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MCQs - MARKETING MANAGEMENT -201

UNIT I- PRODUCT
Sr.no Question Answer Key
These can be produced in anticipation of demand
1 and can be stored : a
a. Products
b. Services
c. Both of the above
d. None of the above

Which P is a complex of tangible and intangible

attributes, including packaging, colour and services
2 that satisfy needs and wants of people? b
a. price
b. product
c. Promotion
d. Place
Which of the following is NOT included in product
3 decisions? c
a) Styling
b)Brand name
c) Warehousing
d) Packaging

4 A is the part of the brand can be vocal. d

a. Brand equity
b. Service mark
c. Trade mark
d. Brand name

5 Which of the following is a Shopping Product? a

a) T. V. Set
b) Raw Material
c) Sugar
d) Milk
The following of these are used for packaging of
6 wheat c
a) Wooden Boxes
b) Cardboard Boxes
c) Jute Sacks
d) Plastic Buckets

pg. 1
 Office equipment falls under this category of
7 products : b
(a) Consumer
(b) Industrial
(c) Speciality
(d) Convenience

When diverse products belonging to same category

are manufactured by a company but have different
8 brand names are called b
a. Store brand
b. Family brand
c. Individual brand
d. Co- brand

Which type of packaging was used to protect the

product from damage en-route and to facilitate
9 handling at various points of distribution? d

a. Conventional packaging b. Branded packaging

c. Trendy packaging d. All of these

is defined as all activities of designing and

10 producing the container for a product c
a. Marketing
b. Shipping
c. Packaging
d. Designing

11 The identifies the product or brand.

a. advertisement
b. package
c. label
d. container

12 Soap and Shampoo are which kind of products? b

a. Specialty Products
b. Convenience products
 c. Shopping products
d. Unsought products
13 Fire extinguisher is a ... d
a. Specialty Products
b. Convenience products
c. Shopping products
d. Unsought products

Brands have to keep updating their

14 overtime vis a vis newer and stronger competitors. a

a. Unique Selling Proposition

b. Point of Differentiation
c. Consumer research
d. Repositioning

15 The most basic level of a product is called the a

a. Core product.
b. Basic product.
c. Potential product.
d. Augmented product
The Parker pen company make good quality pens
and pencils. Their ballpoint pens come in various
styles and with different coloured ink. Which ring of
the total product offering model does the coloured
16 ink fit into? b
a. Core product.
b. Basic product.
c. Fundamental product.
d. Augmented product
Where does after-sales service fit into the total
17 product offering? c
a. Core product.
b. Basic product.
c. Expected product.
d. Potential product

18 A(n) product exceeds customer expectations. d

a. Core product.
b. Basic product.
c. Expected product.
d. Augmented product
 Mary is getting married and she wants everything on
the day to be perfect, especially the dress. What kind
19 of product is a wedding dress? a
a. speciality
b. convenience
c. white goods
d. accessory
20 What is brand equity? a
a. the value of the brand
b. the brand’s values

c. the shareholders’ perception of the brand

d. relative brand image

Sony laptops have a sticker on them which says

21 ‘Intel inside’. This is an example of what? d
a. Store branding
b. Family branding
c. Individual branding
d. Co- branding

ATM's, Battery pace-makers, VCR's, and once-a-

22 day medications are all examples of: c
a. Failures
b. Modifications
c. Success stories
d. Time impaired projects

23 New product development involves: b

a. Efforts to create family legacy values

b. Efforts to develop unique and novel products
based on common platforms
c. Efforts to address changes to minor flaws in
existing products
d. Efforts to create a new twist on an existing
product design
 . Stage introduces a
24 newproduct in the market. c
a. Business Analysis
b. Commercialisation
c. Marketing Strategy
d. Idea generation
25 The product life cycle: a

a. Describes the stages a new product idea

goesthrough from beginning to end.
b. Has Six major stages.
c. Applies more to individual brands than
tocategories or types of products.
d. Shows that sales and profits tend to move
together over time.

At what stage of the new- product

26 development processare most new product ideas c
rejected?
a. Business Analysis
b. Commercialization
c. Idea Screening
d. Idea generation

includes review of sales, profit

projectionsand cost for a new product, to find out
27 whether it satisfied the company objective or not. b
a. Product Development
b. Business Analysis
c. Marketing Strategy
d. Test Marketing

Which of the following statements about the

commercialization stage of the new-product
28 development process is FALSE? c
a. Channels of distribution need to be filled
withgoods.
 b. Introductory promotion tends to be more costly if
the firm is entering a very competitive market.

c. A firm should always rollout the product to the

entire target market at one time.
d. All of above

is one of the challenges presentedby

29 the Product Life Cycle for a product. b

a. Product development
b. New productdevelopment

c. Product testing
d. Poor margins

is the process of finding and fixing

30 the complete identification of any product. d
a. Product mixing
b. Marketing
c. Selling
d. Branding

When a marketer plans its offering and addresses

31 five key product levels forming a a
a) Customer value hierarchy
b) Company value hierarchy
c) Market value hierarchy
d) None of the above

Komal went to a shop and expressed her desire to buy a

copper water bottle only of Dr. Copper Worldcompany.
Identify the component related to
32 branding being described in the above case. c
a. Trademark
b. Generic name
c. Brand name
d. Brand mark
 In order to improve upon its competitive edge, ABC
Limited has change the packaging of its hair care
products. They are now available in a consumer friendly
design, which has a nozzle attached to the
lid so that at the time of usage, the consumer doesn’t need
to open the cap of the bottle. Name the marketing function
being explained in the given lines.
33 a

