Module 1 Personal Entrepreneurial Competencies

Talisay Polytechnic Institute
Banga, Talisay, Batangas

Talisaypolytechnicinstitute95@yahoo.com
(043) 773- 0351
Module 1 Personal Entrepreneurial

Competencies (PECs)
Content Standards Performance Standards
The learner demonstrates understanding of one’s PECs in Computer Hardware Servicing.
The learner independently creates a plan of action that strengthens and/or further develops
his/her PECs in Computer Hardware Servicing.
Quarter I
Time Allotment: 1 week
In this module, you will learn more about entrepreneurship and the entrepreneurial competencies
related to Computer Hardware Servicing. You will have a first-hand experience in educational
activities leading to assessment of your personal entrepreneurial competencies (PECs) and the
entrepreneurial competencies of a successful computer technician within your province. You will
also have several activities that will align your competencies with those of successful
practitioners. Moreover, this module will encourage you to think about entrepreneurship and its
role in the business community as well as in the economic and social development of an
individual.
To start with this module, let us first understand entrepreneurs and entrepreneurship.
Everyone has their own ambition, dream, desire, and vision in life so as to become rich, to
become successful, and to be popular. The easiest and fastest way to reach your goal is to get
involved with the entrepreneurial activities. No requirements needed. But how can I become one
entrepreneur? The answer is, It begins with yourself. Try to examine your own personality and
compare with the Personal Entrepreneurial Competencies (PECs) of a successful entrepreneur.
Then, again ask yourself if you are ready to enter into the world of business. And if your answer
is yes, take this reminder: “ Successful entrepreneurs continuously develop and improve their
PECs”.
Guide Questions:
1. Why is there a need to assess ones personal characteristics, attributes, lifestyles, skills and
traits?
2. What are the personal entrepreneurial competencies of a successful entrepreneur?
1
(043) 773- 0351
3. Why is it necessary to compare ones personal characteristics, attributes, lifestyles, skills and
traits to the personal entrepreneurial competencies of a successful entrepreneur?
4. How do you relate your PECs to the PECs of a successful entrepreneur?
5. Based on the data gathered from the interview with the successful entrepreneur in your
community, how do you develop your PECs to become one?
6. Can you prepare an action plan that addresses your areas of development and strength based
on your PECs?
7. How does your action plan help sustain your strong areas and or address your development
areas based on your PECs?
Entrepreneurs are those with the skills and capabilities to see and evaluate business
opportunities. They are individuals who can strategically identify products or services needed by
the community, and have the capacity to deliver them at the right time and at the right place.
Entrepreneurs are agents of economic change; they organize, manage, and assume risks of a
business. Some of the good qualities of entrepreneurs are: opportunity-seeker, risk-taker, goal-
setter, excellent planner, confident problem-solver, hardworking, persistent and committed.
Entrepreneurship, on the other hand, is not just a simple business activity but a strategic process
of innovation and new product creation. Basically, entrepreneurship is both an art and science of
converting business ideas into marketable products or services to improve the quality of living.
Now that you have background knowledge about entrepreneurs and entrepreneurship, you can
now walk through in assessing your PECs. Always remember that successful entrepreneurs
continuously develop and improve their PECs.
To begin, let us find out the competencies you will have gained upon completion of this module.
At the end of this module, you are expected to:
 identify areas for improvement, development, and growth,
 align your PECs according to your business or career choice, and
 Create a plan of action that ensures success in your business or career choice.
Now try to take the first challenge in this module, the pre assessment.
As part of your initial activity, try to assess your prior knowledge and experience related to
personal entrepreneurial competencies. Answer Task 1.
Task 1: Matching Type
Directions: Match the entrepreneurial competencies in column A with their meaning in column
B. Write the letter of the correct answer on the space provided before each number.
2
(043) 773- 0351
Column A Column B
1. fairness A. Be accountable for your choices
2. responsibility B. Obey laws and
3. caring C. Build a good reputation
4. citizenship D. Help people in need e. Take turns
5. trustworthiness and share
2. Multiple Choice. Directions: Your answers from the given situation. Read and write
your answer in your notebook.
Mrs. Gene Magtibay formerly a practitioner of her profession, a nurse. For

so many years of exercising his profession, she decided to go into business venture.
Let us guide her to become an entrepreneur by answering the following questions:
1. What should she do in starting a business?

a. Study the concepts and principles of entrepreneurial skills.
b. Undergo training on entrepreneurial skills.
c. Know what characteristics are needed to become one entrepreneur.
d. All of the above are possible answers.
2. How does Mrs. Magtibay fund her future business?
a. Seek for assistance of the financial institutions.
b. Borrow money from friends and relatives.
c. Avail the government program on financing micro-macro business.
d. All of the above are possible answers.
3. If her business idea is day care center, what qualities of a future entrepreneur she must
possess?
a. Patient c. Risk-taker
b. Hardworker d. All of the above are possible answer.
4. Which of the following is NOT considered as her characteristic of being an entrepreneur?
a. Coping with failure c. Persistent
b. Irritated d. Opportunity seeker
5. If she wants to expand her business, what characteristics she must possess?
a. Opportunity seeking
b. Goal setting
c. Futuristic
d. All of the above are possible answer
B. Self- Assessment Directions:

