPO business

● July,2006 Launched the PMS function

● October,2005 ‘Major Volume Driver’ award for 2005

● September,2004 Launched Online Trading Platform

● April,2004 Initiated Commodities Broking division

● April,2003 First published research report

● November,2002 Angel’s first investor seminar

● March,2002 Developed web-enabled back office software

● November,1998 Angel Capital and Debt Market Ltd. Incorporated

● December,1997 Angel Broking Ltd. Incorporated

OUR ORGANIZATIONAL STRUCTURE
Products of Angel Broking
1. Online Trading
8. Personal loans
2. Commodities
9. Quality assurance
3. DP Services
4. PMS (Portfolio Management Services)

5. Insurance

6. IPO Advisory

7. Mutual Fund

Online- Trading
 Specially designed for the net savvy traders and investors who prefer operating from their home or office

through the internet. The investor can access state of the art Technology with three different e-broking products and

voila trading on BSE, NSE, F & O, MCX and NCDEX.

ANGEL DIET
•
Application based product for Traders.
•
Application based ideal for traders.
•
Multiple exchanges on single screen
•
Online fund transfer facility
•
User friendly & simple navigation
•
BSC, NSC, F&O, MCX & NCDEX

ISTORY:

Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He

ventured into stock trading with an intention to raise capital for his own

independent enterprise. However, he recognized the opportunity offered by

the stock market to serve individual investors. Thus India’s first retail-focused

stock-broking house was established in 1987. Under his leadership, Angel

became the first broking house to embrace new technology for faster, more
effective and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-

market. The print and electronic media often seek his views on the market

trend as well as investment strategies.

GROUP:

Angel broking is recent years has expended its reach in health care and

financial services where in it has multiple specialty hospital and labs which

provided healthcare services and multiple financial services such as

secondary market equity servicesportfolio management services, depository

services etc.Angel Broking financial services group companies of Angel

Broking Limited, provide services in Equity, Commodity, and financial

Services business .

CORPORATE STUCTURE:
The organization is led by individuals who are professionals and leaders in every
sense of the word. Exports in there respective domains, esteem members of
board of Directors .

PRODUCTS & SERVICES:

Equity Trading
Commodity Trading
Mutual funds promotion
Depository services
Margin Financing
NRI-Desk Management proximity to stock exchanges and banks.
Equity Trading:

For the first time Angel Broking investing commodity the power to be associated

with the elite dealing rooms and freedom to execute trade on there own. That is

one may trade from their branches or trade own over the net and with that

expertise and assistance.

Depository Services:

Angel Broking is among the few major Depository Participants holding securities worth more

than Rs.6000 crore under its management .RSL provides depository services investors as a

depository participant with NSDL and CDSL.

Commodity Trading:

Commodities are a word originated from the French word ‘commodity’ means

benefit profit . Angel commodities Limited is a member of both the exchange

(MCX & NCDEX)

that allows trading in all the commodities traded at both the exchange . At

present , trading in commodities is restricted to futures contracts only.

Benefits of Commodity Trading:

To investors: investors always look for alternative investments avenues where

they can diversify their funds to achieve their financial goals. In financial market,

commodities have rapidly emerged as a major investment tool as they help in

diversifying investments and to hedge against inflation , greatest threat to any

investor
MUTUAL FUNDS SERVICES:
Angel Broking is also promoting mutual funds of all companies.
CORPORATE ADVISORY GROUP:
Corporate advisory group provides various solutions to corporate banks and FIs
on the management of debit , equity and investments. The services extends from
advising client to earn maximum profit by investing through selected papers like
MF/PMF etc.

PORTFOLIO MANAGEMENT SYSTEM:

Portfolio management services manage client’s wealth more efficiently reduce risk by diversifying
across assets ,sectors and funds, and maximizing returns at
managed levels of risk .
This service could also be called as “transparent collective investments”.
INVESTMENT BROKING DIVISION:
Angel Broking provides innovative, integrated and best – fit solutions to their
corporate customers, it is continuous endeavor to provide value enhancement
through diverse financial solution on an on-going basis ,through products like
corporate debt , private equity , IPO, ECB, FCCB, GDR/ADR etc.

CHIEVEMENTS:

Applauded for managing the task of account opening efficiently.

Generated 200 leads i.e., 120% of the target assigned.

Opened 50 D-Mat and trading accounts which is an achievement.

Given business of Rs.400000 through margin money.

Generated revenues for the organization by performing havy trading on behalf of the self

developed clients