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Design Thinking Assignment

Design thinking is a useful approach that encourages exploring new options and solutions instead of defaulting to normal convergence. It helps focus on essential elements and simplify products/services to have the biggest impact on customers. Simplicity reduces complexity, costs, and waste while making organizations more flexible and experiences more compelling for employees and customers. Simplicity has become a key competitive advantage as it delivers convenience and reduces complexities of daily life. Factors like considering the customer perspective, improving satisfaction, marketing strategy, experience, and free resources also add value, as does personalization and understanding customer needs. Smartphones in particular have added value as a convenient way to perform tasks and access services.

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Opeyemi Oyewole
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193 views

Design Thinking Assignment

Design thinking is a useful approach that encourages exploring new options and solutions instead of defaulting to normal convergence. It helps focus on essential elements and simplify products/services to have the biggest impact on customers. Simplicity reduces complexity, costs, and waste while making organizations more flexible and experiences more compelling for employees and customers. Simplicity has become a key competitive advantage as it delivers convenience and reduces complexities of daily life. Factors like considering the customer perspective, improving satisfaction, marketing strategy, experience, and free resources also add value, as does personalization and understanding customer needs. Smartphones in particular have added value as a convenient way to perform tasks and access services.

Uploaded by

Opeyemi Oyewole
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Design Thinking Approach

Introduction

Design thinking is a useful tool and new way of tackling problems. It gives us new choices
instead defaulting to our normal convergence approach where we make the best choice out
of alternative approaches, design thinking encourages us to take divergent to explore new
options, alternatives and solutions and new ideas that have not existed before (Brown,
2009).

 Do you agree that simplicity is nowadays a key competitive advantage? Explain


why or why not.
According to Yen (2014) Design thinking helps to focus on the most essential elements in
anything done, whether a new product, service, a process improvement, or more. The focus
basically cover the features and functions that matter most and that have the biggest
impact on the customer. This can be achieved by simplifying everything in order to produce
anything (Yen, 2014). Moreover, Innovators nowadays are extremely focusing on simplicity
to find new and alternative ways to proffer solutions to the everyday challenges because
complexity has proven to be time and resources-consuming and often kills get easily
outdated or obsolete (Brown, 2009). Complexity to slow down things, increases needless
costs, and often waste valuable resources (Yen, 2014). However, simplicity is has to do with
working smarter, not harder and it gives one the power to create more flexible
organizations with more compelling experiences for both the employees and customers,
and more fulfilling work for everyone (Jensen, 2001).

From the aforementioned and quite a few other reasons, yes, I absolutely concur that
simplicity in this current age is a key competitive advantage. In the fast moving world we
presently live where there are so many things making lives complex, simplicity is highly
sorted to reduce the complexity in the daily lives and deliver convenience at one’s comfort.
Having too many logins, form filling and steps to follow just to make an online transaction or
shop can become complex for customers nowadays. Customers are seeking for a better way
and option to achieve their goals with going through much stress.

Put together, simplicity has everything to do with the ease of use of products and services,
which has been key to the success of companies like Amazon and Apple. Amazon for
example display simplicity in it approach. The company with the “1-Click Ordering” allows
customers to place order automatically and skip the shopping cart (Amazon, n.d.), which
makes it fantastic. Additionally, Simpler Companies employing simplicity explains how top
executives should work backwards from what people need to do their work. Thus, it helps
employees make smarter decisions faster. This in turn makes for a more productive
company which is produces competitive advantage

 What other factors do you consider relevant for adding value to customers?

1
In addition to simplicity that add value to customers, Powers (2015) point out five factors
that are vital for adding value to customers. They stem from always considering customers’
perspective, consistently working to improve customer satisfaction, implementing
marketing models into strategy, developing a memorable customer experience, and never
underestimating the value of free resources. These can be perceived as being some of the
most critical factors in delivering the value want to customers. Moreover, to add value to
customers, it is crucial to think of personalization and understanding customers’ needs,
which cleverly combined will add value and improve customer experience. Personalized
customer service is relevant in the process of adding value to customers since it reveals that
the company cares about them (Furgison, 2016). Furthermore, by understanding one’s
customer’s needs, one can associate products with customer experiences. Coca-Cola for
example is a company that does this combination quite often and very efficiently.

 Share some experiences about technology products or services that have added
value to you as a customer?
Smartphone is one at of many technologies that have added value to me as a customer.
Smartphone offer me convenience and peace of mind. It has indeed added value to me as a
customer since I can do most of my tasks on it. It is linked with online services such as online
banking services, online shopping and e-Learning services. The simplicity of using the
Smartphone have definitely added value to me, as a customer. In addition, I can download
e-books, music, access e-learning platforms and make financial transactions using my
smartphone. It allows me to view books, listen to music, research, communicate with
friends and family.

2
References

Brown, T. (2009). Designers—think big! TED. [Video File]. Retrieved


from:  http://www.ted.com/talks/tim_brown_urges_designers_to_think_big?language=en
(Accessed: 15 September 2020)

Furgison, L. (2016). Personalized Customer Service is Powerful! Here are 9 Ways to Offer


It. Retrieved from https://blog.fivestars.com/the-value-of-personalized-service-and-how-to-
offer-it/ (Accessed: 15 September 2020)

Jensen, B., (2001) Simplicity : The New Competitive Advantage in a World of More, Better,
Faster. Retrieved from: https://www.leadershipnow.com/leadershop/0210-X.html

Powers, K. (2015). 5 ways to create added value for customers. Retrieved from


https://www.verticalresponse.com/blog/5-ways-to-create-added-value-for-customers/
(Accessed: 15 September 2020)

Yen, S. (2014). How Design Thinking Drives Competitive Advantage. Forbes. Retrieved from:


http://www.forbes.com/sites/sap/2014/08/11/how-design-thinking-drives-competitive-
advantage/#7c1f8eaa7a53 (Accessed: 15 September 2020)

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