From the following 10 pairs of sentences, choose either A or B, depending on which statement
most reflects your personal views. Kindly mark your response (A or B) for each pair of sentences
on a separate sheet of paper.
1. A) I do my work by myself.
B) I do my work in the company of friends so that I can get their opinion on what I should
do.
3
(043) 773- 0351
2. A) I do not care if I succeed in life or not, as long as others think I’m successful.
B) I care about what happens to me and I plan how I could succeed in my life, no matter
what others think.
3. A) I go with a good idea if others go with it.
B) I test an idea, whether good or bad, before I decide that it is correct.
4. A) I am uncomfortable when I am with my friends because I think I am not as good as them.
B) I like being with my friends because I feel I am equal to them.
5. A) I worry about how I look externally.
B) I do not worry about how I look like because what’s important is my inner self.
6. A) If I fail, I am sure it’s somebody else’s fault and not mine.
B) If I fail, I shall analyze why I failed and take responsibility for my failure.
7. A) I am proud of my parents because of what they stand for, even though they are not rich.
B) I am proud of my parents because they are rich and powerful.
8. A) I wish that I could inherit a comfortable house to live in, without working for it.
B) If I get to have a comfortable house to live in, it is because I worked hard for it.
9. A) I think I can learn from all experiences, whether big or small, in my day-to-day life.
B) I think there is nothing to learn from day-to-day experiences, except for the extraordinary
ones that hit me.
10. A) I’d like to spend my days relaxing with my friends and without any worries.
B) I’d like to spend my days doing work that I feel is important and I think about how I will
succeed someday.
8. B) If I get to have a comfortable house to live in, it is because I worked hard for it. An
entrepreneur works hard for what material benefits and comforts he gains for himself and his
family.
9. A) I think I can learn from all experiences, whether big or small, in my day-to-day life. An
entrepreneur learns from all the experiences and challenges she has faced in life.
10. B) I’d like to spend my days doing work that I feel is important and I think about how I will
succeed someday. An entrepreneur works wholeheartedly in his projects and even worries about
it sometimes.
C. Evaluating your Personal Entrepreneurial Characteristics (PECs).
Directions: On the first column are the lists of your possible Personal Entrepreneurial
Characteristics (PECs) that can be considered as entrepreneurial qualities. Check the appropriate
column describing your own PECs.
4
(043) 773- 0351
WEEK 2
FIRM-UP Your Understanding
Lesson 1. What is Character
Now, you will learn about what is ―character‖. Character defines as the totality of a person's
moral and mental qualities. Such qualities can be seen in many different ways that characterize a
person.
There are six pillars of character in a human being:
1. Trustworthiness
Be honest • Don’t deceive, cheat or steal • Be reliable — do what you say you’ll do • Have the
courage to do the right thing • Build a good reputation • Be loyal — stand by your family, friends
and country
2. Respect
Treat others with respect; follow the Golden Rule • Be tolerant of differences • Use good
manners, not bad language • Be considerate of the feelings of others • Don’t threaten, hit or hurt
anyone • Deal peacefully with anger, insults and disagreements
3. Responsibility
Do what you are supposed to do • Persevere: keep on trying! • Always do your best • Use self-
control • Be self-disciplined • Think before you act — consider the consequences • Be
accountable for your choices
5
(043) 773- 0351
4. Fairness
Play by the rules • Take turns and share • Be open-minded; listen to others • Don’t take
advantage of others • Don’t blame others carelessly
5. Caring
Be kind • Be compassionate and show you care • Express gratitude • Forgive others • Help
people in need
6. Citizenship
1. Do your share to make your school and community better • Cooperate • Get involved in
community affairs • Stay informed; vote • Be a good neighbor • Obey laws and rules •
Respect authority • Protect the environment
What is Character
Character is something that is inside you which people see no matter how hard you hide it.
Saying that someone has ―character‖ means a lot; it is the biggest compliment a person
can ever have from someone else.
Character is a combination of traits that show strong ethical principles and maturity in a person.
Ethical principles are standards for right or wrong behavior that a person values highly.
Your true character will show whether people are watching you or not. Character gives you the
inner strength and courage to do the right thing all the time. This in truth makes you confident
that you are doing the right thing and that you are at peace with yourself no matter how hard the
situation will be.
Activity 1: Directions: Select someone in your community whom you think has a strong
character. After your interview, answer the questions in the spaces found below.
A. What internal characteristics and ____________________________________

physical features of this person led you to _____________
believe he or she is a person of character? ____________________________________
____________________________________ _____________
_____________ ____________________________________
____________________________________ _____________
_____________ ____________________________________
____________________________________ _____________
_____________ ____________________________________
_____________
6
(043) 773- 0351
B. What is the influence of this person on ____________________________________

you? _____________
____________________________________ ____________________________________
_____________ _____________
____________________________________
_____________
____________________________________
_____________
The Character Test
Your inner strength and character come most especially from your conscious effort to think
about and put your values into practice in positive ways. In time, putting your values into action
becomes automatic. That is how the good habits of a strong person are developed. Perhaps you
do not practice some of the pillars of character yet. The activity below will point you in the right
direction.
Activity 2: Take a look at the checklist on the six pillars of character and check the column that
best describes you. Write your answer provided in activity sheet
Respect Yes, I Still to be

am developed
Treat others with respect; I follow the Golden Rule
I am tolerant of differences in people
I use good manners, not bad language
I am considerate of the feelings of others
I don’t threaten, hit or hurt anyone
I deal peacefully with anger, insults and
disagreements
7
(043) 773- 0351
Responsibility Yes, I am Still to be

developed
I do what I am supposed to do
I persevere: I keep on trying!
I always do my best
I use self-control
I am self-disciplined
I think before I act
I consider the consequences of my decisions and actions
I am accountable for my choices
Fairness Yes, I Still to be

am developed
I play by the rules
I take my turn and share
I am open-minded; I listen to others
I don’t take advantage of others
I don’t blame others carelessly
Citizenship Yes, I Still to be
am developed
I do my share to make my school and community
better
I cooperate with others
I get involved in community affairs
I stay informed
I am a good neighbor
I obey laws and rules
I respect authority
I protect the environment
8
(043) 773- 0351
Lesson 2 Personal Entrepreneurial Competencies

