Media and Information Literacy Quarter 1 - Module 2

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Media and
Information Literacy
Quarter 1 – Module 2
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QUARTER: First
A. WEEK: 2
B. CONTENT STANDARDS:
• The learner demonstrates understanding of media and
information literacy (MIL) and MIL related concepts.
C. PERFORMANCE STANDARDS:
• The learner organizes a creative and interactive symposium
for the community focusing on being a media and
information literate individual.
D. MELC:
• Explain how the evolution of media from traditional to new
media shaped the values and norms of people and society.
E. LECTURE NOTES:
TOPIC: EVOLUTION OF MEDIA FROM TRADITIONAL TO NEW
MEDIA
Why is Media so Important?
• All media have their importance and usefulness. The media
serve to keepus informed of current issues.
• And the development of a better society through an informed
publicopinion.
The beginning of human communication dates to ancient cave paintings,
drawn
maps and writings. However, today we associate the word “mass media” to
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computers, internet, newspapers, magazines and mobile phones. The

highest-level media revolutions, doubts are being the invention of paper,
phones, television, radio, computer and of course the internet. Over time,
the mass media has evolved, and the reaction of society and accessibility to
them.
LESSON 1: Prehistoric Age

• During prehistoric time,
life was simple
compared to how we
live now, the concern of
the members of the
community were food,
water, shelter,
reproduction, and safety
from natural
occurrences and wild
animals. That was the
period
when the medium of communication was through oral language
primarily.
• Each group, or each tribe devised their own language to be
able to communicate with each other. Communication was
limited to a specific group only. Early people developed the
sounds to make meaningful messages to one another. The
members of the group agreed what a sound would mean.
• In this age people also discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze,
copper and iron.
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• Example Forms of Media:
ACTA DIURNA IN ROME 130 BC CAVE PAINTINGS 35,000 BC CLAY TABLET IN MESOPOTAMIA 2400 BC
PAPYRUS IN EGYPT 2500 BC CODEX IN MAYAN REGION
LESSON 2: Industrial Age

• Industrial age which started in England and other European countries in the
18th century, was marked by the shift from agricultural and handicraft
economy to one dominated by machines and machine manufacturers. The
industrial age marked the use of iron steel and there was an increase in the
application of science in the industry.
• The primary industries like agriculture, fishing, mining, forestry, extraction
of minerals used the different discoveries in science.
• The manufacturing industry was the secondary industry that was

developed. Different produced from processed goods. Energy producing
industries and construction industry were fully utilized.
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• A tertiary industry was developed to support the primary and secondary

industries. Service industry, banking, finance, wholesale, retail,
transportation, communication services, professional and education
promoted and provided the full development of the industrial age.
• During this period, printing flourished and education became mass based.
The radio provided a fast means of communication with people from the
urban to the rural areas.
The telegram made communication faster while the post office has kept
utilizing the snail mail. The telephone was also invented to expedite
communication for the people as well as for the growth of the different
businesses.
Example Forms of Media:
TELEGRAPH TELEPHONE 1876

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PRINTING PRESS FOR MASS PRODUCTION TYPEWRITER 1800

LESSON 3: Electronic Age
• The electronic age made great contribution in the development of radio,
television, films, and the telephone as media of communication. In this age
long distance communication became more efficient.
• Other inventors improved the phonograph which was used to play music.
The silent movie has gone a long way with the films being produced in the
United States of America and the rest of the world.
• The telephone became a handy means of communication in business and in
the homes. Television has gone a long way, from the black and white TV, it
is now colored and can access local and international television networks.
Example of Forms Media:
TRANSISTOR RADIO TELEVISION 1941
APPLE 2 COMPUTER APPLE 1 COMPUTER

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LESSON 4: New Information Age
• By the turn of the century, 2000, the cellular phone became more
compact and handier. The mobile phone now offered text messages
and has a camera.
• Within the first decade of the new century, the computer has gone a
long way with the introduction of the internet. Communication
became so fast and a lot cheaper. The computer also became
compact and portable with the introduction of laptop. Now, children,
not only teenagers or adults play games with the computers.
Sometimes, students go to computer shops to play online games and
the forget their classes. Internet provides entertainment but students
should know when to indulge in them.
• Social networking sites became available. At present, the popular

sites are the Facebook, Instagram, and the Twitter. Communication
with the family whether local or international became easy and fast.
Letter writing is now being forgotten especially by the young people.
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• Another form of media that is being left out is the newspaper

because of the easy access of the news via the television and the
internet. The mobile phone can now access the internet.
• This period is now called the new information age, the computer and
the internet are now used in almost all aspects in the different
industries:
➢ Government Offices – for example application for passport
with the DFA can be done through their website, same goes
with applying for and NBI clearance. Test results from the PRC
can be downloaded.
➢ Businesses – can operate faster using the computer in their
day-to-day routine. There is online business. One can choose
clothes or gadgets through online.
➢ Schools – the use of the PowerPoint presentation of lessons.
There are e-books for e-learning. Some institutions have school
website for a quick and information dissemination. Some
schools have online enrollment system.
➢ Hospitals – medical practitioners’ schedule are made
accessible online so a person can check their availability prior
to medical consultation.
These are just some clear indicators of how the use of
Internet made life more convenient.
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• The computer and internet are now part of the everyday life of most
individuals, whether in the city or in the countryside, at home, in
school, or in business. Information is now easy to access thru the
Internet. We are now living in the New Information Age.
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ACTIVITY
EVOLUTION OF
MEDIA
LET’S ANSWER!
Directions: Answer the following questions about the Evolution of Media.
1. Describe the lifestyle and communication tools of prehistoric people.
2. How the computer and Internet is used in education? In business? In the

government?
3. Explain how the evolution of media from traditional to new media

shaped the values and norms of people and society.
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ACTIVITY
EVOLUTION OF
MEDIA
LET’S CREATE!
Directions: The learners draft a timeline of the traditional and new media
on a bond paper. The learners will create that timeline through
presentation software. For each item media, the learners are to include a
picture or image, year, short description, and a personal insight. Remind the
learners that the output with a brief description will be submitted in their
Google Classroom.
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RUBRICS

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1

computers, internet, newspapers, magazines and mobile phones. The

LESSON 1: Prehistoric Age

• Example Forms of Media:

PAPYRUS IN EGYPT 2500 BC CODEX IN MAYAN REGION

LESSON 2: Industrial Age

of minerals used the different discoveries in science.

• The manufacturing industry was the secondary industry that was

• A tertiary industry was developed to support the primary and secondary

TELEGRAPH TELEPHONE 1876

PRINTING PRESS FOR MASS PRODUCTION TYPEWRITER 1800

TRANSISTOR RADIO TELEVISION 1941

APPLE 2 COMPUTER APPLE 1 COMPUTER

LESSON 4: New Information Age

• Social networking sites became available. At present, the popular

• Another form of media that is being left out is the newspaper

Directions: Answer the following questions about the Evolution of Media.

1. Describe the lifestyle and communication tools of prehistoric people.

2. How the computer and Internet is used in education? In business? In the

3. Explain how the evolution of media from traditional to new media

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