2022 Candidate

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Celine Hang

650 Rantoul Ln,

Lake Mary, Florida, 32746

nh1245@lmpgriffins.com

April 9, 2021

Governor Ron DeSantis

State of Florida

The Capitol

400 S. Monroe St.

Tallahassee, Fl 32399-0001

Dear Governor Ron DeSantis,

My name is Celine Hang and I am currently a freshman in College. I am so excited to be given a

chance to work as your campaign manager for Florida Governor 2021. I have been working so

hard on your statistics and information and so pleased to introduce the main three types of

campaign advertisements that would benefit you in the upcoming election. The three

advertisements take turn are Endorsements, Plain Folk and Attack Advertisements. The total cost

for the advertisements in this campaign is 1 million dollars.

To begin with, Endorsements would be our top priority and get funded with $600,000 due to its

huge positive impact on your campaign. In President Trump’s midterm, he had stated clearly

where he stood for the race for the next Florida Governor. On June 22, 2018, the President
uploaded on his tweet saying that, “Congressman Ron DeSantis, a top student at Yale and

Harvard Law School, is running for Governor of the Great State of Florida. Ron is strong on the

Borders, tough on Crime & big on Cutting taxes - Loves our Military & our Vets. He will be a

great Governor & has my full endorsement”. You are one of the three Republicans that Trump

endorsed in succession on Friday. It’s been a long time since Florida citizens show great support

for the Republican and for Trump specifically. Many people considered the President’s

Testimonial as a major factor for their vote, which eventually would turn out to be your benefit.

The reason why I believe we should invest the most in this type of advertisement is because the

presidential election just passed, the heat is still not over yet. Trump’s words still impose a heavy

influence on the Florida citizens since the locals have always shown great interest in his

presidency. With Trump’s support, it is not hard for you to get all the support from the

Republicans in the State.

In addition, Plain Folk should be second choice on your list following with the fund of $300,000.

The Ad is meant to make you appear as most ordinary, closed to people that they can share what

they think and feel relevant to what you are doing and saying. You will be believed to be a

considerate governor that people can trust since they know that your thoughts and their thoughts

are the same, which means you only do something for the good sake of Floridian. In the

advertisement, it will be the best to mention your family, focusing on your mother and your

children. Talking about the education issue, you pressured the idea of reopening schools, which,

in other states, is an absolutely avoided problem. However, the fact that you also have two

children who still need to receive a proper and sufficient education will encourage people to

support your idea and your campaign. Moreover, with your mother working as a critical care
nurse, which is a noble career during the Covid-19 pandemic, there is enough evidence to prove

your understanding for people’s struggling and therefore, you are trying your best to recover the

education and economics of the State as what you said, “Some fear and anxiety can cause

problem, health, mental health, all these other things. And so obviously we want to have a

successful school year. Personally, as a father, I view the risk to kids as very low, fortunately. Just

making sure that we’re approaching it in a calm way.”

Last but not least, the final advertisement for the campaign is attack ads. I recommended funding

$100,000 on this issue since it focuses on a relatively sensitive topic during this time and could

benefit you a lot. Your opponent, Val Demings, has a unique appeal as an African-American

former police chief. In the summer of 2020, it has been a rising problem between the

African-American community and the police officers. Her running for Florida Governor 2022

has caused a lot of controversies. From 2010 to 2014, the Orlando Police Department paid out

more than $3.3 million in damages following at least 47 lawsuits alleging false arrest, excessive

force and other complaints against the department’s officers, according to WFTV. This sensitive

time period was during her term as the chief of the Orlando Police Department. From 2007, a lot

of Floridian was upset by her actions about Jessica Asprilla, a 27-year old young woman. She

was charged for spitting on Trinidad, an Orlando police officer and then falling down the stairs,

but in fact, he pushed her down the stairs. The Orlando police gave him a 16-hour suspension

and loss of two vacation days for falsifying his report of the incident. However, Demings signed

off on a memo lessening his punishment. By highlighting her conflicts with the police office the

people will eventually drag her reputation down and absolutely be a significant advantage to

your race.
I have been working on this project for several years and I am confident to say that these

advertisements will help the society to get to know who you are, what you are going through and

what you will bring to them better. These appropriate advertisements and fundings in each of

them will bring a huge boost to your campaign in the Florida Governor 2022.

Sincerely,

Celine Hang

Campaign Manager

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