The
of an Entrepreneur
Are you still asking yourself if you can be a full-pledged entrepreneur? Are you still in the
midst of blankness of what is the real stand of an entrepreneur in the society? Who they really
are? Are they useful individuals? Are you ready to accept the lifetime duties and responsibilities
of an entrepreneur and as an important object in the development of your country’s economic
status?
Entrepreneur is somewhat re-inventing yourself into the business world. You should
start remaking something old for entrepreneurial instead of waiting for an open- handed person
to fund and help you set up your own business undertaking. Sometimes you may fail, but most
often you do well. You do not care about the coming stumbling block, instead you treat this
breakdown as a springboard to your goal. Can you do that? If you are prepared to the world of
business, you should possess the desirable characteristics of an entrepreneur. The following
are the primary characteristics of an entrepreneur which are classified according to its cluster.
Pre-Assessment
Directions: Using different characteristics inside the box, classify them according to it’s
Cluster. Use the diagram below in answering.
 Setting own standards
 Hard working
 Self-Confidence
 Information seeking
 Persistence
 Responding to
 Building for the future feedbacks
 Demonstrating initiative  Coping uncertainty
 Opportunity seeking  Building on strengths
 Systematic planning and  Goal –Oriented
monitoring
 Coping with failure
 Persuasion and networking
9  Risk-taking
(043) 773- 0351
Achievement Cluster Planning Cluster Power Cluster
1. Persistence. Differences in opinion and judgment. Your opponent can surely be a part of
rejection on what you intend to do for the success of your endeavor. As an entrepreneur,
you must be firm, strong-willed, and stick to your own belief.
2. Hardworking. If you are determined to run your own business, you must concentrate on
your work either as a producer or a seller. The success of your business depends on how
much time and effort you will spend on it.
3. Opportunity Seeking. When a person gets hold of the chance to build or improve his
chosen career, he will take this opportunity with no second thoughts. He keeps on trying
in order to achieve his ambition.
4. Coping with uncertainty. Once you choose to pursue your vision to be a significantly
useful entrepreneur, you should know how to handle unusual events which may happen
in the business. These include problems in managing personnel who may be tempted to
steal funds or goods from the business, problems on delivery of goods and services,
problems on production because of unavailability of human and non-human resources
needed to reach the expected output at a given period of time, and other uncertainties that
an entrepreneur may encounter. You must be patient in dealing with this kind of
uncertainty.
5. Coping with failure. “Learn from your mistakes‖ is what we always say. As an
entrepreneur, you must learn how to deal with those frustrations and loses and turn these
into productive learning experiences.
6. Risk-taking. Risk sometimes cannot be anticipated. If accidents happen, you must accept
these challenges and work them out or set alternatives. Examples of these unavoidable
circumstances are risk of typhoons, fires, earthquakes, floods, and the obsolescence of
product. These risks may result to loss of your business or bankruptcy. However,
whatever risk you may encounter, don’t give up! Instead, reduce by getting insurances
and taking alternative action like converting unsold products into something trendy.
10
(043) 773- 0351
7. Goal-oriented. An entrepreneur is a futuristic. You must have an advanced preparation

for the success of your business. You must set a long-term goal for the activities need, an
extensive preparation for the production process that you need to acquire, human and
non-human resources and procedures. Everything in your business will be set clearly,
organized, and planned depending on the goal you want to achieve.
8. Information seeking. The rapid development of our country today is immensely
noticeable. You need to be globally competitive in terms of learning new things, and the
acquiring technologies which are essential in producing goods and services. As an
entrepreneur, you must be well-versed in all aspects of business schemes. Information
can be sought from skilled individuals who are directly engaged in the same ground of
business.
9. Systematic planning and monitoring. This involves developing and using logical, step-
by-step plans to reach goals, evaluation alternatives, monitoring progress, and switching
to alternative strategies for the goal you want to achieve.
10. Building for the future. Once a person enters in a line of business, you must understand that you
are in a non stop contract that an entrepreneur should understand. It may take several years to
build up business income to a reasonable standard. The goal for most successful business people
is to build a secure job and income for themselves which is based on their own ability
11. Setting own standards. As an entrepreneur, you must always consider the satisfaction of
customer in such a way that qualitative product or service is ensured all the time.
12. Self-Confidence. You must have a strong faith in your ability despite the problems that
you will encounter along the way.
13. Demonstrating initiative. A successful entrepreneur takes initiative. You must put
yourself in position where you are personally responsible for failure of success of
your business venture.
14. Persuasion and networking. These include the use of deliberate strategies to influence
or persuade others and the utilization of business and personal contacts to accomplish
own objectives. These are characteristics you should develop to succeed in your
endeavor.
15. Responding to feedbacks. You must be concerned to know how well you are doing
and keep track of your performance. You must obtain useful feedback and advice
from others.
16. Building on strengths. Successful business people base their work on strengths. Use
your manual skills, knowledge in creating products or services, knowledge in trading
11
(043) 773- 0351
product/service, ability to make and use of network of contacts to build your

entrepreneurial venture.
Activity 1.
Let’s do another checking of your understanding. Try to design a concept map
indicative of the traits and skills that you should possess in order to succeed, say for
example as an encoder, as a cook, as a beautician, or as an electrician.
Directions: Fill in each petal of the flower below with your traits/skills needed to
become a successful encoder, cook, beautician, electrician, or your own chosen career
as and write inside the inner circle your career choice.
12
(043) 773- 0351
DEEPEN Your Understanding
Lesson 1. Developing My Character into Personal Entrepreneurial

