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Section 1: The Modeling of Human Excellence

 Chapter 1: The Commodity of Kings

• The great end of life is not knowing but action. (Thomas Henry Huxley)
• Success is the ongoing process of striving to become more. It is the opportunity to
continually grow emotionally, socially, spiritually, physiologically, intellectually, and
financially while contributing in some positive way to others.
• You shape your perceptions, or someone shapes them for you.
• You do what you want to do, or you respond to someone else’s plan for you.
• Ultimate power is the ability to produce the results you desire most and create value
for others in the process. Power is the ability to change your life, to shape your
perceptions, to make things work for you and not against you. Real power is shared,
not imposed.
• We all produce two forms of communication from which the experience of our lives is
fashioned. First, we conduct internal communications: those things we picture, say,
and feel within ourselves. Secondly, we experience external communications: words,
tonalities, facial expressions, body postures, and physical actions to communicate with
the world. Every communication we make is an action, a cause set in motion. And all
communication have some kind of effect on ourselves and on others.
• Communication is power. Those who have mastered its effective use can change their
own experience of the world and the world’s experience of them. All behavior and
feelings find their original roots in some form of communication.
• How you feel is not the result of what is happening in your life, it is your interpretation
of what is happening.
• The quality of our lives is determined not by what happens to us, but rather by what
we do about what happens.
• You are the one who decides how we feel and act based upon the way you choose to
perceive in your life. Nothing has any meaning except the meaning we give it. Most of
us have turned this process of interpretation on automatic, but we can take that power
back and immediately change our experience of the world.
• For every disciplined effort there is a multiple reward.
• Know what your outcome is, define precisely what you want. The second step is to take
action; otherwise your desires will always be dreams. You must take the types of
action you believe will create the greatest probability of producing the result you
desire.
• Greatest fears and limitations are self-imposed.

There are seven basic triggering mechanisms that can ensure your success:

• 1) Passion: all of these people have discovered a reason, a consuming, energizing,

almost obsessive purpose that drives them to do, to grow, and to be more! It gives
them the fuel that powers their success train and causes them to tap their true
potential.
• 2) Belief: People who succeed on a major scale differ greatly in their beliefs from those
who fail. Our beliefs about what we are and what we will be.
• Many people are passionate, but because of their limiting beliefs about who they are
and what they can do, they never take the action that could make their dream a reality.
• 3) Strategy: A strategy is a way of organizing resources.
• 4) Clarity of Values: Values are specific belief systems we have about what is right and
wrong for our lives.
• The more we believe we can accomplish something, the more we’re usually willing to
invest in its achievement.
• 5) Energy.
• 6) Bonding Power: Nearly all successful people, have in common an extraordinary
ability to bond with others, the ability to connect with and develop rapport with
people from a variety of backgrounds and beliefs.
• 7) Mastery of Communication: The way we communicate with others and the way we
communicate with ourselves ultimately determine the quality of our lives.

Chapter 2: The Difference that makes the difference

• The difference all come down to the way in which we communicate with ourselves and
the actions we take.
• Actions are the source of all results.
• Anything any human being does can modeled. Modeling is the pathway to excellence.
• Produce the same results if I’m willing pay the price of time and effort.
• What a person believes, what he thinks is possible or impossible, to a great extent
determines what he can or cannot do.
• The meeting of preparation with opportunity generate the offspring we call luck.

Chapter 3: The Power of State

• It is the mind that maketh good or ill, that maketh wretch or happy, rich or poor.
(Edmund Spenser)
• If you can change a state, you can change a behavior.
• Understanding state is the key to understanding change and achieving excellence. Our
behavior is the result of the state we’re in.
• The key, then, is to take charge of our states and thus our behaviors.
• The key to power is taking action.
• Your behavior is the result of your state, and your state is the result of your internal
representations and your physiology.
• The ancestor of every action is a thought. (Ralph Waldo Emerson)

Chapter 4: The Birth of Excellence: Belief

• Man is what he believes. (Anton Chekhov)

• Belief is any guiding principle, dictum, faith, or passion that can provide meaning and
direction in life.
• One person with a belief is equal to a force of ninety-nine who have only interest. (John
Stuart Mill)
• That’s precisely why beliefs open the door to excellence. Belief delivers a direct
command to your nervous system. When you believe something is true, you literally go
into the state of its being true.
• Beliefs are the compass and maps that guide us toward our goals and give us the surety
to know we’ll get there.
• Without beliefs or the ability to tap into them, people can be totally disempowered.
They’re like a motorboat without a motor or rudder. With powerful guiding beliefs,
you have the power to take action and create the world you want to live.
• There no more powerful directing force in human behavior than belief.
• To change our own behaviors, we have to start with our own beliefs.
• Drugs are not always necessary. Belief in recovery always is.
• The magic of drugs resides within the mind of the user, not in the drugs.
• The birth of excellence begins with our awareness that our beliefs are a choice.
• The real nightmare is the effect the environment has on beliefs and dreams.
• Environment may be the single most potent generator of belief, but it’s not the only
one.
• Believing it can be done becomes a self-fulfilling prophecy.
• Most of our lives are governed by beliefs about possibility or success or happiness that
we’ve picked up unconsciously over the years.
• Success feeds on success and generates more success, and each success creates more
belief and momentum to succeed on even higher scale.
• Life is both subtler and more complex than some of us like to believe.