(a)Product designing and development

(b) Customer support services
(c) Promotion
(d) Physical distribution

Meera purchased a pack of crayons for her daughter from

a nearby stationery shop. She noticed that the crayons
were packed in a portable transparent plastic bag. Identify
the level of packaging being
34 described in the above lines. a
a. Primary package
b. Secondary packaging
c. Transportation packaging
d.None of the above

When Seema had sent her maid to the market to buya

pack of chips, she asked her specifically to bring the
yellow coloured packet of chips of a particular brand.
Identify the function of packaging being
35 described in the above line. a
a. Helps in product identification
b. Provides protection to the product
c. Facilitates the use of product
d. Assists in promotion of the product

On visiting a supermarket to buy a pack of moisturizer,

Manisha noticed that the packaging ofmost of the beauty
products exhibited a photographof a celebrity. Identify
the related function of packaging being described:
36 b
a. Facilitates the use of product
 b. Assists in promotion of the product
c. Helps in product identification
d. Provides protection to the product

In an inter collegiate quiz competition, the participants

were shown empty bottles of soft drinksand were asked to
identify the brands. All the participants were able to do so.
Identify the related point highlighting the importance of
packaging
37 which is being described: b

a. Rising standards of health and sanitation

b. Facilitates product differentiation

c. Innovative packaging adds value to a product.

d. Useful in self service outlets

Sheetal runs a Play School from her residence. Recently,

she placed an order online for 200 chalkboxes. The boxes
were delivered to her in a corrugated box. Identify this
level of packaging
38 which facilitated movement of the product. c
a. Primary package
b. Secondary packaging
c. Tertiary packaging
d. (None of the above

Which of the following statements is not true withregard

39 to the concept of product? c
a. It is a bundle of utility.
b. It is a source of satisfaction.
c. It is confined to physical product.
d. All of the above.

Packaging is important not only for protection of the

40 product but also serves as . c
a. Quality product
b. Complex graphics
c. Promotional tool
 d. Promotion budget

Which of the following is not the function of

41 packaging? B
a. Product protection
b. Pricing objectives
c. Promotion
d. Product identification

After concept testing, a firm would engage in which

42 stage for developing and marketing a new product? C
a. Product Launch
b. Product development
c. Marketing strategy development
d. Test marketing

New product development starts with which one of

43 the following steps of new product development? C
a. Product Launch
b. Product development
c. Idea Generation
d. Test marketing

is the unbranded and undifferentiated

44 product. B
a. Core product.
b. Basic product.
c. Expected product.
d. Augmented product

are the goods used

45 in producing the finished goods. A
a. Capital items
b. Materials and parts
c. Unsought products
d. Impulse Goods

are goods that are used for manufacturing

46 the product B
a. Capital items
 b. Materials and parts
c. Unsought products
d. Impulse Goods

47 Labelling, packaging are associated with: b

a. Price mix
b. Product mix
c. Place mix
d. Promotion mix

is the set of all items and products a

48 particular seller offer for sale b
a. Product system
b. Product mix
c. Product line
d. None of the above

49 A product mix consists of various a

a. Product lines
b. Product system
c. Product family
d. None of the above

The of a product mix implies to howmany

50 different product lines the company carriers. c
a. Length
b. Depth
c. Width
d.Consistency

The of a product mix implies to the total

51 number of items in the product mix. a
a. Length
b. Depth
c. Width
d.Consistency
The of a product mix implies to how many
types of variants are offered of each productin the line.
52 b
a. Length
b. Depth
 c. Width
d.Consistency

The of the product mix implies to how

closely associate the several product lines are in
distribution channels, production requirements orsome
53 other way. d
a. Length
b. Depth
c. Width
d.Consistency

The product is a combination of and

54 . b
a. formal and augmented.
b. tangible and intangible.
c. core and augment.
d. benefits and satisfaction

Luv and Pampers in a variety of sizes is an exampleof

55 b
a. a product mix.
b. a product line.
c. a product line depth.
d. a marketing mix.

Which of the following is not a classification of

56 consumer goods? d
a. convenience goods.
b. shopping goods.
c. specialty goods.
d. component goods.

Which of the following is a shopping good for mostpeople?

57 b
a. Biscuits
b. washing machine
c. Mutual funds
d. Rolls Royce.
Companies usually develop rather thansingle
58 products. c
 a. product groupings
b. product brands
c. product lines
d. product families

Which one of the following is an important sourceof idea

generation due to their familiarity with the needs of market?
59 b
a. Existing products and services
b. Distribution channels
c. Federal government
d. Consumers
Introduction of product in large scale in the targetmarket is
60 called: d
a. Test marketing
b. Business analysis
c. Product testing
d. Commercialization
Today the four Ps are compared to the four Cs.Product
61 are called . b
a. Communication
b. customer solution
c. customer cost
d. convenience

62 The centre of brand’s characteristics is b

a. Identity
b. Value
c. Image
d. None of the above

Dabur amala hair oil, Dabar Phudin Hara, Dabar Tooth

Powder, Dabar chawanprash are example of
63 a
a. Family Brand
b. Retail brand
c. Multi Brand
d. None of the Above
Health insurance can be considered to be a
64 . d
a. specialty product/service
b. shopping product/service
 c. convenience product/service
d. unsought product/service

The term ' ' refers to the number of product

65 lines offered by a firm. C
a. secondary
b. primary
c. breadth
d. depth
 UNIT II PRICE