Competencies
You do not need to be a scientist, a professional, or a graduate in different

courses to become an entrepreneur. As long as you believe in yourself, have talent or
skill, and possess’ entrepreneurial characteristics, Yes! You can be one.
Your individual characteristics can be transformed into purposeful

entrepreneurial pursuit. These include lifestyles or self- scheme and attribute.
Lifestyle can help an individual in shaping up his future entrepreneurial.
Lifestyle can be turned into entrepreneurial depending on how you perceive

clearly the importance of this in the economy. Hobbies are part of lifestyle which can be
turned into business venture.
For example, if you are fond of drawing cartoon characters, you can start a
business by selling your cartoon pictures or offering graphic service to the producer of
animated films. A trivial personal activity like chatting with friends the whole day may
leak out into something functional like putting up an internet café.
Attribute may be classified into inherent characteristics, accidental

characteristics, or characteristics by cause. These can be also become changed into
entrepreneurial activities.
Example: Inherent Characteristics. (Natural entrepreneur)
If your family belongs to the fields of designing like Craftsman, field marshal or
inventor or a born entrepreneur in different fields which will be leaned to the
entrepreneurial style of endeavor, he can easily manage and handle his own business
productively and profitably.
13
(043) 773- 0351
Accidental Characteristics (Entrepreneur by chance)
If you find yourself unemployed, has difficulty in finding job, it is the time for
you to shift to another work- the entrepreneurship. Once you have decided to be one
entrepreneur, you must be totally turned yourself into entrepreneurial endeavor. You may
become an entrepreneur by chance, but you will need to go on planning, preparation,
time, effort, and capital as much as possible or if you can recycle a used product into
something creative and innovative product, you can engage in the business venture.
14
(043) 773- 0351
Characteristics by cause. (Acquired from friends)
Your friends convinced you to create something profit-making items. Because of

―pakikisama‖ they took you out to variety of items made by other entrepreneurs. With this, you
and your friends created marketable items and started selling different designs of your products.
So, through friends you can venture a business.
Lesson 2. Practitioner as an Entrepreneur Versus A Natural
Entrepreneur
Who are practitioners in (Civil Technology) and how do they differing from natural
entrepreneurs in the field of(Civil Technology)?
Practitioner entrepreneurs are individuals who practice a learned profession and

turned his profession into entrepreneurial activity, while Natural entrepreneurs are those
individuals with natural talent or gifted individuals in a particular skill where they accidentally
discover and need to be developed so that they can build his own business.
The table below shows the differences between a practitioner- entrepreneur and natura entrepreneur.
Practitioner- entrepreneur Natural entrepreneur

1. Professional 1. Anybody can be.
2. Educated individual 2.Skilled individual
3. Need to be trained in order to 3.Possess entrepreneurial

possess entrepreneurial skills,
knowledge, and attitude to become Characteristics
an entrepreneur
4. Has an area of expertise 4.Can create new things
15
(043) 773- 0351
5. Limited scope in entrepreneurial 5.Revive old one into something

activities.
marketable
6. He/ She needs capital to start a business 6.Can create products from recycled
and wasted materials.
7.Entrepreneur by nature
8.Can start a business even without
capital
Activity 1. Directions: From the testimonies of a practitioner-entrepreneur and a natural

entrepreneur. List down their PECs and compare yourself as a natural entrepreneur and as a
practitioner-entrepreneur in the same area of specialization or skill. Then, choose from the two
entrepreneurs you think is a good example and explain why?
Practitioner-entrepreneur Natural entrepreneur Me as an entrepreneur
16
(043) 773- 0351
1. 1. 1.
2. 2. 2.
3. 3. 3.
4. 4. 4.
5. 5. 5.
6. 6. 6.
7. 7. 7.
8. 8. 8.
9. 9. 9.
10. 10 10
TRANSFER Of Learning
As you have passed through all about yourself being a natural entrepreneur
and a practitioner-entrepreneur, your self-assessment on your personality traits, you
have also supplied with information on Personal Entrepreneurial Competencies, in
this segment you must prove how far you can do in accepting that this will
definitely be my lifetime endeavor for me and for my family.
Culminating Activity 1. Directions: Your answer from self- assessment D written on

column 3, how do you develop your Personal Entrepreneurial Characteristics? Write your
answer on the last column provided for.
17
(043) 773- 0351
My Personal
Entrepreneurial
Strengths To be Explanation
Characteristics
Developed
in
Creative
Hardworking
Sensitive
Optimistic
Devoted
Confident
Committed
Persistent
Opportunity Seeking
Persuasive
Culminating Activity 2. Align your PECs from the result of culminating 1, then prepare an
action plan based on the results of the areas of development of PECs. The following format
is made for you. You can improve or change depending on how you construct your own
action plan.
Sample Action Plan
Specific Purpose Statement: ( Your vision of your future)

Ex. To be a successful entrepreneur in my own chosen career in the near future
18
(043) 773- 0351
Measures Of Reward/
Focus Current Actions
Success Timing Recognition
Area Situation Goal Required
My I am -Exercise Achieve -Selling -During -Earns

Personal enrolled developed outstanding finished culminating expected
Entrepre- in my PECs performance products activities income
neurial chosen during from the -After -First place
Competen career. selling and culminating learning the in the skills
cies producing activities of principles competition
products/ my chosen and theories
services career. of my
-specialize -Participate chosen
in my skill In skills career
that I have competition
chosen sponsored by
the NGO and
GO
WEEK 3
Environment and Market in

Computer Systems Servicing
19
(043) 773- 0351
Lesson 1 – Environment and Market

Content Standards Performance Standards
The learner demonstrates The learner independently creates a

understanding of environment and business vicinity map reflective of
market in Computer Hardware potential market in Computer Hardware
Servicing in one’s province. Servicing in a province.
In this lesson, you will learn the following:

