11/12

DISCIPLINE AND IDEAS IN

THE APPLIED SOCIAL
SCIENCES
QUARTER 2 – MODULE 1

PROCESSES AND METHODS

INVOLVED IN UNDERTAKING
COMMUNICATION

1
INTRODUCTION (What I Need to Know)
Generally speaking, the field of applied social sciences brings us to understand the unique
complexity of a man’s life by looking at him situated in between the two poles of knowledge-the
theoretical and the empirical poles. Thus, this subject bridges the gap between the two poles by
understanding the various theories and concepts relating to his/her existence and how those
shall apply to his/her everyday life which may affect his reality in this empirical world.

Specifically, through this study we will be taking a deep dive into the realities taking
place into a man’s life by understanding how he/she becomes affected of his/her presence in
the society, his/her relationship with other people, environment, the processes taking place in
his/her every situation in everyday life.

This module introduces the various methods and processes involved in undertaking
communication as one person relates himself/herself to another in a given context. In so doing,
we will be able to see the importance of the use of various tools of communication to make us
able to express our views and feelings of which may make a significant impact to our existence in
the society.

(MELC) Most Essential Learning Competency

Illustrate the different processes and methods involved in undertaking communication.
At the end of this module, you should be able to:

a. determine various communication settings, tools, or methods;

b. illustrate understanding of the different processes, methods and tools in communication; and

c. express views learned about the settings, tools, and methods in communications.

DISCUSSIONS AND ACTIVITIES (What is It)

COMMUNICATION AS A DISCIPLINE
Communication ss an academic discipline examines communication between people.
Human interaction is regarded as the basis on which interpersonal relationships, groups and
teams, organizations, communities and cultures are constructed. Furthermore, it is aimed at
developing knowledge about interactional processes and communicative behavior. This discipline
focuses on contacts and bonds between people, both in private and public contexts, and both
face-to-face and mediated through various communication technologies. The focus of
professional expertise in communication is on interpersonal relations, small group processes and
organizational communication, as well as on the personal, social, contextual, and cultural
factors impacting communication behavior., communication technologies, media,
administration, politics, and cultural life. (https://www.jyu.fi/hytk/fi/laitokset/kivi/en/our-
department/disciplines/communication)

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COMMUNICATION SETTINGS, METHODS, PROCESSES AND TOOLS

In the book of Sampa, Elias (2017) it was cited that settings of communication refer to
the physical surroundings of a communication event which may be made up of the location
where the communication occurs, environmental conditions, time of the day, or day of the week,
as well as proximity of the communicators (Alberts, Nnakayama, & Martin 2007).
He explained that what is critical about the setting is to know the audience and
understand what they need to hear and how they need to receive information. The process of
communication accounts for what happens between the source of the message and the
recepient, the skills employed in giving and receiving information, and conveying our ideas and
opinions with those around us.The methods of communication involve the verbal such as the
sound, tone of voice and language , aural like listening or hearing; the non-verbal which may be
through the facial expression, body language; the written such as letters, journals, memos,
emails, or text messages; and the visual like the signs, symbols, illustrations or pictures.
Moreover, tools in communication include all that we use in both communicating with others
and interpreting the information received from others. They range from language in all its forms,
from tone of voice to performing, reenacting, story telling, interviewing, television,
telephone/cellphone, movie radio, photographs, digital and scoial platforms and the Internet.
Moreover, Sampa, Elias (2017) pointed out five communication settings that find
application in the discipline of social science. These settings include:

(1) Government Setting

Government is the best representation of the people, may it be public or private. It is an
instrument through which the will of the people of a particular state is expressed, formulated
and carried out. As such, government is particularly designated to deliver services to the people
through its various arms or agencies and to make sure that public services are delivered
effectively to its constituents. This being the essence of the government, Sampa (2017) explained,
the purpose of communication becomes more of public to government and vice versa. The
government communicates to inform the constituents about its national plans, public services,
security situations, opportunities, and to give general direction to people as a nation. On this
note, the government setting draws on a variety of organization methods and tools depending on
the subject and intent. Finally, Sampa stated that traditionally, the government relied on mass
media to disseminate public information and propaganda. With emergence of the new media, the
government has also incorporated much of new technological tools. It is more common than less
to find even local government units maintaining a website and communicating with their
communities using social media.

