Company Name Insert Image/Logo: Business Plan

COMPANY NAME
INSERT IMAGE/LOGO
Owner
Owner: INSERT NAME

INSERT ADDRESS
Phone:
Email:
BUSINESS PLAN
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by COMPANY NAME in
this business plan is confidential; therefore, reader agrees not to disclose it without the
express written permission of COMPANY NAME.
It is acknowledged by reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader may cause serious harm or
damage to COMPANY NAME.
Upon request, this document is to be immediately returned to COMPANY NAME.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.

Table of Contents
1. Executive Summary...............................................................4
1.1. Objectives.......................................................................5
1.2. Mission...........................................................................5
1.3. Keys to Success...............................................................5
2. Company Summary...............................................................6
2.1. Company Ownership.........................................................6
2.2. Start-up Summary...........................................................7
3. Products and Services............................................................8
4. Market Analysis Summary.......................................................8
4.1. Market Segmentation.......................................................9
4.2. Target Market Segment Strategy........................................9
4.3. Service Business Analysis................................................10
4.3.1. Competition and Buying Patterns................................10
5. Strategy and Implementation Summary..................................10
5.1. SWOT Analysis...............................................................10
5.1.1. Strengths................................................................11
5.1.2. Weaknesses.............................................................11
5.1.3. Opportunities...........................................................11
5.1.4. Threats...................................................................11
5.2. Competitive Edge...........................................................11
5.3. Marketing Strategy.........................................................11
5.4. Sales Strategy...............................................................12
5.4.1. Sales Forecast..........................................................13
5.5. Milestones.....................................................................15
6. Management Summary.........................................................15
6.1. Personnel Plan...............................................................16
7. Financial Plan......................................................................16
7.1. Start-up Funding............................................................17
7.2. Important Assumptions...................................................18
7.3. Break-even Analysis.......................................................18
7.4. Projected Profit and Loss.................................................19
7.5. Projected Cash Flow........................................................22
7.6. Projected Balance Sheet..................................................25
7.7. Business Ratios..............................................................25
COMPANY NAME
1. Executive Summary
COMPANY NAME
Owner: INSERT NAME
INSERT ADDRESS
Phone:
Email:
Introduction
COMPANY NAME in [CITY], IL is a start-up bridal and formal wear shop that plans to have no
equal in the market it serves. The Company will separate itself by offering the highest quality and
widest variety of bridal and formal wear. It is the goal of the Company to be ultimate shop within
its 100-mile target market and build a solid reputation in the [CITY], MO metropolitan area.
The owner INSERT NAME has been in the formal ware business for 30 years. Her family has also
owned and operated a formal ware shop in Illinois for 60 years. Her experience in this industry is
unmatched when compared to the average shop owner. The Company was formed in November
of 2010, as a result of the owner’s dreams of owning her own shop.
Location
COMPANY NAME is located in [CITY], [STATE], 50 miles east of [CITY], [STATE].
The Company
COMPANY NAME is a start-up sole proprietorship, owned and operated by INSERT NAME. The
owner is seeking to turn this venture into a full-time wedding and formal ware establishment. The
Company is still in liaison with her family’s company, INSERT NAME, which has 60 years of formal
ware experience.
Our Services
COMPANY NAME will offer bridal and formal wear dresses, tuxedo rental, dry cleaning and
alterations as well as wedding accessories, to its clients.
The Market
COMPANY NAME is located 50 miles from a major mid-west metropolitan city, [CITY]. [STATE].
This gives it a unique opportunity to expand its market tenfold, and still be within its 100-mile
target range. Although the population of the Company’s entire County is around 15,000, its
proximity to [CITY] increases its target market potential exponentially.
Financial Considerations
The current financial plan for COMPANY NAME is to obtain funding in the amount of $250,000.
The funding will be used to increase its inventory, hire full-time employees and eventually move
into its own shop (for a more detailed list see the milestones section 5.5).
The major focus for funding is as follows:
1. The company is an SBA women owned qualified business

2. Provide for the continuing education of its employees
BUSINESS PLAN page 4

COMPANY NAME
3. Hire employees: veterans, minorities, and the unemployed
Highlights
$250,000
$200,000
$150,000 Sales
Gross Margin
$100,000 Net Profit
$50,000
$0
2011 2012 2013
1.1. Objectives
 Achieve 50% of all wedding business within a 100-mile radius
 Have 2/3 of the areas dry cleaning services
 Obtain 100% customer satisfaction for all clients
1.2. Mission
The mission of COMPANY NAME is to provide excellent customer service and satisfaction in a
warm friendly environment. The Company will aim to provide a work place that allows its
employees the independence and self-sufficiency that comes with working in a business that
promotes a hometown atmosphere. The owner has started COMPANY NAME to realize her
entrepreneurial spirit, and desires to encourage her employees to become part of her dream,
with a team orientated spirit.
1.3. Keys to Success

 Providing quality, expeditious and friendly services
 Competitive pricing
 Ensuring 100% customer satisfaction
 Giving back to the community through charitable donations

COMPANY NAME
2. Company Summary
COMPANY NAME is a company that was formed to provide complete wedding and formal ware
selections, as well as wedding accessories (invitations, guest books, etc.) to its target market.
The Company was formed in November of 2010, by INSERT NAME. INSERT NAME comes from a
family which has owned a formal apparel business for 60 years. After branching out on her own,
and forming COMPANY NAME, she has become a company that not only provides tuxedos and
formal wear, but also specializes in wedding dresses and accessories.
Located in [CITY], [STATE], the main goal of the Company is to provide its target market with
not only a full-line of formal apparel and wedding accessories, but also dry cleaning and
alteration services. The Company will continue to keep its relationship with the owner’s family
tuxedo business, and continue to utilize some of its services.
2.1. Company Ownership
COMPANY NAME is a sole-proprietorship owned and operated by INSERT NAME. INSERT

NAME has been in the formal apparel business, by way of her family's 60 year old business,
for 30 years.
INSERT IMAGE

COMPANY NAME
2.2. Start-up Summary

The start-up table below shows the expenses and assets budget. The Company has allocated $5,759 for
the first two months of expenses and anticipates needing the remaining funds to complete its start-up
expansion.
Start-up

Requirements

Start-up Expenses
Legal $0
Stationery etc. $2,000
Insurance $259
Rent $1,000
Computer $1,000
Other $1,500
Total Start-up Expenses $5,759

Start-up Assets
Cash Required $230,041
Other Current Assets $11,200
Long-term Assets $3,000
Total Assets $244,241

Total Requirements $250,000

COMPANY NAME
Start-up
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Expenses Assets Investment Loans
3. Products and Services
COMPANY NAME provides the following products and services:
 Wedding Dresses and Gowns

 Other formal Dresses for Proms, Bridesmaids, Flower girls etc.
 Bridal Apparel Accessories
The Company will also provide the following services:
 Dry Cleaning
 Wedding Invitations and Accessories selection
 Tuxedo Rental
 Apparel Alterations
4. Market Analysis Summary
COMPANY NAME's target market population is made up of individuals from age 14 to seniors,
70+. The reason for this broad target market range is the fact that in a wedding for example,
everyone from the flower girls to the grandparents participates. The Company aims to focus its
marketing on the target population within a 100-mile radius of its location. Although, the entire
target market will be more like a 500-mile radius which includes the entire County.
The main population will come from not only the city of [CITY], [STATE] the County's largest city,
but also [CITY], [STATE] which is only 50 miles away. Within the County of [COUNTY] there is a

COMPANY NAME
population of just over 15,000. Since the Company will also be targeting, the [CITY], [STATE]
metro area, the potential customer base will be right around 500,000.
4.1. Market Segmentation
The market for the Company is divided into to segments, women and men. Although, women
will provide most of the business for COMPANY NAME, men will also utilize the tuxedo rental,
dry cleaning and alteration services.
Market Analysis
2011 2012 2013 2014 2015
Potential Growt CAGR
Customers h
Women 3% 250,00 257,50 265,22 273,18 281,37 3.00
0 0 5 2 7 %
Men 3% 250,00 257,50 265,22 273,18 281,37 3.00
0 0 5 2 7 %
Total 3.00% 500,00 515,00 530,45 546,36 562,75 3.00
0 0 0 4 4 %
Market Analysis (Pie)
Women
Men

COMPANY NAME
4.2. Target Market Segment Strategy
The target market for the Company is predefined, due to the nature of the business. As a
bridal and formal apparel shop, the clients are those who desire to attend 'Black Tie Affairs.'
Since, almost 100% of the target population is a potential client the strategy will be to target
no one in particular but everyone in specific.
4.3. Service Business Analysis
"First, it is an industry that is made up of multiple smaller enterprises like caterers, wedding
consultants, dresses, various beauty suppliers (hair, makeup), photographers,
favors/bridesmaids gifts, music, honeymoon related, etc. While the industry as a whole
represents a lot of money, each of the component parts is much smaller -- some smaller
than others. These smaller composite suppliers can be very local and likely will be small and
privately owned..." *
*Library of Congress Research 2009
The local bridal shops in the area a few and far between. The owner has had direct contact
with all three of the closest area competitors. The owner actually bought the inventory of one
of these shops that went out of business recently. The second one has also gone out of
business, after providing poor customer satisfaction. This is essential in this industry;
customer who purchases dresses what them to be perfect.
Clients will purchase wedding and formal apparel after intimate inspection and fittings. The
clients of COMPANY NAME will often visit the shop several times to get just the right item.
Therefore it is necessary for a wedding dress or formal ware clients to actually come back
into the shop. On the other hand, the wedding invitations, guest books, etc are items that
can be selected at the store once or on-line and then shipped to the client in [CITY], for
example.
4.3.1. Competition and Buying Patterns
As mentioned above, the market saturation of bridal shops is small in the immediate
area. COMPANY NAME is primarily the only bridal shop with in 15 miles of its
headquarters in [CITY], [STATE]. In this industry customer satisfaction is the key to
gaining clients, especially wedding clients. Once a bridal shop has proved to a client
that they can provide excellent customer service and attention to detail, the client will
come back year after year.
5. Strategy and Implementation Summary
COMPANY NAME plans to utilize its experience in the formal wear industry to deliver the current
trends in bridal ware, accessories, and gowns to the target market. With the grant investment,
the company plans to provide a larger variety of styles and sizes to service its vast target
markets' needs, by increasing its inventory. COMPANY NAME is also seeking to add a full time
dressmaker/tailor and sales assistant, to complete the Shop's start-up plan. Advertisement on
COMPANY NAME
the radio, yellow pages, and Google has already begun, and the Company is planning to increase
it exposure with a more intensive ad campaign, in the future.
5.1. SWOT Analysis
The following is SWOT analysis for COMPANY NAME. This explains the strengths and
weaknesses within the Company and the opportunities and threats in the industry.

COMPANY NAME
5.1.1. Strengths
 Strong relationships with suppliers that offer credit arrangements, flexibility,
and response to special product requirements.
 Excellent and stable staff, offering personalized customer service.
 Great retail space that offers flexibility with a positive and attractive,
inviting atmosphere.
 Strong merchandising and product presentation.
 Good referral relationships with complementary vendors and some designers.
5.1.2. Weaknesses
 Access to additional operating capital.
5.1.3. Opportunities
 Growing market with a significant percentage of our target market still not
knowing we exist.
 Strategic alliances offering sources for referrals and joint marketing activities to

extend our reach.
 Increasing sales opportunities beyond our "100-mile" target area including

several smaller communities that may produced a faithful following of
customers.
 Internet potential for selling products to other markets.
5.1.4. Threats
 The downturn in the economy has impacted store sales--stock market
predictors correlate with store sales.
 Competition from a national store; or a store with greater financing or product

resources could enter the market
5.2. Competitive Edge
There are several factors that give COMPANY NAME a competitive edge:
 The owners 30 years in the business

 The owners Family business is a liaison
 The Company has a strict belief in being kind and befriending clients

COMPANY NAME
 The Company offers additional services like invitations and guest books
5.3. Marketing Strategy
The marketing strategy for COMPANY NAME includes the following:
 Advertising on the radio, in the Yellow.com pages, and online with Google Business
listing
 Providing discounts to clients who are repeat customers
 An internet presence with website
The main goal to providing a positive image and attracting clients will be achieved through
word of mouth advertising. COMPANY NAME'S primary marketing tool is the clients it serves.
In this industry many people listen to the advice of friends and family who have already gone
through the experience of a wedding or brought the perfect dress from a particular shop.
Once COMPANY NAME can gain a following of loyal clients, the word will spread fast.
5.4. Sales Strategy
The Company plans to be the bridal shop that provides the best service at the most
reasonable price. Another main factor to completing a sale in this industry is providing a
diligent and intimate customer sales-associate relationship. Not unlike the food service
industry, bridal shops are providers of a service that is near and dear to the client’s heart;
looking their best at a very special occasion. For this reason, it’s imperative that the
Company provide more than just the necessities, but go above and beyond to satisfy the
clients.
INSERT IMAGE/LOGO

COMPANY NAME
5.4.1. Sales Forecast
The sales forecast below shows that the company plans to have total sales in Year 1 of
$52,117. As the Company is a start-up it expects to double sales in the first 2 years.
Year two sales figures reflect this; the total sales are projected to be $104,235. Finally,
in Year 3, the sales reach $208,469.
Sales Forecast
2011 2012 2013
Sales
Dresses & Accessories $22,147 $44,295 $88,590
Tux Rental $10,458 $20,915 $41,830
Dry Cleaning & Alterations $10,003 $20,006 $40,011
Wedding Accessories $9,510 $19,019 $38,038
Total Sales $52,117 $104,235 $208,469