Lesson 1 Identify the different products and services available in the market that can be
promoted and sold in the Computer System Servicing
Compare the different products and services in Computer System Servicing
Identify the digital tools which can be used to market and sell the different
products and services in Computer System Servicing Define what a SWOT
Analysis is
Conduct SWOT Analysis by listing down the strengths, weaknesses,
opportunities and threats in the market
Determine the profile of potential customers and competitors in Computer
System Servicing
Analyze the profile of potential customers and competitor in Computer System
Servicing
Generate a potential business idea based on the SWOT Analysis
Aspiring entrepreneur need to explore the economic, cultural, and social conditions prevailing in an
area. Needs and wants of the people in a certain area that are not met may be considered business
opportunities. Identifying the needs of the community, its resources, available raw materials, skills, and
appropriate technology can help a new entrepreneur seize business opportunities.
To be successful in any kind of business venture, potential entrepreneurs should look closely at the
environment and market. They should always be watchful of existing opportunities and constraints, and
to take calculated risks. The opportunities in the business environment are factors that provide
possibilities for a business to expand and make more profit. Constraints, on the other hand, are factors
that limit business growth, hence reduce the chance of generating profit. One of the best ways to evaluate
opportunities and constraints is to conduct a Strengths, Weaknesses, Opportunities and Threats (SWOT)
Analysis.
20
(043) 773- 0351
SWOT Analysis is a managerial tool used to assess the environment. It is used to gather important
information which is then used in strategic planning. Strengths and weaknesses are internal in an
organization. They relate to resources owned by an organization that you have control over and also the
extent of its marketing.
Opportunities and threats exist in the external environment. Opportunities relate to the market, new
technologies, and the external factors such as government policies, climate, and trends. Threats replace
what the competitors are doing. It also includes legal and other constraints.
Now that you have read some important considerations to explore to be successful in any business,
you are now ready to explore more about the environment and market.
To begin with, let’s find out the competencies that you will master as you finish this module.

identify
identifywhat
whatisisofof“value”
“value”totothe
thecustomer,
customer,
identify the customer to sell to,
identify the customer to sell to,
explain
explainwhat
whatmakes
makesaaproduct
productunique
uniqueand
andcompetitive,
competitive,
apply
applycreativity
creativityand
andinnovative
innovativetechniques
techniquestotodevelop
developmarketable
marketableproducts,
products,and
and
employ a unique selling proposition (USP) to a product and/or service.
employ a unique selling proposition (USP) to a product and/or service.
Now that you have an idea about the things you will learn, take the first challenge in this
Now that you have an idea about the things you will learn, take the first challenge in this
module – the pre-assessment.
module – the pre-assessment.
PRE- ASSESSMENT:
Task 1: Multiple Choice

DIRECTIONS: Choose the letter of the best answer. Write your answer on a separate sheet of paper.
1. It is generated by examining the goods and services sold in the community.

21
(043) 773- 0351
A. business creation C. business concept

B. business pricing D. business idea
2. It is a process of making new products which will be sold to the customers.

A. product analysis C. product development
B. product conceptualization D. product
implementation
3. These are luxuries, advantages and desires that every individual considers beyond
necessary.
A. wants C. requirements
B. desires D. needs
4. It is a factor or consideration presented by a seller as the reason that a product or
service is different from and better than that of the competition.
A. unique selling plan C. unique pricing policy
B. unique selling proposition D. finding value-added
5. A stage in which the needs of the target market are identified, reviewed, and
evaluated.
A. concept development C. project development
B. economic analysis D. refine specification
6. It is the introduction of new ideas to make the product and services more
attractive and saleable to the target customers.
A. new idea C. product development
B. creativity D. innovation
7. It is a managerial tool used to assess the environment and to gather important
information that can be used for strategic planning.
A. scanning C. WOTS Analysis
B. SWOT Analysis D. survey analysis
8. It is creating names, symbol, or designs that identifies and

differentiates a product from the other products.
A. product naming C. branding
B. unique selling proposition D. tagline
9. It is a meaningful and unforgettable statement that captures the essence of the brand.
A. product naming C. branding
B. unique selling proposition D. tagline
10. These are things that people cannot live without.
A. wants C. requirements
B. desires D. needs
22
(043) 773- 0351
Task 2: Guide Questions:
Directions: Read and study the guide questions below. Answer them briefly and has complete
thought.
1. How does one determine the product or services to be produced and/or to be

provided to the target customers?
2. How does one select an entrepreneurial activity?
3. When can one say that a certain product has “value?”
4. Does applying creativity to your product or services important? Why?
5. How can one effectively respond to the needs of the target customer?
6. From the viewpoint of business owner, discuss the importance of scanning the
environment and market in generating business ideas.
23
(043) 773- 0351
7. Using self-assessment, explain the level of your confidence in formulating a

business idea.
WHA
WH
Product Development
When we talk of product development, we are referring to a process of making a new product to
be sold by a business or enterprise to its customers. Product development may involve modification of
an existing product or its presentation, or formulation of an entirely new product that satisfies a newly-
defined customer’s needs, wants and/or a market place.
The term development in this module refers collectively to the entire process of identifying a
market opportunity, creating a product to appeal to the identified market, and testing, modifying, and
refining the product until it becomes ready for production.
There are basic, yet vital questions that you can ask yourself about product development. When
you find acceptable answers to them, you may now say that you are ready to develop a product and/or
render services.
These questions include the following:
1. For whom are the product/services aimed at?
2. What benefit will the customers expect from product/service?
3. How will the product/service differ from the existing brand? From its competitor?
In addition, needs and wants of the people within an area should also be taken into big
consideration. Everyone has his/her own needs and wants. However, each person has different concepts
of needs and wants. Needs in business are the important things that an individual cannot live without in a
society. These include:
1. basic commodities for consumption,
2. clothing and other personal belongings,
3. shelter, sanitation and health, and
4. education.
Basic needs are essential to an individual to live with dignity and pride in a community. These
24
(043) 773- 0351
needs can obviously help you generate business ideas and subsequently to product development.
Wants are desires, luxury and extravagance that signify wealth and expensive way of living.
Wants or desires are considered above all the basic necessities of life. Some examples of wants or desires
are: fashion accessories, expensive shoes and clothes, travels, eating in an expensive restaurant, watching
movies, concerts, having luxurious cars, wearing expensive jewelry and perfume, living in impressive
homes, among others.
25
(043) 773- 0351
Needs and wants of people are the basic indicators of the kind of business that you may
engage in because it can serve as the measure of your success. Some other points that might be
considered in business undertakings are the kind of people, their needs, wants, lifestyle, culture
and tradition, and their social orientation.
To summarize, product development entirely depends on the needs and wants of the
customers. Another important issue to deal with is the key concepts of developing a product. The
succeeding topic shall enlighten you about the procedure in coming up with a product.
Concepts of Developing a Product

