Build and accelerate

your AWS cloud business

with Tech Data’s AWS Path framework
for SMB Consulting Partners & ISV’s
Build and accelerate your
AWS cloud business Specifically, on this journey, you will:
Tech Data Cloud Practice Builder is our proven methodology
Sign Up
that helps you rapidly and affordably build and accelerate
Sign up with Tech Data and AWS to meet all eligibility
your cloud practice. If you are interested in building a
requirements for your chosen APN pathway.
wider cloud business you can start your journey today by
completing the Transformational Maturity Assessment.
Get Access
Designed specifically for channel and ISV partners, AWS Path digital Get access to our market leading Cloud Management platforms,
Practice Builder enablement will help you onboard and build up your StreamOne Enterprise Solution (SES) and CloudCheckr.
AWS practice in less than 120 days. It takes you through all the steps
needed from signing up with Tech Data if not already a customer, Training and Certification
through to deploying your first solution and building a new pipeline of Obtain access to key training and certification
business. for your teams to deliver new AWS services.

Deploy your first AWS solution

Deploy your first AWS service or solution with access to
Hi, I am Sam Fitzjohn,
your AWS Path Concierge. our technical resource and professional services offerings.
I’m available to help you
build a strong AWS practice
over the next 120 days. Build a pipeline of new business
Build a pipeline of new business by registering
Get in Touch > opportunities with AWS, setting yourself up to further
accelerate your journey through the AWS APN tiers.
Welcome to the AWS Path program eBook
This resource is your guide for navigating everything from learning the basics of the AWS
partner program to unlocking advanced capabilities and scaling your AWS offering.

1 Getting started as a Tech Data and AWS partner

A Registering for an AWS APN

Opening an account with Tech Data UK B Account and how to get started
Welcome to the Tech Data ecosystem! If you have not already The AWS Partner Network (APN) is the global partner program for AWS.
completed your registration, click on the link below and follow the It is focused on providing members of the AWS partner ecosystem
steps to open you Tech Data UK trading account. with programmatic, technical, business, and go-to-market support.
When you register with APN, you will join a vast, high-growth ecosystem
of software and professional service firms that offer a wide range of
Open a UK trading account >
products and expertise to help customers take advantage of the AWS
Please Note: Please use Google Chrome or Internet Explorer.
Cloud. Whether you are just beginning to build your cloud business or
Safari and Firefox browsers are not compatible with our application. are expanding your AWS practice, the APN is a great place to start.

Please use the link below to register your firm as an APN partner.

Introducing Tech Data Credit Elevator

Register for and APN account >

Keep an eye o
ut
for these and
Click to learn
more!
Welcome to the AWS Path program eBook
This resource is your guide for navigating everything from learning the basics of the AWS
partner program to unlocking advanced capabilities and scaling your AWS offering.

1 Getting started as a Tech Data and AWS partner

Introducing Tech Data Credit Elevator
A Registering for an AWS APN
Opening an account with To help Techcustomers B new
Data UK that are growing businesses,
Account and how to get started
Tech Data have introduced a new £1 million top line
Welcome to the Tech Data ecosystem!Credit
If you have not already
Elevator program. The AWS Partner Network (APN) is the global partner program for AWS.
completed your registration, click on the link below and follow the It is focused on providing members of the AWS partner ecosystem
The idea of the scheme is to make it easier for our customers to grow sales
steps to open you Tech Data UK trading account. with programmatic, technical, business, and go-to-market support.
without having to re-apply for extra credit and provide additional guarantees.
When you register with APN, you will join a vast, high-growth ecosystem
of software
The Credit Elevator starts with an initial £5,000 credit line,and professional
which can be service firms that offer a wide range of
Open a UK trading account >
stepped up automatically providing the resellerproducts
uses 75%andofexpertise to help
the line within thecustomers take advantage of the AWS

Please Note: Please use Google Chrome ormonth andExplorer.

