Semester - II

Financial Management

1 The Finance Function – Objective: Profit or Wealth Maximization and EPS

Maximization, An overview of Managerial Finance functions- Time value of money.
present value, future value of money and the basic valuation models.

2. Investment decisions: Nature of Capital Budgeting decisions - techniques of capital

budgeting: Pay back method, Average rate of return and Time-Adjusted methods: IRR
and NPV, profitability index, and excess present value index. Advanced problems and
cases in capital budgeting.

3. Cost of Capital: Concept and measurement of cost of capital, Debt vs.Equity, cost of
equity, preference shares, equity capital and retained earnings, weighted average cost of
capital and marginal cost of capital. Importance of cost of capital in capital budgeting
decisions.

4. Capital structure Decisions: Capital structure vs financial structure - Capitalisation,

financial leverage, operating leverage and composite leverage. EBIT-EPS Analysis,
Indifference Point/Break even analysis of financial leverage, Capital structure theories –
The Modigliani Miller Theory –A critical appraisal.

5. Dividend Decisions: Dividends and value of the firm - Relevance of dividends, the
MM hypothesis, Factors determining Dividend Policy-dividends and valuation of the
firm-the basic models. Declaration and payment of dividends. Bonus shares. Rights issue,
share-splits, Walter Model and Gordon Model.

6. Working Capital Management, components of working capital, gross vs. net working
capital, determinants of working capital needs, the operating cycle approach. Planning of
working capital, .Financing of working capital through Bank finance and Trade Credit.

7. Management of current assets –I: Management of cash,– Basic strategies for cash
management, cash budget, cash management techniques/processes. Marketable securities:
characteristics, selection criterion, Marketable security alternatives. Management of
receivables - Management of inventory – credit policies.

8. Case Study: Compulsory. Relevant cases have to be discussed in each unit

References
1. Brigham and Ehrdhart: “Financial Management Text and Cases”, Cengage
Learning, New Delhi.
2. I.M Pandey: “Financial Management”, 9/e, Vikas Publishing, 2004
3. M.Y Khan, P K Jain: “Financial Management-Text and Problems”, Tata
McGraw Hill, New Delhi. 2003
Marketing Management

1. Introduction to Marketing: Needs, Wants, Demands, Products, Exchange,

Transactions, Market, Marketing, Production Concept, Product Concept, Sales Concept,
Marketing Concept, Societal Marketing Concept, Indian Marketing Environment. Role
and functions of marketing department.
2. Market Research: Concepts in Demand, Market research – Forecasting and
Measurement – Market data analysis.

3. Functions of Marketing: Market Segmentation and Targeting – Positing functional

strategies – Identification of Market segments - marketing strategies.

4. Product Management: Product Life Cycle, Product mix and line – Branding and
classification. New Product Development - Market Testing, Commercialization.

5. Pricing Strategy: Objectives, Methods and processes of pricing, Factors influencing the
pricing. Adopting price, initiating the price cuts, imitating price increases, Responding to
Competitor’s price changes.

6. Distribution Management and Sales Promotion: Sales Techniques for

Consumer/Industrial clientele-Channel Function and Flows, Channel Levels, Channel
Management Decisions - The growth and trends in Wholesaling - Sales force
Management – Promotional mix – communication strategies.

7. Retail Management: Nature and Significance - concepts – types – retail store

management and merchandising – challenges and strategies.

8. Case Study: Compulsory. Relevant cases have to be discussed in each unit.

References:

1. Phillip Kotler: “Marketing Management”, 11/e, Pearson Publishers, New Delhi,

2003
2. Boone and Kurtz: “Principles of Marketing “, Cengage Learning, New Delhi.
3. Rajan Saxena: “Marketing Management, 2/e, Tata McGraw Hill, New Delhi,
2008.
4. Tapan K Panda: “Marketing Management Text and Cases”, Excel Books, New
Delhi.
5. VS Ramaswamy, S.Namakumari:, “Marketing Management”, 3/e, Macmillan,
New Delhi, 2003
6. Karunakaran: “Marketing Management”, Himalaya Publishing House, Mumbai.
7. M.Govindarajan: “Marketing Management, Concepts, Cases, Challenges and
Trends”, PHI Private Limited, New Delhi, 2007.
8. T.N.Chhabra, SK.Grover: “Marketing Management”, Dhanpat Rai and Co., New
Delhi,2009.
Human Resource Management

1. HRM: Significance - Definition and Functions – evolution of HRM- Principles -

Ethical Aspects of HRM- Role of HRM - HR policies, Strategies to increase firm
performance -  Role and position of HR department - HRM at global perspective.

