Advances in Information Technology, Management, Social Sciences and Education

December 2018
ISBN No.: 978-81-938040-8-7

Paper 26
HCL Technologies: Products and Services

Maleeha Mahzooza Sheikh, Harshitha D.J

Srinivas Institute of Management Studies, Srinivas University, Mangalore – India
E-mail: mehzsheikh105@gmail.com

ABSTRACT
HCL Technologies (Hindustan Computers Limited), a multinational Indian company is a
next-generation global technology company that helps enterprise re imagine their business for
the digital age and it is one of the fastest growing IT services brands globally. It is a division
of HCL Enterprise. The company has its headquarters in Noida, Uttar Pradesh in India. In
1976, a company has been started by a group of 6 engineers led by Shiv Nadar that focused
on selling personal computers. It was initially named as Microcomp Limited. Nadar and his
team gathered money for their main product by selling teledigital calculators. On 11 August
1976, the company was renamed Hindustan Computers Limited. HCL has focused on
transformational outsourcing and offers integrated portfolio of services, solutions, products
and IP through the Mode 1-2-3 strategy. HCL Technology helps global enterprise to
restructure their business via innovative technology solutions built around digital, cloud, IoT,
automation, analytics, cyber security, infrastructure management and engineering services.
The company has offices in 44 countries including the United States, France, Germany, and
the United Kingdom. With a worldwide network of R&D, innovation labs and delivery
centers, the company has 132,000+ Ideapreneurs and its customers include 250 of the Fortune
500 and 650 of the Global 2000 companies. HCL Technologies is on the Forbes Global
2000 list. The company, along with its subsidiaries, had consolidated revenue of $8.4 billion
as of 2018. It operates across sectors including aerospace and defense, automotive, banking,
capital markets, chemical and process industries, consumer goods, energy and utilities,
healthcare, hi-tech, industrial manufacturing, insurance, life sciences, manufacturing, media
and entertainment, mining and natural resources, oil and gas, retail, telecom and travel,
transportation, logistics & hospitality.
In this paper, we have analysed the products and services offered by the HCL Technologies
along with the business strategy. The paper also includes the analysis of company s strengths,
weaknesses, opportunities and threats.
Keywords: HCL Technologies, Indian multinational technology company, Forbes Global
2000, Business strategy of IT company, Shiv Nadar, Microcomp Limited.

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7

1. INTRODUCTION
Case studies are used to systematically study the business issues of a firm by identifying the
research oriented issues and to perform a study on them to get knowledge or to learn a better
way of solving such business issues. It is considered as a qualitative research method in
business management research. Case studies may sometimes focus on discussing a single
issue or many issues of an organization. A case study based on company analysis provides
suggestions or recommendations to improve the performance of the firm. Company analysis
is conducted to provide a picture of the company at a specific time, thus providing the best
way of enhancing the company.
In the contemporary world economy India is the largest exporter of IT. HCL Technology is
considered as one among the “Top Five Indian IT Services Providers” according to Gartner.
HCL Technologies Limited is an Indian multi-national company. It is a division of HCL
Enterprise and the headquarters of the company is in Noida, Uttar Pradesh, India. Shiv Nadar
started the company in 1976. It is the first Indian IT services (hardware) company. Before the
formation of HCL technologies, India had only 250 computers. In 1978, the company
developed the first indigenous micro-computer. The first RDBMS is developed in 1983,
client-server architecture in 1984 and fine-grained multiprocessor UNIX installation in 1989.
The company has offices in 44 countries. Shiv Nadar initially invested 20 lacks for starting
the Hindustan Computers Limited. The company along with its subsidiaries had consolidated
revenue of $8.4 billion as of 2018. It operates across sectors including aerospace and defense,
automotive, banking, capital markets, chemical and process industries, consumer goods,
energy and utilities, healthcare, hi-tech, industrial manufacturing, insurance, life sciences,
manufacturing, media and entertainment, mining and natural resources, oil and gas, retail,
telecom and travel, transportation, logistics & hospitality. The company has over 132,000+
employees and its customers include 250 of the Fortune 500 and 650 of the Global 2000
companies. HCL Technologies is on the Forbes Global 2000 list.
2. OBJECTIVES
To analyze the products and services provided by the company.
To find the competitors of HCL Tech.
To find the different initiative that will help in environmental sustainability.
To analyze the achievements and the growth of the company.
To analyze the company using SWOT analysis.
3. VISION AND MISSION
VISION: “Together we create the enterprises of tomorrow.”
MISSION: “To provide world class information technology solution and services to enable
our customers to serve their customers better.”
4. PRODUCTS AND SERVICES
HCL has a wide array of business lines, services and products.
IT Infrastructure Management Services: These services are expected to help the
businesses become secure, agile, service-oriented, and capable of delivering unified