Internet pays on 30-day terms. Cloud. Whether you are just beginning to build your cloud business or
Safari and Firefox browsers are not compatible with our application. are expanding your AWS practice, the APN is a great place to start.
Find out more >
Please use the link below to register your firm as an APN partner.

Introducing Tech Data Credit Elevator

Register for and APN account >

Keep an eye o
ut
for these and
Click to learn
more!
 C Consulting Partners vs. Technology Partners & ISV Path

Within the APN set up process you will need to identify the programs
that best fit your business model. There are four programs today that
are available for all new partners to select.

Keep a
ne
for th ye out
Click t ese and
o learn
more!

APN Consulting Partners ISV Path

APN Technology Partners AWS Public Sector Program

 C Consulting Partners vs. Technology Partners & ISV Path

Within the APN set up process you will need to identify the programs
that best fit your business model. There are four programs today that
APN Consulting Partners
are available for all new partners to select.

Keep a
n eye o
for th are
APN Consulting Partners ut
professional services
Click t es e and
o learnof all types and sizes
firms that help customers more!
design, architect, build, migrate, and manage their
workloads and applications on AWS, accelerating
their journey to the cloud.
APN Consulting Partners often implement Technology Partner solutions in
addition to the professional services they offer. APN Consulting Partners
APN Consulting Partners ISV Path
include system integrators, strategic consultancies, agencies, managed service
providers, and value-added resellers.

Find out more >

Partner Tiers and Benefits >

Note: For the Consulting Partner Tiers there are commitments on

accreditations, certifications and opportunity registration required to
progress through the program.
APN Technology Partners AWS Public Sector Program
 C Consulting Partners vs. Technology Partners & ISV Path

Within the APN set up process you will need to identify the programs
that best fit your business model. There are four programs today that
are available for all new partners to select.

Keep a
ne
for th ye out
APN Technology ese a
ClickPartners
to lear nd
n more
!
APN Technology Partners provide hardware,
connectivity services, or software solutions that are
either hosted on, or integrated with, the AWS Cloud.
Technology Partner products are often delivered as components to broader
APN Consulting Partners ISV Path
AWS customer solutions and can be delivered globally by Consulting Partners
either directly or via the AWS Marketplace. APN Technology Partners include
original equipment manufacturers (OEMs), semiconductor manufacturers,
network carriers, SaaS providers, and independent software vendors (ISVs).

Find out more >

Partner Tiers and Benefits >

APN Technology Partners AWS Public Sector Program

 C Consulting Partners vs. Technology Partners & ISV Path

Within the APN set up process you will need to identify the programs
that best fit your business model. There are four programs today that
are available for all new partners to select.

ISV Path Keep a

ne
for th ye out
Click t ese and
o learn
The AWS ISV Partner Path ismaorcurated path for
e!
businesses that provide software solutions that run
on or are integrated with AWS.
This partner path enables you to tailor and accelerate your engagement with
AWS through Tech Data. It lets you take advantage of AWS resources and
programs specifically designed to meet your business goals faster.
APN Consulting Partners ISV Path
Independent software vendors (ISVs) can work with Tech Data to leverage
resources such as the AWS Well-Architected Framework to adopt AWS best
practices, AWS Foundational Technical Review to promote your solutions to
customers, or AWS SaaS Factory Resources to help you modernise your existing
on-premises solution.

As you progress through the path, you can unlock access to various funding
benefits and co-selling opportunities to help you grow your business.

Discover AWS ISV Partner Path benefits >

APN Technology Partners AWS Public Sector Program
 C Consulting Partners vs. Technology Partners & ISV Path

Within the APN set up process you will need to identify the programs
that best fit your business model. There are four programs today that
are available for all new partners to select.