Sr.no Question answer key

VIVA owns a chain of handbag shops across Pune &

Mumbai. She has spotted a good location to set up a
shop in Bangalore but her handbags are not well
known in Bangalore and there is quite a lot of
1 C
competition. She thinks it is worth a try anyway and
decides to undercut the competition, at least until she
gets known. What pricing strategy is Miranda
following?

a. Skimming pricing
b. loss leader pricing
c. penetration pricing
d. export pricing
The only element in the marketing mix that produces
2 c
revenue.
a. Product mix
b. Place mix
c. Price mix
d. Promotion mix

Priya refused to buy an insulated lunch box for 1500 as

she felt that the real worth of the product was much
3 b
less than its monetary value. Identify the factor related
to pricing decision being described in the given case.
a. Cost of the product
b. The utility and demand
c. Government and legal regulations
d. Pricing objectives
If one of the firms in an industry sets the price of the
4 product and all other firms sell at the same price, it will c
be called.
a) Non-competitive price
 b) Option less price
c) Follow-the-leader price
d) Non-discriminatory price
represents the value that is exchanged in a
5 b
marketing transaction.
a. Cost
b. Price
c. Profit
6 d. Quality a
a. Competition
b. Value
c. Profit
7 d. Quality b
a. penetration
b. skimming
c. value
8 d. cost d
a) The product is new and is a speciality product.

b) Heavy expenses have been incurred on the

development and introduction of the product.
c) Demand is to be restricted to the level which can be
easily met.

d) The demand for the product is highly elastic.

9 -------- is the monetary value of the product b

a. Cost
b. Price
c. Profit
d. Quality

Market-skimming pricing would likely be most

10 a
effective in selling
a. an electronic product for which research and
development must be recouped / recovered
b. biscuits & wafers
c. anything easily copied by competitors
d. any convenience item
 pricing is product driven. The company
designs what it considers to be a good product,
11 b
totalsthe expenses of making the product, and sets
a price
that covers costs plus a target profit.
a. Value-based
b. Cost-based
c. Variable
d. Skimming
A quantity discount is a price reduction to buyers
12 a
whopurchase .
a. large volumes
b. inferior merchandise
c. frequently
d. superior merchandise

When amusement parks and cinemas charge

13 admissionplus fees for food and other attractions, b
they are following a(n) pricing strategy.

a. by-product pricing
b. captive-product pricing
c. optional-product pricing
d. penetration pricing
When management at Yamaha Motorcycles makes
14 decisions on which type of saddlebags, handlebars, and c
seats for its bikes, they become engaged in .
a. by-product pricing
b. captive-product pricing
c. optional-product pricing
d. penetration pricing
Under which of the following situations is a
15 b
companynot likely to fix a lower price for its
product?
a. When the competition has introduced a
substituteproduct
b. If the demand for a product is inelastic
c. When the company wants to attain market
shareleadership
d. When the demand for the product is low
 Under which of the following conditions is a marketer
16 d
not likely to fix the price of his products at higher end?

a. When he faces high degree of competition

b. When he wants to attain market share leadership

c. When the product is unique in terms of

packaging, product difference and product
differentiation

d. When the demand for the product is low

17 An example of a pricing policy objective is to: d

a. minimize costs
b. maximize price
c. minimize losses.
d. maintain or gain market share
Under this pricing policy, different customers are
18 d
charged different prices
a) Skimming-the-cream
b) Penetrating
c) Follow-the-leader
d) Discriminating

This one of the following is not an objective of pricing

19 c
:
(a) To achieve target rate of return on invested capital
(b) To face competition
(c) To reduce the cost of raising capital
(d) To maintain or improve share of the market

Customer cost will be considered as which of the

20 b
following Ps of marketing mix?
a. Product
b. Price
c. Place
d. Promotion
 The policy of charging very high price in the initial
21 a
stages of the life of a product is called
(a) Skimming-the-Cream Price Policy
(b) Penetrating Price Policy
(c) Follow-the-Leader Price Policy
(d) Non-competitive Price Policy