2. Investment perspectives of HRM: HR Planning - Recruitment and Selection, Tests and

Interview Techniques - Training and Development – retention - Job Analysis. HRD
concepts – mechanisms – MDPs.

3.  Performance Evaluation: importance – methods – traditional and modern methods –

Latest trends in performance appraisal - Career Development and Counseling-
Compensation, Concepts and Principles- Influencing Factors- Current Trends in
Compensation- Methods of Payments  

4. Salary and Wage Administration: Concept- Wage Structure- Wage and Salary Policies-
Legal Frame Work- Determinants of Payment of Wages- Wage Differentials -  Job
design and Evaluation- - Incentive Payment Systems.

5. Managing Industrial Relations- Trade Unions-Employee Participation Schemes-

Collective Bargaining-Managing Knowledge Work force –Grievances and disputes
resolution mechanisms.  

6. Safety and welfare management: Nature and concepts – statutory and non-statutory
welfare measures – incentive mechanisms – types of incentives. Safety at work – nature
and importance – work hazards – safety mechanisms - Managing work place stress.

7. HR accounting and auditing: Nature and significance – Human resource accounting

practices and standards – problems – HR audit - process – HRIS - methods.

8. Case Study: Compulsory. Relevant cases have to be discussed in each unit.

References

1. Gary Dessler: “Human Resources Management”, PHI Private Limited, New

Delhi, 2007.
2. K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw
Hill, New Delhi, 2007.
3. Subba Rao P: “Personnel and Human Resource Management-Text and Cases”,
Himalaya Publications, Mumbai.
1. Muller_Camen. Croucher and Leigh: “Human Resource Management- A Case
Study Approach”, JAICO Publishing, Delhi.
2. Scott Snell and George Bohlander: “Human Resource Management”, Cengage
Learning, 2007.
Production and Operations Management

1. Introduction: Overview of Production and Operations Management (POM) Function,

Historical Development of POM, POM scenario Today.

2. Product and Process Design: Product and Process Development, Manufacturing

Process Technology, CAD/CAM, Value Analysis.

3. Facilities Management: Location of Facilities, Layout of Facilities, Optimization of

Product/Process Layout, Flexible Manufacturing and Group Technology.

4. Aggregate Planning: Preparation of aggregate demand Forecast, Specification of

Organizational Policies for Smoothing Capacity Utilization, Determination of feasible
Production Alternatives and Determination of Optimal Production Strategy.

5. Scheduling: Scheduling In Job, Shop Type Production, Shop- Loading, Assignment

and Sequencing, Scheduling In Mass, Continuous and Project Type Production, Line
balancing Lob, Methods of Production Control.

6. Work Study : Method Study, Work measurement, Work Design, Job Design, Work
Sampling, Industrial Engineering Techniques-Productivity: Basic Concepts, Productivity
Cycle, Productivity Engineering and Management, Total Productivity Model.

7. Quality management: Economics of Quality Assurance Inspection and Quality Control,

Acceptance Sampling, Theory of control charts, control charts for variables and control
charts for attributes -Total Quality Management - ISO 9000 series standards, Six Sigma

8. Case Study: Compulsory. Relevant cases have to be discussed in each unit.

References:
1. Chase, Aquilano, Jacobs: “Operations Management for Competitive Advantage”,
Tata McGraw Hill, New Delhi, 2007
2. Elwood S.Buffa and Rakesh K.Sarin: “Modern Production/Operations
Management”, Wiley India, New Delhi, 2008.
3. Aswathappa K: “Production and Operation Management”, Himalaya Publishing
House, Mumbai.
4. James R.Evans and David A. Collier: “Operations Management “, Cengage
Learning India Private Limited, New Delhi,2009.
5. R. Panneeselvam: “Production and Operations Management “, PHI Learning
Private Limited, New Delhi, 2009.
6. SN Chary: “Production and Operations Management”, Tata McGraw Hill, New
Delhi, 2008.
7. Mahadevan: “Operations Management”, Pearson Education, New Delhi.
Organizational Behavior 

1. Introduction - Nature and scope – linkages with other social sciences - Individual
Roles and Organizational Goals - Perspectives of Human Behavior, Approach to
Organizational behavior - models of organizational behavior. 