Keep Program
AWS Public Sector an eye
for th ou t
Click t ese and
o learn
more!
The AWS Public Sector Partner (PSP) Program
recognises APN Partners with solutions and
experience in delivering government, education,
healthcare and non-profit customers.
Tech Data enables partners to accelerate business growth on AWS through
APN Consulting Partners ISV Path
alignment with the AWS public sector teams. Partners also receive designation
as a Public Sector Partner in the AWS APN Partner Solutions Finder, plus access
to additional differentiation programs.

Join the AWS Public Sector Partner Program >

Note: If you select the Public Sector Program as a chosen path, you will be
required to have completed 2x AWS Business Professional Accreditations
and 2x AWS Technical Professional Accreditations by 4 separate named
individuals before you can sign up and be accepted.

APN Technology Partners AWS Public Sector Program

 Sign up with StreamOne
2 Enterprise and CloudCheckr
StreamOne Enterprise is Tech Data’s free billing and management platform for
IaaS & PaaS services from AWS. It uniquely provides AWS Partner’s the ability to
manage financial billing data created from using AWS infrastructure.

Delivering greater efficiency, cost savings and reducing time overheads •B

 uild Your Own Solutions: Build your own products and add
associated with managing the AWS account structures. This is a free products with the ability to buy or try.
platform for all Tech Data partners meaning no operational costs to
To set up a StreamOne Enterprise account please complete the
manage invoicing to end customers and backed with a flexible SLA’s
following 3 documents and send them back to your Concierge, Sam.
depending on requirements and requests.

With StreamOne Enterprise you can:

1 StreamOne T&Cs >
• Interact with Dashboards & Analytics: Gain the visibility you
need to manage your cloud services business with real-time access
2 Tech Data UK DPA Agreement >
to revenue and margins using powerful dashboards.

•M
 anage Billing: Set up custom billing cycles with support for both
3 AWS Distribution Registration Form >
consumption and subscription-based transactions. Auto generate
billing statements easily via the cloud platform interface.
Please Note: If you are going down the Consulting Partner route, once you’ve
•P
 rovide End-User Access: Using the same powerful dashboards
completed the AWS Distribution Registration Form, you’ll be sent a Distribution
and analytics, users can manage spending, establish governance and Seller Agreement (DSA) directly from AWS that needs to be eSigned. At that
gain greater accountability across their organisations. products with point you have formerly become an AWS Distribution Seller.
the ability to buy or try.

•C
 reate Custom Storefronts: Quickly expand your offerings and
tailor your storefront with your branded look and feel.
Discover the benefits of CloudCheckr
CloudCheckr is a comprehensive cloud management
solution, helping businesses manage and automate StreamOne CloudCheckr Packages Analytics Management
costs whilst providing security and compliance
insights for their public cloud environments. Cost Allocation
• Auto Charge Back • Advance spend analysis
Included Included

• Custom dashboard views

StreamOne combined with CloudCheckr extends the analytics and
management capabilities of the platform when a partner purchases one of the Spend Optimization Included Included
• Idle and unused resource alerts • Resource
two packaged options. The new Analytics and Management packages provide
resizing recommendations • Reserved instance
the control and visibility users need to optimise AWS usage with enhanced management and rebalancing
cost management, security, reporting and analytics.
Security Included
 nalytics Package: Your customers believed in the cloud partly as a way
•A • Log intelligence • Configuration & changes
to save money, but that doesn’t always happen. This CloudCheckr package Activity monitoring • User tracking &
permissions • Perimeter assessment
includes Cost Allocation and Optimisation tools. The advanced reporting
• Continuous compliance • Traffic analysis
and recommendations provide insights to optimise spending and eliminate
wasted resources. You and your customers are able to ensure accurate and Automation Included
efficient allocation of resources, as well as the ability to identify all potential • Resource scheduling RI rebalancing
• Start/stop instances • Snapshots & backups
saving opportunities.
• Enforce tagging policy • Clean up unused
resources Clean up security groups
•M
 anagement Package: Beyond saving money, your customers may
be challenged to improve security and increase operational efficiency of 1.25% to Partner 1.596 to Partner
their public cloud. In addition to the Analytics tools, this package provides Pricing with a recom- with a recom-
comprehensive security and compliance best practices and immediate Based on partner’s total AWS spend mend 2% to mended 2% to
customer customer
actionable intelligence through management automation.