Concept development is a critical phase in the development of a product. In this stage, the needs of
the target market are identified, and competitive products are reviewed before the product
specifications are defined. The product concept is selected along with an economic analysis to
come up with an outline of how a product is being developed. Figure 3 shows the stages of concept
development of a product.
Identify Establish Generate Select a

Refine
Customer Target Product Product
Specifications
Needs Specifications Concepts Concept
Plan Remaining
Development
Analyze Project
Perform
Competitive
Economic
Products Analysis
Figure 3: Stages of Concept Development

The process of product development follows the following stages:
1. Identify customer needs: Using survey forms, interviews, researches, focus

group discussions, and observations, an entrepreneur can easily identify customers’ needs and
wants. In this stage, the information that can be possibly gathered are product specifications
(performance, taste, size, color, shape, life span of the product, etc.). This stage is very
26
(043) 773- 0351
important because it would determine the product to be produced or provided.

2. Establish target specifications: Based on customers' needs and reviews of
competitive products, you can now establish target specifications of the prospective new
product and/or services. A target specification is essentially a wish-list.
3. Analyze competitive products: It is imperative to analyze existing competitive

products to provide important information in establishing product or service specifications.
Other products may exhibit successful design attributes that should be emulated or improved
upon in the new product or service.
4. Generate product concepts: After having gone through with the previous
processes, you may now develop a number of product concepts to illustrate the types of
products or services that are technically feasible and will best meet the requirements of the
target specifications.
5. Select a product concept: Through the process of evaluation between

attributes, a final concept is selected. After the final selection, additional market research can be
applied to obtain feedback from certain key customers.
6. Refine product specifications: In this stage, product or services specifications

are refined on the basis of input from the foregoing activities. Final specifications are the result
of extensive study, expected service life, projected selling price among others are being
considered in this stage.
7. Perform economic analysis: Throughout the process of product development, it
is very important to always review and estimate the economic implications regarding
development expenses, manufacturing costs, and selling price of the product or services to be
offered or provided.
8. Plan the remaining development project: In this final stage of concept

development, you can prepare a detailed development plan which includes list of activities,
necessary resources and expenses, and development schedule with milestones for tracking
progress.
Finding Value
People buy for a reason. There should be something in your product or service
that would give consumers a good reason to go back and buy more. There must be
something that will make you the best option for target customers; otherwise, they have
no reason to buy what you are selling. This implies further, that you offer something to
your customers that will make them value your product or service.
27
(043) 773- 0351
The value you incorporate in your product is called value proposition. Value
proposition is a believable collection of the most persuasive reasons why people should
notice you and take the action you’re asking for. It is what gets people moving, what
makes people spend for your product or service.
Innovation
Innovation is the introduction of something new in your product or service. This may be a new
idea, a new method, or a new device. If you want to increase your sales and profit, you must
innovate. Some of the possible innovations for your products are change of packaging,
improvement of taste, color, size, shape, and perhaps price. Some of the possible innovations in
providing services are application of new and improved methods, additional featured services,
and possibly freebies.
Unique Selling Proposition (USP)
Unique Selling Proposition is the factor or consideration presented by a seller as the reason that
one product or service is different from and better than that of the competition. Before you can
begin to sell your product or service to your target customers, you have to sell yourself in it.
This is especially important when your product or service is similar to your competitors.
USP requires careful analysis of other businesses' ads and marketing messages. If you analyze
what they say or what they sell, not just their product or service characteristics, you can learn a
great deal about how companies distinguish themselves from competitors.
Here's how to discover your USP and how to use it to increase your sales and profit:
 Use empathy: Put yourself in the shoes of your customers. Always focus on the
needs of the target customers and forget falling in love with your own product or
service. Always remember, you are making/providing this product not for
yourself but for the target customers to eventually increase sales and earn profit.
Essential question such as what could make them come back and ignore
competition, should be asked to oneself. Most possible answers may be focused
on quality, availability, convenience, cleanliness, and reliability of the product or
service.
 Identify customer’s desires. It is very important for you to understand and find
out what drives and motivates your customers to buy your product or service.
Make some effort to find out, analyze and utilize the information that motivates
the customers in their decision to purchase the product or service.
28
(043) 773- 0351
 Discover customer’s genuine reasons for buying the product. Information is

very important in decision making. A competitive entrepreneur always improve
their products or services to provide satisfaction and of course retention of
customers. As your business grows, you should always consider the process of
asking your customers important information and questions that you can use to
improve your product or service.
WHAT TO PROCESS!
WHAT TO PROCESS!
To enhance your understanding of the topic previously presented, you will be

tasked to form a group and arrange an interview with a successful entrepreneur or
practitioner. You have to document this interview and answer the following
questions.
Task 3: Interview
Directions: Select a successful entrepreneur or practitioner. Conduct an interview
using the set of questions below. Document the interview.
1. How did you identify your customers?
2. What were your considerations in selecting your customers?
3. Explain how your product or service became unique to other products.
29
(043) 773- 0351
4. Did you consult somebody before you engaged in this business? Cite / give
sample insights that you gained from the consultation.
30
(043) 773- 0351
5. What were your preparations before you started the actual business?
6. What creative and innovative techniques did you adapt in the development of
your product or service? What was the effect of the innovative techniques to
the sales and profits of your business?
7. What strategy did you consider to create a unique selling proposition to your
product or service?
Task 4: Browsing the Internet

Directions: To deepen your understanding of the lesson, perform the following
tasks:
1. Browse the internet and view the topics related to:

a. customers’ needs and wants
b. techniques in identifying customers’ needs and wants
c. creativity or innovations in products and services
d. unique selling proposition
e. product development
2. Prepare a short narrative report about these topics use another sheet of paper
in writing your narrative report. You can highlight the aspect that intensifies
your knowledge of product development.
31
(043) 773- 0351
Task 5: Product Conceptualization