2. Perceptual Management: nature - Process – selection, organization and interpretation –

Influencing factors -Motivation – Concepts - Needs and Motives and theories.
Leadership and Motivating people - Leadership Theories. Attitudes and Values:
formation - types – changes and behavior modification techniques.

3. Personality Development: Nature - Stages, Determinants of Personality, - Johari

Window - Transactional Analysis, Learning Processes - theories, Creativity and Creative
Thinking. Leadership – nature – skills.

4. Decision Making Process: Behavioral Dimensions, Groups and their formation -

Group Dynamics, Informal Organizations, Group versus Individual Interaction. 

5. Inter-Personal Communication: Listening, Feedback, Collaborative Processes in Work

Groups, Team Building, Team Decision Making, Conflict Resolution in Groups and
Problem Solving Techniques. 

6. Organizations: Taxonomy, Elements of Structure, Determinants of Structure,

Functional Aspects of Structure, Role Impingement, Stress in Organization. Principles
Underlying the Design of Organizations, Organizational Culture, Power and Authority. 

7. Organizational Development: Goals, processes, change – resistance to change – Nature

of OD - interventions, OD techniques and OD applications. 

8. Case Study: Compulsory. Relevant cases have to be discussed in each unit.

References

1. K.Aswathappa: “Organizational Behavior-Text, Cases and Games”, Himalaya

Publishing House, New Delhi, 2008,
2. Steven L McShane, Mary Ann Von Glinow, Radha R Sharma: “Organizational
Behavior”, Tata McGraw Hill Education, New Delhi, 2008.
3. Jerald Greenberg and Robert A Baron: “Behavior in Organizations”, PHI
Learning Private Limited, New Delhi, 2009.
4. Pareek Udai: “Understanding Organizational Behavior”, Oxford University
Press, New Delhi, 2007.
5. Jai B.P.Sinha: “Culture and Organizational Behavior”, Sage Publication India
Private Limted, New Delhi, 2008.
6. Sharma VS, Veluri: “Organizational Behavior”, JAICO Publishing House, New
Delhi, 2009.
7.
 Research Methodology

1. Introduction : Nature and Importance of research, The role of business research, aims
of social research, research process, pure research vs. applied research, qualitative
research vs quantitative research, exploratory research, descriptive research and
experimental research, ethical issues in business research.

2. Data Base: Discussion on primary data and secondary data, tools and techniques of
collecting data. Methods of collecting data. Sampling design and sampling procedures.
Random Vs. Non-random sampling techniques, determination of sample size and an
appropriate sampling design.

3. Measurement concepts: Measurement and Scaling concepts, attitude measurement,

questionnaire design, Psychometric, psychological and social instruments used in
management research. Levels of measurement and types of scales. Criteria for good
measurement.

4. Research Design: Meaning of Research Design. Functions and goals of Research

Design, characteristics, phases, design for different types of research, outlining a research
proposal, pilot study and developing a case study

5. Data Analysis : Editing and coding, transform raw data into information, basic data
analysis, descriptive statistics.Univariate Statistics – stating a hypothesis, hypothesis
testing, discriminate analysis, factor analysis, cluster analysis, conjoint analysis and
content analysis.

6. Survey research and field work: media used to communicate with respondents,
personal interviews, telephone interviews, self-administered questionnaires, selection of
an appropriate survey research design, the nature of field work, principles of good
interviews and field work management.

7. Multivariate Analysis: Nature of multivariate analysis, classifying multivariate

techniques, analysis of dependence, analysis of interdependence. Bivariate analysis-tests
of differences-t test for comparing two means and z-test for comparing two proportions
and ANOVA for complex experimental designs.