Direct Cost of Sales 2011 2012 2013
Dresses & Accessories $4,429 $8,859 $17,718
Tux Rental $0 $0 $0
Dry Cleaning & Alterations $0 $0 $0
Wedding Accessories $7,608 $15,215 $30,430
Subtotal Direct Cost of $12,037 $24,074 $48,148
Sales

COMPANY NAME
Sales Monthly
$6,000
$5,000
$4,000
Dresses & Accessories
$3,000 Tux Rental
Dry Cleaning & Alterations
$2,000 Wedding Accessories
$1,000
$0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales by Year
$250,000
$200,000
Dresses & Accessories

$150,000
Tux Rental
$100,000
Dry Cleaning & Alterations
Wedding Accessories
$50,000
$0
2011 2012 2013

COMPANY NAME
5.5. Milestones
The milestones table below shows the significant accomplishments the Company plans to make during the
first three years. After receiving grant funding of $250,000, the Company will begin its intensive ad
campaign, purchase new inventory and hire its employees full-time. In year 3, The Company would like to
purchase its own retail space.
Milestones

Milestone Start Date End Date Budget
Receive Grant 5/23/2011 5/24/2011
Funding
Ad Campaign II 5/24/2011 7/23/2011 $2,000
Purchase Inventory 5/24/2011 7/23/2011 $30,000
Hire 5/24/2011 7/23/2011
Dressmaker/Taylor
Hire Sales Assistant 5/24/2011 7/23/2011 $2,880
Purchase Shop Space 1/2/2013 2/1/2013 $150,000

Milestones
Receive Grant Funding
Ad Campaign II
Purchase Inventory
Hire Dressmaker/Taylor
Hire Sales Assistant
Purchase Shop Space
2012 2013
6. Management Summary
COMPANY NAME is managed by INSERT NAME, the owner operator.

COMPANY NAME
6.1. Personnel Plan

The personnel plan calls for hiring two full-time employees. However, the dressmaker/tailor will be
compensated on a per piece basis; the sales associated will be paid hourly.
Personnel Plan
2011 2012 2013
Dressmaker/Taylor $0 $0 $0
Sales Assistant $10,080 $18,900 $20,790
Total People 2 2 2

Total Payroll $10,080 $18,900 $20,790
7. Financial Plan
The financial plan is contingent upon the receipt of funding in the amount of $250,000. The
Company has based is sales projections and profit and loss statements on this main investment
goal. The funds will also help to spearhead the ad campaign, which will increase the Company’s
exposure in the market.

COMPANY NAME
7.1. Start-up Funding

The start-up funding table below shows the start-up expenses and assets as well as the investment of
$250,000.

COMPANY NAME
Start-up Funding
Start-up Expenses to Fund $5,759
Start-up Assets to Fund $244,241
Total Funding Required $250,000

Assets
Non-cash Assets from Start-up $14,200
Cash Requirements from Start-up $230,041
Additional Cash Raised $0
Cash Balance on Starting Date $230,041
Total Assets $244,241

Liabilities and Capital

Liabilities
Current Borrowing $0
Long-term Liabilities $0
Other Current Liabilities (interest- $0
free)
Total Liabilities $0

Capital

Planned Investment
Owner $0
Investor $250,000
Additional Investment $0
Requirement
Total Planned Investment $250,000

Loss at Start-up (Start-up ($5,759)
Expenses)
Total Capital $244,241

Total Capital and Liabilities $244,241

Total Funding $250,000

COMPANY NAME
7.2. Important Assumptions
The important assumptions are based on the receipt of funding of $250,000, in the place of
loans. This allows the Company to keep liabilities and interest expense to a minimum. The
break-even analysis, profit and loss statement, as well as the balance sheet and cash flow
statement, also take into account the projected expenditures, which have been generously
stated.
7.3. Break-even Analysis
The break-even analysis table and chart below shows that the Company is expecting to have fixed and
variable costs of $2,897 and 23% of sales respectively, for each month in the first year. This means that
the Company’s break even per month is $3,766
Break-even Analysis

Monthly Revenue Break-even $3,766

Assumptions:
Average Percent Variable Cost 23%
Estimated Monthly Fixed Cost $2,897
Break-even Analysis
$3,000
$2,000
$1,000
$0
($1,000)
($2,000)
($3,000)
$0 $1,200 $2,400 $3,600 $4,800 $6,000

Monthly break-even point
Break-even point = where line intersects with 0

COMPANY NAME
7.4. Projected Profit and Loss

The P & L statement below shows the operating expenses and finally the net profit for the Company during
the plans years. Net profit in 2011 is $3,726 or 7.15% of total sales. In Year 2, the net profit to sales ratio
increases to 18.57% or $19,353. Finally in year three, the ratio reaches 30.02% or $62,584.
Pro Forma Profit and Loss

