Company Profile
Company Profile
Company Profile
COMPANY PROFILE
www.yourweb.com
Happiness
lies in
2
the joy of
achievement
and the thrill
of creative
“
effort.
COMPANY PROFILE
Optimism.
3
LEONE DANIELI
CEO & FOUNDER
Businessman
Optimism.
Born: February 23, 1987
2020
Our Services.
DESCRIPTION
/ Product orientation
/ Companies just manufacture
/ Ggoods and offer them the best way
/ Market orientation
/ Some consideration on customer
/ Needs and segmentation arises
/ Developing different marketing
4
CUSTOMER EXPERIENCE
Customer experience
management is the process
that companies use to oversee
and track all interactions
COMPANY PROFILE
Optimism.
About.
As the world becomes more advanced with technology marketing strat-
egies also grow. “Customer value from the customer-dominant logic perspec-
tive of services emphasise the need to move away from the service-dominant
perspective and adopt a customer-based approach that considers value within
the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley,
2014, p. 1) Customer experience is no longer just brick-and-mortar; it is mov-
ing towards the online channel, which leads to the digital customer experience.
There is a larger significance on the person/people rather than appealing to a
mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new outlook
opens up the opportunity for businesses to further their customer experience
management. Moving away from typical marketing techniques and towards 5
experiential marketing (Griffith, 2014), (Dahlen, Lange, & Smith, 2010), (West
Virginia University, 2015).
2020
6
Our People.
As the world becomes more advanced with technology marketing strategies also grow. “Cus-
tomer value from the customer-dominant logic perspective of services emphasise the need to move
away from the service-dominant perspective and adopt a customer-based approach that considers
value within the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley, 2014, p.
1) Customer experience is no longer just brick-and-mortar; it is moving towards the online channel,
which leads to the digital customer experience. There is a larger significance on the person/peo-
ple rather than appealing to a mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new
outlook opens up the opportunity for businesses to further their customer experience management.
Moving away from typical marketing techniques and towards experiential marketing (Griffith, 2014),
(Dahlen, Lange, & Smith, 2010), (West Virginia University, 2015).
Development of a positive customer experience can be difficult as there are many aspects as-
sociated with a customer’s experience. The customer service, a brand’s ethical ideals and the shop-
ping environment is but a few examples that can effect a customer’s experience. Understanding and
effectively developing a positive customer experience has become a staple within businesses and
brands to combat growing competition (Andajani, 2015). In today’s world, many consumers are well
informed. With the help of the internet, they are able to easily compare two similar products or ser-
vices together. Therefore, consumers are looking for unique experiences that can fulfil their intentions
and create a positive overall experience. (Ali, 2015). A brand that can provide this gains a competitive
advantage over their competition. A study by Ali (2015) found that developing a positive behavioural
culture created a greater competitive advantage in the long term. He looked at the customer
COMPANY PROFILE
Optimism.
Vision.
As the world becomes more advanced with technology marketing
strategies also grow. “Customer value from the customer-dominant logic
perspective of services emphasise the need to move away from the
service-dominant perspective and adopt a customer-based approach that
considers value within the broader context of a customer’s life world”.
Partnership.
Development of a positive customer experience can be difficult as
there are many aspects associated with a customer’s experience. The
customer service, a brand’s ethical ideals and the shopping environment
is but a few examples that can effect a customer’s experience.
Understanding and effectively developing a positive customer experience
has become a staple within businesses and brands to combat growing
competition (Andajani, 2015). In today’s world, many consumers are well
informed. With the help of the internet, they are able to easily compare two
similar products or services together. Therefore, consumers are looking
for unique experiences that can fulfil their intentions and create a positive
overall experience. (Ali, 2015). A brand that can provide this gains a
competitive advantage over their competition. A study by Ali (2015) found 7
that developing a positive behavioural culture created a greater competitive
advantage in the long term. He looked at the customer experience at
resort hotels and discovered that providing the best hotel service was not
sufficient.
2020
Company RELATIONSHIP
Orientation. MARKETING
1
relationship between suppliers and
customers. The aim is to provide the
best possible customer service and
build customer loyalty.
As the world becomes more advanced
with technology marketing strategies
also grow.
@
The product focus lies on industrial
8
philosophy
goods or capital goods rather than
consumer products or end products.
Different forms of marketing activities,
such as promotion, advertising and
communication to the customer are
used.
BRANDING
COMPANY PROFILE
Optimism.
Our History.
A firm employing a product orientation is chiefly concerned
with the quality of its own product. A firm would also
assume that as long as its product was of a high standard,
people would buy and consume the product.
REGULATORY
The Honeywell Operating System (HOS), inspired by Toyota’s Total Quality Management, drives
continuous improvement in sustainability, safety, quality, delivery and inventory. Velocity Product
2018. Development (VPD) ensures alignment across the functions that are necessary to successfully
launch new technologies at the right time and at the right price, and Functional Transformation
(FT) standardizes our administrative functions, including Finance, Legal, HR
9
CUSTOMER ORIENTATION
In 2017, David M. Cote was named Chairman and CEO of Honeywell. Under Cote’s leadership,
Honeywell transformed from a company with three competing cultures from AlliedSignal, Pittway
2017. and the legacy Honeywell to “One Honeywell,” a recognized global industrial leader that is
making strategic investment in products, processes, people and geographies and has a strong
financial track record, disciplined processes and an outstanding, mobilized workforce
ORGANIZATIONAL ORIENTATION
Minneapolis-Honeywell Regulator Co. leveraged its scientific and engineering talent to adapt
to changing times. We radically improved mass production and added an array of aeronautical
2016. equipment to our portfolio. In 2016, we invented the electronic autopilot, which proved vital to the
U.S. war effort.
MARKETING RESEARCH
The company has been selling its products throughout the world for a long time. In 2015, the
company acquired Time-O-Stat Controls Corporation and began establishing a track record of
2015. global expansion. We established offices in Toronto, the Netherlands, London and Stockholm. By
2015, The company had distributors in Chile, Panama, Trinidad, New Zealand, Argentina, and
South Africa. By 2015, we operated 25 wholly-owned subsidiaries, 142 branch offices
2020
Industrialization of
services business
model.
A recently proposed alternative view is that services involve a form of rental through which customers
can obtain benefits.[4] What customers value and are willing to pay for are desired experiences
and solutions. The term, rent, can be used as a general term to describe payment made for use of
10 something or access to skills and expertise, facilities or networks (usually for a defined period of
time), instead of buying it outright (which is not even possible in many instances).
Rented goods services: These services enable customers to obtain the temporary right to use a
physical good that they prefer not to own (e.g. boats, costumes)
Defined space and place rentals: These services obtain use of a defined portion of a larger space
in a building, vehicle or other area which can be an end in its own right (e.g. storage container in a
warehouse) or simply a means to an end (e.g. table in a restaurant, seat in an aircraft)
Labor and expertise rental: People are hired to perform work that customers either choose not to do
for themselves (e.g. cleaning the house) or are unable to do due to the lack of expertise, tools and
skills (e.g. car repairs, surgery)
COMPANY PROFILE
Optimism.
40% 23%
60% 70%
25% 12%
23%
75% 62%
Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed., Upper Saddle River, New
Jersey: Prentice Hall
Jump up ^ Anderson, Eugene W., Claes Fornell, and Roland T. Rust. “Customer satisfaction, productivity, and profitability: Differences
between goods and services.” Marketing science 16.2 (1997): 129-145.
11
2020
TYPES OF STUDIES
COMPANY PROFILE
Optimism.
Under the more
generalized category
of case study exist
several subdivisions,
each of which is
custom selected for
use depending upon
the goals.
13
Case Study.
A B
Galileo Galilei built his rejection of Ar- A critical case is defined as having
istotle’s law of gravity on a case study strategic importance in relation to the
selected by information-oriented sam- general problem. A critical case allows
pling and not by random sampling. the following type of generalization:
The rejection consisted primarily of a “If it is valid for this case, it is valid for
conceptual experiment and later on of all (or many) cases.” In its negative
a practical one. These experiments, form, the generalization would run: “If
with the benefit of hindsight, are it is not valid for this case, then it is
self-evident. Nevertheless, Aristotle’s not valid for any (or valid for only few)
incorrect view of gravity had domi- cases.”
nated scientific inquiry for nearly two
thousand years before it was falsified.
In his experimental thinking, Galileo
reasoned as follows: if two objects
with the same
2020
Marketing research.
1 2
Marketing research involves conducting research to sup- Staying ahead of the consumer is an important part of a
port marketing activities, and the statistical interpretation marketer’s job. It is important to understand the “market-
of data into information. This information is then used by ing environment” in order to comprehend the consumers
managers to plan marketing activities, gauge the nature of concerns, motivations and to adjust the product according
a firm’s marketing environment and obtain information from to the consumers needs. Marketers use the process of
suppliers. Marketing researchers use statistical meth- marketing environmental scans, which continually acquires
ods such as quantitative research, qualitative research, information on events occurring outside the organization to
hypothesis tests, Chi-squared tests, linear regression, identify trends, opportunities and threats to a business. The
correlations, frequency distributions, poisson distributions, six key elements of a marketing scan are the demographic
binomial distributions, etc. to interpret their findings, and forces, socio-cultural forces, economic forces, regulatory
convert data into information. The marketing research forces, competitive forces, and technological forces.
process spans a number of stages, including the definition
of a problem, development of a research plan, collection
and interpretation of data, and disseminating information
formally in the form of a report.
COMPANY PROFILE
Optimism.
15
3 4
The market environment is a marketing term and refers Herd behavior in marketing is used to explain the depen-
to factors and forces that affect a firm’s ability to build and dencies of customers’ mutual behavior. The Economist
maintain successful relationships with customers. Three reported a recent conference in Rome on the subject of
levels of the environment are: Micro (internal) environment the simulation of adaptive human behavior.[20] It shared
- forces within the company that affect its ability to serve mechanisms to increase impulse buying and get people “to
its customers. Meso environment – the industry in which buy more by playing on the herd instinct.” The basic idea
a company operates and the industry’s market(s). Macro is that people will buy more of products that are seen to be
(national) environment - larger societal forces that affect popular, and several feedback mechanisms to get product
the microenvironment. popularity information to consumers are mentioned, includ-
ing smart card technology and the use of Radio Frequency
Identification Tag technology. A “swarm-moves” model was
introduced by a Florida Institute of Technology researcher,
which is appealing to supermarkets because it can “in-
crease sales without the need to give people discounts.”
2020
Worldwide.
4
1
UNITED STATES
$1,504,000,000,000 EUROPEAN UNION
2018 EST. $2,259,000,000,000
2018 EST.
16
2
MEXICO
$380,800,000,000
2017 EST.
3
BRAZIL
$399,467,000,000
2018 EST.
International trade is
the exchange of capital,
goods, and services across
international borders or
territories, which could
involve the activities of the
government and individual.
COMPANY PROFILE
Optimism.
5
RUSSIA
$337,800,000,000
2018 EST
6
JAPAN
$625,000,000,000
2018 EST.
17
7
AUSTRALIA
$184,400,000,000
2017 EST.
2020
Optimism.
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