Please Note: CloudCheckr is a chargeable addition to the StreamOne Find out more about CloudCheckr >
Enterprise platform however the savings it can drive far outstrips any costs
generated.
Sign up for access to CloudCheckr >
 3 Gain the relevant Certifications for your business

AWS Training and Certification enables APN Partners to support customers’ and their own
technical needs. Tech Data’s AWS partners have access to digital and classroom training, so you
can choose to learn best practices either online at your own pace, from an AWS instructor, or
through one of our AWS Training Partner’s.

There are two tracks that you can follow, one for Sales (Business Professional) and one for Technical (Technical Professional).

Sales (Business Professional) Technical (Technical Professional)

 3 Gain the relevant Certifications for your business

AWS Training and Certification enables APN Partners to support customers’ and their own
technical needs. Tech Data’s AWS partners have access to digital and classroom training, so you
Business
can choose to Professional
learn best Learning
practices either online atPath
your own pace, from an AWS instructor, or
through one of our AWS Training Partner’s.

There are two tracks that you can follow, one for Sales (Business Professional) and one for Technical (Technical Professional).

Sales (Business Professional) Curriculum PageTechnical (TechnicalTraining

and Recommended Professional)
Plan >
 3 Gain the relevant Certifications for your business

AWS Training and Certification enables APN Partners to support customers’ and their own
Technical
technical needs. Professional
Tech Data’s Learning
AWS partners Pathto digital and classroom training, so you
have access
can choose to learn best practices either online at your own pace, from an AWS instructor, or
through one of our AWS Training Partner’s.

There are two tracks that you can follow, one for Sales (Business Professional) and one for Technical (Technical Professional).

Sales (Business Professional) Technical (Technical Professional)

Curriculum Page and Recommended Training Plan >
Obtaining Certifications
AWS Certifications recognise IT professionals that Certification Charges
possess the skills and technical knowledge •F
 or Cloud Practitioner the course is free of charge, but the exam is a $100
necessary for designing, deploying and managing dollar fee paid by the partner.
applications on the AWS platform. •F
 or the Associate Certifications the 3-day courses cost £500 each and
include an exam voucher (worth $150). Partners can also claim back $300 in
Earning certification helps you gain visibility and credibility for your proven credits via their AWS partner portal for each individual passing the exam.
experience working with AWS, as well as contributes to your organisation’s
•F
 or the Professional Certifications the 3-day courses are £650. These will
proficiency with AWS-based applications.
include an exam voucher (worth $300). Partners can also claim back $500 in
You can book courses with Tech Data for the Cloud Practitioner and credits via their AWS partner portal for each individual passing the exam.
Associate Certifications below.
For help with availability and booking your course contact Sam.

View available AWS Certifications

Find out more about Certifications >

Foundational
Cloud Practitioner Essentials 1-day bootcamp >

Associate
Please Note: If you are a recently registered AWS Consulting Partner and
AWS Associate 3-day classroom courses > looking to move to the Select Tier, you will need to have a minimum of two
individuals, each with the Foundational level certification (Certified Cloud
Practitioner) and two individuals with one of the Associate, Professional,
Professional or Specialty certifications. If you are pursuing an Advanced or Premier Tier
designation, please remember that a single individual cannot simultaneously
AWS Professional 3-day classroom courses > be counted towards your “Technical Associate,” and “Technical Pro or
Specialty,” Certified Individual compliance requirement.
Obtaining Certifications
AWS Certifications recognise IT professionals that Certification Charges

Available
possess the skills AWS Certifications
and technical knowledge •F
 or Cloud Practitioner the course is free of charge, but the exam is a $100
necessary for designing, deploying and managing dollar fee paid by the partner.
applications on the AWS platform. •F
 or the Associate Certifications the 3-day courses cost £500 each and
include an exam voucher (worth $150). Partners can also claim back $300 in
Earning certification helps you gain visibility and credibility for your proven credits via their AWS partner portal for each individual passing the exam.
experience working with AWS, as well as contributes to your organisation’s
•F
 or the Professional Certifications the 3-day courses are £650. These will
proficiency with AWS-based applications.
include an exam voucher (worth $300). Partners can also claim back $500 in
You can book courses with Tech Data for the Cloud Practitioner and credits via their AWS partner portal for each individual passing the exam.
Associate Certifications below.
For help with availability and booking your course contact Sam.

View available AWS Certifications

Find out more about Certifications >

Foundational
Cloud Practitioner Essentials 1-day bootcamp >

Associate
Please Note: If you are a recently registered AWS Consulting Partner and
AWS Associate 3-day classroom courses > looking to move to the Select Tier, you will need to have a minimum of two
individuals, each with the Foundational level certification (Certified Cloud
Practitioner) and two individuals with one of the Associate, Professional,
Professional or Specialty certifications. If you are pursuing an Advanced or Premier Tier
designation, please remember that a single individual cannot simultaneously
AWS Professional 3-day classroom courses > be counted towards your “Technical Associate,” and “Technical Pro or
Find out more >
Specialty,” Certified Individual compliance requirement.
 Deliver and deploy your first service
4 or solution with Tech Data support
All our solutions and services are fully
customisable and can be tailored
specifically to meet your needs as no
single customer request or software
Now you’re in a position to deploy your first solution or service on the AWS project is the same.
platform. This could be in the form of a solution directly for one of your For more information on developing these
customers or creating a stack to provide your own managed services. specifically for your business contact Sam.

Solution Offerings 2 Amazon WorkSpaces Desktops

Amazon WorkSpaces is a managed, secure Desktop-as-a-Service
We’ve created 4 of the easiest and most popular solutions that allow (DaaS) solution. You can use WorkSpaces to provision either
partners and customers to take that first plunge and dip their toe in the Windows or Linux desktops in just a few minutes and quickly scale
water with AWS. to provide thousands of desktops to workers across the globe.

Veeam Backup & WorkSpaces has already been a popular solution for many of our
1 partners to activate their AWS journey with customers. Working with
Replication to AWS
Tech Data we can deliver the following support to help with delivery
Veeam Backup & Replication is the one solution for simple, and deployment.
reliable and flexible protection for your cloud, virtual and
1. Solution assessment and design for simple or complex requirements.
physical workloads.
2. Infrastructure implementation including the network, VPN and on
Our solutions with Veeam and AWS work in 3 ways.
prem config, set up and activation of Active Directory in AWS and
1. Allows you to provide a fast, reliable and quick back up service using WorkSpaces activation.
AWS S3 storage and AWS Glacier to hold and archive backup copies.
3. Support for creation and customisation of Golden Images.
2. Allows you to create a DR solution to restore workloads faster into
Currently through to 31st July 2021 there is a promotion running that
AWS as EC2 instances. Improving RTO significantly.
offers the first 54 users for no cost. This is a great opportunity to kick
3. Simple cost effective Veeam Back for Microsoft Office 365. start new projects as you move through the APN program.
 3 VMware Cloud on AWS 4 Amazon CloudFront CDN
Amazon CloudFront is a fast content delivery network (CDN)
VMware Cloud on AWS allows users to rapidly extend, migrate, and
service that securely delivers data, videos, applications, and APIs to
protect their VMware environment to the AWS Cloud.
customers globally with low latency, high transfer speeds, all within
Powered by VMware Cloud Foundation, VMware Cloud on AWS a developer-friendly environment.
integrates compute, storage, and network virtualisation products, along
This solution is particularly interesting to customers operating in Retail
with VMware vCenter management, optimised to run on dedicated,
& Commerce, Education, Media, Travel & Hospitality, Gaming or Finance
elastic, bare-metal AWS infrastructure. It brings VMware’s enterprise-
due to the low latency and higher levels of security offered.
class SDDC software to the AWS cloud, with optimised high bandwidth,
low-latency connectivity to AWS services. We support partners today with the following services to build out
repeatable solutions that can be layered as follows then bundled up in
As a strong VMware and AWS partner, Tech Data are perfectly suited to
different size offerings.
help you develop a go to market strategy with this solution. We help by
providing following services motion. 1. D
 NS management via AWS Route 53 to manage connection to
internet applications.
1. Marketing campaign to find opportunities in your customer base.
2. D
 eployment of AWS CloudFront services to manage the acceleration
2. Assessment and TCO output for customers to show benefits of a
and access rights to content.
cloud migration.
3. D
 DoS and application security via AWS WAF (Web Application
3. Technical Immersion Day for you and your customer to understand
Firewall).
the deployment.

4. M
 igration service to set up and move workloads to the new VMware
platform.

5. FinOps services to manage the ongoing consumption billing.

 Tech Data understands the importance of being able to deliver end to end services
Service Offerings that partners, and ISV’s can access to resell or consume for their own benefit.
Our services are designed from the onset to help an organisation achieve its goals at various stages on
cloud projects. This means we work with our partners or their customers to choose the right mix of AWS
services and technologies that address individual customer requirements at any stage of the cloud journey.
For more information on access our services for your business contact Sam.

Assessment Migration

Optimisation Management
 Tech Data understands the importance of being able to deliver end to end services
Service Offerings that partners, and ISV’s can access to resell or consume for their own benefit.
Our services are designed from the onset to help an organisation achieve its goals at various stages on
cloud projects. This means we work with our partners or their customers to choose the right mix of AWS
services and technologies that address individual customer requirements at any stage of the cloud journey.
For more information on access our services for your business contact Sam.

Assessment

Leveraging the AWS Migration Accelerator service,

our assessments are focused on building a business
Assessment case for migrating workloads to the AWS platform.
Migration
From this we can create sound foundations for migration planning and show
the financial benefits of moving to AWS. Assessments are a free planning
service and the first stage of what would have been a ‘quote & config’ process
in an on-premises world.

Optimisation Management
 Tech Data understands the importance of being able to deliver end to end services
Service Offerings that partners, and ISV’s can access to resell or consume for their own benefit.
Our services are designed from the onset to help an organisation achieve its goals at various stages on
cloud projects. This means we work with our partners or their customers to choose the right mix of AWS
services and technologies that address individual customer requirements at any stage of the cloud journey.
For more information on access our services for your business contact Sam.

Migration

Moving to the migration phase can be daunting when

deciding where to start and with which workloads.
Assessment Also, what type of migration pattern will you use, remembering the 7Migration
R’s of
Retire, Retain, Relocate, Rehost, Repurchase, Re-platform and Refactor. To help
with this, we follow the AWS methodology and 8 best practices that can be
reviewed via this eBook from AWS. Each migration strategy will be different
based on the output from the assessment stage, but we can guide and deliver
you through that step by step.

Optimisation Management
 Tech Data understands the importance of being able to deliver end to end services
Service Offerings that partners, and ISV’s can access to resell or consume for their own benefit.
Our services are designed from the onset to help an organisation achieve its goals at various stages on
cloud projects. This means we work with our partners or their customers to choose the right mix of AWS
services and technologies that address individual customer requirements at any stage of the cloud journey.
For more information on access our services for your business contact Sam.
Optimisation

Post migration it’s important to regularly review

performance & efficiency, reliability, security, cost
effectiveness and operational excellence of the
infrastructure that your workloads are running on.
We have 2 options in this space that allow for the analysis, visibility and
remedial work needed to ensure your AWS environment is running at the
optimal level.
Assessment Migration
1. C
 loudCheckr is a comprehensive AWS cloud management solution, helping
businesses manage and automate costs whilst providing security and
compliance insights for their public cloud environments.

2. The AWS Well-Architected Framework Assessment helps customers build

secure, high-performing, resilient, and efficient infrastructure for their
applications and workloads. Based on five pillars of operational excellence,
security, reliability, performance efficiency, and cost optimisation, AWS
Well-Architected provides a consistent approach for customers to evaluate
architectures and implement designs that can scale over time.

Optimisation Management
 Tech Data understands the importance of being able to deliver end to end services
Service Offerings that partners, and ISV’s can access to resell or consume for their own benefit.
Our services are designed from the onset to help an organisation achieve its goals at various stages on
cloud projects. This means we work with our partners or their customers to choose the right mix of AWS
services and technologies that address individual customer requirements at any stage of the cloud journey.
For more information on access our services for your business contact Sam.

Management

Cloud Express is our AWS Managed Services offering

is a Level 3 remote monitoring and management
Assessment offering for AWS environments. Migration
It assures the health and stability of the overall AWS environment as well as
specific tools and/or technologies that are part of their deployment. Through
this offering we help our customers improve performance, functionality and
security, while reducing and optimising costs and time.

Optimisation Management
 Build an opportunity pipeline to accelerate your growth
5 with AWS APN Customer Engagement Program (ACE)
The APN Customer Engagements Program (ACE) enables APN Partners to
support customers and drive successful engagements on AWS.

Through the ACE Program, qualifying APN Partners become eligible to How to get started
receive AWS lead and opportunity referrals through the ACE Pipeline
Manager. The APN Customer Engagements Program provides APN
What are AWS validated opportunities?
Partners with access to sales and technical support resources to
support driving a successful customer outcome.

The APN Customer Engagements Program doesn’t require an

Where do I submit AWS validated opportunities?
application process; you become eligible when you meet the program
requirements as you navigate and make the most of your APN Journey.
We recommend you begin by submitting opportunities through the ACE
Pipeline Manager for every AWS related engagement. What should I do if my customer doesn’t want me
to disclose personal contact information to AWS?
Program Benefits

• Registered Tier Consulting Partners need to launch three

opportunities to meet upgrade to Select Tier requirements.

• Eligibility to receive AWS sourced leads and opportunities.

• Introduction to AWS sales reps on validated opportunities.

For further information on Tech Data and AWS
•T
 echnical support on validated opportunities from Tech Data & AWS. please visit our AWS Trusted Advisor Hub or
• Access to POC funding for approved opportunities.
contact your Concierge, Sam.
 Build an opportunity pipeline to accelerate your growth
5 with AWS APN Customer Engagement Program (ACE)
The APN Customer Engagements Program (ACE) enables APN Partners to
support customers and drive successful engagements on AWS.

Through the ACE Program, qualifying APN Partners become eligible to How to get started
receive AWS lead and opportunity referrals through the ACE Pipeline
Manager. The APN Customer Engagements Program provides APN
What are AWS validated opportunities?
Partners with access to sales and technical support resources to
What are AWS validated opportunities?
support driving a successful customer outcome.

The APN Customer Engagements Program doesn’t require an

Where do I submit AWS validated opportunities?
application process; you become eligible when you meet the program
requirements as you navigate and makeAntheAWS
mostvalidated
of your APN opportunity
Journey. is one that represents
We recommend you begin by submitting net-new AWSthrough
opportunities business and has been thoroughly
the ACE
prospected
Pipeline Manager for every AWS related engagement. by you. What should I do if my customer doesn’t want me
Clearly defines the end-customer’s needs, paintopoints,
disclose personal
and what contact
your solution information to AWS?
Program Benefits or service will solve.
• Registered Tier Consulting Partners need to launch three
opportunities to meet upgrade to Select Tier requirements.