2011 2012 2013
Sales $52,117 $104,235 $208,469
Direct Costs of Goods $12,037 $24,074 $48,148
Other Costs of Goods $0 $0 $0
------------ ------------ ------------
Cost of Goods Sold $12,037 $24,074 $48,148

Gross Margin $40,080 $80,160 $160,321
Gross Margin % 76.90% 76.90% 76.90%

Expenses
Payroll $10,080 $18,900 $20,790
Marketing/Promotion $6,000 $12,000 $24,000
Depreciation $250 $429 $5,557
Rent $6,000 $6,000 $0
Utilities $3,000 $350 $450
Insurance $1,556 $2,000 $2,000
Payroll Taxes $1,512 $2,835 $3,119
Other $6,360 $10,000 $15,000
------------ ------------ ------------
Total Operating Expenses $34,758 $52,514 $70,916

Profit Before Interest and $5,322 $27,647 $89,405
Taxes
EBITDA $5,572 $28,075 $94,962
Interest Expense $0 $0 $0
Taxes Incurred $1,597 $8,294 $26,822

Net Profit $3,726 $19,353 $62,584
Net Profit/Sales 7.15% 18.57% 30.02%

COMPANY NAME
Profit Monthly
$1,200
$1,000
$800
$600
$400
$200
$0
($200)
($400)
Profit Yearly
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
2011 2012 2013

COMPANY NAME
Gross Margin Monthly
$4,500
$4,000
$3,500
$3,000
$2,500
$2,000
$1,500
$1,000
$500
$0
Gross Margin Yearly
$180,000
$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
2011 2012 2013

COMPANY NAME
7.5. Projected Cash Flow
The cash flow projections show the utilization of the Company’s investment and sales
generated funds. The net cash flow in Year 1 is ($63,424), partially due to the spending on
expansion. In Year 2, it returns to ($16,219) and in Year 3, it raises again from the purchase
of the new location, to ($121,859). However, the cash balance is still a healthy $28,539, in
the 3rd Year.
INSERT IMAGE/LOGO

COMPANY NAME
Pro Forma Cash Flow

2011 2012 2013
Cash Received

Cash from Operations
Cash Sales $52,117 $104,235 $208,469
Subtotal Cash from $52,117 $104,235 $208,469
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST $0 $0 $0
Received
New Current Borrowing $0 $0 $0
New Other Liabilities $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0
Sales of Other Current $0 $0 $0
Assets
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $52,117 $104,235 $208,469

Expenditures 2011 2012 2013

Expenditures from
Operations
Cash Spending $48,142 $84,453 $140,328
Subtotal Spent on $48,142 $84,453 $140,328
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST $0 $0 $0
Paid Out
Principal Repayment of $0 $0 $0
Current Borrowing
Other Liabilities Principal $0 $0 $0
Repayment
Long-term Liabilities $0 $0 $0
Principal Repayment
Purchase Other Current $64,400 $36,000 $40,000
Assets
Purchase Long-term $3,000 $0 $150,000
Assets
Dividends $0 $0 $0
Subtotal Cash Spent $115,542 $120,453 $330,328
COMPANY NAME

Net Cash Flow ($63,424) ($16,219) ($121,859)
Cash Balance $166,617 $150,398 $28,539
Cash
$250,000
$200,000
$150,000
$100,000 Net Cash Flow

Cash Balance
$50,000
$0
($50,000)

COMPANY NAME
7.6. Projected Balance Sheet

The projected balance sheet below shows the increase in long-term assets in Year 3, due to the purchase
of a new retail space. Moreover, net worth continues to increase from year-to-year. In Year 1, net worth is
$247,967 and rises to $267,319 in Year2. In the final year, net worth increases to $329,903.
Pro Forma Balance Sheet

2011 2012 2013
Assets

Current Assets
Cash $166,617 $150,398 $28,539
Other Current Assets $75,600 $111,600 $151,600
Total Current Assets $242,217 $261,998 $180,139

Long-term Assets
Long-term Assets $6,000 $6,000 $156,000
Accumulated Depreciation $250 $679 $6,236
Total Long-term Assets $5,750 $5,321 $149,764
Total Assets $247,967 $267,319 $329,903

Liabilities and Capital 2011 2012 2013

Current Liabilities
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $0 $0 $0

Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $0

Paid-in Capital $250,000 $250,000 $250,000
Retained Earnings ($5,759) ($2,033) $17,319
Earnings $3,726 $19,353 $62,584
Total Capital $247,967 $267,319 $329,903
Total Liabilities and $247,967 $267,319 $329,903
Capital

Net Worth $247,967 $267,319 $329,903

COMPANY NAME
7.7. Business Ratios
The table below shows the average industry ratios for SIC code 2335: Women's, Misses',
and Juniors' Dresses (includes Wedding Dresses, Wedding Gowns), for gross sales of
$250,000 or less.