Directions: Using the Diagram below. Develop your own concept of your product or
service by using the figures on this page. Use bullets in every stage of product
conceptualization in listing important key ideas.
1. Identify Customers Need
7. Prepare a - 2. Target
Development Plan Specifications
- -
- -
6. Refine Product
Specification 3. Analyze a
Competitive
Product
-
-
-
-
5. Select A product 4. Generate Product

Concept Concept
- 32 -
- -
(043) 773- 0351
WEEK 4
Generating Ideas for Business
The process of developing and generating a business idea is not a simple

process. Some people come up with a bunch of business ideas that are not really
feasible. There are two problems that arise; first is the excessive generation of ideas
that can forever remain as a dreaming stage and the second is when they don’t have
ideas and don’t want to become entrepreneurs.
The most optimal way is to have a systematic approach in generating and

selecting a business idea that can be transformed into a real business. Here are some
basic yet very important considerations that can be used to generate possible ideas for
business:
1. Examine existing goods and services. Are you satisfied with the product? What
do other people who use the product say about it? How can it be improved? There
are many ways of improving a product from the way it is made to the way it is
packed and sold. You can also improve the materials used in crafting the product.
In addition, you can introduce new ways of using the product, making it more
useful and adaptable to the customers’ many needs. When you are improving the
product or enhancing it, you are doing an innovation. You can also do an
invention by introducing an entirely new product to replace the old one.
Business ideas may also be generated by examining what goods and services are
sold outside the community. Very often, these products are sold in a form that can
still be enhanced or improved.
2. Examine the present and future needs. Look and listen to what the customers,
institutions, and communities are missing in terms of goods and services.
Sometimes, these needs are already obvious and identified right away. Other
needs are not that obvious because they can only be identified later on, in the
event of certain development in the community. For example, a province will
have its electrification facility in the next six months. Only by that time will the
entrepreneur could think of electrically-
33
(043) 773- 0351
powered or generated business such as photo copying, computer service, digital

printing, etc.
3. Examine how the needs are being satisfied. Needs for the products and services
are referred to as market demand. To satisfy these needs is to supply the products
and services that meet the demands of the market. The term market refers to
whoever will use or buy the products or services, and these may be people or
institutions such as other businesses, establishments, organizations, or
government agencies.
There is a very good business opportunity when there is absolutely no supply to a

pressing market demand.
Businesses or industries in the locality also have needs for goods and services.
Their needs for raw materials, maintenance, and other services such as selling and
distribution are good sources of ideas for business.
4. Examine the available resources. Observe what materials or skills are available
in abundance in your area. A business can be started out of available raw
materials by selling them in raw form and by processing and manufacturing them
into finished products. For example, in a copra- producing town, there will be
many coconut husks and shells available as “waste” products. These can be
collected and made into coco rags or doormats and charcoal bricks and sold
profitably outside the community.
A group of people in your neighborhood may have some special skills that can be
harnessed for business. For example, women in the Mountain Province possess
loom weaving skills that have been passed on from one generation to another.
Some communities set up weaving businesses to produce blankets, decorative,
and various souvenir items for sale to tourists and lowlanders.
Business ideas can come from your own skills. The work and experience you may
have in agricultural arts, industrial arts, home economics, or ICT classes will
provide you with business opportunities to acquire the needed skills which will
earn you extra income should you decide to engage in income-generating
activities. With your skills, you may also tinker around with various things in
your spare time. Many products are invented this way.
34
(043) 773- 0351
5. Read magazines, news articles, and other publications on new products and
techniques or advances in technology. You can pick up new business ideas from
magazines such as Newsweek, Reader’s Digest, Business Magazines, “Go
Negosyo”, Know About Business (KAB) materials, and Small-Industry Journal.
The Internet also serves as a library where you may browse and surf on possible
businesses. It will also guide you on how to put the right product in the right
place, at the right price, and at the right time.
Key Concepts of Selecting a Business Idea
Once you have identified business opportunities, you will eventually see that
there are many possibilities available for you. It is very unlikely that you will have
enough resources to pursue all of them at once.
You have to select the most promising one among hundreds of ideas. It will be
good to do this in stages. In the first stage, you screen your ideas to narrow them
down to about few choices. In the next stage, trim down the choices to two options. In
the final stage, choose between the two and decide which business idea is worth
pursuing.
In screening your ideas, examine each one in terms of the following guide
questions:
1. How much capital is needed to put up the business?

2. Where should the business be located?
3. How big is the demand for the product? Do many people need this
product and will continue to need it for a long time?
4. How is the demand met? Who are processing the products to meet the
needs (competition or demand)? How much of the need is now being
met (supply)?
5. Do you have the background and experiences needed to run this
particular business?
6. Will the business be legal and not against any existing or foreseeable
government regulation?
7. Is the business in line with your interest and expertise?
Your answers to these questions will be helpful in screening which ones

among your many ideas are worth examining further and worth pursuing.
35
(043) 773- 0351
BRANDING
Branding is a marketing practice of creating a name, a symbol or design that

identifies and differentiates product or services from the rest. It is also a promise to
your customers. It tells them what they can expect from your product or service and it
differentiates your offerings from other competitors. Your brand is derived from who
you are, who you want to be and what people perceive you to be.
Branding is one of the most important aspects in any business. An effective

brand strategy gives you a major edge in increasingly competitive markets.
A good product can:

- deliver message clearly,
- confirm credibility,
- connect to target prospect,
- motivate buyers, and
- concretize user loyalty.
Here are simple tips to publicize your brand:
 Develop a tagline. Write a statement that is meaningful, impressive, and

easy to remember to capture the essence of your brand.
 Design a logo. Create a logo symbolic of your business and consistent

with your tagline and displace it strategically.
 Write a brand message. Select a key message to communicate about

your brand.
 Sustain a brand quality. Deliver a promise of quality through your

brand.
 Practice consistency. Be reliable and consistent to what your brand

means in your business.
36
(043) 773- 0351
WHAT TO PROCESS!
WHAT TO PROCESS!
In generating a business idea, you should first identify the type of business
suited to your business idea. You should analyze and scan the potential environment,
study the marketing practices and strategies of your competitors, analyze strengths,
weaknesses, opportunities, and threats in your environment to ensure that the
products or services you are planning to offer will be patronized and within easy
reach of target consumers.
How to conduct SWOT Analysis:
 Be realistic about the strengths and weaknesses of your business when

conducting SWOT Analysis.
 SWOT Analysis should distinguish between where your business is today, and
where it can be in the future.
 SWOT Analysis should always be specific. Avoid any gray areas.
 Always apply SWOT Analysis in relation to your competition,
i.e. better than or worse than your competition.
 Keep your SWOT Analysis short and simple. Avoid complexity and over
analysis.
 SWOT Analysis is subjective.
Task 6: SWOT Analysis
Directions: In a separate sheet of paper or in your notebook list down all your
observations for your business idea. Categorize your observations according to
strengths, weakness, opportunities and treats. After carefully listing them down, use
the stated strategies to come up with a sound analysis, activities and best business
idea.
Strength (S) Weaknesses (W)
37
(043) 773- 0351
- -
- -
- -
- -
- -
- -
Opportunities (O) Threats (T)
- -
- -
- -
- -
- -
- -
Strategies:
 SW - Maximize on the Strengths to overcome the internal Weakness.

 OW - Capitalize on the Opportunities to eliminate the internal
Weakness.
 ST - Maximize on your Strengths to eliminate the external Threats.

 OT - Take advantage of the available Opportunities to eliminate the
external Threats.
Analysis:
Activities:
38
(043) 773- 0351
My Best Business Idea:
To deepen your understanding of the topics previously discussed, you will be

asked to perform the following activities:
Task 7: Extra Reading and Video Viewing
Reading books and watching videos have been considered as some of the most
effective educational activities that can help learners broaden their understanding on a
certain topic. In this particular task, you will be asked to conduct extra reading and
video viewing on the Internet with the following topics:
A. Steps in selecting a business idea
B. Criteria of a viable business idea
C. Benefits of a good brand
D. Ways on developing a brand
After successfully performing the assigned task, make a narrative report

about it using different sheet of paper.
39
(043) 773- 0351
Task 8: Designing a Logo
Directions: In a separate sheet of paper or in your notebook draw a logo that you will
use in your business. Provide a simple statement to describe your logo.
Logo
Tagline
40
(043) 773- 0351
Task 9: Making My Own Vicinity Map
Directions: Draw a vicinity map reflective of potential market in Computer System

Servicing in your province. Provide a simple statement to describe your map.
Vicinity Map
41

Module 1 Personal Entrepreneurial Competencies

Uploaded by

Copyright:

Available Formats

Module 1 Personal Entrepreneurial Competencies

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Module 1 Personal Entrepreneurial Competencies

Uploaded by

Copyright:

Available Formats

Talisay Polytechnic Institute

Banga, Talisay, Batangas

Module 1 Personal Entrepreneurial

2. What are the personal entrepreneurial competencies of a successful entrepreneur?

4. How do you relate your PECs to the PECs of a successful entrepreneur?

Task 1: Matching Type

Mrs. Gene Magtibay formerly a practitioner of her profession, a nurse. For

1. What should she do in starting a business?

B. Self- Assessment Directions:

A. What internal characteristics and ____________________________________

B. What is the influence of this person on ____________________________________

Respect Yes, I Still to be

Responsibility Yes, I am Still to be

Fairness Yes, I Still to be

Lesson 2 Personal Entrepreneurial Competencies

Achievement Cluster Planning Cluster Power Cluster

7. Goal-oriented. An entrepreneur is a futuristic. You must have an advanced preparation

product/service, ability to make and use of network of contacts to build your

DEEPEN Your Understanding

Lesson 1. Developing My Character into Personal Entrepreneurial

You do not need to be a scientist, a professional, or a graduate in different

Your individual characteristics can be transformed into purposeful

Lifestyle can help an individual in shaping up his future entrepreneurial.

Lifestyle can be turned into entrepreneurial depending on how you perceive

Attribute may be classified into inherent characteristics, accidental

Example: Inherent Characteristics. (Natural entrepreneur)

Accidental Characteristics (Entrepreneur by chance)

Characteristics by cause. (Acquired from friends)

Your friends convinced you to create something profit-making items. Because of

Lesson 2. Practitioner as an Entrepreneur Versus A Natural

Practitioner entrepreneurs are individuals who practice a learned profession and

Practitioner- entrepreneur Natural entrepreneur

2. Educated individual 2.Skilled individual

3. Need to be trained in order to 3.Possess entrepreneurial

4. Has an area of expertise 4.Can create new things

5. Limited scope in entrepreneurial 5.Revive old one into something

and wasted materials.

Activity 1. Directions: From the testimonies of a practitioner-entrepreneur and a natural

Practitioner-entrepreneur Natural entrepreneur Me as an entrepreneur

Culminating Activity 1. Directions: Your answer from self- assessment D written on

Sample Action Plan

Specific Purpose Statement: ( Your vision of your future)

My I am -Exercise Achieve -Selling -During -Earns

Environment and Market in

Lesson 1 – Environment and Market

The learner demonstrates The learner independently creates a

In this lesson, you will learn the following:

At the end of this module, you are expected to:

Task 1: Multiple Choice

1. It is generated by examining the goods and services sold in the community.

A. business creation C. business concept

2. It is a process of making new products which will be sold to the customers.

8. It is creating names, symbol, or designs that identifies and

Task 2: Guide Questions:

1. How does one determine the product or services to be produced and/or to be

2. How does one select an entrepreneurial activity?

3. When can one say that a certain product has “value?”

4. Does applying creativity to your product or services important? Why?

7. Using self-assessment, explain the level of your confidence in formulating a

Concepts of Developing a Product