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7

experiences to end customers. The services offered are :-

Next Generation Data Center Services
Digital Workplace services
Next Generation Network Services
Cloud Native Services
Cyber Security Services & GRC Services
Service Integration & Management
Application Operations
Mainframes and IBM i (AS/400)
Application Services: HCL brings in-depth knowledge and expertise across a broad
spectrum of industries. The combination of the company s services portfolio and the lean
industrialized delivery model sets HCL apart and provides exceptional value for their
customers. Services:-
SAP Services
Microsoft Services
Oracle Services
Quality Assurance & Testing Services
Business Process Services: The Business Services of HCL understands the business
priorities and is helping organizations transition from operational excellence and SLAs
real-time decision making. HCL helps organizations in not only managing risks and
business outcomes effectively, but also delivers consistent and best-in-class end customer
experience. The horizontal services offered are:-
Finance & Accounting
Supply Chain Management
Digital and Content
Automated Product Support
Cognitive Automation
The vertical services offered are:-
Banking
Capital Markets
Insurance
Life Science
Healthcare
Retail
Utilities
Telecom
Hi Tech & Manufacturing
Consumer Packaged Goods
Cyber Security: HCL s cyber security solutions enable an impeccable transition from a
static to a dynamic posture. Dynamic Cyber security offers application security,
infrastructure security, governance risk & compliance, access management, and business
continuity. The services include:-
Strategy & Architecture Services
Transformation & Integration Services

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7

Managed Services
Engineering & R&D Services: Today, HCL partners with a majority of the global top
100 R&D corporations. The largest and longest engineering outsourcing partnerships in
the world are with HCL Engineering & R&D Services. Services offered:-
Systems & Hardware Engineering
Embedded Engineering
Digital Engineering
Software Engineering
Mechanical Engineering
Experience Design and Engineering(EDGE)
VLSI Design Services
Product Lifecycle Management
Product Testing and Verification
DevOps
STRIDE
Cognitive Product Support
Digital Manufacturing
DRYiCE: It is a division of HCL Technologies that is focused on building AI-powered
products and platforms for the digital world. These products and platforms leverage the
world s best AI technology, IT automation and robotic processes automation to enable
enterprises to operate leaner, faster, and in a cost-efficient manner, while ensuring
superior business outcomes. DRYiCE will be the AI foundation for the Digital-Age
Intelligence.
Cloud Native Services: The cloud-native services of HCL have helped hundreds of
organizations achieve a “cloud State-of-Mind”, which helps them achieve their goals for
business growth, greater resilience and faster innovation.
5. GREEN MARKETING STRATEGY-KEY FOR SUSTAINABILITY
Competitive pressures and increased customer expectations have led the companies to
continuously strive to provide better and attractive offers to customers. But increasing
awareness regarding existing and potential environmental issues have made the companies to
practice green marketing. Sustainability is increasingly becoming a corporate and social
responsibility of every manufacturer. By adopting green marketing strategy both
organizational and the environmental needs can be met.
HCL adopted various initiatives to reduce its operational impact on the environment. These
includes various energy savings initiatives at the offices of the company, environmental
practices at manufacturing plants, IT infrastructure efficiency improvement, green products
and services for the customers. HCL ecosafe is a green strategy adopted by HCL and it
focuses on product lifecycle management, by which the company ensures that the products
right from when they are manufactured, bought by customers, recovered at their end of life
and recycled.
Some of the HCL s Green Practices include:
HCL is the first Indian company to launch a laptop(HCL ME Laptop M54) hat complies with
the BEE(Bureau of Energy Efficiency) standards.