COMPANY NAME
Ratio Analysis
2011 2012 2013 Industry Profile
Sales Growth 0.00% 100.00% 100.00% 9.95%

Percent of Total Assets
Other Current Assets 30.49% 41.75% 45.95% 28.46%
Total Current Assets 97.68% 98.01% 54.60% 89.35%
Long-term Assets 2.32% 1.99% 45.40% 10.65%
Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 0.00% 0.00% 0.00% 36.11%
Long-term Liabilities 0.00% 0.00% 0.00% 11.78%
Total Liabilities 0.00% 0.00% 0.00% 47.89%
Net Worth 100.00% 100.00% 100.00% 52.11%

Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 76.90% 76.90% 76.90% 17.02%
Selling, General & Administrative 69.76% 58.34% 46.88% 5.72%
Expenses
Advertising Expenses 11.51% 11.51% 11.51% 0.26%
Profit Before Interest and Taxes 10.21% 26.52% 42.89% 2.14%

Main Ratios
Current 0.00 0.00 0.00 2.20
Quick 0.00 0.00 0.00 0.83
Total Debt to Total Assets 0.00% 0.00% 0.00% 51.81%
Pre-tax Return on Net Worth 2.15% 10.34% 27.10% 6.21%
Pre-tax Return on Assets 2.15% 10.34% 27.10% 12.88%

Additional Ratios 2011 2012 2013
Net Profit Margin 7.15% 18.57% 30.02% n.a
Return on Equity 1.50% 7.24% 18.97% n.a

Activity Ratios
Accounts Payable Turnover 10.63 12.17 12.17 n.a
Total Asset Turnover 0.21 0.39 0.63 n.a

Debt Ratios
Debt to Net Worth 0.00 0.00 0.00 n.a
Current Liab. to Liab. 0.00 0.00 0.00 n.a

Liquidity Ratios
Net Working Capital $242,217 $261,998 $180,139 n.a
Interest Coverage 0.00 0.00 0.00 n.a

Additional Ratios
Assets to Sales 4.76 2.56 1.58 n.a
Current Debt/Total Assets 0% 0% 0% n.a
Acid Test 0.00 0.00 0.00 n.a
Sales/Net Worth 0.21 0.39 0.63 n.a
Dividend Payout 0.00 0.00 0.00 n.a

Appendix
Sales Forecast
Jan-11 Feb- Mar- Apr-11 May- Jun-11 Jul-11 Aug- Sep- Oct-11 Nov- Dec-
11 11 11 11 11 11 11
Sales
Dresses & Accessories 0 $1,34 $1,41 $1,48 $1,56 $2,01 $2,04 $1,80 $1,89 $1,99 $2,09 $2,19 $2,30
% 7 5 5 0 3 8 5 6 0 0 4 4
Tux Rental 0 $613 $643 $675 $709 $1,12 $1,11 $821 $862 $905 $950 $998 $1,04
% 3 0 8
Dry Cleaning & Alterations 0 $527 $569 $615 $664 $717 $774 $836 $903 $976 $1,05 $1,13 $1,22
% 4 8 9
Wedding Accessories 0 $532 $569 $609 $651 $697 $746 $798 $854 $913 $977 $1,04 $1,11
% 6 9
Total Sales $3,01 $3,19 $3,38 $3,58 $4,55 $4,67 $4,26 $4,51 $4,78 $5,07 $5,37 $5,70
9 6 4 4 0 8 1 5 5 1 6 0

Direct Cost of Sales Jan-11 Feb- Mar- Apr-11 May- Jun-11 Jul-11 Aug- Sep- Oct-11 Nov- Dec-
11 11 11 11 11 11 11
Dresses & Accessories $269 $283 $297 $312 $403 $410 $361 $379 $398 $418 $439 $461
Tux Rental $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dry Cleaning & Alterations $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Wedding Accessories $425 $455 $487 $521 $557 $596 $638 $683 $731 $782 $837 $895
Subtotal Direct Cost of $695 $738 $784 $833 $960 $1,00 $999 $1,06 $1,12 $1,20 $1,27 $1,35
Sales 6 2 9 0 5 6
BUSINESS NAME page 30

Appendix
Personnel Plan
Jan Feb Mar Apr May Jun-11 Jul-11 Aug- Sep- Oct-11 Nov- Dec-11
-11 -11 -11 -11 -11 11 11 11
Dressmaker/Taylor 0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
%
Sales Assistant 0 $0 $0 $0 $0 $0 $1,44 $1,44 $1,44 $1,44 $1,44 $1,44 $1,440
% 0 0 0 0 0 0
Total People 0 0 0 0 0 2 2 2 2 2 2 2