Which pricing method are customary pricing and price

22 c
lining examples of?
a. Dual pricing
b. Leader pricing
c. .Psychological pricing
d. Prestige Pricing
Mr. A, marketer of XYZ Co. is selling his ice-cream in
the market at Rs.20, 20% more than his competitors‟
23 price. Still his sales are increasing. Now his aim is to b
maintain same pricing. He enjoys which type of
leadership?
a. Promotion leadership
b.Price leadership
c. Cost leadership
d. Product leadership
TISSOT men's wristwatch is among the most
24 expensive in the world. This is an example of a d
strategy.
a. penetration pricing
b. bundle pricing
c. loss-leader pricing
d. premium pricing
Penetration pricing is intended to appeal to which
25 d
market?
a. highly selective, quality-seeking consumers
b. price-insensitive markets
c. he same markets as those targeted with a
skimming pricing strategy
d. the mass market
Many companies try to set a price that will maximize
26 d
current profit. This strategy assumes
a. Cost and production function
b. Revenue and cost function
 c. Demand and market function
d. Demand and cost function
A company is providing warehousing facility to its
27 channel members. The company is using which of the a
following?
a. Seasonal discount
b. Trade discount
c. Quantity discount
d. Cash discount
ABC Company priced the product as of Rs. 19.99
28 instead of Rs.20. Which of the following pricing d
techniques is ABC Company using?
a. Dodging pricing
b. Deceptive pricing
c. Premium pricing
d. Psychological pricing
Pricing products that must be used together with a
29 d
main product is called product pricing.
a. By-product
b. Optional
c. Bundle
d. Captive
30 Price elasticity of demand means . a
a. How much demand will change in response
to a price change?
b. The higher the price, the lower the demand
c. That demand changes greatly with a small
increase in price
d. That demand hardly changes with a small
increase in price
The type of promotional technique to be used is
31 c
dependent on which “P’ of marketing mix
a. Product
b. Place
c. Price
d. Promotion
 If the demand for a product is inelastic firms fix a price
32 a
of the product which will be
a. High
b. Low
c. To cover the cost
d. None of these
Before setting price, the company must decide on its
33 d
strategy for:
a. distribution.
b. promotion.
c. the environment.
d. the product.
Price is one of the prime determinants of sales revenue.
34 d
What is the other?
a. advertising
b. profit
c. cost
d. quantity
Which of the following is not one of the product mix
35 d
and service mix pricing strategies?
a. Bundle
b. By-product
c. Product line
d. Complementary
set(s) the floor for the price that the
36 c
company can charge for its product.
a. Supply
b. Demand
c. Costs
d. Nonprofit factors
Which type of pricing policy is suitable where little is
37 d
known about the price elasticity of the product
a. penetration
b. predatory
c. variable pricing
d. skimming
 Nonregulated monopolies are free to price at what the
market will bear. However, they do not always charge
38 b
the full price for a number of reasons. One of those
reasons is the:
a. desire to skim profits is usually low.
b. desire to penetrate the market faster with a low
price.
c. fear of global cultural reaction.
d. damage that high pricing does to corporate culture.

The pricing method that uses the buyer’s point of view

39 regarding the worth of a product, not the seller’s cost, b
is called:
a. cost-plus pricing.
b. value-based pricing.
c. break-even pricing.
d. going-rate pricing.
When a coffee shop in an airport and a fine restaurant
in a luxury hotel charge different prices for the same
40 meal to customers who find the atmosphere in the a
hotel worth the difference in price, we can say that
was being used.
a. value-based pricing
b. cost-plus pricing
c. break-even pricing
d. going-rate pricing
If the customers base their judgments of a product’s
41 value on the prices that competitors charge for similar c
products, then is in place.
a. cost-plus pricing
b. value-based pricing
c. competition-based pricing
d. target profit pricing
is setting the price steps between
various products in a product line based on cost
42 c
differences between the products, customer evaluations
of different features, and competitors’ prices.
a. optional-product pricing
b. captive-product pricing
c. product line pricing
d. by-product pricing
 A price reduction to buyers who buy in large volumes
43 a
is called a:
a. quantity discount.
b. cash discount.
c. seasonal discount.
d. trade discount.
When the seller places products at no charge with a
carrier and the title and responsibility pass to the
44 a
customer who pays the freight, it is which type of
pricing strategy?
a. FOB-origin pricing
b. uniform-delivered pricing
c. zone pricing
d. basing-point pricing
The pricing method that charges different prices to
45 customers in different zones (but the same prices to c
customers within a zone) is called:
a. FOB-origin pricing.
b. uniform-delivered pricing.
c. zone pricing.
d. basing-point pricing
46 A major factor in price increases is: c
a. promotional expenditures.
b. government regulations.
c. cost inflation.
d. under demand.
is a geographical pricing
strategy in which the company charges the same price
47 b
plus freight to all customers, regardless of their
location.
a. FOB-origin pricing
b. uniform-delivered pricing
c. zone pricing
d. basing-point pricing
Generally price will be set relatively -------- by the firm
48 if manufacturing is expensive, distribution and b
promotion are exclusive
a. Medium
b. High
c. Low
d. Very less
 Management of a firm can make estimates of------- at
different levels of production at different prices and
49 b
can choose the best combination of production,
volume, and price.
a. cost
b. profit
c. Value
d. Quality
Price indicates the ---------- which a buyer is ready to
50 b
exchange for purchase of certain good or service.
a. Satisfaction
b. Value
c. Quality
d. Prestige
In a competitive market having several substitutes, a
51 c
firm may adopt.
a. Premium pricing
b. Skimming
c. Penetration
d. None of these

52 Rapid penetration strategy involves a

a. Low price with high promotional expenditure

b. High price with low promotional expenditure

c. High price with low promotional expenditure

d. Low price with low promotional expenditure

BYJU's follows a is pricing strategy which offers a

53 product for free with extra money being charged for c
utilizing features of the product.
a. transfer pricing
b. export pricing
c. freemium pricing
d. premium pricing
Geographical price differentials refers to price
54 a
differential based on .
a. buyers location
 b. supplier location
c. competitors location
d. companies location
The marketing manager can charge different kinds of
55 a
prices in different markets.
a. price differentials
b. . transfer pricing
c. export pricing
d. freemium pricing
56 b
a. Income elastic
b. Price elastic
c. Cross elastic
d. None of the above
A profit calculated by adding a percentage to the costs
57 a
of production is called:
a. Mark-up
b. Breakeven
c. Margin
d. Competitive
A profit calculated on the basis of a percentage of the
58 c
selling price is called:
a. Mark-up
b. Breakeven
c. Margin
d. Competitive
Calculating prices on the basis of what the market will
59 c
pay is called:
a. Mark-up pricing
b. Breakeven pricing
c. Demand pricing
d. Competitive pricing
60 Ending prices with $ 99 is called: b
a. Competitive pricing
b. Psychological pricing
c. Prestige pricing
d. Price lining
62 Bundle pricing is: b
a. Providing a bundle of benefits for one price
 b. Packaging a group of products together

c. Providing a group of prices for one product category

d. Two Pricing for One Product
63 Multi-stage approach to product pricing in a firm b
Indicate correct sequence:
i. Selection of firm’s objective
ii. Composition of marketing-mix
iii. Selection of target market
iv. Selection of pricing policy and strategy
a. iv → ii → i → iii
b. iii → i → ii → iv
c. ii → iv → iii → i
d. i → iii → ii → iv

