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    BCG Matrix: - Market Share

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    Deni Prastiko
    The document contains sales data for 10 products over the past two years to analyze using the BCG matrix. It provides the sales volume for each product for the current and last time periods, as well as the leading competitor's sales, the relative market share, and market growth percentage for each product to plot them on the BCG matrix.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    BCG Matrix: - Market Share

    Uploaded by

    Deni Prastiko
    16 views3 pages
    The document contains sales data for 10 products over the past two years to analyze using the BCG matrix. It provides the sales volume for each product for the current and last time periods, as well as the leading competitor's sales, the relative market share, and market growth percentage for each product to plot them on the BCG matrix.

    Original Title

    bcgmatrix denii

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    © © All Rights Reserved

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    The document contains sales data for 10 products over the past two years to analyze using the BCG matrix. It provides the sales volume for each product for the current and last time periods, as well as the leading competitor's sales, the relative market share, and market growth percentage for each product to plot them on the BCG matrix.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    16 views3 pages

    BCG Matrix: - Market Share

    Uploaded by

    Deni Prastiko
    The document contains sales data for 10 products over the past two years to analyze using the BCG matrix. It provides the sales volume for each product for the current and last time periods, as well as the leading competitor's sales, the relative market share, and market growth percentage for each product to plot them on the BCG matrix.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 3

    BCG Matrix

    Construction of tank Stell Struktur Bridge Alat Berat Cathodic Protection


    PPC Motor Listrik Product 8 Product 9 Product 10

    70%

    60%

    50%

    40%

    30%
    -----> Market Growth

    20%

    10%

    0%
    1.00 10.00 100.00

    -----> Market Share


    Data Input for the BCG Matrix

    Product Name Volume of Sales This TTM Volume of Sales Last TTM
    Construction of tank Rp 133,000,000,000.00 Rp 83,000,000,000.00
    Stell Struktur Rp 600,000,000,000.00 Rp 450,000,000,000.00
    Bridge Rp 60,000,000,000.00 Rp 48,000,000,000.00
    Alat Berat Rp 28,000,000,000.00 Rp 18,000,000,000.00
    Cathodic Protection Rp 98,000,000.00 Rp 83,000,000.00
    PPC Rp 4,300,000,000.00 Rp 3,900,000,000.00
    Motor Listrik Rp 2,900,000,000.00 Rp 2,300,000,000.00
    Product 8 Rp - Rp -
    Product 9 Rp - Rp -
    Product 10 Rp - Rp -

    Note: The Market Share axis is displayed on a logarithmic scale with base 10
    BCG Matrix

    DO NOT EDIT DO NOT EDIT

    Leading Competitor's Volume of Relative Market Market


    Sales Share Growth
    Rp 110,000,000,000.00 1.21 60%
    Rp 480,000,000,000.00 1.25 33%
    Rp 52,000,000,000.00 1.15 25%
    Rp 23,000,000,000.00 1.22 56%
    Rp 87,000,000.00 1.13 18%
    Rp 3,600,000,000.00 1.19 10%
    Rp - #DIV/0! 26%
    Rp - #DIV/0! #DIV/0!
    Rp - #DIV/0! #DIV/0!
    Rp - #DIV/0! #DIV/0!

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