Total Payroll $0 $0 $0 $0 $0 $1,44 $1,44 $1,44 $1,44 $1,44 $1,44 $1,440
0 0 0 0 0 0

Appendix
Pro Forma Profit and Loss

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
Sales $3,019 $3,196 $3,384 $3,584 $4,550 $4,678 $4,261 $4,515 $4,785 $5,071 $5,376 $5,700
Direct Costs of $695 $738 $784 $833 $960 $1,006 $999 $1,062 $1,129 $1,200 $1,275 $1,356
Goods
Other Costs of $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Goods
----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ------------
- - - - - - - - - - -
Cost of Goods Sold $695 $738 $784 $833 $960 $1,006 $999 $1,062 $1,129 $1,200 $1,275 $1,356

Gross Margin $2,324 $2,458 $2,600 $2,751 $3,590 $3,672 $3,261 $3,453 $3,656 $3,871 $4,101 $4,344
Gross Margin % 76.98% 76.91% 76.83% 76.76% 78.90% 78.50% 76.55% 76.48% 76.41% 76.34% 76.27% 76.21%

Expenses
Payroll $0 $0 $0 $0 $0 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440
Marketing/Promotio $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
n
Depreciation $0 $0 $0 $0 $36 $36 $36 $36 $36 $36 $36
Rent $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Utilities $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Insurance $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130 $130
Payroll Taxes $0 $0 $0 $0 $0 $216 $216 $216 $216 $216 $216 $216
Other $530 $530 $530 $530 $530 $530 $530 $530 $530 $530 $530 $530
----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ------------
- - - - - - - - - - -
Total Operating $1,910 $1,910 $1,910 $1,910 $1,910 $3,601 $3,601 $3,601 $3,601 $3,601 $3,601 $3,601
Expenses

Profit Before $414 $548 $690 $841 $1,680 $71 ($340) ($149) $54 $270 $499 $743
Interest and Taxes
EBITDA $414 $548 $690 $841 $1,680 $107 ($304) ($113) $90 $306 $535 $778
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $124 $164 $207 $252 $504 $21 ($102) ($45) $16 $81 $150 $223

Net Profit $290 $384 $483 $589 $1,176 $50 ($238) ($104) $38 $189 $349 $520
Net Profit/Sales 9.60% 12.01% 14.28% 16.43% 25.85% 1.06% -5.59% -2.31% 0.80% 3.73% 6.50% 9.12%

Appendix
Pro Forma Cash Flow

Cash Received

Cash from
Operations
Cash Sales $3,019 $3,196 $3,384 $3,584 $4,550 $4,678 $4,261 $4,515 $4,785 $5,071 $5,376 $5,700
Subtotal Cash from $3,019 $3,196 $3,384 $3,584 $4,550 $4,678 $4,261 $4,515 $4,785 $5,071 $5,376 $5,700
Operations

Additional Cash
Received
Sales Tax, VAT, 0.00 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST Received %
New Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
New Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)
New Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Sales of Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Current Assets
Sales of Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
New Investment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Received
Subtotal Cash $3,019 $3,196 $3,384 $3,584 $4,550 $4,678 $4,261 $4,515 $4,785 $5,071 $5,376 $5,700
Received

Expenditures Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11

Expenditures from
Operations
Cash Spending $2,729 $2,812 $2,901 $2,995 $3,374 $4,593 $4,463 $4,583 $4,711 $4,847 $4,991 $5,144
Subtotal Spent on $2,729 $2,812 $2,901 $2,995 $3,374 $4,593 $4,463 $4,583 $4,711 $4,847 $4,991 $5,144
Operations

Additional Cash
Spent
Sales Tax, VAT, $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
HST/GST Paid Out
Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
of Current Borrowing
Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Appendix
Principal Repayment
Purchase Other $8,400 $0 $0 $0 $35,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Current Assets
Purchase Long-term $0 $0 $0 $0 $3,000 $0 $0 $0 $0 $0 $0 $0
Assets
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $11,129 $2,812 $2,901 $2,995 $41,374 $7,593 $7,463 $7,583 $7,711 $7,847 $7,991 $8,144

Net Cash Flow ($8,110) $384 $483 $589 ($36,824 ($2,915) ($3,202) ($3,068) ($2,926) ($2,775) ($2,615) ($2,445)
)
Cash Balance $221,93 $222,31 $222,79 $223,38 $186,563 $183,64 $180,44 $177,37 $174,45 $171,67 $169,06 $166,617
1 5 8 7 8 6 7 1 6 1
Pro Forma Balance Sheet