64 factor sets the minimum level or floor price a

a. Product Cost
b. Competition
c. Demand
d. Government
Keeping the price the same for a long period but
65 b
reducing the quantity sold is called:
a. Demand pricing
b. Customary pricing
c. Cost-plus pricing
d. Captive Pricing
 UNIT 3 – PLACE MIX
Sr.no Question Answer key
N& K Limited is marketing its products online. Identify the a
1 channel of distribution being adopted by the company.
a. Zero level channel
b. One level channel
c. Two level channel
d. Three level channel
Manas Limited sells its products through the company
approved retailers. Identify the channel of distribution being b
2 adopted by the company.
a. Zero level channel
b. One level channel
c. Two level channel
d. Three level channel
Suhas has decided to sell her range of organic food products
through her own retail outlets. Identify the channel of a
3 distribution being adopted by the company.
a. Zero level channel
b. One level channel
c. Two level channel
d. Three level channel

Sonam Kapoor is planning to set up a small manufacturing

unit for manufacturing eco-friendly packaging material. She
has decided to market her products through the c
conventional channel of distribution, which involves
wholesalers and retailers. Identify the channel of distribution
4 being adopted by the company.
a. Zero level channel
b. One level channel
c. Two level channel
d. Three level channel
5 Delivery channels means c
a. Maternity wards

b. Handing over the products to the buyers

c. Place where products are made available to the
buyers
 d. All of these

a
Four participants of distribution system are manufacturers,
6 intermediaries, facilitating agencies, and .
a. Customer
b. Markets
c. Suppliers

A customer bought a product and has defect and post a

purchase service is desired by customer then
7 function of channel of distribution is performed.
a. Facilitating function
b. Transactional function
c. Logistical function
d. all of the above

In this neither the buyer visits the seller’s place nor the seller c
8 visits the buyer’s place :
a Departmental store
b General store
c Mail order business
d. Super market

It is a large scale retail establishment where customers can b

9 buy almost all their requirements under one roof :
a. Multiple shop
b. Departmental store
c. Convenience store
d. General store

Buying, selling and risk bearing functions performed by b

10 channels of distribution come under this category .
a. Facilitating function
b. Transactional function
c. Logistical function
d. none of the above
11 Breaking the bulk is function of b
a Wholesaler
b Retailer
 c Agent
d Distributor

b
12 Which of the following is NOT considered a type of re-seller:
a) Whole seller
b) Manufacturer
c) Retailer
d) Distributor
Factors pertaining to product that affect the channel of
c
13 distribution are
a) Price, Perishability, size and weight
b) Design, comfort, size

c) After sales services and technical nature

d) Both a) & c)

Which of the following does not come under the category of c

14 fixed shop retailers?
a) General Stores
b) Chain Stores
c) Market Traders
d) Departmental Stores
This type of middleman only carry complementary product
c
15 lines
a. Agent
b. Wholesaler
c. Distributor
d. Retailer

It is important that the product is made b

at a place where the customer would
16 like to buy it
a. Important
b. Available
c. Selling
d. Distribution

d
17 Which of the following takes place at retailer’s end?
a. Promotion
b. Placing
c. Pricing
d. Exchange
18 “Place” in 4Ps mean same as b
a. Delivery
b. Distribution
c. Logistics
d. Storage

Middlemen are also involved in various activities like d

19 demonstration of product,
a. information
b. facilitation
c. transportation
d. product promotion

Retailing consists of the sale, and all activities directly related

to the sale of goods or services to the ultimate consumer, for c
17 personal, use.
a. business
b. non-business
c. both
d. none

18 What is an alternative term for a distribution channel?

a. marketing channel
b. supply chain
c. marketing chain
d. place

Rolex sells its watches through a number upmarket retail

partners (e.g. department stores and jewellers) with b
comparatively few stores. What is this type of distribution
19 strategy called?
a. selective distribution
b. exclusive distribution
c. marketing distribution
d. mass distribution
e. prestige distribution
20 What kind of intermediary is Tesco? d
a. wholesaler
b. supplier
c. distributor
 d. retailer
If ABC company wants to ensure its candy bar product lines,
such as M&M, Milky Way, and Crux, appear in as many
a
locations as possible, they will likely prefer a(n)
21 distribution strategy.
a. selective distribution
b. exclusive distribution
c. marketing distribution
d. mass distribution

c
What are businesses that represent, and sell goods on behalf
22 of, other businesses in a specified market called?
a. resellers
b. traders
c. agents
d. stockists
e. legal representatives

How many levels of intermediaries are there in a direct sales

a
23 channel?
a. 0
b. 1
c. 2
d. 3
e. 4
Pizza Hut and Burger King are good examples of: b
24
a. Distributors.
b. Franchising.
c. Merchant.
d. Retailers
25 ATMs is one form of: . b
a. Supermarket.
b. Non-store retailing
c. Discount retailing.
d. Limited line retailers
 Luxury goods such as high fashion and designer clothing b
would normally have very few, (possibly only one),
26 distribution outlets. What is the term for this?
a. selective distribution
b. exclusive distribution
c. marketing distribution
d. mass distribution