(2) Private Sector Setting

The private sector usually refers to organizations operating businesses in the country
which are also involved in providing public services in the form of creating employment
opportunities to the people but are not considered as government. Basically, this sector operates
of the basis of investment and profits. As such, this sector usually uses advertisements to inform
the public, individuals, groups and communities about its services and goods offered in the
market. On the other hand, they are getting information from the public to be able to get a pulse
on what the public demands them to supply in the market. They also operate the principle of
Corporate Social Responsibility as they are wanting to maintain a harmonious relationship with
their public who are their clients and to foster the goal of maintaining a positive public
perception.

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(3) Civil Society Setting
This sector of the society refers to the non-governmental organizations, charities,
foundations, people’s organizations and other pressure groups that exist to advocate the causes
of social justice on behalf of the marginalized sectors, disenfranchised, and the minorities or the
underserved. These groups usually come to complement the government and the private sector
as they do not operate businesses for profits but offer services to the public which is a function
that belongs to the government. In many circumstances they engage as well in business
operations in order to raise funds that will be used in return to respond to the needs or problems
affecting the represented sector or issue. Hence, communication in this setting is operated on
the basis of the mission and action chosen by the civil society. They can draw almost all forms of
communication tools available. They often use new and social media to bring their cause to a
wide audience possible and effectively.

(4) School Setting

Schools are both educational and social institutions. Communication in this setting
operates on the basis of providing educational services to the public and engage communities in
setting up the agenda for educational goals and means. Being a formal institution,
communication taking place in the school setting is made formal and academic. However, with
the emergence of the new media, communication in schools has transformed to the next level to
include new forms of communities cutting across schools to create community of learners that
are not just confined in the physical environment of the schools. With the presence of technology
more exchange of information are made possible among students through virtual and other
digital platforms where students can learn together and accomplish given tasks without
physically coming together.

(5) Community Setting

The community is where all sectors interact like the government, businesses, civil society,
and just about all individuals and groups. In a broad sense, communication with communities is
intended to favor one directional pattern of mass media. The exchange of information between
and among the sectors of the community as well as the government are taking place for
purposes of keeping them informed of the most important things that affect the community in
general and the individuals or groups in particular. Thus, various communication tools and
methods are appropriately drawn to achieve community setting communication goals. On this
level, a face-to-face- communication, tarpaulins as well as graffiti are very common.

ACTIVITY 1: SHOW ME THE WAY!

Directions: Read each situation and answer the question guided by the diagram below. Write
your answers in your answer sheet.

SITUATION NO. 1
Scenario: Pedro is applying for a job. He has prepared his curriculum vitae and
portfolio to make sure that he has all that is needed for the interview that is scheduled
the following day. During the interview, he was asked the following questions “Should
you be hired? How will you contribute to this company?” Pedro replied “ I will do all
my best to do my duties as assigned without complaints. I will give my best efforts in
all tasks related to my work.”

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 What is the message? Who is the
Receiver?
What channel of communication
is used?
__

Who is the
Sender?

What is the Feedback?

https://www.google.com/search?q=INTERVIEW+CARTOON&tbm=isch&ved=2ahUKEwi9tKP3ysrtAhVPapQKHeFeARcQ2-
cCegQIABAA&oq=INTERVIEW+CARTOON&gs_lcp=CgNpbWcQAzICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA6BAgAEENQvrgGWIfIBmDQ1AZoAHAAeACAAZ
4BiAHFBpIBAzUuM5gBAKABAaoBC2d3cy13aXotaW1nwAEB&sclient=img&ei=79bVX_2AIs_U0QThvYW4AQ&bih=578&biw=1280#imgrc=4odUtDJ1S6vO7M

Guide Question:
What setting of communication is reflected in the given situation?_____________________________

SITUATION NO. 2
Scenario: Recently many people in Manila protested against the implementation of
the Enhanced Community Quarantine rules. During the protest, the people reported
cases of abuse of power and authority of some policemen who were considered as
frontlines during the ECQ. During the Press briefing, the PNP’s spokeperson answered
by saying “ the policemen involved are now under investigation”

What is the message?