8. Case Study: Compulsory. Relevant cases have to be discussed in each unit

References
1. C.R. Kothari: “Research Methodology”, Wishwa Prakashan, 2009.
2. Panneerselvam R: “Research Methodology”, PHI Learning Private Limited, New
Delhi, 2009.
3. Willam G.Zikmund: “Business Research Methods”, Cengage Learning, New
Delhi, 2006.
4. S.Shajahan: “Research Methods for management”, JAICO Publishing House,
New Delhi, 2009.
 Introduction to Technology Management

1. Introduction to Technology Management –Definition – Concept of creativity –

Components – Features – Classification of Technology – Concept and Nature of
Technology Management- Drivers of MOT- Significance and Scope of MOT- Role of
Chief Technology Officer – Responding to Technology challenges.

2. Technology Policy – Determinants of Nation’s Capability – Role of Government –

Science and Technology policy – Status of Technology in India – Future of India –
Technology Strategy – Formulation of Technology Strategy – Technology innovation
Strategy.

3 Technology Planning and Strategy Tools – Technology Planning – Tools for Company
Technology Analysis – Tools for industry Technology Analysis – Trajectories of
Technology

4. Technology Acquisition - Methods Acquisition - Internal Development - External

acquisition Sources - Acquisition decisions - Technology Acquisition trends –
Technology exploitation decisions - Technology appropriation.

5 Process Innovations – Concept and types of process - Process Management Concerns -

Types of Process innovations- Process improvement techniques – Organizing for
improvements

6. Technology Transfer – Definition – Classification and Significance - Elements of

transfer process - Types of Technology transfer - package – Modes of transfer -
Channels of Technology flow - Routes of technology transfer- Effective transfer and
Pricing of technology transfer – Price negotiation- Technology transfer agreements.

7. Technology Diffusion – Concept of Diffusion - Integrated Diffusion Strategy -

Influencing factors - Innovation adoption - Diffusion strategies - Community effects
and network externalities – Distribution of Adopters- Crossing the Chasm – Market
dynamics.

8. Technology Absorption and Deployment – Technology Absorption – Influencing

factors - Deployment strategies - Corporate Venturing - Benefits and Drawbacks of
Corporate Venturing – Spin-off Companies

References:

1. Rastogi P.N: “Management of Technology and Innovation”, Sage Publications,

New Delhi, 2009.
2. Scott Shane: “Technology Strategy for Managers and Entrepreneurs”, Pearson
Education, New Delhi, 2009.
 Information Technology Lab-II (100% Lab)

Course Objective

1 Improve the understanding and usage of information technology in business

environments.

Course Details:

1. Illustrate numerical mathematical simulations from Statistics for Management

course.
2. Project Management and resource planning using MS Project

3. Data Collection and analyzing techniques for quality management ( Charts, flow
diagrams for methodologies like six sigma/lean mfg etc)

4. Basic structure of PLSQL procedural language, achieving functionality using

PLSQL. Importance of Database systems in business environments and
knowledge management.

5. Prepare presentations for mini projects assigned for course work of second
semester.

6. Introduction of online financial services example online trading systems, Reuters,

Bloomberg, websites of regulatory institutions like SEBI. Understand how a
major industrial system (Reuters) works in trading, searching and downloading
financial data

References
1. Scott Urman, “Oracle 8i-PL SQL Programming”, TMH, 2000.
2. Loney, “Oracle 8i—The Complete Reference”, TMH, 2000.
3. Loney, “Oracle 9i—The Complete Reference”, TMH, 2002.
4. Bayross, “Oracle Teach Yourself SQL / PL SQL using Oracle 8i and 9i with SQLj”,
BPB, 2002.
5. Abbey, “Oracle 8i—A beginner’s Guide”, TMH, 2000.
6. Courter, “Mastering Microsoft Project”, BPB, 2002.
7. Pyron, “Using MS Projec”t, Techmedia, 2002.
8. Bayross, “PL SQL the Programming Language of Oracle”, BPB, 2002.