According to many retailers, what are the three secrets to c

27 their business success?
a. product, price and place
b. product, product and product
c. location, location and location
d. service, smile and sizzle

The person who come in between the primary producer and b

28 the final consumer is called as
a. Trader
b. Middlemen
c. Agent
d. Auctioneer

b
29 Which of the following is correctly matched?
a. Multiple Shops - Amazon

b. Departmental Stores – Shoppers Stop

c. Shopping Malls - Bata Showroom
d. Online Shopping – Pheonix Mall
.............. is directly sold to the consumer by the
d
30 manufacturer.
a. Television
b. Toothpaste
c. Car
d. Curd vending
Companies manage their supply chains through d
31 .
a. Transportation modes
b. The internet
 c. Competitors
d. Information

The most typically used channel for industrial product is the a

32 channel.
a. Direct
b. Industrial distributor
c. Wholesaler
d. Retailer

c
33 ................product cannot have more middlemen
a. Consumer
b. Durable
c. Perishable
d. Seasonal
Large quantity of goods are preferably purchased
c
34 from.............
a. Retailers
b. Wholesaler
c. Manufacturers
d. Middlemen
35 Retailer is a person who sells the goods in a c
a. Large quantities
b. Small quantities
c. both (a) & (b)
d. None of the above
The distribution of goods in small quantities to the
b
36 consumers is called .............
a. Wholesale trade
b. Retail trade
c. Home trade
d. Cheap jacks

A retail store exclusively selling watches is a typical example c

37 of a .
a. Convenience store
b. Departmental stores
c. Speciality store
d. Supermarkets
 The purchases and sales between the producers and d
wholesalers, and from the wholesalers to retailers are called
38 as
a. D2C
b. B2C
c. M2C
d. B2B
39 Who provides time and place utility? b
a. Logistics
b. Transportation
c. Distribution
d. Warehouse

b
40 Practice of using another firm’s successful business model.
a. Distributors.
b. Franchising.
c. Merchant.
d. Retailers

The practice of online marketing into their traditional c

41 operations are called as .
(a) Direct companies
(b) Premium companies
(c) Click and mortar companies
(d) Click only companies
42 Transport removes the hindrance of b
a. Time
b. Place
c. Personal
Knowledge
b
43 Transport creates and utilities.
a. consumption, commodity
b. place, time
c. place, form.
d. value added, possession

A is one of a chain of shops that are individually

owned but licensed by a larger company to sell their c
44 products (e.g. Subway or Baskin Robbins). The larger
 company also provides expertise.

a. Chain store
b. Dealer
c. franchise
d. Distributor

d
45 The benefits of marketing channels are .
a. Cost saving
b. Time saving
c. Financial support given
d. All of the above
Marketing channels are considered as part of b
46 .

a. Wholesaler-customer delivery network

b. Customer-value delivery network
c. Retailer-wholesaler delivery network
d. Customer-retailer delivery network

c
47 Using indirect channel has this limitation.
a. implicity
b. cost
c. control

d. responsibility of physical distribution

d
48 Using direct channel has this limitation.
a. market exploitation
b. control
c. communication
d. cost

b
49 Concerning the goods they handle, agents do not take
a. possession
b. title
c. paperwork
d. legal
A product with a low-price image requires
d
50 distribution.
a. selective distribution
 b. exclusive distribution
c. marketing distribution
d. intensive distribution
51
This channel decision is concerned with the number of times a
a product changes hands among intermediaries before it
reaches the final consumer.
a. channel length
b. channel width
c. number of channels
d. channel line

c
52 Which of the following is not activity of physical distribution?
a. Order processing
b. Warehousing
c. Advertising
d. Transportation
Which of the following is more suitable in the case of
a
53 automobiles?
a. Exclusive distribution
b. Selective distribution
c. Intensive distribution
d. None of the above

c
54 Which of the following is not a form of direct marketing?
a. Kiosk marketing
b. Telemarketing
c. Super market
d. Catalogue marketing
Dermi Cool Limited has decided to market its products
through the conventional network of manufacturer-
a
wholesaler-retailer-consumer. Identify the function of
55 marketing being described in the above line.
a. Physical distribution
b. Transportation
c. Warehousing
d. Standardisation and grading
Viraj’s business is being adversely affected due to the delay
in delivery on account of poor weather conditions. Identify
d
the marketing function which will be helpful to him in this
56 regard.
 a. Physical distribution
b. Standardisation and grading
c. Transportation
d. Warehousing
While reading the label of a pack of aluminium foil, Kareena
discovered that the product was manufactured at Hyderabad
but was available for sale in many states across the country. c
Identify the function of marketing which has made this
57 possible.
a. Physical distribution
b. Standardisation and grading
c. Transportation
d. Warehousing
58 The kirana stores are known as: a
a. Pop & Mom stores
b. category killers
c. super stores
d. speciality stores

d
59 The key link in the physical distribution chain
a. Physical distribution
b. Standardisation and grading
c. Transportation
d. Warehousing
60 Perishable products require a
a. Direct marketing channel
b. Zero-level channel
c. Both a and b
d. None of the above

d
61 The number of intermediaries are not limited in
a. selective distribution
b. exclusive distribution
c. marketing distribution
d. intensive distribution

