Working To A Brief pt3

Working to a
Brief pt. 3
CREATIVE MEDIA SECTOR
Example of a Competition Brief
Your Task: Critique a peer's competition brief they created for the homework
"Critique of a Competition Brief"... insert this subheading
Consider:
- what is the tone of the brief? Formal or informal?

- what key information have they included?
- is the layout & presentation of the brief appropriate
for this type of brief? what makes you think this?
- suggest any areas for development
Your own competition brief & the

example you are critiquing should be on
your Project 2 page
What process 01 Highlight the key information & criteria
should we follow
when we first Conduct relevant research into
02 brand/client/product
receive a brief in the
industry?
03 Research the audience
04 Conduct market & production
05 Begin ideas development
06 Finalise ideas in preparation for pitch process

Clarify any queries with client...
What questions may we
need to ask the client when
responding to a brief?
What questions may we
need to ask the client when
responding to a brief?
- budget
- pay
- audience
- distribution
- timescales
- access & permissions
What methods can we use
to communicate and
negotiate with a
client/commissioner?
- face to face
- email
- telephone
- video conferencing
- text/instant messaging
Consider when each method is most
appropriate to use
- clarifying details of the brief

- negotiating payment
- developing ideas
- pitching ideas
- presenting first cut of product
- informing client/commissioner of any
issues/problems with the project
Formalities...
How would you define a formal brief in comparison to an

informal brief?
An informal brief is often in a verbal capacity;
Formalities the client will verbally or very briefly outline what

they want producing and you as the producer will
verbally agree/disagree and possibly make
Informal suggestions too
Advantages: - these types of brief can give you

slightly more freedom as a producer as there is
no formal, detailed outline - there is less legality
involved as they are often verbal, so the client
cannot hold you to account on certain aspects of
production
Disadvantages: - It can be difficult to produce an

effective idea without formalities - The client may
go back on what they originally agreed, and as a
result make your life more difficult with regards
to content, budget, ownership rights etc.
A formal brief is where a production company is
given a brief by the client that details the product
Formalities they want produced, the content of the brief is
agreed between the two parties beforehand and
details only what is wanted within the production
Formal and nothing else.
Advantages: - these types of brief can give you a

clear, detailed direction for the project
(minimising crossed wires/confusion) - they can
help protect you in a legal situation
Disadvantages: - If you do not meet the

agreements of the brief you may find yourself not
getting paid in full or maybe not paid at all - You
can be held to account for legalities of a
production (because there is evidence of formal
written agreement)
Task 1 of Project 2 (formally graded)
Your first task is to produce a detailed, illustrated blog page which explains the different types and
structures of brief that you may work to within the creative industries. Within your blog page you must
include reference to:
the different types and structures of briefs

example briefs from the creative industries
professional methods used to negotiate and liaise with clients
a SWOT analysis of your own skills for the Channel 4 brief you will be working towards
Deadline: Sunday 18th October

Your blog should be an informative
'how to respond & work to a brief' guide
Task 1 of Project 2 (formally graded)
Your first task is to produce a detailed, illustrated blog page which explains the different types and
structures of brief that you may work to within the creative industries. Within your blog page you must
include reference to:
the different types and structures of briefs & example briefs from the creative industries
In this section explain what different briefs you may encounter in the creative industries with reference
to examples that you have researched
- compare the conventions of your examples against one another discussing the pros and cons between
your selected examples.
- discuss and explain the key information that you need to identify and interpret upon receiving a brief
explaining how this information will influence your response and ideas
professional methods used to negotiate and liaise with clients

In this section explain the different methods we use to communicate and negotiate with
clients/commissioners providing reference to situations where specific methods are more appropriate
and why

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Working to a

"Critique of a Competition Brief"... insert this subheading

- what is the tone of the brief? Formal or informal?

Your own competition brief & the

04 Conduct market & production

05 Begin ideas development

06 Finalise ideas in preparation for pitch process

- clarifying details of the brief

How would you define a formal brief in comparison to an

Formalities the client will verbally or very briefly outline what

Advantages: - these types of brief can give you

Disadvantages: - It can be difficult to produce an

Advantages: - these types of brief can give you a

Disadvantages: - If you do not meet the

the different types and structures of briefs

Deadline: Sunday 18th October

professional methods used to negotiate and liaise with clients

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