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Conclusion: Findings

- 45% of respondents are customers of Hero MotoCorp Ltd and it is the most preferred bike brand. - Hero MotoCorp Ltd's 150CC model is the most preferred product and 60% of respondents consider it before purchasing. - Most respondents get information about bikes from friends before buying and prefer Hero for good dealer service and mileage.

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662 views7 pages

Conclusion: Findings

- 45% of respondents are customers of Hero MotoCorp Ltd and it is the most preferred bike brand. - Hero MotoCorp Ltd's 150CC model is the most preferred product and 60% of respondents consider it before purchasing. - Most respondents get information about bikes from friends before buying and prefer Hero for good dealer service and mileage.

Uploaded by

dyaniraj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CONCLUSION

 45% of the respondents are Hero MotoCorp Ltd customers and hence it is most
Preferred BIKE brand out of various brands.

 Hero MotoCorp Ltd 150CC is the most preferred model out of all products

 60% of the respondents are considering Hero MotoCorp Ltd brand before
Purchasing there for use.

 Most of the respondents are getting information through friends


Before purchasing the BIKE.

 Most of the respondents are Wanting good satisfaction with dealer


Service comparing to other brands.
 Most of the respondents are giving more preference to mileage.
 60% of the respondents are affecting by their friends and relatives.

FINDINGS
 50% of the Hero MotoCorp Ltd customers are business people and 32% of the
customers are private employees.
 Most of the respondents belong to the age group of 18-50 years.
 Hero MotoCorp Ltd 150CC is the most preferred model in the Hero MotoCorp Ltd
products.
 Most of the respondents getting information through the Media and friends before
purchasing the vehicle.
 Most of the respondents are motivated by their friends and family members.
 Most of the respondents have good satisfaction with the performance of their BIKE
strength.
 64% of the respondents are satisfied with the mileage of their BIKE.
 Most of the respondents felt that the price is reasonable.
 Cent percent of the respondents satisfied with the response of the sales executive at
first visit.
 60% of the Hero MotoCorp Ltd users have good satisfaction with the performance
given b the company.
 Most of the respondents are satisfied with the response of the company to the
complaints given by the customers.
 Most of the respondents are satisfied with the fulfillment of promises by the company.

SUGGESTIONS

 The BIKEs recently introduced by Hero MotoCorp Ltd are mostly concerned about
home base. So, they should also consider commercial people while manufacturing.
 Indian market is a price sensitive market’s the BIKEs should be at Minimum price
with maximum quality.

 The standard of pricing should be improved.


 Advertisements in Televisions, offers should be increased to attract the People.

 If Hero MotoCorp Ltd can improve in Performance and brand image it will be the
best in all the other competition brands.

QUESTIONNAIRE

BUYING MOTIVES FOR TWO WHEELERS

1. NAME:

2. AGE :
18-25 25-35 35-45 Above-
45

3. GENDER

Male Female

4. EDUCATION

Under Graduate Graduate Post Graduate Professional

5. OCCUPATION

Student Business Govt. Employee Private Employee

6. INCOME PER MONTH

5000-10000 10000-20000 20000-30000

7. DO YOU HAVE OWN BIKE

Yes No

8. IF YES, WHICH BRAND YOU HAVE

HERO BAJAJ HONDA SUZUKI

9. WHAT IS THE MAIN MOTIVE BEHIND PURCHASING THAT BRAND?

Performance FEATURES Price

TRANSPORT Reliability Brand Image


10 IN WHICH WAY YOU PREFERED IN BUYING THAT PERTICULAR BRAND
BIKE ?

Advertisement Referred from friends & Relatives

Technology Finance Schemes’ Offers

11. RANK THE BIKE YOU OWN ON THESE FACTORS

VERY
POOR AVERAGE GOOD EXCELLENT
GOOD
Performance

mileage

Features

Price

Pick up

Reliability

Brand Image

12. IF YOU DON’T USE BIKE, THEN WHICH BRANDS YOU PREFER TO BUY?

HERO BAJAJ HONDA

SUZUKI
13. WHAT IS THE REASON FOR SELECTING THAT BRAND?

Performance Price Mileage

Finance Facility Brand Image Reliability

14. IN WHICH WAY YOU PREFERED IN BUYING THAT BRAND?

Offer Advertisement Referred from Friends & Relatives

Technology Finance Schemes’

BIBILIOGRAPHY

S.No. AUTHOR NAME REFERED BOOKS

1. PHILLIP KOTLER Principles of Marketing – 11th Edition


Prentice Hall India.

2. PHILLIP KOTLAR Marketing Management – Millennium


Edition.Prentice Hall India

3. V.S.RAMASWAMY & Marketing Management -7th Edition


NAMAKUMARI Millennium India Ltd.

4. RICHARD R STILL Sales Management -5th Edition


Prentice Hall India.
5. G.C.BERI Marketing Research -6th Edition
Tata McGraw Hill Co.Ltd.

6. LUCK DAVID & Marketing Research -7th Edition


ROBIN RONALD Prentice Hall India.

WEB SITES

WWW.GOOGLE.COM
WWW.HERO HONDA.COM
WWW.GOOGELFINANCE.COM
WWW.INDUSTRYSINDIA.COM

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