Saint Thomas Aquinas College
Saint Thomas Aquinas College
Module No. 5
Name: Emmanuel A. Zamora
Program & Year: BSMT 1-C
Course: PURPOSIVE COMMUNICATION
Instructor: Melody T. Sarmiento
Topic: Multimodal Texts Defined
Learning Target: Define what multimodal text is.
References: Uychoco, Marilut Tara A., Santos, Maria Lorena. COMMUNICATION
FOR
SOCIETY. Purposive Communication.
www.academia.edu
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DIFFERENT MODES:
Multimodal texts mix modes in all sorts of combinations. While often one
mode will predominates, more frequently, several months modes combine to
communicate a message or arguments.
EXAMPLE OF MULTIMODALITY
Scholarly Text
Here, the mode that dominates is written language. Obviously, the entire text is
made up of letters and words. However, there are at least 3 modes at work in this
example:
2. Visual - the formatting of the text (such as the used of fully justified margins), the
choice of typography (different fonts, the used of brackets around the chapter title)
Film or Television
C.
Republic of the Philippines
Saint Thomas Aquinas College
Sogod, Southern Leyte
College department
Module No. 6
Name:
Program & Year:
Course: PURPOSIVE COMMUNICATION
Instructor: Melody T. Sarmiento
Topic: Creating Multimodal Texts
Learning Target: Create print-based and digital-based multimodal texts.
References: Uychoco, Marilut Tara A., Santos, Maria Lorena. COMMUNICATION
FOR
SOCIETY. Purposive Communication.
www.academia.edu
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* The more complex the creation of text is, the more number of modes involve.
- live action films, animations, digital stories, web pages, book trailers,
documentaries, music videos.
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Activity: