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BUSINESS TECHNOLOGY

REPORT

ON

(In partial fulfilment of Human Resource Management Subject under MBA program of Faculty of
Management, GLS University)

Subject: Human Resource Management

Submission Date: 15th May, 2021

Submitted to: Prof. Anjali Panicker

Submitted by:

Khushi Dave 202000620010514


Aditya Hedao 202000620010534
Dhruvee Patel 202000620010605
Sakshi Supekar 202000620010689
Asfina Sutar 202000620010690
Dhruv Vyas 202000620010719

Faculty of Management

GLS University

PREFACE

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BUSINESS TECHNOLOGY

In the 21st century, smart technology


becomes a fundamental instrument for
businesses, education and
individuals worldwide to enhance job
performance and productivity and to
ensure the job is efficient
and effective. Additionally, smart
technology can improve
communication, collaboration,
cooperation,
connection, job efficiency and
proficiency between employees vs.
employers, employees vs. stakeholders,
students vs. students, and students vs.
teachers locally and globally. Using
smart technology can improve

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data management, support availability


of Internet mobility, stimulate
creativity and innovation, encourage
factor of globalization phenomena,
enhance customers’ and students’
satisfaction via communication,
collaboration, cooperation and
connection. Furthermore, using smart
technology can reduce utility cost;
more sustainable and saving energy
among businesses, education and
individuals
In the 21 century, smart technology
st

becomes a fundamental instrument for


businesses, education and
individuals worldwide to enhance job
performance and productivity and to
ensure the job is efficient
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BUSINESS TECHNOLOGY

and effective. Additionally, smart


technology can improve
communication, collaboration,
cooperation,
connection, job efficiency and
proficiency between employees vs.
employers, employees vs. stakeholders,
students vs. students, and students vs.
teachers locally and globally. Using
smart technology can improve
data management, support availability
of Internet mobility, stimulate
creativity and innovation, encourage
factor of globalization phenomena,
enhance customers’ and students’
satisfaction via communication,

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BUSINESS TECHNOLOGY

collaboration, cooperation and


connection. Furthermore, using smart
technology can reduce utility cost;
more sustainable and saving energy
among businesses, education and
individuals
In the 21st century, smart technology
becomes a fundamental instrument for
businesses, education and
individuals worldwide to enhance job
performance and productivity and to
ensure the job is efficient
and effective. Additionally, smart
technology can improve
communication, collaboration,
cooperation,

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BUSINESS TECHNOLOGY

connection, job efficiency and


proficiency between employees vs.
employers, employees vs. stakeholders,
students vs. students, and students vs.
teachers locally and globally. Using
smart technology can improve
data management, support availability
of Internet mobility, stimulate
creativity and innovation, encourage
factor of globalization phenomena,
enhance customers’ and students’
satisfaction via communication,
collaboration, cooperation and
connection. Furthermore, using smart
technology can reduce utility cost;
more sustainable and saving energy
among businesses, education and
individuals
Businesses, regardless of sector, are living, breathing and operating in an environment where information
technology is changing the landscape around them, transitioning from the back room of an organisation into
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BUSINESS TECHNOLOGY

the hands of customers, employees and society. There is a continual shift towards a service economy, with
services ever more tailored and personalised for the customer.
As technology has advanced over the last 10 years, a number of phenomena have emerged that, when
combined, have rapidly and radically transformed the ability of businesses to construct customer services and
products. Most importantly, the speed at which innovation and incremental improvement can occur has also
increased.
 Business technology is a strategy for organising and coordinating technology management across the entire
enterprise. It is a set of management practices, tools, organisational structures and technology governance
designed to ensure that the use of technology is optimised across the enterprise with the overarching aim of
satisfying customer needs and expectations. Most businesses understand that they need to challenge not only
their competitors but also themselves in order to constantly improve their customers view and their ability to
meet market demand.

ACKNOWLEDGEMENT
With immense please we are presenting BUSINESS TECHNOLOGY Project report as part of the curriculum
of 'Masters of Business Administration'. We wish to thank all the people who gave us unending support.

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BUSINESS TECHNOLOGY

We express our profound thanks to Prof. Dhruv Brahmbhatt, our project guide and all those who have
indirectly guided and helped us in preparation of this project.
We also like to extend our gratitude to all staff and our colleagues of College of Management, who provided
moral support, a conductive work environment and the much-needed inspiration to conclude the project in
time and a special thanks to my group members who are integral part of the project.

List of technology and Software selected for Business Technology Project


Sr. No. Technology Page No.
1. Artificial Intelligence 5
2. Tableau
3. Block-chain
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4. Virtual Reality
Software
5.
6.

ARTIFICIAL INTELLIGENCE

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History
Intelligent robots and artificial beings first appeared in the ancient Greek myths of Antiquity. Aristotle's
development of the syllogism and its use of deductive reasoning was a key moment in mankind's quest to
understand its own intelligence. While the roots are long and deep, the history of artificial intelligence as we
think of it today spans less than a century.

Meaning
Artificial intelligence (AI) is a wide-ranging branch of computer science concerned with building smart
machines capable of performing tasks that typically require human intelligence. AI is an interdisciplinary
science with multiple approaches, but advancements in machine learning and deep learning are creating a
paradigm shift in virtually every sector of the tech industry. 
The intelligence demonstrated by machines is known as Artificial Intelligence. These machines are able to
learn with experience and perform human-like tasks. As technologies such as AI continue to grow, they will
have a great impact on our quality of life. It’s but natural that everyone today wants to connect with AI
technology somehow, may it be as an end-user or pursuing a career in Artificial Intelligence.
It is the endeavour to replicate or simulate human intelligence in machines. The expansive goal of artificial
intelligence has given rise to many questions and debates. So much so, that no singular definition of the field
is universally accepted.  

Who founded Artificial Intelligence?

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John McCarthy is one of the "founding fathers" of artificial intelligence, together with Alan Turing, Marvin
Minsky, Allen Newell, and Herbert A. Simon. McCarthy, Minsky, Nathaniel Rochester and Claude E.
Shannon coined the term "artificial intelligence" in a proposal that they wrote for the famous Dartmouth
conference in summer 1956. This conference started AI as a field. (Minsky later joined McCarthy at MIT in
1959.)

In 1958, he proposed the advice taker, which inspired later work on question-answering and programming.
McCarthy invented Lisp in the late 1950s. Based on the lambda calculus, Lisp soon became the
programming language of choice for AI applications after its publication in 1960.

Now AI has developed to a remarkable level. The concept of Deep learning, big data, and data science are
now trending like a boom. Nowadays companies like Google, Facebook, IBM, and Amazon are working
with AI and creating amazing devices. The future of Artificial Intelligence is inspiring and will come with
high intelligence.

How does Artificial Intelligence (AI) work?

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As we all know that a normal human brain has more than 100 Billion neurons which connect entire human
body through other neuron cells and collect the information from that body part and tell the brain about the
problem there. It really works in the same way Artificial Intelligence (AI) is designed with a neural network
algorithm which further connects with all the networks of the world and gathers the information to its
memory. Below is attached how it really works.

Components of Artificial Intelligence (AI)

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a. Learning
Similar to humans, computer programs also learn in different manners. Talking of AI, learning by this
platform is further segregated into a varied number of forms. One of the essential components of
AI, learning for AI includes the trial-and-error method. The solution keeps on solving problems until it
comes across the right results. This way, the program keeps a note of all the moves that gave positive results
and stores it in its database to use the next time the computer is given the same problem.
The learning component of AI includes memorizing individual items like different solutions to problems,
vocabulary, foreign languages, etc., also known as rote learning. This learning method is later implemented
using the generalization method.

b. Reasoning
The art of reasoning was something that was only limited to humans until five decades ago. The ability to
differentiate makes reasoning one of the essential components of artificial intelligence. To reason is to
allow the platform to draw inferences that fit with the provided situation. Further, these inferences are also
categorized as either inductive or deductive. The difference is that in an inferential case, the solution of a
problem provides guarantees of conclusion. In contrast, in the inductive case, the accident is always a result
of instrument failure.
The use of deductive interferences by programming computers has provided them with considerable success.
However, reasoning always involves drawing relevant inferences from the situation at hand.

c. Problem-solving
In its general form, the AI’s problem-solving ability comprises data, where the solution needs to find x. AI
witnesses a considerable variety of problems being addressed in the platform. The different methods of
‘Problem-solving’ count for essential artificial intelligence components that divide the queries into special
and general purposes.

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In the situation of a special-purpose method, the solution to a given problem is tailor-made, often exploiting
some of the specific features provided in the case where a suggested problem is embedded.

d. Perception
In using the ‘perception’ component of Artificial Intelligence, the element scans any given environment by
using different sense-organs, either artificial or real. Further, the processes are maintained internally and
allow the perceiver to analyse other scenes in suggested objects and understand their relationship and
features. This analysis is often complicated as one, and similar items might pose considerable amounts of
different appearances over different occasions, depending on the view of the suggested angle.

e. Language-understanding
In simpler terms, language can be defined as a set of different system signs that justify their means using
convention. Occurring as one of the widely used artificial intelligence components, language understanding
uses distinctive types of language over different forms of natural meaning, exemplified overstatements.
One of the essential characteristics of languages is humans’ English, allowing us to differentiate between
different objects. Similarly, AI is developed in a manner that it can easily understand the most commonly
used human language, English. This way, the platform allows the computers to understand the different
computer programs executed over them easily.

Current application of AI in organisations

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All the world’s tech giants from Alibaba to Amazon are in a race to become the world’s leaders in artificial
intelligence (AI). These companies are AI trailblazers and embrace AI to provide next-level products and
services. 
1. Alibaba
Chinese company Alibaba is the world's largest e-commerce platform that sells more than Amazon and eBay
combined. Artificial intelligence (AI) is integral in Alibaba’s daily operations and is used to predict what
customers might want to buy. With natural language processing, the company automatically generates
product descriptions for the site. Another way Alibaba uses artificial intelligence is in its City Brain
project to create smart cities. The project uses AI algorithms to help reduce traffic jams by monitoring every
vehicle in the city. Additionally, Alibaba, through its cloud computing division called Alibaba Cloud, is
helping farmers monitor crops to improve yield and cuts costs with artificial intelligence.

2. Alphabet – Google
Alphabet is Google’s parent company. Waymo, the company’s self-driving technology division, began as a
project at Google. Today, Waymo wants to bring self-driving technology to the world to not only to move
people around, but to reduce the number of crashes. Its autonomous vehicles are currently shuttling riders
around California in self-driving taxis. Right now, the company can’t charge a fare and a human driver still
sits behind the wheel during the pilot program. Google signalled its commitment to deep learning when it
acquired DeepMind. Not only did the system learn how to play 49 different Atari games, the Alpha Go
program was the first to beat a professional player at the game of Go. Another AI innovation from Google
is Google Duplex. Using natural language processing, an AI voice interface can make phone calls and
schedule appointments on your behalf. Learn even more about how Google is incorporating artificial
intelligence and machine learning into operations.

3. Amazon
Not only is Amazon in the artificial intelligence game with its digital voice assistant, Alexa, but artificial
intelligence is also part of many aspects of its business. Another innovative way Amazon uses artificial
intelligence is to ship things to you before you even think about buying it. They collect a lot of data about
each person’s buying habits and have such confidence in how the data they collect helps them recommend
items to its customers and now predict what they need even before they need it by using predictive analytics.
In a time when many brick-and-mortar stores are struggling to figure out how to stay relevant, America’s
largest e-tailor offers a new convenience store concept called Amazon Go. Unlike other stores, there is no
checkout required. The stores have artificial intelligence technology that tracks what items you pick up and
then automatically charges you for those items through the Amazon Go app on your phone. Since there is no

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checkout, you bring your own bags to fill up with items, and there are cameras watching your every move to
identify every item you put in your bag to ultimately charge you for it.

4. Apple
Apple, one of the world’s largest technology companies, selling consumer electronics such as iPhones and
Apple Watches, as well as computer software and online services. Apple uses artificial intelligence and
machine learning in products like the iPhone, where it enables the Face ID feature, or in products like the Air
Pods, Apple Watch, or Home Pod smart speakers, where it enables the smart assistant Siri. Apple is also
growing its service offering and is using AI to recommend songs on Apple Music, help you find your photo
in the iCloud, or navigate to your next meeting using Maps.

5. Facebook
One of the primary ways Facebook uses artificial intelligence and deep learning is to add structure to its
unstructured data. They use Deep Text, a text understanding engine, to automatically understand and
interpret the content and emotional sentiment of the thousands of posts (in multiple languages) that its users
publish every second. With Deep Face, the social media giant can automatically identify you in a photo that
is shared on their platform. In fact, this technology is so good, it’s better at facial recognition than humans.
The company also uses artificial intelligence to automatically catch and remove images that are posted on its
site as revenge porn.

6. IBM
IBM has been at the forefront of artificial intelligence for years. It's been more than 20 years since IBM's
Deep Blue computer became the first to conquer a human world chess champion. The company followed up
that feat with other man vs. machine competitions, including its Watson computer winning the game show
Jeopardy. The latest artificial intelligence accomplishment for IBM is Project Debater. This AI is a cognitive
computing engine that competed against two professional debaters and formulated human-like arguments.

Pros of Artificial Intelligence (AI)

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1) Reduction in Human Error:


The phrase “human error” was born because humans make mistakes from time to time. Computers, however, do not
make these mistakes if they are programmed properly. With Artificial intelligence, the decisions are taken from the
previously gathered information applying a certain set of algorithms. So errors are reduced and the chance of reaching
accuracy with a greater degree of precision is a possibility.
Example: In Weather Forecasting using AI they have reduced the majority of human error.

2) Available 24x7:
An Average human will work for 4–6 hours a day excluding the breaks. Humans are built in such a way to get some
time out for refreshing themselves and get ready for a new day of work and they even have weekly offed to stay intact
with their work-life and personal life. But using AI we can make machines work 24x7 without any breaks and they
don’t even get bored, unlike humans.
Example: Educational Institutes and Helpline centres are getting many queries and issues which can be handled
effectively using AI.

3) Helping in Repetitive Jobs:


In our day-to-day work, we will be performing many repetitive works like sending a thanking mail, verifying certain
documents for errors and many more things. Using artificial intelligence we can productively automate these mundane
tasks and can even remove “boring” tasks for humans and free them up to be increasingly creative.
Example: In banks, we often see many verifications of documents to get a loan which is a repetitive task for the
owner of the bank. Using AI Cognitive Automation, the owner can speed up the process of verifying the documents by
which both the customers and the owner will be benefited.

4) Digital Assistance:
Some of the highly advanced organizations use digital assistants to interact with users which saves the need for human
resources. The digital assistants also used in many websites to provide things that users want. We can chat with them
about what we are looking for. Some chatbots are designed in such a way that it’s become hard to determine that we’re
chatting with a chatbot or a human being.
Example: We all know that organizations have a customer support team that needs to clarify the doubts and queries
of the customers. Using AI the organizations can set up a Voice bot or Chatbot which can help customers with all their
queries. We can see many organizations already started using them on their websites and mobile applications.

5) Faster Decisions:

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Using AI alongside other technologies we can make machines take decisions faster than a human and carry out actions
quicker. While taking a decision human will analyze many factors both emotionally and practically but AI-powered
machine works on what it is programmed and delivers the results in a faster way.
Example: We all have played Chess games in Windows. It is nearly impossible to beat CPU in the hard mode
because of the AI behind that game. It will take the best possible step in a very short time according to the algorithms
used behind it.

6) Daily Applications:
Daily applications such as Apple’s Siri, Window’s Cortana, and Google’s OK Google are frequently used in our
daily routine whether it is for searching a location, taking a selfie, making a phone call, replying to a mail and many
more.
Example: Around 20 years ago, when we are planning to go somewhere we used to ask a person who already went
there for the directions. But now all we have to do is say “ OK Google where is Visakhapatnam”. It will show you
Visakhapatnam’s location on google map and the best path between you and Visakhapatnam.

Cos of Artificial Intelligence


As every bright side has a darker version in it. Artificial Intelligence also has some disadvantages. Let’s see some of
them
1) High Costs of Creation:
As AI is updating every day the hardware and software need to get updated with time to meet the latest requirements.
Machines need repairing and maintenance which need plenty of costs. It’ s creation requires huge costs as they are
very complex machines.

2) Making Humans Lazy:


AI is making humans lazy with its applications automating the majority of the work. Humans tend to get addicted to
these inventions which can cause a problem to future generations.

3) Unemployment:
As AI is replacing the majority of the repetitive tasks and other works with robots, human interference is becoming
less which will cause a major problem in the employment standards. Every organization is looking to replace the
minimum qualified individuals with AI robots which can do similar work with more efficiency.

4) No Emotions:

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There is no doubt that machines are much better when it comes to working efficiently but they cannot replace the
human connection that makes the team. Machines cannot develop a bond with humans which is an essential attribute
when comes to Team Management.

5) Lacking Out of Box Thinking:


Machines can perform only those tasks which they are designed or programmed to do, anything out of that they tend to
crash or give irrelevant outputs which could be a major backdrop.

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TABLEAU

Tableau uses TPS System


Transaction Processing System (TPS)
Transaction processing systems are used to record day to day business transactions of the organization. They
are used by users at the operational management level. The main objective of a transaction processing system
is to answer routine questions such as;

How printers were sold today?


How much inventory do we have at hand?
What is the outstanding due for John Doe?
By recording the day to day business transactions, TPS system provides answers to the above questions in a
timely manner.

The decisions made by operational managers are routine and highly structured.
The information produced from the transaction processing system is very detailed.
For example, banks that give out loans require that the company that a person works for should have a
memorandum of understanding (MoU) with the bank. If a person whose employer has a MoU with the bank
applies for a loan, all that the operational staff has to do is verify the submitted documents. If they meet the
requirements, then the loan application documents are processed. If they do not meet the requirements, then
the client is advised to see tactical management staff to see the possibility of signing a MoU.
Examples of transaction processing systems include;
Point of Sale Systems – records daily sales
Payroll systems – processing employees salary, loans management, etc.
Stock Control systems – keeping track of inventory levels
Airline booking systems – flights booking management

Makers of Tableau
 Tableau was founded by Pat Hanrahan, Christian Chabot, and Chris Stolte from Stanford
University in 2003. The main idea behind its creation is to make the database industry interactive
and comprehensive.
 Tableau appears in the era when there were already established companies like Cognos, Microsoft
Excel, Business Objects, etc. It managed to climb the success chart with $3.8 billion of current
market value.

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 In August 2016, Tableau announced and appointed Adam Selipsky as president and CEO of the
company.

 Uses of Tableau

1. It provides and fulfills different requirements of the organizational needs


The different types of needs and requirements of the organizations can be fulfilled by Tableau by getting its
data analyzed in very depth. The requirement of an organization can be based on the requirement of the
client and applications of the product or program or an application.

2. Data can be understood and analyzed well meaningfully


The data from different data sources can easily be analyzed and report can be generated which can be easily
understood at first sight. The data will be analyzed in different ways by extracting, loading and transforming.
There are multiple methods, steps, and processes where the data can be processed and analyzed.

3. Tableau gives greater visual dashboards easily


The is another kind of process in which uses of Tableau performs the process of data analysis by reducing or
summarizing the content or main and key important characteristics of the data sets into a non-redundant
information. The visual dashboards in Tableau can give different kinds of representations such as Pictorial
representations, Pie Charts, Bar Graphs, tabular or Graphical representations.

4. Supports many Data Sources


There are different kinds of data sources such as different types of data like Structured, Unstructured and
Semi-Structured Data. The different data sources can be from multiple types of databases like Oracle,
MySQL, IBM DB2, MS SQL, MongoDB, Cassandra, Virtual databases etc.,

5. Supports multiple Database features


Uses of Tableau supports multiple types of database features such as RDBMS, No SQL Databases, Object-
oriented Databases, etc., where the data in Relational Database Management System has structured data and
No SQL and object-oriented databases are having semi-structured and unstructured data such as JSON, text
or document files, etc.,

6. It is easier to handle
The process of handling the different types of data is easier and customizing that data as per the requirement
is easier. The process involved in Tableau tool does not involve any kind of programming or coding or
designing and it just needs a kind of drag and drops or tool features which is easier to operate and that also
involves less learning curve.

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7. Has greater community support


Tableau has a lot of great professionals with tremendous knowledge having passionate to learn and work
together in supporting the complex issues in case of handling and managing data. Its community forums have
different types of user groups, communities, forums and user bases with different cross-functional and
technical knowledge to help other users.

8. Best Visual Analysis


The visual analysis can be graphical or any kind of representation that will be easier to understand or that can
be understood at first sight of look. This is how the visual analysis depends on the way of representation of
data in visual form.

9. Flexible Data Pulling and Analysis


The process of pulling the data and analyze that data from different kinds of data sources is flexible by using
the data source configuration feature by connecting to multiple data sources and pulling or crawling that data
into the Tableau in order to start processing or analyzing the data.

10. Custom Data Reports Generation


The report generation process can be achieved in a customized way by manipulating the data representation
as per the customer or client requirement that makes the life of the customer easier and beneficial in
conducting their business applications.

 Special Features of Tableau

1. Tableau Dashboard
Tableau Dashboards provide a wholesome view of your data by the means of visualizations, visual objects,
text, etc. Dashboards are very informative as they can present data in the form of stories, enable the addition
of multiple views and objects, provide a variety of layouts and formats, enable the users to deploy suitable

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filters. You even have the option to copy a dashboard or its specific elements from one workbook to another
easily.

2. Collaboration and Sharing


Tableau provides convenient options to collaborate with other users and instantly share data in the form of
visualizations, sheets, dashboards, etc. in real-time. It allows you to securely share data from various data
sources such as on-premise, on-cloud, hybrid, etc. Instant and easy collaboration and data sharing help in
getting quick reviews or feedback on the data leading to a better overall analysis of it.

3. Live and In-memory Data


Tableau ensures connectivity to both live data sources or data extraction from external data sources as in-
memory data. This gives the user the flexibility to use data from more than one type of data source without
any restrictions. You can use data directly from the data source by establishing live data connections or keep
that data in-memory by extracting data from a data source as per their requirement. Tableau provides
additional features to support data connectivity such as automatic extract refreshes, notifying the user upon a
live connection fail, etc.

4. Data Sources in Tableau


Tableau offers a myriad of data source options you can connect to and fetch data from. Data sources ranging
from on-premise files, spreadsheets, relational databases, non-relational databases, data warehouses, big data,
to on-cloud data are all available on Tableau. One can easily establish a secure connection to any of the data
sources from Tableau and use that data along with data from other sources to create a combinatorial view of
data in the form of visualizations. Tableau also supports different kinds of data connectors such as Presto,
MemSQL, Google Analytics, Google Sheets, Cloudera, Hadoop, Amazon Athena, Salesforce, SQL Server,
Dropbox and many more.

5. Advanced Visualizations (Chart Types)


One of the key features of Tableau and the one that got its popularity is its wide range of visualizations. In
Tableau, you can make visualizations as basic as Bar chart, Pie chart, Histogram, Gantt chart, Bullet chart,
Motion chart, Treemap, Boxplot and many more. You can select and create any kind of visualization easily
by selecting the visualization type from the Show Me tab.

6. Maps

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Yet another important feature of Tableau is the map. Tableau has a lot of pre-installed information on maps
such as cities, postal codes, administrative boundaries, etc. This makes the maps created on Tableau very
detailed and informative. You can add different layers of geology on the map as per your requirements and
create informative maps in Tableau with your data. The different kinds of maps available in Tableau are Heat
map, Flow map, Choropleth maps, Point distribution map, etc.

7. Robust Security
Tableau takes special care of data and user security. It has a fool-proof security system based on
authentication and permission systems for data connections and user access. Tableau also gives you the
freedom to integrate with other security protocols such as Active Directory, Kerberos, etc. An important
point to note here is that Tableau practices row-level filtering which helps in keeping the data secure.

8. Mobile View
Tableau acknowledges the importance of mobile phones in today’s world and provides a mobile version of
the Tableau app. One can create their dashboards and reports in such a manner that it is also compatible with
mobile. Tableau has the option of creating customized mobile layouts for your dashboard specific to your
mobile device. The customization option gives the option for adding new phone layouts, interactive offline
previews, etc. Hence, the mobile view gives Tableau users a lot of flexibility and convenience in handling
their data on the go.

9. Ask Data
The Ask data feature of Tableau makes it even more favored by the users globally. This feature makes
playing with data just a matter of simple searches as we do on Google. You just need to type a query about
your data in natural language and Tableau will present you with the most relevant answers. The answers are
not only in the form of text but also as visuals. For instance, if what you searched for is already present in a
bar graph, the Ask data option will search and open the bar graph for you instantly. Such features make data
more accessible to users who can easily dig deep into data and find new insights and patterns.

10. Trend Lines and Predictive Analysis


Another extremely useful feature of Tableau is the use of time series and forecasting. Easy creation of trend
lines and forecasting is possible due to Tableau’s powerful backend and dynamic front end. You can easily
get data predictions such as a forecast or a trend line by simply selecting some options and drag-and-drop
operations using your concerned fields

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 Pros of Tableau

Although the ultimate quality visualization of interactive data overshadows all other Tableau advantages, the
list of the benefits that the tool brings to businesses is quite long.

1. Remarkable Visualization Capabilities


Of course, unparalleled capabilities of visualizing information is on top the list of Tableau software benefits.
The application’s data visualizing quality is superior to what Tableau software competitors offer. Even the
products of traditional business intelligence vendors, such as Oracle Data Visualization or IBM’s products
for data rendition, cannot compete with the illustration and design quality that Tableau provides.
It converts unstructured statistical information into comprehensive logical results, which are fully functional,
interactive and appealing dashboards. They are available in several types of graphics and are easy to use in
business affairs.

2. Ease of Use
The tool’s intuitive manner of creating graphics and a user-friendly interface allow non-dev users to utilize
the basic app’s functionality to the fullest. Users arrange raw data into catchy diagrams in a drag-and-drop
way, which facilitates information analyzing and eliminates the need for the help of an IT department for
pattern building.
Lay users can enjoy the capabilities that Tableau offers for stats parsing, such as dashboard development,
etc., without in-depth training. However, to get into the solution’s capabilities, deeper knowledge is a must.
3. High Performance
Apart from its high visualization functionality, users rate its overall performance as robust and reliable. The
tool also operates fast even on big data, which makes its powerful performance an important point in the list
of the advantages of Tableau.

4. Multiple Data Source Connections


The software supports establishing connections with many data sources, such as HADOOP, SAP and DB
Technologies, which improves data analytics quality and enables the creating of a unified, informative
dashboard. Such a dashboard grants access to the required information for any user.

5. Thriving Community and Forum


The number of Tableau fans who invest their expertise and skills in the community increases steadily.
Business users can beef up their knowledge on data parsing and reporting and get many useful insights in
this community. Also, forum visitors are ready to help settle any user issues and to share their experience.

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6. Mobile-Friendliness
And the last one in our list of core Tableau benefits, there is an efficient mobile app available for IOS and
Android. It adds mobility to Tableau users and allows them to keep statistics at their fingertips, as well as it
supports full functionality that a Desktop.
 Cons of Tableau

Despite its superior visualizing and designing capabilities and its other advantages, Tableau’s limitations are
quite numerous, which is why they should be taken into serious consideration.

1. High Cost
Tableau is not the most expensive visualization software, especially compared to such business intelligence
giants as Oracle’s and IBM’s solutions. All the same, the license is quite costly for most small to medium
companies, which makes it one of the considerable Tableau’s disadvantages. Also, the software requires
proper deployment, implementation, maintenance and staff training that come at a sizeable price. Therefore,
its high cost makes Tableau the choice of primarily large businesses.

2. Inflexible Pricing
sales team is not flexible enough to provide a case-by-case approach for their customers. Ignoring the fact
that each company has its own unique requirements to the visualization tool package, the Tableau sales
model requires clients to purchase the extended license from the start. As a result, a lot of companies that use
Tableau arrive at the conclusion that they don’t need all their licensed features. They would prefer buying a
set of required ones and scale them if necessary.

3. Poor After-Sales Support


On multiple message boards, users complain that Tableau software lacks proper after-sales maintenance. If a
customer has a software performance problem, the support team doesn’t settle the matter by investigating the
problem’s root and eliminating it. The best they do is to advise purchasing a feature, which will compensate
for their software’s shortcoming.

4. Security Issues
Since visualizing solutions manipulate some confidential data, the vendors draw special attention to security
enhancement. Despite Tableau ’s deep concern for information safety, it fails to provide centralized data-
level security. It just allows establishing a row-level security, which stipulates that every user has his/her
own account. A great number of accounts increases the chances that the system may be hacked.

5. IT Assistance for Proper Use

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Although the software allows for certain ease in its routine application, Tableau still requires significant
involvement of an IT department in its further configuration and basic functionality expansion. Many
operations require the creation of SQL queries, which is impossible without using the services of a skilled
developer. Even though untrained business users may leverage the solution, they can not get the best out of it
without the assistance of IT.

6. Poor BI Capabilities
As previously mentioned, the tool provides best-in-class information visual interpretation. However, it lacks
functionality required for a full-fledged business intelligence tool, such as large-scale reporting, the building
of data tables and static layouts.
Also, the solution has a limited capacity for result sharing. Its notification functionality is quite simple, and
only an admin, not end-users, can configure scheduled email subscription. A piece of code in Python allows
us to set robust trigger-based notifications, but the vendor does not support the option.

BLOCKCHAIN TECHNOLOGY

Blockchain Technology has to be one of the biggest innovations of the 21stcentury given the ripple effect it is
having on various sectors, from financial to manufacturing as well as education. Unknown to many, is that
the history of Blockchain dates back to the early 1990s.
Since its popularity started growing a few years back, a number of applications have cropped up all but
underlining the kind of impact it is destined to have as the race for digital economies heat up.

HISTORY OF BLOCKCHAIN

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1991-2008: Early Years of Blockchain Technology


How did blockchain emerge? Stuart Haber and W. Scott Stornetta envisioned what many people have
come to know as blockchain, in 1991. Their first work involved working on a cryptographically secured
chain of blocks whereby no one could tamper with timestamps of documents.
In 1992, they upgraded their system to incorporate Merkle trees that enhanced efficiency thereby enabling
the collection of more documents on a single block. However, it is in 2008 that Blockchain History starts to
gain relevance, thanks to the work one person or group by the name Satoshi Nakamoto.
Satoshi Nakamoto is accredited as the brains behind blockchain technology.
Nakamoto conceptualized the first blockchain in 2008 from where the technology has evolved and found its
way into many applications beyond cryptocurrencies. Satoshi Nakamoto released the first whitepaper about
the technology in 2009.

Evolution of Blockchain: Phase 1- Transactions


2008-2013: Blockchain 1.0: Bitcoin Emergence
Bitcoin came into being in 2008 as the first application of Blockchain technology. Satoshi Nakamoto in his
whitepaper detailed it as an electronic peer-to-peer system. Nakamoto formed the genesis block, from which
other blocks were mined, interconnected resulting in one of the largest chains of blocks carrying different
pieces of information and transactions.

Evolution of Blockchain: Phase 2- Contracts


2013-2015: Blockchain 2.0: Ethereum Development
Concerned by Bitcoin’s limitations, Vitalik Buterin started working on what he felt would be a malleable
blockchain that can perform various functions in addition to being a peer-to-peer network. Ethereum was
born out as a new public blockchain in 2013 with added functionalities compared to Bitcoin, a development
that has turned out to be a pivotal moment in Blockchain history. Officially launched in 2015, Ethereum

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blockchain has evolved to become one of the biggest applications of blockchain technology given its ability
to support smart contracts used to perform various functions.

Evolution of Blockchain: Phase 3- Applications


2018: Blockchain 3.0: The Future
Some of the new blockchain applications include NEO, billed as the first open-source, decentralized, and
blockchain platform launched in China.  the race to accelerate the development of the Internet of Things,
some developers, so it fit, to leverage blockchain technology and in the process came up with IOTA. The
cryptocurrency platform is optimized for the Internet of things ecosystem as it strives to provide zero
transaction fees as well as unique verification processes. It also addresses some of the scalability issues
associated with Blockchain 1.0 Bitcoin.
In addition to IOTA and NEO, other second-generation blockchain platforms are also having a ripple effect
in the sector. Monero Zcash and Dash blockchains came into being as a way of addressing some of the
security and scalability issues associated with the early blockchain applications. Dubbed as privacy Altcoins,
the three blockchain platform seek to provide high levels of privacy and security when it comes to
transactions.

2015: Hyperledger
In 2015, the Linux Foundation unveiled an Umbrella project of open-source blockchain Hyperledger.
Hyperledger focuses on encouraging the use of blockchain technology to improve the performance and
reliability of current systems to support global business transactions.

2017: EOS.IO
EOS brainchild of private company block.one came into being in 2017, on the publishing of a white paper
detailing a new blockchain protocol powered by an EOS as the native cryptocurrency. Unlike other
blockchain protocols, EOS tries to emulate attributes of real computers including CPU and GPU.

MEANING OF BLOCKCHAIN

Blockchain technology is a structure that stores transactional records, also known as the block, of the public
in several databases, known as the “chain,” in a network connected through peer-to-peer nodes. Typically,
this storage is referred to as a ‘digital ledger.’

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Every transaction in this ledger is authorized by the digital signature of the owner, which authenticates the
transaction and safeguards it from tampering. Hence, the information the digital ledger contains is highly
secure.
In simpler words, the digital ledger is like a Google spreadsheet shared among numerous computers in a
network, in which, the transactional records are stored based on actual purchases. The fascinating angle is
that anybody can see the data, but they can’t corrupt it.
Blockchain technology is most simply defined as a decentralized, distributed ledger that records the
provenance of a digital asset. By inherent design, the data on a blockchain is unable to be modified, which
makes it a legitimate disruptor for industries like payments, cybersecurity and healthcare. Our guide will
walk you through what it is, how it's used and its history.
Blockchain, sometimes referred to as Distributed Ledger Technology (DLT), makes the history of any digital
asset unalterable and transparent through the use of decentralization and cryptographic hashing.  

How Does Blockchain Work?

Blockchain consists of three important concepts: blocks, nodes and miners.


Blocks
Every chain consists of multiple blocks and each block has three basic elements:
 The data in the block.
 A 32-bit whole number called a nonce. The nonce is randomly generated when a block is
created, which then generates a block header hash. 
 The hash is a 256-bit number wedded to the nonce. It must start with a huge number of zeroes
(i.e., be extremely small).

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When the first block of a chain is created, a nonce generates the cryptographic hash. The data in the block is
considered signed and forever tied to the nonce and hash unless it is mined.  
Miners
Miners create new blocks on the chain through a process called mining. Miners use special software to solve
the incredibly complex math problem of finding a nonce that generates an accepted hash. Because the nonce
is only 32 bits and the hash is 256, there are roughly four billion possible nonce-hash combinations that must
be mined before the right one is found. When that happens miners are said to have found the "golden nonce"
and their block is added to the chain. 
Nodes
One of the most important concepts in blockchain technology is decentralization. No one computer or
organization can own the chain. Instead, it is a distributed ledger via the nodes connected to the chain. Nodes
can be any kind of electronic device that maintains copies of the blockchain and keeps the network
functioning. 
Every node has its own copy of the blockchain and the network must algorithmically approve any newly
mined block for the chain to be updated, trusted and verified. Since blockchains are transparent, every action
in the ledger can be easily checked and viewed. Each participant is given a unique alphanumeric
identification number that shows their transactions.

USES OF BLOCKCHAIN TECHNOLOGY


With the popularity of blockchain, many companies have started using blockchain technology.
Some companies that have already incorporated blockchain include Walmart, Pfizer, AIG, Siemens,
Unilever, and a host of others.
1. Payment processing and money transfers
Arguably the most logical use for blockchain is as a means to expedite the transfer of funds from one party to
another. As noted, with banks removed from the equation, and validation of transactions ongoing 24 hours a
day, seven days a week, most transactions processed over a blockchain can be settled within a matter of
seconds.

2. Monitor supply chains


Blockchain also comes in particularly handy when it comes to monitoring supply chains. By removing
paper-based trails, businesses should be able to pinpoint inefficiencies within their supply chains quickly, as
well as locate items in real time. Further, blockchain would allow businesses, and possibly even consumers,
to view how products performed from a quality-control perspective as they traveled from their place of
origin to the retailer.

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3. Banking and Finance


By integrating blockchain into banks, consumers can see their transactions processed in as little as 10
minutes,2 basically the time it takes to add a block to the blockchain, regardless of holidays or the time of
day or week. With blockchain, banks also have the opportunity to exchange funds between institutions more
quickly and securely. In the stock trading business, for example, the settlement and clearing process can take
up to three days (or longer, if trading internationally), meaning that the money and shares are frozen for that
period of time.

4. Currency
Under this central authority system, a user’s data and currency are technically at the whim of their bank or
government. By spreading its operations across a network of computers, blockchain allows Bitcoin and other
cryptocurrencies to operate without the need for a central authority. This not only reduces risk but also
eliminates many of the processing and transaction fees. It can also give those in countries with unstable
currencies or financial infrastructures a more stable currency with more applications and a wider network of
individuals and institutions they can do business with, both domestically and internationally.

5. Healthcare
Health care providers leverage blockchain to securely store their patients’ medical records. When a medical
record is generated and signed, it can be written into the blockchain, which provides patients with the proof
and confidence that the record cannot be changed. These personal health records could be encoded and
stored on the blockchain with a private key, so that they are only accessible by certain individuals, thereby
ensuring privacy.

6. Data sharing
Cryptocurrency IOTA launched a beta version of its Data Marketplace in November, demonstrating that
blockchain could be used as a marketplace to share or sell unused data. Since most enterprise data goes
unused, blockchain could act as an intermediary to store and move this data to improve a host of industries.
While still in its early stages, IOTA has more than 35 brand-name participants (with Microsoft being one)
offering it feedback. 

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7. Supply Chains
As in the IBM Food Trust example, suppliers can use blockchain to record the origins of materials that they
have purchased. This would allow companies to verify the authenticity of their products, along with such
common labels as “Organic,” “Local,” and “Fair Trade.”

8. Records of Property
The process of recording property rights is both burdensome and inefficient. This process is not just costly
and time-consuming—it is also riddled with human error, where each inaccuracy makes tracking property
ownership less efficient. Blockchain has the potential to eliminate the need for scanning documents and
tracking down physical files in a local recording office. If property ownership is stored and verified on the
blockchain, owners can trust that their deed is accurate and permanently recorded.

COMPANIES USING BLOCK CHAIN TECHNOLOGY

Insurance
 AIA Group
AIA Group is also one of the large companies using blockchain for insurance purposes. In reality, the
company launched a project for bancassurance solutions with other partnered banks. This platform will
harness the power of blockchain and help share documentations and policy data in real-time in a secure
channel.
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 MetLife
Another one of the large companies using blockchain technology is MetLife. Using this platform, you can
help your loved ones to determine if the deceased had insurance or not, and when in need, automatically it
will file for an insurance claim.
 Prudential Financial
Prudential Financial is one of the public companies using blockchain technology for insurance. The company
plans to use the tech for ensuring there are no fraudulent activities in insurances, and all the customers get a
better service and can prove their documentations without any hassle.

Bank and Finance


 Barclays
U.K.’s second-largest bank is Barclays and one of the companies with blockchain technology. In reality, they
are using blockchain technology for streamlining fund transfers and KYC (Know-Your-Customer) processes.
 HSBC
The bank HSBC is planning to the blockchain-based platform by the end of March 2020. More so, they will
shift from their traditional paper-based records to fully digital and decentralized Vault platform.
 Visa
Visa is one of the companies with blockchain technology that did come a long way in the niche. Previously
in 2016, they introduced a blockchain platform that would deal with business-to-business payment services.

Healthcare
 Change Healthcare
Change Healthcare is one of the large companies using blockchain technology. In reality, they are working
on Intelligent Healthcare Network™ that uses Hyperledger Fabric to power it. The platform will help them
manage patient claims and the status of the claim in real-time. Thus, the system can easily audit, develop,
and promote trust among users.
 Pfizer
Pfizer is yet another one of the large companies using blockchain technology. Biogen and Pfizer led
organization Clinical Supply Blockchain Working Group (CSBWG), just completed proof of concept for
tracking records and managing the digital inventory of pharmaceutical products.

Real Estate
 Brookfield Asset Management

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It’s one of the big companies using blockchain technology. Brookfield Asset Management is one of the very
well-known companies in the world. In reality, they have more interest in blockchain and plans to integrate it
as a part of their systems. Using the tech, they plan to reduce transaction costs and automate contacts.
 Westfield
Westfield is using blockchain for real estate bank guarantees. It’s mainly for the people who are leaseholders
in the retail markets. Anyhow, Westfield’s live project will last eight-week, and they will determine if the
technology works for them or not.

Supply Chain
 Unilever
Unilever is also on the companies using blockchain in supply chain list. In reality, Unilever is currently using
tech to manage its tea industry. With the help of technology, they will track all of their transactions in the
supply chain.
 Walmart
Walmart has been a blockchain enthusiast for a very long time. In reality, the company is using IBM’s
supply chain technology – Hyperledger Fabric platform to back up their supply chain process.
 Ford
Ford is another popular company that is using unique technology. In reality, IBM is working with them, and
together they plan to track its raw materials like cobalt from the suppliers. They want to make sure that they
are getting an authentic product to maintain their quality.

 Amazon
As an extension of Amazon Web Services, the e-commerce behemoth offers blockchain tools for companies
that don’t want to build their own. In Australia, Nestlé used Amazon’s blockchain product to help launch a
new coffee brand, “Chain of Origin,” where consumers can look inside the coffee’s supply chain: They can
scan a QR code to see at which small farm the beans were planted and where they were roasted. Other
Amazon blockchain clients include Sony Music Japan, BMW, Accenture and South Korean craft brewery
Jinju Beer.

Travel
 Singapore Airlines
Blockchain is taking over the travel industry as well. Singapore Airlines is already using the technology to
offer loyalty-based offers for their customers. Anyhow, they are using KrisPay to offer promotions for their
loyal customers. So, the customers can sign up for the program and download their app from the play store.
 Lufthansa
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Lufthansa Industry Solutions is one of the major players in the travel industry. And to harness the true
potential of blockchain, they started the initiative Blockchain for Aviation (BC4A). Here, they are planning
to include participants such as aircraft manufacturers, logistics providers, MRO service providers, software
developers, and many more.
 Delta Airlines
Delta Airlines is far behind in the race of blockchain. Recently, they stated that they are working on
blockchain technology backed chatbots that can offer consumers the benefits they want. More so, using this
chatbot, the company can free up their customer service agents and focus more on high-end issues of their
customers.

Advantages and Disadvantages of Blockchain


Advantages of Blockchain
1. Accuracy of the Chain
Transactions on the blockchain network are approved by a network of thousands of computers. This removes
almost all human involvement in the verification process, resulting in less human error and an accurate
record of information. In order for that error to spread to the rest of the blockchain, it would need to be made
by at least 51% of the network’s computers—a near impossibility for a large and growing network the size of
Bitcoin’s.

2. Cost Reductions
Typically, consumers pay a bank to verify a transaction, a notary to sign a document, or a minister to
perform a marriage. Blockchain eliminates the need for third-party verification and, with it, their associated
costs. Business owners incur a small fee whenever they accept payments using credit cards, for example,
because banks and payment processing companies have to process those transactions. Bitcoin, on the other
hand, does not have a central authority and has limited transaction fees.

3. Decentralization
Blockchain does not store any of its information in a central location. Instead, the blockchain is copied and
spread across a network of computers. Whenever a new block is added to the blockchain, every computer on
the network updates its blockchain to reflect the change.

4. Efficient Transactions
Whereas financial institutions operate during business hours, five days a week, blockchain is working 24
hours a day, seven days a week, and 365 days a year. Transactions can be completed in as little as ten

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minutes and can be considered secure after just a few hours. This is particularly useful for cross-
border trades

5. Private Transactions
Many blockchain networks operate as public databases, meaning that anyone with an internet connection can
view a list of the network’s transaction history. Although users can access details about transactions, they
cannot access identifying information about the users making those transactions. It is a common
misperception that blockchain networks like bitcoin are anonymous, when in fact they are only confidential.

6. Secure Transactions
Once a transaction is recorded, its authenticity must be verified by the blockchain network. Thousands of
computers on the blockchain rush to confirm that the details of the purchase are correct. After a computer has
validated the transaction, it is added to the blockchain block. Each block on the blockchain contains its own
unique hash, along with the unique hash of the block before it.

7. Transparency
Most blockchains are entirely open-source software. This means that anyone and everyone can view its code.
This gives auditors the ability to review cryptocurrencies like Bitcoin for security. This also means that there
is no real authority on who controls Bitcoin’s code or how it is edited. Because of this, anyone can suggest
changes or upgrades to the system
Blockchains of the future are also looking for solutions to not only be a unit of account for wealth storage,
but also to store medical records, property rights, and a variety of other legal contracts.

Disadvantages of Blockchain
1. Technology Cost
Although blockchain can save users money on transaction fees, the technology is far from free. The “proof of
work” system that bitcoin uses to validate transactions, for example, consumes vast amounts of
computational power. Despite the costs of mining bitcoin, users continue to drive up their electricity bills in
order to validate transactions on the blockchain. That’s because when miners add a block to the bitcoin
blockchain, they are rewarded with enough bitcoin to make their time and energy worthwhile. When it
comes to blockchains that do not use cryptocurrency, however, miners will need to be paid or otherwise
incentivized to validate transactions.

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2. Speed Inefficiency
Bitcoin is a perfect case study for the possible inefficiencies of blockchain. Bitcoin’s “proof of work” system
takes about ten minutes to add a new block to the blockchain.

3. Illegal Activity
While confidentiality on the blockchain network protects users from hacks and preserves privacy, it also
allows for illegal trading and activity on the blockchain network. This system can be seen as both a pro and a
con. It gives anyone access to financial accounts but also allows criminals to more easily transact. Many
have argued that the good uses of crypto, like banking the unbanked world, outweigh the bad uses of
cryptocurrency, especially when most illegal activity is still accomplished through untraceable cash.

4. Regulation
Many in the crypto space have expressed concerns about government regulation over cryptocurrencies.
While it is getting increasingly difficult and near impossible to end something like Bitcoin as its
decentralized network grows, governments could theoretically make it illegal to own cryptocurrencies or
participate in their networks. 
Over time this concern has grown smaller as large companies like PayPal begin to allow the ownership and
use of cryptocurrencies on its platform.

Virtual Reality (VR):

Virtual Reality (VR) is a computer-generated environment with scenes and objects that appear to be real,
making the user feel they are immersed in their surroundings. This environment is perceived through a
device known as a Virtual Reality headset or helmet. It’s a simulated experience that can be similar to or
completely different from the real world.
Currently, standard virtual reality systems use either virtual reality headsets or multi-projected environments
to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual
environment. A person using virtual reality equipment is able to look around the artificial world, move
around in it, and interact with virtual features or items. The effect is commonly created by VR headsets
consisting of a head-mounted display with a small screen in front of the eyes, but can also be created through

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specially designed rooms with multiple large screens. Virtual reality typically incorporates auditory and
video feedback, but may also allow other types of sensory and force feedback through haptic technology.

VR Major Applications in the following areas:


 Entertainment –

As in entertainment VR is used in Video games. Now-a-days play stations also use VR headsets and sticks.
Participants both experience and influence the game environment through a variety of VR gaming devices
and accessories, including VR headsets, sensor-equipped gloves, hand controllers, and more.

 Education-

In the education field also VR is majorly used in Military and Medical training. Now it is also starting to
apply in some classes for study purpose for better experience. VR in military training can help to place
soldiers in a life-threatening virtual environment. Placing soldiers in such scenarios helps them to get a
realistic experience of the battlefield and give them the training to act accordingly without subjecting them
to real-world risks. The military is implementing the use of VR in many sectors of training because of its
endless benefits.

 Business –

In business field also VR has started growing is roots in virtual meetings. The latest VR technology tracks
head and hand movements using cameras and inertial sensors in the headset and handheld controllers. This
makes it possible to recreate a variety of social signals, such as making eye contact or gesturing at someone
across a room. And a host of hardware improvements in the pipeline could soon make non-verbal
communication even more powerful in VR.

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Invention Time and Inventor name: In 1968 Ivan Sutherland and his student Bob Sproull created the
first VR / AR head mounted display (Sword of Damocles) that was connected to a computer and not a
camera. It was a large and scary looking contraption that was too heavy for any user to comfortably wear
and was suspended from the ceiling (hence its name).

VR Technology Origin:

Virtual reality technology was invented in 1957 by Morton Heilig. His multimedia device called the
Sensorama is considered one of the earliest VR systems. However, the term ‘virtual reality’ was coined
much later in 1987 by researcher Jaron Lanier.
VR was first used in the mid-1980s when Jaron Lanier, founder of VPL Research, began to develop the
gear, including goggles and gloves, needed to experience what he called virtual reality.

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Current Companies that uses VR:

 Samsung

 Microsoft-MSFT

 British Airlines-BA

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 Autodesk

 Intel-INTC

 Oculus

 Facebook - FB.

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Pros and Cons of VR:

Pros of VR:
 Used in various fields. It is used in various Field-Education, Gaming, Education, Automobile,
construction etc.
 Safe & Controlled Area. As experience can be taken at one place only it is safe.
 Users have awesome experiences. Due to exciting views and closure views the users get exciting
experiences. Users have tremendous experiences in using virtual reality. The VR technology makes
users feel that they experience the real locations and hearing the real sounds and seeing the real things.
Many people have the feeling to use more and more virtual reality technology. It is highly reckoned by
the disabled people. Because using virtual reality they can explore the real world. Films which are
produced for VR gives the permission to the audiences to view the whole surroundings in each and
every scene. Thus, it creates interactive viewing experience for the audiences.
 Connects with people. As people actually live the moment and enjoy these headsets etc. it connects the
people with it. Virtual reality gives the chances to communicate with the people you don’t know in your
real life. It helps in forming the new relationships in a more efficient manner as compare to the real life.
Users came to know about different types of people and get connected with them.
 Better than reality. As it has graphic and animations and has got a exciting view it is better than reality.
Visuals seen in visual reality are far better than reality. Virtual reality technology is used in video games
and user gets a feeling that he is in another world. In video games by VR game controller, transmission
of vibrations and also other sensations has been done. The use of sound and graphics in video has been
incorporated into VR. Moreover, it gives a good gaming experience to the user. Also, users can also get
real experiences in gaming such as user fighting with zombies.
 Gives detail views. Virtual reality gives a full and detailed view of a place. For example, virtual reality
makes tourism sites more interesting and easy. It gives the detailed view of a place where you want to
visit. So viewers can plan their trip by seeing the real locations of that place. Moreover, users can also
see the important landmarks as well important places in which they are interested to go.
 Effective communication. One of the main pros of Virtual reality is effective communication. Users can
communicate with each other and thus enjoy the conversation between them. It gives a new experience
of communicating with the people.

Cons of VR Technology:

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 Users addict to the virtual world. As it is graphical and animated experiential way people get
addicted and use to it.
 It is costly. As advanced and latest graphics and technologies are used it becomes costly. One of the
main cons of virtual game is that it's not possible for everyone to afford it. It is too costly and people
who cannot afford these will be left out from using this technology.
 Technology is still experimental. It is just experience and is different from the real world.
 Training in VR environment is not real. Here just experience can be taken but actual scenarios are very
much different than this.
 Feeling of worthlessness. The users of virtual reality many times get a feeling of worthlessness. They
feel that they are escaping from the real world and sometimes this feeling is proved to be very dangerous
for them.
 Communication should not be replaced by group of people. Another con of virtual reality is that
communication using this technology should not be replaced for group of people. Additionally, there
would be susceptible to dishonesty.

Following are some latest and exciting images of VR:

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TECNOLOGY-IOT

INVENTOR NAME & INVENTION DATE

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Kevin Ashton

 Kevin Ashton is an innovator and consumer sensor expert who coined the phrase “the Internet of
Things” to describe the network connecting objects in the physical world to the Internet.
 He has a new book, how to fly a Horse: The Secret History of Creation, Invention, and Discovery,
out January 20.
 The year 1999 was easily one of the most significant for the IoT history, as Kevin Ashton coined the
term “the internet of things.”
 A visionary technologist, Ashton was giving a presentation for Procter & Gamble where he described
IOT as a technology that connected several devices with the help of RFID tags for supply chain
management.
 He specifically used the word “internet” in the title of his presentation in order to draw the
audience’s attention since the internet was just becoming a big deal that time. While his idea of
RFID-based device connectivity differs from today’s IP based IOT, Ashton’s breakthrough played an
essential role in the internet of things history and technological development overall.

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ORIGIN OF IOT

 1832: An electromagnetic telegraph was created by Baron Schilling in Russia, and in 1833 Carl
Friedrich Gauss and Wilhelm Weber invented their own code to communicate over a distance of
1200 m within Gottingen, Germany.
 1844: Samuel Morse sends the first Morse code public telegraph message "What hath God
wrought?" from Washington, D.C. to Baltimore.
 1999: - A big year for the IOT and MIT:-

The Internet of Things term is coined by Kevin Ashton executive director of the Auto-ID Centre:


"I could be wrong, but I'm fairly sure the phrase "Internet of Things" started life as the title of
a presentation I made at Procter & Gamble (P&G) in 1999. Linking the new idea of RFID in P&G's
supply chain to the then-red-hot topic of the Internet was more than just a good way to get executive
attention. It summed up an important insight which is still often misunderstood."

 2006-2008: Recognition by the EU, and the First European IOT conference is held

 2008-2009: According to Cisco Internet Business Solutions Group (IBSG), the Internet of Things
was born in between 2008 and 2009 at simply the point in time when more “things or objects” were
connected to the Internet than people.
 2011:-
 Cisco, IBM, Ericsson produce large educational and marketing initiatives on the topic.

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 Arduino and other hardware platforms mature and make the IOT accessible to Dyers taking
interest in the topic.
 Acquisitions and VC investment in the space including the IOT platform Pachube being
acquired, IOT security company Macao raising a round of funding and other VC's taking
notice of the industry.

 The term was added to the 2011 annual Gartner Hype Cycle that tracks technology life-
cycles from "technology trigger" to "plateau of productivity" and has hit the Hype Cycle's
"Peak of Inflated Expectations" in 2014

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USES OF IOT IN ORGANIZATION.

 Most organizations have already implemented technologies—such as instrumentation, supervisory


control and data acquisition (SCADA), and asset management or computerized maintenance
management systems—to provide near-real-time visibility of their processes and operations.
 So what value will the Internet of Things (IOT) add to existing technology investments? The short
answer is a lot, though the specifics depend on the industry. In general, IOT’s benefits can be
lumped into the following six categories:

1. Democratization of analytics:-

 In the past, organizations had to build their own analytics—spending their own time and money to
develop and test their own algorithms.
 However, IOT’s interconnectivity standards means there’s a new market of pre-built analytics
engines that provide low-cost, plug-and-play access to the analytics needed to monitor specific
types of markets, facilities, and asset classes.
 By democratizing analytics—making it accessible to everybody, not just the big spenders who
could afford to build their own—IOT disrupts the traditional consulting and customized software
market.
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2. New business opportunities:-

 According to Forrester, only 27% of business-to-business firms have a coherent strategy for adding
value through digital transformation; yet, a Gartner survey shows that CEOs expect revenue from
digital services to grow more than 80% by 2020.
 The International Data Corporation (IDC) explains this discrepancy by predicting the emergence of
the digital transformation (DX) economy." Like the dot-com revolution of the late 1990s and early
2000s, the digital transformation economy will create entirely new opportunities that never
previously existed.

 Gartner describes these emerging fields as "algorithmic" and "programmable" products and services,
such as the aforementioned democratic analytics engines, cloud computing, artificial intelligence, and
smart utility grids.
 Traditional industries will also benefit from using the IOT to collect customer feedback and usage
data to develop new, forward-looking innovations that discover and deliver new value to customers.
 For example, McKinsey suggests considering Tesla, which collects terabytes of data from its
vehicles, as "IOT on wheels." Tesla uses this information to continuously improve drivers’
experience of their vehicles and to inform future development cycles—from improvements in
maintenance, self-driving capabilities, to totally new features. In other words, each mile driven in one
of Tesla’s cars helps it identify its next must-have product or service.

3. Safer and more productive work:-

 IOT will change the overall workplace.


 First, IOT will create new jobs, tasks, and skills for personnel to master. Digital literacy and data
analytics will take increasing importance. As GE chairman Jeff Immelt said, "If you went to bed last
night as an industrial company, you’re going to wake up this morning as a software and analytics
company."
 Second, the IOT will improve the safety of our workplaces. IOT-connected sensors will help us
monitor confined and hazardous places and processes, removing humans from danger.
 Then, by correlating sensor and environmental data over time, new insights can be identified to better
understand past events and mitigate future risks.
 The IOT will also create new ways for personnel to work together as a team.