Chapter 5: The Seven Lies of Success

• The mind is its own place, and in it self can make a heaven of hell, a hell of heaven.
• Our beliefs are specific, consistent organizational approaches to perception.
• Belief #1: Everything happens for a reason and a purpose, and it serves us.
• Belief in limits, creates limited people.
• Belief #2. There is no such thing as failure. There are only results.
• There is no sadder sight than a young pessimist. (Mark Twain)
• Our doubts are traitors. And make us lose the good we often might win, by fearing to
attempt. (William Shakespeare)
• Whatever humans have learned had to be learned as a consequence through mistakes.
(Buckminster Fuller)
• Belief #3: Whatever happens, take responsibility.
• Belief #4: It’s not necessary to understand everything to be able to use everything.
• Belief #5: People are your greatest resource.
• One man alone, no matter how brilliant, will find it very difficult to match the
collaborative talents of an effective team.
• Belief #6: Work is play.
• The secret of success is making your vocation your vacation. (Mark Twain)
• Belief #7: There’s no abiding success without commitment.
• Know your outcome, model what works, take action, develop the sensory acuity to
know what you’re getting, and keep refining it until you get what you want.
• It’s the quality of commitment that separates good from great.

Chapter 6: Mastering Your Mind: How to Run Your Brain

• Don’t find fault, find a remedy. (Henry Ford)

• Nothing has any power over me other than that which I give it through my conscious
thoughts.
• All human behavior is the result of the state we’re in, and that our states are created by
our internal representation, the things we picture, say to ourselves, and so on.
• There is nothing either good or bad, but thinking makes it so. (William Shakespeare)
• A belief is a strong emotional state of certainty that you hold about specific people,
things, ideas, or experiences of life.

Chapter 7: The Syntax of Success

• If you have an excellent model of how to produce a result, you can discover specifically
what the model does and duplicate it-and thus produce similar results in a much
shorter period of time than you may have thought possible.

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Chapter 9: Physiology: The Avenue of Excellence

• If you would be powerful, pretend to be powerful.

• Change your physiology and you change your state.
• Our bodies are our gardens…our wills are gardens. (William Shakespeare)
 Section 2: The Ultimate Success Formula

Chapter 11: Limitation Disengage: What Do you Want?

• There is only one success, to be able to spend your life in your own way. (Christopher
Morely)
• People are not lazy. They simply have impotent goals-that is, goals that do not inspire
them.
• Winning starts with beginning.
• Limited goals create limited lives. So stretch yourself as far as you want in setting your
goals. You need to decide what you want, because that’s the only way you can expect to
get it.
• If you can find enough reasons to do something, you can get yourself to do anything.
• Reasons are the difference between being interested versus being committed to
accomplishing something.
• To guide our actions, we must create a step-by-step plan.
• Goals are like magnets. They’ll attract the things that make them come true.
• The brain responds most to repetition and deep feelings.
• All results, actions, and realities we experience start from creations in our minds.
• The brain needs clear, direct signals of what it wants to achieve. Your mind has the
power to give you everything you want. But it can only do that if it’s getting clear
bright, intense, focused signals.
• Thinking is the hardest work there is, which is the probable reason why so few engage
in it. (Henry Ford)
• One very useful thing is to keep a journal, which will provide you with an ongoing
record of your goals at any time in your life. Journals are great to review, to study how
your life has developed and how much you’ve grown. If your life is worth living, it’s
worth living, it’s worth recording.
• Having a clear, precise, direct target, my powerful unconscious mind guided my
thoughts and actions to produce the results I desired. It worked for me, and it can work
for you.
• Where there is no vision, people perish. (Proverbs 29:18)
• Now you should do one final thing: make a list of the things you already have that were
once goals-all the things in your ideal day you can already do, the activities and people
of your life you are most grateful for, the resources you already have available to you. I
call this a gratitude diary.
• Shakespeare once wrote, “Action is eloquence.”