Who is the
What channel of communication is Receiver?
used?
__

Who is the
Sender?
What is the Feedback?

https://www.google.com/search?q=PROTEST+CARTOON&tbm=isch&ved=2ahUKEwiRr5esy8rtAhXBBaYKHRwFCt8Q2-
cCegQIABAA&oq=PROTEST+CARTOON&gs_lcp=CgNpbWcQAzICCAAyAggAMgIIADICCAAyAggAMgIIADICCAAyAggAMgIIADICCAA6BggAEAcQHjoECAAQQzoHCAAQsQMQQzoFCAA
QsQNQ1pQEWJavBGDZuARoAHAAeACAAX2IAcgKkgEDNS44mAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&sclient=img&ei=XtfVX5GIH8GLmAWciqj4DQ&bih=578&biw=1280#imgrc=
-o4wmQpkLSbsVM

Guide Question:
What method/s of communication was used ?__________________________________________________

SITUATION NO. 3
Scenario: Because of the pandemic, many private and public schools were caught
unprepared to the new normal. In order to address this problem, the Department of
Education has developed a Learning Continuity Plan which includes the avoidance of
face-to-face interaction between teachers and among students, conduct of online
classes, adoption of flexible learning modalities in schools. The learning Continuity
Plan was reiterated through a Department Memorandum and was presented to the

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 media for the information of the public. The parents gave opposing views on the
opening of classes on August 24, 2020.

What is the message?

What channel of communication is

used? Who is the
__ Receiver?

Who is the
Sender?

What is the Feedback?

https://www.google.com/search?q=CARTOON+STOCK+PRESS+RELEASE&tbm=isch&ved=2ahUKEwid2ZXWzcrtAhUK5pQKHWodAwAQ2-
cCegQIABAA&oq=CARTOON+STOCK+PRESS+RELEASE&gs_lcp=CgNpbWcQAzoCCAA6BAgAEEM6BggAEAUQHjoGCAAQCBAeUI-
EA1imrwNg0rEDaAFwAHgAgAHRAYgBwQySAQYxMC40LjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=z9nVX921GorM0wTqugw&bih=578&biw=1280#imgrc=h8qo
pOhOBJnCuM

Guide Question:
What tool of communication was applied? _________________________________________________

SITUATION NO. 4
Scenario: The outbreak of the COVID 19 pandemic was not foreseen by many of our
world leaders as well as the peoples of the world. The community then, was just
informed through the news in the television that the virus was spreading too fast.
Through the media, the people were informed as to what should be done to avoid the
virus. The public, however, expressed their frustration to the leaders of the
Department of Health on how they managed to control the situation.

What is the message?

What channel of communication

is used?
__ Who is the
Receiver?

Who is the
Sender?

What is the Feedback?

https://www.google.com/search?q=CARTOON+STOCK+PRESS+RELEASE&tbm=isch&ved=2ahUKEwid2ZXWzcrtAhUK5pQKHWodAwAQ2-
cCegQIABAA&oq=CARTOON+STOCK+PRESS+RELEASE&gs_lcp=CgNpbWcQAzoCCAA6BAgAEEM6BggAEAUQHjoGCAAQCBAeUI-
EA1imrwNg0rEDaAFwAHgAgAHRAYgBwQySAQYxMC40LjGYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&sclient=img&ei=z9nVX921GorM0wTqugw&bih=578&biw=1280#imgrc=h8qo
pOhOBJnCuM

Guide Question:
Illustrate by way of a process diagram the communication processes involved in the given
situation

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_______________________________________________________________________________________

SITUATION NO. 5
Scenario: Due to the COVID 19 pandemic, President Rodrigo R. Duterte put the
entire Luzon area under Enhanced Community Quarantine. As such, everybody was
advised to stay at home and that only one member of the family household would be
allowed to go out to buy essential needs like food and medicine. This situation has
brought many families to lose the opportunity to earn, thus, many suffered hunger.
Generous individuals and organizations offered help to alleviate the situation through
different forms of aid in communities. The Local Government officials gratefully
responded and assisted the relief operations.