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 Many of us already live in a world where we get work-related notifications on our phone, make a
quick decision on how best to respond, and press a button to delegate the action to the best party.
 While some view our ever-connected personal devices as the padlock to a 24-hour-workplace
panoptic on, many consider the autonomy and flexibility it grants rewarding: a way to make your job
fit into your life, instead of fitting your life around your job.
 That’s why 58% of respondents in a Harvard Business Review survey rated the improved
collaboration and flexibility a benefit—not a burden.
 The IOT will overall improve productivity. Just as robotics eliminated repetitive physical tasks, the
IOT’s "cognitive outsourcing" will enable computers to be responsible for menial or repetitive mental
tasks, enabling personnel to spend more time on finding operational insights rather than collecting,
transforming, and processing the data.
 The IOT also helps us bridge the generational divide—providing a way to transfer the experience and
institutional knowledge of retiring baby boomers into sleek and engaging work for millennials.
 Some analysts also expect working together in new ways with new data will help cut down on
unproductive meeting time and focus more on identifying new ways to help functional areas deliver
their best possible work.

4. Process and behaviour monitoring:-

 In the consumer-facing market, IOT-enabled behaviour tracking is synonymous with near-real-time


marketing; however, industry also benefits from tracking peoples’ and processes’ behaviours.
 As previously discussed, the IOT’s customer feedback and usage data provides insight into customer
preferences that will enable traditional industries to develop new business opportunities.
 Behaviour tracking enables businesses to improve employees’ efficiency and productivity.
 Analysts expect that IOT-enabled near-real-time data on injuries, illnesses, absences, near-misses,
and incidents will make the identification and isolation of health, safety, and environment issues
more timely and effective.
 Consider, for example, tracking clicks and eye movement on a critical human-machine interface
(HMI).
 While commonly used in website design, this data could also enable designers to improve the
usefulness of the interface, improving user efficiency and reducing errors, production defects, and
accidents.
 In near-real-time, this data also enables supervisors to identify stressed or fatigued operators and
adjust their workload to a manageable level—lowering the likelihood that the operator will fail to
notice warning signs or make an error that contributes to an abnormal event occurring.
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 When quality problems inevitably arise, or abnormal events occur, tracking people and processes
provides the traceability and operator accountability you need for conducting root-cause analyses and
identifying appropriate solutions.

5. Process and resource optimization:-

 Among the widest touted of IOT’s benefits, IOT-enabled Big Data analytics provides several new
avenues to improve operational efficiencies and helps boost the bottom line.
 By uniting data that was traditionally segregated between the enterprise resource planning (ERP),
product lifecycle management (PLM), manufacturing execution (MES) and supplier relationship
management (SRM) systems, IOT aligns your facility’s operation with its suppliers and customers
and improves load forecasting and production scheduling.
 Consider, for example, an automated inventory management system that extends all the way from the
customer to all levels of the supply chain. Historical and forecasted demand can be viewed against
processing times and a suppliers’ response time – optimizing plant loading and taking just-in-time to
a whole new level.
 The IOT also enables real-time quality monitoring. Imagine identifying nonconformities before the
piece or batch finish processing, and automatically making the appropriate machine or process
adjustments that improve quality, enhance efficiency, and reduce waste.
 For example, there have been advances in progressive metal stamping processes that use IOT-
connected embedded sensors to create pressure and draw-in maps across the face of the punch and
die; then, real-time analytics use these maps to dynamically adjust the punch angle, stroke, pressure,
and binder clamping force—greatly reducing piece-to-piece variation in a machining process that
traditionally scraps 15 to 20%.
 Combining energy rates with IOT-connected energy metering and process data also helps control
energy expenses. This information can be used to identify cost-effective equipment upgrade
opportunities and/or reduce waste.
 For example, Motors Work recently generated a work request for low-load alert for one client. The
engineer who received the work order immediately noticed that Motors Work generated the
notification based on measurements taken during off-shift hours; examining the measurements, he
saw this particular pump regularly kicked on throughout the night when the facility wasn’t operating.
Reviewing pressure and flow data downstream of this pump helped this client to identify a leaky
valve.
 Imagine how much more efficient this process could’ve been had these downstream flow and
pressure readings been IOT-connected.
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BUSINESS TECHNOLOGY

 Instead of a low-load alert on the pump-motor, a maintenance technician could’ve directly received a
work order to replace the leaky valve based strictly on comparing current flow values to historical
ones at the same production rate.
 Additionally, the solution could’ve verified that a replacement valve was in stock—including
ordering it, if not regularly stocked—before assigning and scheduling the work. In addition to
detecting impending maintenance issues, IOT-enabled predictive maintenance promises to eliminate
ineffective PMs—minimizing maintenance costs, increasing equipment reliability and availability,
and thereby unlocking additional capacity while lowering the cost of production.

6. Better decision-making:-

 By moving data out of traditional silos, IOT enhances situational awareness and empowers new
contextual insights, resulting in faster and better-informed decision-making and big operational
dividends.
 Today, many business case analyses and purchase triggers are based on spot-checked or average
prices and break-even thresholds. IOT-enabled rapid costing upends this system: receive time-based
price signals, update your analyses, analyse trade-offs, and choose the optimal response.
 IOT also enables enhanced situational awareness. Sometimes referred to as cyber-physical production
systems (CPPS) or the convergence of information technology and operational technologies (IT/OT),
these advanced analytics solutions provide new levels of visibility and control in complex systems.

PROS & CONS OF IOT.

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PROS:-
 Automation:-
Automation leads to uniformity in tasks, quality of service and control of day-to-day tasks
without human intervention. Machine-to-machine communication also helps maintain transparency
throughout the process.
 Efficiency
Machine-to-machine interaction provides for better efficiency, enabling people to focus on
other jobs.
 Cost Savings
In addition to the optimal utilization of energy and resources, the IoT helps alleviate the
problems associated with bottlenecks, breakdowns and system damages.

 Communication:-
IOT allows physical devices to stay connected and better communicate, which creates greater
quality control.
 Instant Data Access:-
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More available information helps simplify the decision making process, making life easier to
manage.

CONS:-
 Privacy and Security:-
As many of our everyday appliances, machines and services become connected to the internet,
much more information is readily available. It makes it harder to keep confidential information out of
the hands of hackers and other unauthorized users.
 Compatibility:-
Currently, there is not international standard of compatibility for the IoT which can make it
hard for devices from different manufacturers to communicate with each other.
 Complexity:-
Because the IOT is such a vast, diverse network, a single failure in either the software or
hardware can have disastrous consequences.
 Less Jobs:-
As IOT brings in more consistent automation, we could see a decline in the need for unskilled
employees in the workplace.
 Technologically Dependent Life:-
As our lives become more and more dependent on technology, basic human interaction skills
will be reduced across society.

The IOT has already become a huge part of everyday life, without many of us even realizing it. As
technology continues to grow and develop, so too will the use of IOT for many of our basic interactions. It is
up to us to decide how much of our daily lives are we willing to be controlled by technology. If done
correctly though, it will automatically adapt to our needs and benefit society as a whole.

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BUSINESS TECHNOLOGY

Nutshell is a growth software platform that helps sales and marketing teams work together to win more
deals. Simple enough for any team and sophisticated enough for any business, Nutshell offers easy to use
CRM, sales automation, and email marketing features, unlimited data storage, and world-class live support.

Type of system in nutshell software

 CRM stands for “Customer Relationship Management” and refers to all strategies, techniques,


tools, and technologies used by enterprises for developing, retaining and acquiring customers.

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 This software ensures that every step of the interaction with consumers goes smoothly and
efficiently in order to increase the overall profits. The software gathers customer data from
multiple channels. Hence, CRM stores detailed information on overall purchase history, personal
info, and even purchasing behavior patterns
 CRM is business software that helps individuals and teams maximize their customer communications
and sales efforts.

 CRM isn’t simply an address book. It empowers your team to build relationships more effectively
and provide the best customer experience from evaluation to purchase and beyond.
 In the past, only the largest companies could afford CRM software, and it was complicated to learn
and implement. Today, businesses of all sizes have access to easy-to-use, affordable CRM software
options.

A modern CRM helps you and your team…

1. Consolidate all your data into one easy-to-access location:-

CRM software centralizes your customer data so that everyone at your company can access all the
information they need from one platform.
 Contact information:-
Look up customer email addresses, phone numbers, mailing addresses, websites, and social media
accounts.

 Communication history:-
Track all interactions through email, phone calls, online chats, and customer support tickets.

 Customer history:-
Reference the length of customer relationships, purchasing history, and how customers find your
business.

74% of users said their CRM system gave them improved access to customer data.

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BUSINESS TECHNOLOGY

2. Sell more, faster:-


Having to do manual data entry is one of the biggest productivity-killers for sales reps. CRM
automates many of these repetitive admin tasks so your team can spend less time typing and more
time selling.
CRM also helps you build a standardized sales process, which gives your team a step-by-step
roadmap for closing deals and helps to reduce the length of your sales cycles.

Sales process:-
 Constantly improve your sales methods:-

 Sales processes provide the data you need to identify the root cause of stalled deals, take steps to
address the problems, and ensure that your team focuses its efforts on the activities that generate
the most revenue.
 Accurately predict your sales:-

Having a more accurate sense of your win rate allows sales managers to dependably forecast
how many sales their team will close from a given number of leads and set realistic revenue goals.
 Get new hires up to speed quickly:-

A standardized sales process makes training sales reps fast, simple, and nearly foolproof, by
showing salespeople what they need to do at every stage of the sale. Even rookie sellers can make
an immediate impact once they learn the basic steps in your sales process.
 Provide a better customer experience:-

When a sales rep rushes a prospect into a sales stage they’re not anticipating, it can kill the deal
and damage the relationship with the buyer. A sales process ensures that sellers don’t advance the
sale until the buyer is ready to move forward.