Which of the following would probably use a longer channel d

62 of distribution than the others:
a. A bag of oranges
b. A printing press
c. An airplane
d. A bottle of shampoo
 Agencies that buy goods and services in order to produce a
public services or transfer them to those that need them
63 reflect which of the following markets?
a. Reseller markets
b. Government markets
c. International markets
d. Business markets

All activities involved in selling goods or services for the a

64 purpose of resale or business use is termed as –
a. Wholesaling
b. Retailing
c. Direct marketing
d. Direct sale

b
65 Which one of the following facilitates E-Commerce?
a. Public relations
b. Direct marketing
c. Personal selling
d. Product quality
 UNIT IV PROMOTION MIX
Sr.no Question answer key
Ketan Limited has hired 300 salesmen who will be
assigned the task of contacting prospective buyers and
creating awareness about the new range of organic c
incenses introduced by the company. Identify the element
1 of promotion been described in the given lines.
a. Advertising
b. Sales promotion
c. Personal selling
d. Public relation

Within 2 years of it’s inception, Surya Limited has created

a very positive reputation about itself and its products in
the eyes of general public by participating extensively in d
various social welfare programs. Identify the component
2 of promotion mixing described in the given lines.
a. Advertising
b. Sales promotion
c. Personal selling
d. Public relation
d
3 media can give 24 hour exposure to the public eye.
a. Television
b. Print
c. Internet
d. Flex Board
b
4 It is popularly known as free form of promotion
a. Advertisement
b. Publicity
c. Personal Selling
d. Marketing
5
b
A consumer contest is an example of .
a. Personal Selling
b.Sales Promotion
c. Advertisement
d. Indirect Selling
 AIDA approach helps to plan sales presentations. What is a
6 AIDA stands for?
a. Attention Interest Desire Action

b. Attitude Interest Development Achievement

c. Attention Interest Direction Assisting

d. Attitude Integrity Directing Achievement

Which of the following marketing mix activity is most b

closely associated with newsletters, catalogues and
7 invitations to organization-sponsored events?
a. Pricing
b. Promotion
c. Distribution
d. Product

Which of the following promotional forms is often a

8 described as being too impersonal
a. advertising
b. personal selling
c. public relations
d. sales promotion

Which of the following promotional forms is often

described as being too impersonal and only a one-way
9 communication form?
a. advertising a
b. personal selling
c. public relations
d. sales promotion

Which tool of promotion will primarily be used for the c

following : To get good
10 Corporate image without being paid for.
a. advertising
b. personal selling
c. public relations
 d. sales promotion

Which tool of promotion will primarily be used for the a

following : An existing
11 product meant for mass usage by literate people
a. advertising
b. personal selling
c. public relations
d. sales promotion
Which tool of promotion will primarily be used for the
following : To introduce a
b
new product to a particular class of people through door
12 to door visits.
a. advertising
b. personal selling
c. public relations
d. sales promotion
Which tool of promotion will primarily be used for the
d
13 following :
a. advertising
b. personal selling
c. public relations
d. sales promotion

This advertising media is suitable to convey the message c

14 to those who cannot see :
a. Newspapers
b. Magazines
c. Radio
d. Electric Display
Sales promotion is important from the point of view of
c
15 consumers because
a. It increases profits
b. It helps them to get full information about the
product
c. It increases sales
d. It increases goodwill
16 It is not one of the sales techniques : d
a. Exhibition
b. Distribution of the free samples
c. Prize contest
d. Advertising
 is the oral communication with potential buyers b
17 of a product with the intention of making a sale.
a. advertising
b. personal selling
c. public relations
d. sales promotion
A pull sales promotion strategy concentrates on the a
18
a. Consumer
b. middlemen
c. Producer
d. Sales force

SONG4U developed a new digital music platform that c

made them innovators in the music industry. Considering
the life cycle stage of the product, the company should
19 design a promotional mix that will
a. phase out the product.
b. compare competing products.

c. inform customers about the new product.

d. be competitive with companies making similar
products.

In which stage of a product’s life cycle would the least c

20 money be invested in product promotion?
a. Growth
b. Introduction
c. Decline
d. Maturity
What form of promotion is generally emphasized for
complex, technical products sold to industrial users:
b
manufacturing equipment, hospital equipment, or
21 transportation options.?
a. advertising
b. personal selling
c. public relations
d. sales promotion
 If a manufacturer has chosen to advertise on national b
radio and in magazines, which of the following factors has
22 influenced the promotional mix:
a. Need for face-to-face promotion

b. Geographic location of the customer market

c. Limited promotional funds
d. Technical aspects of the product
Mansi took her niece Ridhima for shopping to ‘Mega
Stores’ to buy her a bag for her birthday. She was
delighted when on payment of the bag she got a pencil d
box along with the bag free of cost. Idenfity the promotion
23 mix.used by the company
a. advertising
b. personal selling
c. public relations
d. sales promotion

c
24 Which of the following statements is correct ?

a. Advertising and Publicity are the same

b. Advertising and Personal selling are the same

c. Personal selling and Salesmanship are
synonymous

d. Advertising is included under Sales Promotion

This method of promotion is commonly used to obtain an b

increase in short-term sales and could involve money-off
25 coupons
a. Direct mail
b. Sales promotion
c. Advertising
d. Personal selling

Company XYZ is a manufacture of motors and pumps b

employs regional salesperson to sell its product to
26 wholesaler and cities is an example of :
a. Public relation
 b .Personal selling
c. Promotion mix
d. Trade promotion
The basic objective of push strategy is to encourage the
b
27
a. Consumer
b. middlemen
c. Producer
d. Public

VISA pays to promote its services on other companies’ c

28 websites. These promotions are examples of
a. publicity
b. sales promotion.
c. advertising
d. personal selling.

c
29 Which of the following is an example of personal selling

a. A salesperson places an ad in a local newspaper.

b. A business manager holds a press conference to
explain a new product.

c. A financial planner discusses retirement plans

with a group of employees.

d. An employee hands out coupons to customers who

are attending a trade show.