What is the message?

What channel of
communication is used? Who is the
__ Receiver?

Who is the
Sender?

What is the Feedback?

https://www.google.com/search?q=CC123067&tbm=isch&ved=2ahUKEwjroY2f0MrtAhVIYpQKHcz4AOIQ2-
cCegQIABAA&oq=CC123067&gs_lcp=CgNpbWcQAzoCCAA6BAgAEEM6CAgAELEDEIMBOgUIABCxAzoHCAAQsQMQQzoGCAAQBRAeOgQIABAYUIbKB1jP9AlgiPwJaABwAHgEgAG
OAYgBhQuSAQM0LjmYAQCgAQGqAQtnd3Mtd2l6LWltZ7ABAMABAQ&sclient=img&ei=gdzVX6vdD8jE0QTM8YOQDg&bih=578&biw=1280#imgrc=WhnJBKSjbvdYSM

Guide Question:
Answer the questions in the diagram._________________________________________________________

Activity 2: WORD SEARCH

Directions: Find eight (8) words related to the tools and methods used in
communication from the grid. Write your answer in your answer sheet.

7
Activity 3: MIND STRETCH!
Directions: Below are statements related to the settings, methods, and tools used in
communication. Write YES if you agree and NO if you disagree. Justify your answer. Write your
answers in your answer sheet. (5 points each)

Example:
HUMSS is an Academic Track in the Senior High School which focuses on individuals and
society as its object of study. YES. Because HUMSS as a discipline deals with the character
and behavior of man in a given society. Example is on the function of Social Work,
where it deals with connecting the people and the resources for the betterment of the
society in general based on their particular needs.

1. Communication is very important in any situation or setting. _______,

_______________________________________________________________________________________________
2. Social Media is “ IN “ while radio is “ OUT “ nowadays. _______,
_______________________________________________________________________________________________
3. Virtual Classroom is necessary in this time of pandemic. _______,
_______________________________________________________________________________________________
4. Understanding among people will only be achieved if there is communication.________,
_______________________________________________________________________________________________
5. Various settings of communication require a particular communication tool. _______,
_______________________________________________________________________________________________

RUBRIC:
Criteria 3 2 1

The justifications are highly The justifications are moderately The justifications are lowly
Reasoning insightful and logically insightful and logically presented insightful and logically presented
presented to address the issue to address the issue to address the issue
Persuasiveness The answer is highly The answer is moderately The answer is lowly persuasive
And Brevity persuasive. persuasive

ASSESSMENT
I. Directions: Choose the correct answer to each of the questions below. Write the letter of your
choice in your answer sheet.

_____1.This is where all sectors interact like the government, businesses, civil society, and just
about all individuals and groups and is intended to favor one directional pattern of
mass media.
a. Civil society b. Community c. Government d. Private Sector
_____2. Relies on mass media to disseminate public information and propaganda.
a. Civil society b. Community c. Government d. Private sector
_____3. Operates on the basis of providing educational services to the public and engage
communities in setting up the agenda for educational goals and means
a. Civil society b. Education c. Government d. Private sector
_____4. Communication in this setting is based on the mission and action chosen by the civil

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 society.
a. Civil society b. Community c. Government d. Private sector

_____5. Develops knowledge about interactional processes and communicative behavior

a. Communication setting c. Tools in communication
b. Communication d. Tools in communication

II-A Directions: Match the terms in Column B with its description in Column A. Write the correct
letter of your choice in your answer sheet.