“We have built an amazing sales process in Nutshell that has led to us having around a 30% close rate for all
our leads.”
3. Stay focused on your customers:-
By having access to information on customer interest and behavior, your sales reps can pursue
the right opportunities at the right time, or collaborate with your marketing team to deliver targeted
and useful content to your prospects. Selling becomes a more personalized experience that’s focused
on the customer.
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CRM data also helps you anticipate your customer’s needs before they reach out to you, and
your support team can keep your customers happy by solving their problems as soon as they arise.

47% of polled CRM users said that their CRM had a “significant impact” on customer
satisfaction.

CRM helps sales

1. Sell Smarter:-
CRM software allows sales reps to manage their deals and conduct all their sales communications
from one central location. By integrating your CRM with your organization’s business tools—
including email, calendar, and marketing automation software—your sellers don’t have to waste time
and effort switching back and forth between programs.
CRM software also provides full insight into the status of every deal in progress, and helps sales
managers coach their team, establish quotas, and track individual sales rep performance.
2. Never drop the ball:-
With a CRM, you can automate reminders for your team to reach out to leads at the right time so that
potential customers are never lost. Seeing the upcoming actions for every deal removes the
guesswork and stress from a sales rep’s day.
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3. Stay in the loop:-


Modern cloud-based CRM platforms can be accessed from any device, which means your deals
aren’t all stuck in the office. With mobile CRM access and smartphone notifications, salespeople
won’t miss anything important, whether they’re on a plane, at a client site, or walking into a meeting.

4. Invest in what’s working, and stop what’s not:-


Instead of guessing, a sales manager can track the reasons for why deals are won or lost. By
analyzing their CRM’s customer data patterns and sales reports, sales managers can determine which
methods are effective and which need to be improved.

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24% more sales reps achieve annual sales quota with mobile access to their CRM.

CRM helps Marketing

1. Know how prospective customers are finding you:-


CRM helps you track how prospects find your business—through online searches, trade shows, or
specific marketing campaigns—so that you can determine where you’re getting the biggest return on
your marketing investment.
By having access to your company’s sales interactions, your marketing team can better
understand your prospects’ concerns and commonly asked questions, and use this information to
create more relevant content.

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2. Keep customers engaged:-


CRMs capture a wealth of valuable data that your marketing team can use to nurture prospects
into customers and customers into advocates.
Modern CRMs also integrate with numerous marketing tools so that marketers can create
effective email nurturing campaigns, landing pages, forms, and advertisements to keep prospects
moving steadily through the funnel.

Using a CRM can reduce a company’s marketing costs by 23%.

CRM helps customer support

1. Personalize the customer experience:-


Knowing the history of previous conversations with each customer enables your support team to
deliver excellent customer service every time. By providing access to detailed customer notes and
interactions, CRM lets your support team see the person behind each ticket

2. Solve customer issues faster:-


Faster response times to support requests means a more enjoyable and satisfying customer
experience. In order for that to happen, customer data needs to be a click away.
CRM links important customer information—including products purchased, customer history, and
previous interactions—to each support ticket so that you can solve your customers’ issues quickly and
more effectively.

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3. Consolidate all customer communications:-


In addition to logging email conversations and phone calls, CRM can be integrated with online chat
tools so that all support-related customer chats are saved in your CRM. Your support team can review
these saved chats in the future, or send saved chat summaries to customers after completing service
requests.

47% of polled CRM users said that their CRM had a significant impact on customer retention, and an
equal percentage said their CRM had a significant impact on customer satisfaction.

CRM helps business leaders:-

1. Measure and grow your business:-


Having access to data on sales opportunities, trends, and forecasts is critically important to
crafting your company’s immediate and long-term action plans.
Business leaders can use CRM data to identify which markets and products are the most
profitable, and evaluate how to adjust strategy in order to reach their goals.
2. Optimize team performance:-
CRMs keep business leaders up to date on the health of their business, and whether or not each
team is on track to reaching department goals.
Real-time sales reports can help company leadership identify inefficiencies in the sales process,
the return on investment for marketing campaigns, and if any customers aren’t receiving proper
support.

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65% of businesses adopt a CRM within their first five years.

Makers of the software

 Founded: 2019: 12 Years ago

 Founder: Guy Suter


Andy Fowler
Lindsay Snider
Ian Berry

 Headquarters: Ann Arbor, Michigan, USA

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Uses of the Software

1. Keeps track of your contacts, customers, and conversations:-


Nutshell studies your company’s central repository for customer knowledge. Store all your
contact details, call notes, and email conversations in one place so everyone on your team can quickly
access them.
2. Automate your sales pipeline process:-
Design and execute a sales pipeline process that reduces time-wasting tasks and helps your
reps know what to do and increase CRM ROI.
Specify the sales pipeline tracking that needs to happen from initial qualification through final
negotiations, and accurately gauge the impact of your efforts.
3. View and track your leads:-
Nutshell app is the most flexible customer relationship management solution for sales reps,
offering four ways to view and manage your pipeline. These are Map view, Board view, List View,
and Chart view (drag-and-drop) let you decide how to work your deals, save views, and share with
your team.
4. Streamlines processes:-
The nutshell technique lets you easily bring colleagues into the conversation.  See who’s
talking to your customers outside of the sales team, and stay notified of everything that needs your
attention.

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Pros & Cons of nutshell software

 Pros:-

 Nutshell is great with reminders from calls, emails, meetings, and activities it helps you track all of the
necessary every day must-do activities.
 The best thing about Nutshell CRM is that multiple team members can refer to it whether they are in
the office or on the road. Nutshell is great on a PC, Mac, or pretty much any mobile device.
 One of the many things that I personally like about Nutshell is how user-friendly it is. Once you work
with it for a day or two everything is super easy to manage.

 Cons:-

 In my line of work having multiple email attachments are needed and Nutshell has yet to improve
that function.
 I would say that Nutshell needs more options for activities. Currently, you are very limited in the
types of activities you can set reminders for.
 Unless I missed it someplace, when preventing your next activity, it would be nice to be able to scroll
over said activity and get a little message box next to it with a preview of that activity. That way I can
remember more for that activity and decide quickly if I need to do that activity or push it off for
another time.

SPECIAL FEATURES OF SOFTWARE

 Sales Force Automation:-


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 Contact & Account Management:


Capture, track, manage and share vital customer information with the people and departments that
need it to efficiently do their jobs, including account and contact details, pending and completed
activities, notes, e-mail, history and more.
 Opportunity & Pipeline Mgmt.:
In most CRM systems, the term pipeline management designates a process of overseeing and
directing future sales in various stages. Pipeline management allows CRM managers to answer
several important questions. ... Such terms as pipeline, sales pipeline, deal pipeline and opportunity
pipeline are all related.
 Task / Activity Management:
Task management is the process of managing a task through its life cycle. ... These can be lumped
together broadly into the basic activities of task management. Managing multiple individuals or
team tasks may be assisted by specialized software, for example workflow or
project management software.
 Territory & Quota Management:
Sales territories and quotas have a direct impact on motivating your sellers to perform but they can be
complex and challenging to manage. Vincent’s Territory and Quota Management (TQM) solution
enables you to manage the critical, and often complex, processes of territory and quota assignments
and distribution.
 Desktop Integration:
Integration provides seamless integration between Microsoft Office and your PeopleSoft applications,
enabling your organization to schedule and track appointments, meetings, tasks, and corresponding
documentation.

 Customer Contract Management:


The Customer Contract Management business scenario enables you to create and
manage contracts related to services in the framework of your support entitlements or managed
services. ... Generation of standard contracts from sales orders, using contract templates. Price
agreements for items sold on a time and material basis.

 Marketing automation:
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 Email Marketing:
The use of email within your marketing efforts to promote a business's products and services,
as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the
customers on your email list aware of new products, discounts, and other services.
 Lead Management:
A business lead (or sales lead) is a person who is interested in the product or service you sell.
And lead management is a process of capturing leads, tracking their interaction with your sales reps,
agents, marketing campaigns, identifying if they're sales-ready (qualifying them), and engaging with
them until they buy your products/services.

 Customer support

 Customer Support Portal:


A customer portal is a website designed to give current customers access to services and information
they need. It's usually private and secure, requiring log-on. ... Essentially, a customer portal is a
digital sharing mechanism and information center between a company or organization and
its customers.
 Knowledge Base:
The firm's knowledge base gives it a strong competitive advantage.
More and more companies value the development of their management knowledge.

CONCLUSION
In today’s business world, information technology penetrates organisations from an increasing number of
angles. This trend will continue to accelerate, a traditional technology department can no longer act as the
only gatekeeper to an organisations’ technology.
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In many organisations, the cooperation between the business and technology functions is not optimal and
could enable greater business outcomes. To overcome this, business leaders must embed a culture of
cooperation within the organisation so that technology management skills are fully applied as needed across
all business units.
This shifting landscape demands that your business is organised in a way that allows you to maximise
business potential, reacting rapidly to opportunities, and driving continuous improvement and change.
Transforming from traditional, siloed business and technology functions into business technology
organisation also presents a fantastic opportunity to leverage technology management practices directly in
the business teams where it can have the largest impact. Business technology will ensure that businesses are
able to derive real value from technology, and ultimately, to better serve their customers.

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