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7

HCL Green Data center awarded the 1st LEED platinum certification in India.
Reporting GHG emissions and reducing it year by year.
HCL is the first Indian Company to launch a PVR & BFR Free laptop in January 2010.
HCL was the first Indian ICT manufacturer to have all its products RoHS compliant.
HCL was the first ICT Indian company in India to voluntarily support EPR(Extended
Producer Responsibility).
HCL is the first Indian company to launch Antimony and Beryllium free laptop.
HCL extend its take-back services to customers for disposing off their equipment through
HCL Green Bag Campaign, and recycling collected e-waste in an environmental-friendly
manner.
Introduction of Global IT clouds has reduced hardware requirement which has led to power
savings in a big way.
6. MODE 1-2-3 STRATEGY
Through Mode 1-2-3 Strategy, HCL Technologies is expanding its growth into a next-
generation technology.
Mode 1: Core Services
In this Mode, HCL provides core services such as infrastructure, applications, BPO and
engineering services, leveraging DRYiCE to transform clients business and Information
Technology landscape making them “lean” and “agile”.
Mode 2: Next Generation Services

In this mode, HCL provides experience-centric digital services and outcome-driven

integrated offerings of Digital & Analytics, IoT WoRKS, Cloud Native Services, Cyber
Security & GRC Services.
Mode 3: Products & Platforms
Mode 3 is all about using ecosystem to future-proof the business. Unlike creating a product
from the scratch, it is about innovating products and platforms enabled by creative
partnership.
7. SOCIAL WORK
The company focuses on Corporate Social Responsibility (CSR) Policy to support the
development of the society.
The HCL Foundation is working on different projects like rural development project, Project
Samuday, which focuses on economic and social development of slums. The CSR policy
focuses on eradicating poverty, malnutrition and promoting healthcare and making the
availability of safe drinking. They focus on promoting gender equality, setting up homes for
orphans, day care centers, old age homes and many other facilities for senior citizen. They
also ensure environmental sustainability, animal welfare and conservation of natural
resources. The policy also provides benefits for war widows and their dependents and also for
armed forces veterans.

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7

8. SWOT ANALYSIS
Strength:
1. Long standing relationship with customers.
2. Consistent revenue growth
3. Offerings like tablets, PCs expand the reach
4. Ability to understand customer s business and offer right technology.
5. Proved to be an innovator and leader in technology.
6. Global coverage in countries like US, Japan, Europe etc.
7. Offices in 44 countries with 132,000+ employees.
Weakness:
1. Tough competition from existing PC and laptop brands means limited market share.
2. Poor Human Resource Management System.
3. Less promotional campaigns.
4. Poor customer relationship.
5. Low total asset turnover.
Opportunities:
1. Increasing competition.
2. Increasing consumer awareness about IT and its use.
3. New outsourcing deals.
4. Increased adoption of cloud computing services.
Threats:
1. Intense competition for traditional IT services.
2. One of the key threats is the ban of outsourcing from India due to the new regulation from
US.
3. Small manufacturers are trying to enter into the segment where they can provide much
cheaper products than HCL which will be a rising competition for HCL to stand.
4. Less franchise model.
9. COMPETITORS
Wipro is one of the top competitors of HCL technologies. Wipro Limited is a global
information technology, consulting and business process services company. It is founded
in the year 1945. HCL has recently lost against Wipro to become the fourth largest
software services company in India.
Cognizant is a provider of IT, consulting and BPO. It is founded in the year 1994.
Accenture is another competitor of HCL Technologies. It is a management consulting,
technology services and outsourcing company founded in the year 1989.
Infosys is founded in the year 1981 and it provides business consulting, IT, software
engineering and outsourcing services that deliver measurable business value. It is one of
the largest consultancy firms with consolidated revenue of $11.54 billion.
TCS is an Indian multi-national information technology service, consulting company. It is
one of the largest Indian companies by market capitalization and is named as the fastest
growing brand in IT services.
10. SUGGESTIONS

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 Advances in Information Technology, Management, Social Sciences and Education
December 2018
ISBN No.: 978-81-938040-8-7

Proper focus should be given on the after scale services of HCL.

Proper attention should be paid for advertisement planning, like changing and planning
new advertisement campaigns from time to time or celebrity endorsements.
They should give careful consideration towards checking of different parts of PC before
end client conveyance. Else it may affect the brand name in contrast with rivals.
Company should tie up with some event management company to organize various
promotional activities.

11. CONCLUSION
HCL is a brand name and it has marked its presence in the market for more than two decades.
But now with the entry of various foreign brands the competition has become tougher. The
products of HCL are still very popular and there is huge chance to expand its business as the
new offices are establishing day by day with the development of technology. The products
and services of HCL technologies are analysed as per the guidelines of case analysis
methodology given in standard company analysis methodology. Various strategies used by
the company to sustain in the market are discussed along with the company s strength,
weakness, opportunities and threats and also various possible improvements are suggested.
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December 2018
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[11] Cloud Native Services | HCL Technologies. (n.d.). Retrieved from

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