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    Nandini Milk & Milk Products".: Annexure Questionnaire

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    govindray123
    This document contains an 18 question survey about consumer behavior and opinions regarding Nandini milk and milk products. The survey was created by a college student named KIRANKUMAR.B.S for a class project on consumer behavior. It asks respondents for their name, demographic information, purchasing habits related to Nandini products, opinions on price, quality, availability and promotions of the brand. The final questions inquire about preferred attributes and suggestions for improvement.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Nandini Milk & Milk Products".: Annexure Questionnaire

    Uploaded by

    govindray123
    417 views5 pages
    This document contains an 18 question survey about consumer behavior and opinions regarding Nandini milk and milk products. The survey was created by a college student named KIRANKUMAR.B.S for a class project on consumer behavior. It asks respondents for their name, demographic information, purchasing habits related to Nandini products, opinions on price, quality, availability and promotions of the brand. The final questions inquire about preferred attributes and suggestions for improvement.

    Original Title

    KIRAN QU.2

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    © Attribution Non-Commercial (BY-NC)

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    This document contains an 18 question survey about consumer behavior and opinions regarding Nandini milk and milk products. The survey was created by a college student named KIRANKUMAR.B.S for a class project on consumer behavior. It asks respondents for their name, demographic information, purchasing habits related to Nandini products, opinions on price, quality, availability and promotions of the brand. The final questions inquire about preferred attributes and suggestions for improvement.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    417 views5 pages

    Nandini Milk & Milk Products".: Annexure Questionnaire

    Uploaded by

    govindray123
    This document contains an 18 question survey about consumer behavior and opinions regarding Nandini milk and milk products. The survey was created by a college student named KIRANKUMAR.B.S for a class project on consumer behavior. It asks respondents for their name, demographic information, purchasing habits related to Nandini products, opinions on price, quality, availability and promotions of the brand. The final questions inquire about preferred attributes and suggestions for improvement.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    ANNEXURE QUESTIONNAIRE I KIRANKUMAR.B.S, M.

    COM IVth semester student from Mahajan collage Mysore, conducting survey on Consumer Behavior towards Nandini milk & milk products.

    I kindly request you to please spare your valuable time to answer this questionnaire.

    Thanking you,

    yours sincerely

    1. NAME

    2. Sex

    Male

    Female

    3. OCCUPATION

    House Wife

    Salaried employee

    Agriculturist 4. AGE :

    others

    20-30

    30-40

    40-50 )

    50 & Above

    5. Income per month <5000

    : 5000 - 10000

    10000 -20000

    20000<

    6. From how many years are you buying Nandini Milk product? <1yr 5-10yrs 1-5yrs 10yrs<

    7. Is the price of the product economical? Agree always Disagree Disagree always Agree sometimes Sometimes disagree

    8. Would you buy the product if the price would change again?

    Always buy May not buy

    Buy sometimes Not at all buy

    9. Is it worth paying so much for the product? Yes No

    10. Do you substitute Nandini milk & milk products with any other brand? Yes No

    11. Which brand would you prefer as a substitute? Dodla Fresh Milk Arokya Others Jersy

    12. Do you think there is a continuous improvement in Nandini milk & milk products? NO (specify).. YES

    13. How is your opinion about availability of Nandini milk & milk products?

    Good

    average

    poor

    14. Do you prefer any other products in Nandini other than milk? No YES (specify)..

    15. How is your opinion regarding Brand name of the product Nandini? Easy to remember Difficulty in remember

    16. Have you come across with any promotional strategies of Nandini milk & milk products? Yes If yes which are those? Advertisement Sales promotion Publicity other No

    17. If you are buying Nandini milk & milk products, what is your opinion about the following attributes, when you compare against the Price?

    Attributes

    Very Good

    Good

    Average poor

    Very Poor

    Quality Distribution Packing Value Money Others for

    18. Do you have any suggestions about Nandini milk & milk products which areas do you bring changes?

    ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

    Signature

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