COLUMN A COLUMN B
1. Involves the verbal, aural, non-verbal, written and A. Communication method
the visual scheme in communication. B. Communication process
2. Includes all that we use in both communicating C. Communication setting
with others and interpreting the information D. Communication tools
received from others. E. Communication context
3. Accounts for what happens between the source of F. Communication skills
the message and the recipient, the skills
employed in giving and receiving information, and
conveying our ideas and opinions with those
around us.
4. The physical surrounding of a communication
event which may be made up of the location
where the communication occurs, environmental
conditions, time of the day, or day of the week, as
well as proximity of the communicators.
5.Which element of communication is best described
by the place where the communication is taking
place?

II-B Directions: Identify what is described in each statement below. Choose your answer from the
box and write your answer in your answer sheet.

Message Feedback Ethics Non-verbal Communication

______ 1. Element of communication that is supported by the act and react mechanism.
______2. The idea being transmitted by the sender to the listener.
______3. Dual or two-way process of transmitting messages from one person to another.
______4. Characteristic of verbal communication that makes use of words in consideration of the
gender, roles, ethnicity or status of the person talking to.
______5. Uses behavior to convey and represent meanings.

III. Directions: Explain each statement below. ( 5 points each )

1. Difference between communication processes and settings.

_______________________________________________________________________________________________

2. Similarities of communication tools from communication methods.

_______________________________________________________________________________________________

3. Importance of communication in the field of applied social sciences.

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_______________________________________________________________________________________________

Rubric:
Criteria 5 4 3
Content The explanation demonstrates The explanation demonstrates The explanation demonstrates
high level of understanding of average level of understanding low level of understanding of
the lesson of the lesson the lesson
Reflective The reflective thought is in-depth The reflective thought is The reflective thought is
Thoughts average shallow
The explanation is totally free The explanation contains The explanation contains major
Grammar and from grammatical error and minor grammatical error and grammatical error and
Spelling misspelled words misspelled words misspelled words

ANSWER KEY FOR ACTIVITIES

ACTIVITY 2
ACTIVITY 1
Situation #1 Situation #2
1 Private Sector Setting 1. Community Setting
2. Verbal 2. Aural
3. Face-to-Face 3. Mass Media (TV,Radio)
4. Answer may vary 4. Answer may vary

Situation #3 Situation #4
1. Educational Setting 1. Government Setting
2. Written 2. Verbal
3. Mass Media (TV,Radio) 3. Mass Media (TV,Radio)
4. Answer may vary 4. Answer may vary

Situation #5
1. Civil Society Setting
2. Verbal and Non-verbal
3. Face-to-Face
4. Answer may vary

ACTIVITY 3

1. YES, justification may vary

2. NO, justification may vary
3. YES, justification may vary
4. YES, justification may vary
5. YES, justification may vary

REFERENCES
Elias M. Sampa (2017) Discipline and Ideas in the Applied Social Sciences, Rex Book Store,
Inc.Quezon City, Philippines

University of Jyväskylä, Finland (10,22 2020), Communication, an academic discipline: retrieved

from https://www.jyu.fi/hytk/fi/laitokset/kivi/en/ourdepartment/disciplines/communication

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DIVISION QUALITY ASSURANCE MANAGEMENT TEAM IN HUMSS

WRITER: CHRISTOPHER A. CRUZ, PhD.

VALIDATORS:
DR. MARILEX A. TERCIAS DR. EUGENE M. TORALBA
DR. ALBERTO O. RABANG DR. VIRGINIA B. FREGILLANA
JEANNEROSE M. ACOSTA ZOSIMA IRENE H. FERNANDEZ
MA. JOCELYN J. SOTONG DANILO T. SIBLAG
VICTOR B. ABAN JAMELIE M. CRISPINO

CONSULTANTS:
DR. DANILO C. SISON DR. TEODORA V. NABOR
DR. CORNELIO R. AQUINO DR. JEROME S. PARAS
DR. MAYBELENE C. BAUTISTA

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ANSWER KEY FOR ASSESSMENT

I. MULTIPLE CHOICE II.A MATCHING TYPE III. ESSAY

1. B 1. A 1. Answer may vary
2. C 2. D 2. Answer may vary

3. B 3. B 3. Answer may vary

4. A 4. C

5.B 5. E

II.B

1. Feedback

2. Message

3. Communication

4. Ethics

5. Non-verbal

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