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    Types of Briefs

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    There are four main types of creative briefs: tenders, contracts, commissions, and competitions. Tenders are formal invitations seeking someone to work on a project. Contracts are legal documents outlining requirements agreed upon by the client and producer. Commissions are informal requests for someone to produce a product on behalf of a client. Competitions use briefs to inform entrants of rules and guidelines.

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    Types of Briefs

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    There are four main types of creative briefs: tenders, contracts, commissions, and competitions. Tenders are formal invitations seeking someone to work on a project. Contracts are legal documents outlining requirements agreed upon by the client and producer. Commissions are informal requests for someone to produce a product on behalf of a client. Competitions use briefs to inform entrants of rules and guidelines.

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    There are four main types of creative briefs: tenders, contracts, commissions, and competitions. Tenders are formal invitations seeking someone to work on a project. Contracts are legal documents outlining requirements agreed upon by the client and producer. Commissions are informal requests for someone to produce a product on behalf of a client. Competitions use briefs to inform entrants of rules and guidelines.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    184 views3 pages

    Types of Briefs

    Uploaded by

    api-496262248
    There are four main types of creative briefs: tenders, contracts, commissions, and competitions. Tenders are formal invitations seeking someone to work on a project. Contracts are legal documents outlining requirements agreed upon by the client and producer. Commissions are informal requests for someone to produce a product on behalf of a client. Competitions use briefs to inform entrants of rules and guidelines.

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    Types of Briefs

    What is a brief?

    - A creative brief is a document that explains the ins and outs of a project
    for the creative team, agency, or designer who'll be working on it. Think of
    it as a blueprint for your project that not only helps the creative team but
    also will help you as you shape the overall strategy and goals for the
    project.

    Formal and Informal:

    Formal

    - These briefs usually take form in a meeting between a client and the
    producer to discuss the requirements for a project, a meeting can also help both
    the client and company discuss details such as budgets and deadlines. These
    meetings are often documented or even recorded. If the initial brief is in
    document form, then it will be easy to understand and follow it to the letter. This
    also allows the client to clearly understand what the company is looking to
    create.

    Informal

    - These briefs are commonly organised in a written or verbal exchange


    either through email or social media. These briefs are typically made through
    family or friends, this means the brief can be unpredictable as the client may
    change their mind about specific details of the product being produced.
    4 Different Types:

    Tender

    - These briefs are made to suit specific requests, a tender is a formal


    invitation which would most commonly be found in newspapers similar to
    advertisements directed at someone to work on behalf of a client. A tender
    will normally be related to government or a company’s need.

    Example

    - Youth Voices of Brexit was a project we worked on last year from a tender
    released by the nerve centre.
    - https://bennanderson.weebly.com/brexit-project.html
    - (professional example) - https://culturallearningalliance.org.uk/wp-
    content/uploads/2018/03/ITT-CLA-media-support-1-1.pdf

    Contract

    - This will be a legal document that is created between both client and
    producer to help outline the company’s requirements for the product. A
    contract brief is very thorough and will explain how much the producer will
    be paid when the product is finished and may include information about
    what the producer is agreeing to before signing. This form of brief must
    include the general liability insurance meaning that if a producer makes
    short film about a company, which made a contract with the producer, that
    producer is liability for any inaccuracies in the film.

    Examples (Professional)

    - An example of a contractual brief would be between an actor and a film


    making company. The actor is legally obliged to do what is described
    within the brief. This could be a certain amount of films to appear in, what
    sort of acting is required, and more often than not some form of non-
    disclosure about the film.
    - https://www.wko.at/branchen/gewerbe-handwerk/film-
    musikwirtschaft/Mustervertrag-Wirtschaftsfilm_Englisch.pdf

    Commission

    - This is a request made by an individual or a company for someone to


    produce a product on their behalf. While the basics of the project are
    outlined by the client, however, the details such as the aesthetic
    appearance of the product are decided by the people making the product.
    Example (Personal)

    - An example of this would be a project I was employed to edit over the first
    lockdown, it was an informal brief as I knew the producer well and we
    discussed the terms over social media. This lead to me being employed to
    edit a video for her company.

    Competition

    - These briefs will be used by companies and organisers of a competition to


    inform anyone competing of the rules and outlines what is required by
    there product. These briefs aren’t made to give to a single producer but
    instead to anyone who wishes to enter the competition. These briefs often
    end up giving the producer a lot o creative freedom with the product with
    the only hard outlines being things such as genre or running time.

    Example

    - RTS (Personal)
    - https://bennanderson.weebly.com/creative-media-production-
    management.html

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