Assets Starting
Balances

Current Assets
Cash $230,04 $221,93 $222,31 $222,79 $223,38 $186,56 $183,64 $180,44 $177,37 $174,45 $171,67 $169,06 $166,617
1 1 5 8 7 3 8 6 7 1 6 1
Other Current $11,200 $19,600 $19,600 $19,600 $19,600 $54,600 $57,600 $60,600 $63,600 $66,600 $69,600 $72,600 $75,600
Assets
Total Current $241,24 $241,53 $241,91 $242,39 $242,98 $241,16 $241,24 $241,04 $240,97 $241,05 $241,27 $241,66 $242,217
Assets 1 1 5 8 7 3 8 6 7 1 6 1

Long-term Assets
Long-term Assets $3,000 $3,000 $3,000 $3,000 $3,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Accumulated $0 $0 $0 $0 $0 $0 $36 $71 $107 $143 $179 $214 $250
Depreciation
Total Long-term $3,000 $3,000 $3,000 $3,000 $3,000 $6,000 $5,964 $5,929 $5,893 $5,857 $5,821 $5,786 $5,750
Assets
Total Assets $244,24 $244,53 $244,91 $245,39 $245,98 $247,16 $247,21 $246,97 $246,87 $246,90 $247,09 $247,44 $247,967
1 1 5 8 7 3 3 4 0 8 7 7

Liabilities and Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
Capital

Current Liabilities
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities


Appendix
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Paid-in Capital $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,00 $250,000
0 0 0 0 0 0 0 0 0 0 0 0
Retained Earnings ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759) ($5,759)
Earnings $0 $290 $674 $1,157 $1,746 $2,922 $2,972 $2,733 $2,629 $2,667 $2,856 $3,206 $3,726
Total Capital $244,24 $244,53 $244,91 $245,39 $245,98 $247,16 $247,21 $246,97 $246,87 $246,90 $247,09 $247,44 $247,967
1 1 5 8 7 3 3 4 0 8 7 7
Total Liabilities $244,24 $244,53 $244,91 $245,39 $245,98 $247,16 $247,21 $246,97 $246,87 $246,90 $247,09 $247,44 $247,967
and Capital 1 1 5 8 7 3 3 4 0 8 7 7

Net Worth $244,24 $244,53 $244,91 $245,39 $245,98 $247,16 $247,21 $246,97 $246,87 $246,90 $247,09 $247,44 $247,967
1 1 5 8 7 3 3 4 0 8 7 7

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COMPANY NAME

Owner: INSERT NAME

It is acknowledged by reader that information to be furnished in this business plan is in all

Upon request, this document is to be immediately returned to COMPANY NAME.

This is a business plan. It does not imply an offering of securities.

COMPANY NAME is located in [CITY], [STATE], 50 miles east of [CITY], [STATE].

The major focus for funding is as follows:

1. The company is an SBA women owned qualified business

BUSINESS PLAN page 4

3. Hire employees: veterans, minorities, and the unemployed

 Have 2/3 of the areas dry cleaning services

 Obtain 100% customer satisfaction for all clients

1.3. Keys to Success

 Ensuring 100% customer satisfaction

 Giving back to the community through charitable donations

BUSINESS PLAN page 5

2.1. Company Ownership

COMPANY NAME is a sole-proprietorship owned and operated by INSERT NAME. INSERT

BUSINESS PLAN page 6

2.2. Start-up Summary

BUSINESS PLAN page 7

3. Products and Services

COMPANY NAME provides the following products and services:

 Wedding Dresses and Gowns

The Company will also provide the following services:

4. Market Analysis Summary

BUSINESS PLAN page 8

4.1. Market Segmentation

Market Analysis (Pie)

BUSINESS PLAN page 9

4.2. Target Market Segment Strategy

4.3. Service Business Analysis

4.3.1. Competition and Buying Patterns

5. Strategy and Implementation Summary

5.1. SWOT Analysis

BUSINESS PLAN page 11

 Excellent and stable staff, offering personalized customer service.

 Strong merchandising and product presentation.

 Good referral relationships with complementary vendors and some designers.

 Strategic alliances offering sources for referrals and joint marketing activities to

 Increasing sales opportunities beyond our "100-mile" target area including

 Internet potential for selling products to other markets.

 Competition from a national store; or a store with greater financing or product

5.2. Competitive Edge

 The owners 30 years in the business

BUSINESS PLAN page 12

 The Company offers additional services like invitations and guest books

5.3. Marketing Strategy

The marketing strategy for COMPANY NAME includes the following:

 An internet presence with website

5.4. Sales Strategy

BUSINESS PLAN page 13

5.4.1. Sales Forecast

BUSINESS PLAN page 14

Dresses & Accessories

BUSINESS PLAN page 15

Receive Grant Funding

Hire Sales Assistant