Chapter 12: The Power of Precision

• There are five guidelines for asking intelligently and precisely

• Ask specifically. You must describe what you want, both to yourself and to someone
else.
• Ask someone who can help you.
• Create value for the person you’re asking.
• Ask with focused, congruent belief.
• Ask until you get what you want.
• When you study the lives of successful people, you’ll find over and over again that they
kept asking, kept trying, kept changing-because they knew that sooner or later they
would find someone who could satisfy their needs.
• There is no expedient to which a man will not go to avoid the real labor of thinking.
(Thomas Edison)

Chapter 13: The Magic of Rapport

• The ability to establish rapport is one of the most important skills a person can have.
• To effectively communicate, we must realize that we are all different in the way we
perceive the world and use this understanding as a guide to our communication with
other.
• People have patterns of behavior, and they have patterns by which they organize their
experience to create those behaviors.

Chapter 14: Distinctions of Excellence: Metaprograms

• All human behavior revolves around the urge to gain pleasure or avoid pain.

Chapter 15: How to Handle Resistance and Solve Problems

• The man who never alters his opinion is like standing water and breeds reptiles of the
mind. (William Blake)
• The man who never alters his communication patterns finds himself in the same
dangerous ooze.
• I’ve found that confusion is one of the greatest ways to interrupt patterns. People fall
into patterns because they don’t know to do anything else.
• Everything that enlarges the sphere of human powers, that shows man he can do what
he thought he could not do, is valuable. (Ben Jonson)
• Through conscious and consistent awareness, we can change our pattern of
communication.
• What does the bible say? We shall all be changed in an instant. In the twinkling of an
eye”. We will be if we want to be.
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Chapter 16: Reframing: The Power of Perspective

• Reframing the same stimulus changes the meaning sent to the brain and thus states
and behaviors associated with it.
• You run your brain. You produce the results of your life.
• Reframing is crucial to learning how to communicate with ourselves and with others.
• All persuasion is an altering of perception.
• You don’t like something? Change it. You’re behaving in a way that doesn’t support
you? Do something else.

Chapter 17: Anchoring Yourself to Success

• Do what you can, with what you have, where you are. (Theodore Roosevelt)
• If you do what you’ve always done, you’ll get what you’ve always gotten.
• Key ingredient of success: the ability to eliminate from your own environment triggers
that tend to put you in negative or unreasourceful states, while installing positive ones
in yourself and in others.

Section 3: Leadership: The Challenge of Excellence

Chapter 18: Value Hierarchies: The Ultimate Judgement of Success

• What are values? Simply, they are your own private, personal, and individual beliefs
about what is most important to you. Your values are your belief systems about right,
wrong, good, and bad.
• They govern your entire life-style. They determine how you will respond to any given
experience in life.
• They are the base that defines our responses to any given situation in life.
• Our vales also change when we change goals or self-image.
• People feel very uncomfortable and suspicious of individuals who have values very
different from their own. Much of the conflict that people have in life results from
conflicting values.
• Values are the most powerful motivating tool we have.
• If a man hasn’t discovered something that he will die for, be isn’t fit to live. (Martin
Luther King, Jr.)
• He who knows much about others may be learned, but he who understands himself is
more intelligent. He who controls others may be powerful, but he who has mastered
himself is mightier still. (Lao-Tsu)
• Values change, and people change. The only people who don’t change are those who
don’t breathe.

Chapter 19: The Five Keys to Wealth and Happiness

• Man is not the creature of circumstances. Circumstances are the creatures of men.
(Benjamin Disraeli)
• Life will pay you whatever you ask of it. Ask for a quarter, and that’s what you’ll get.
Ask for resounding joy and success, you’ll get that, too.
• You can learn what to ask of life, and you can be sure to get it.
• Whatever kind of word thou speakest, the like shalt thou hear. (Greek Proverb)
• Affirmation without discipline is the beginning of delusion. Affirmation with discipline
creates miracles.
• You must learn how to handle frustration.
• The worst thing a negative attitude does is wipe out self-discipline. And when that
discipline is gone, the results you desire are gone.
• Don’t sweat the small stuff, remember it’s all small stuff.
• Limited thoughts create limited lives.
• Success is buries on the other side of rejection.
• You must learn to handle financial pressure.
• That all of our actions in life are guided by our philosophies, our guiding internal
representations about how to act.
• No amount of money can buy what you get when you give of yourself. No amount of
financial planning could do more for you than if you give 10 percent away.
• Comfort can be one of the most disastrous emotions a body could have.
• He who’s not busy being born is busy dying. (Bob Dylan)
• Learn to judge yourself by your goals instead of by what your peers seem to be doing.
• Don’t major in minor things.
• Always give more than you expect to receive.

Chapter 20: Trend Creation: The Power of Persuasion

• All human problems are behavioral problems.
• It means that the quality you get out of a system depends entirely on what you put into
it.

Chapter 21: Living Excellence: The Human Challenge

• Changes lead to more changes, growth leads to more growth.

• By starting to make changes, by growing in bits and pieces, you can slowly but steadily
change your life.
• If you could only love enough, you could be the most powerful person in the world.
(Emmett Fox)
• Be a doer. Take charge. Take action.
• Few who do versus the many who wish.

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