• Eligibility to receive AWS sourced leads and opportunities.

• Introduction to AWS sales reps on validated opportunities.

For further information on Tech Data and AWS
•T
 echnical support on validated opportunities from Tech Data & AWS. please visit our AWS Trusted Advisor Hub or
• Access to POC funding for approved opportunities.
contact your Concierge, Sam.
 Build an opportunity pipeline to accelerate your growth
5 with AWS APN Customer Engagement Program (ACE)
The APN Customer Engagements Program (ACE) enables APN Partners to
support customers and drive successful engagements on AWS.

Through the ACE Program, qualifying APN Partners become eligible to How to get started
receive AWS lead and opportunity referrals through the ACE Pipeline
Where do I submit AWS validated
Manager. The APN Customer Engagements Program provides APN opportunities?
What are AWS validated opportunities?
Partners with access to sales and technical support resources to
support driving a successful customer outcome.
Opportunities are submitted through the ACE Pipeline
The APN Customer Engagements Program doesn’t require an
Manager located in APN Partner Central. Where do I submit AWS validated opportunities?
application process; you become eligible when you meet the program
To submit a new opportunity, follow the steps below:
requirements as you navigate and make the most of your APN Journey.
We recommend you begin by submitting
1. Login opportunities
to APN Partner through
Central the ACE
Pipeline Manager for every AWS related engagement. What should I do if my customer doesn’t want me
2. Navigate to “My Customers” to disclose personal contact information to AWS?
Program Benefits
3. Select “Add New”
• Registered Tier Consulting Partners need to launch three
4. Complete all required fields and select “Submit”
opportunities to meet upgrade to Select Tier requirements.

• Eligibility to receive AWS sourced leads and opportunities.

• Introduction to AWS sales reps on validated opportunities.

For further information on Tech Data and AWS
•T
 echnical support on validated opportunities from Tech Data & AWS. please visit our AWS Trusted Advisor Hub or
• Access to POC funding for approved opportunities.
contact your Concierge, Sam.
 Build an opportunity pipeline to accelerate your growth
5 with AWS APN Customer Engagement Program (ACE)
The APN Customer Engagements Program (ACE) enables APN Partners to
support customers and drive successful engagements on AWS.

Through the ACE Program, qualifying APN Partners become eligible to How to get started
receive AWS lead and opportunity referrals through the ACE Pipeline
What should I do if my customer
Manager. The APN Customer Engagements Program provides APN doesn’t want me
What are AWS validated opportunities?
to disclose personal contact information to AWS?
Partners with access to sales and technical support resources to
support driving a successful customer outcome.

The APN Customer Engagements Program doesn’t require an

APN
application process; you become Partners
eligible assume
when you meet the responsibility
program of obtaining
Wherethedo I submit AWS validated opportunities?
appropriate
requirements as you navigate and make the most consent from
of your APN a customer prior to submitting
Journey.
an opportunity
We recommend you begin by submitting to through
opportunities AWS. the ACE
Pipeline Manager for every AWSIfrelated engagement.
your customer What information
would not like to disclose personal contact should I do if myemail
(name, customer
address,doesn’t want me
phone number), it’s acceptable to provide an alternateto disclose
contact personal
within contactwith
your organisation information
the to AWS?
Program Benefits customer’s website.

• Registered Tier Consulting Partners

See theneed to launchEngagements
APN Customer three (ACE) web page for more information on the program.
opportunities to meet upgrade to Select Tier requirements.

• Eligibility to receive AWS sourced leads and opportunities.

• Introduction to AWS sales reps on validated opportunities.

For further information on Tech Data and AWS
•T
 echnical support on validated opportunities from Tech Data & AWS. please visit our AWS Trusted Advisor Hub or
• Access to POC funding for approved opportunities.
contact your Concierge, Sam.