W AL G L: HEN Isting OES IVE

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WHEN A LISTING GOES LIVE

 Find Contact Info for HOA / COA and Upload Docs to DotLoop
o If HOA, Order Restrictions and Budget
o If Condo, Order Declaration of Condo, Articles of Incorporation, Bylaws and Restrictions, Budget,
Condo Docs, and FAQ
 Get Other Relevant Docs and Upload to DotLoop
o Survey
o Seller’s Disclosure
o Owner FAQ
o If Seller, Estimated Net Proceeds
o NARRPR Property Report
o Deed Restrictions
o Buyer’s Application
 Set Up ShowingTime
 Replace Intranet Photos with DropBox Photos
 Create Flyers
 Create E-Blast
 Create Ripl Video / Post to NextHome Excellence Page
 Create Single Property Website
 NextHome Intranet Reporting Entry
 NextHome Intranet NLDS Entry
 Check Zillow, Trulia, Realtor.com Listings for Accuracy
 Build and Deliver the LukeBox
o Five Pens
o Flyers and Flyer Holder
o VR Headset
o ‘Cover Your Paws’ Box w/ 3 Pairs of Shoe Covers
o Internet Marketing Summary
o Hard Bound Listing Book
 Flyer
 Table of Contents
 MLS Customer Synopsis 1-Page
 Owner FAQ
 Condo Budget and FAQ
 Survey
 Seller’s Disclosure
 iMapp Printout
 City/County Permit Printout
 Deed Restrictions
 NARRPR Property Report
o Ten Crystal Listing Books
 Flyer
 MLS Customer Synopsis
 Owner FAQ
 Survey
 Seller’s Disclosure
 Save MLS Search for Seller’s Neighborhood (New Actives, Solds, Withdrawns, Pendings, Price Drops)

MARKETING A LISTING

 Send E-Blasts Every Two Weeks


 Send Flyers and MLS Printout to Agents Active in the Area
 Post SarasotaHouseHunt.com Listing Link EARLY Saturday Morning to Free Facebook Groups (each ad
once every two weeks minimum)
o Facebook Marketplace
o Sarasota Swap Shop
 Ongoing Facebook Paid Marketing ($20/listing, new ad for each listing every two weeks)
 Schedule Public Open House
 Schedule Broker Open House
 Craigslist Ad
 Find SarasotaHouseHunt.com Matching Leads
 Weekly E-Mails to Sellers Detailing What We Did That Week

DURING A CONTRACT

 Send E-Mail to All Buyers/Sellers UNDER CONTRACT Every Monday With This Week’s Important Dates and
Outstanding Items (CC Listing/Selling Agent and Cooperating Agent)
 Put ‘PENDING CONTRACT’ Sign on Sign
 Obtain EMD Verification
 Follow Up Weekly with Lender for Updates on Loan Approval
 Send All Parties Loan Approval Letters
 Ensure Buyers Have Properly Applied With HOA/COA
 Check on Appraisal Status (Aim for Immediately After Inspections Clear)
 Check on Repair Status with Cooperating Agents
 Review DotLoop for Completion:
o Fully Executed Contract
o Fully Executed Addenda
 Make Sure All Addenda Match Contract Form
 Lead Based Paint Addendum
 FHA/VA Addendum
 Licensee Personal Interest Addendum
o Seller’s Disclosure
o Estimated Closing Costs / Net Proceeds
o Verification of Earnest Money Deposit
o Title Company Buyer/Seller Questionnaire
o Wire Fraud Disclosure
o NextHome Brokerage Disclosure
o Deed Restrictions
o Survey
 Calculate Contract Dates and Enter on Whiteboard
 Send Intro E-Mail to Buyer/Seller
 Call Buyer/Seller to Introduce Yourself
 Send Intro E-Mail to Cooperating Agent
 Send Intro E-Mail to Lender
 Send Intro E-Mail to Title Representative

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