Which of the following is an advantage of personal selling a

30 over advertising in the promotional mix:

a. Immediate feedback through a purchase

b. Less costly per contact
c. Less flexible
d. No face-to-face contact

b
31 Why would a business use TV advertising?
a. It is cheap
b. It reaches a large audience
c. It's highly targeted
d. It's two-way communication
 An outdoor advertising method that allows many people c
32 to see it at a low cost; operable 24 hours a day
a. Television
b. Direct Mail
c. Billboards
d. Radio

Receiving emails from businesses that you previously a

33 purchased from is an example of:
a. Direct Marketing
b. Spam
c. Personal Electronic Selling
d. Public Relations

Bringing newsworthy information about a business or a b

34 product to the public's attention is referred to as:
a. Publicity
b. Public Relations
c. Promotion
d. Blogging

a
35 Movie preview aired prior to the showing of a feature film
a. Publicity
b. Advertising
c. Sponsorship
d. Sales promotion

Sends a promotional message to a targeted group of a

36 prospects & customers
a. direct marketing
b. social media
c. sales promotion

Sunshine Chinese has coupons that are sent to a d

specific group of customers with a Suwanee
37 address. What aspect of the promotional mix is this?
a. Advertising
b. Public Relations
c. Direct Marketing
d. Sales Promotion
 If a company's objective were to reach masses of buyers a
38 that were geographically dispersed at a

low cost per exposure, the company would likely choose

which of the following promotion forms?
a. Advertising
b. Personal selling
c. Public relations
d. Sales promotion

Sanjay Kapoor is a chef in a new downtown restaurant. He c

has sent out press releases to the major local media and
has invited food critics to dine in his restaurant. Sanjay is
39 engaging in
a. Advertising
b. Personal selling
c. Public relations
d. Sales promotion

Vipul is planning a start up a venture for offering mobile

pet care services at door step. He has decided to charge
$750 for blow dry of a pet and $1000 for shampoo and c
conditioning. Identify the element of marketing mix which
40 is not being described in the above case.
a. Place
b. Price
c. Promotion
d. Product

The advantages of audience selectivity, no ad competition c

41 and personalization apply to
a. Newspapers
b. Television
c. Direct Mail
d. Radio
b
42 For a small audience the most suitable promotion tool is
a. Sales Promotion
b. Personal Selling
 c. Advertising
d. Publicity
To escalate impulsive buying the best matched promotion
a
43 tool is -
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Publicity
You give the message depending upon individual
b
44 customer. It is known as-
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Publicity

Normally it does not play a role in communication strategy a

45 for consumer goods–

a. Distribution arrangement in marketing

b. the price of the product
c. the physical product
d. the brand name

Which one of the following promotional technique is least c

46 effective in generating product trials?
a. On-pack premiums
b. coupons

c. Refund offers (₹100 off your next buy)

d. free samples
Promotion creates ----------- by influencing consumers‟
b
47 perceptions.
a. Demand
b. Value
c. Need
d. Want
Promotion focuses on with the target
a
48 market
a. communicating
b. positioning
c. segmenting
d. differentiating
 b
49 Sales promotion is a promotional tool regarded as:
a. below-the-line
b.above-the-line
c. middle –the line
d. through –the-line
Of the following reasons, which is not a reason to use sales
c
50 promotion?
a. To reward behaviour
b. To reach new customers
c. To develop brand image
d. To assist integration

Communicating directly with target customers to generate d

51 a response or a transaction.
a. Sales Promotion
b. Personal Selling
c. Advertising
d. Direct marketing
Which of the following is outdoor advertising d
52
a. Radio
b. Television
c. Advertising
d. posters or wall papers

b
53 Which of these is a direct benefit of good Public Relations.
a. An increase in sales
b. An increase in share value
c. An increase in profits
d. An increase in revenues

b
54 Which of the following is true of sales promotions?
a. They produce a permanent shift in purchase
intentions

b. They lock out competitors from shelf space

c. They do not link well to other promotional tools

d. They are waste of money.
55 Which of the following is NOT true? c
a. SMS marketing is cost-effective
 b. SMS marketing is easy to target
c. SMS marketing is inflexible
d. SMS marketing is flexible

b
56 The most traditional method used in direct marketing is
a. Catalogue marketing
b. Direct mail
c. Online marketing
d. Viral marketing
Which communication component is not a paid form of
d
57 communication?
a. Advertising
b. Sales promotion
c. Personal selling
d. Publicity

Where deal is accomplished between buyers & sellers c

through a medium of phone, letter or through medium of
58 internet.
a. Marketing
b. Selling
c. Promotion
d. Planning

People-to-people oral, electronic or written form of d

communications that associate with experiences or merits
59 of buying or using services or products is
a. Interactive marketing
b. Direct marketing
c. Personal selling
d. Word-of-mouth marketing
60 What is a push strategy? a

a. a communications strategy aimed at distributors

b. a communications strategy aimed at consumers

c. a hard sell marketing strategy
d. a low-budget corporate strategy
61 What is a pull strategy? b

a. a communications strategy aimed at distributors

 b. a communications strategy aimed at consumers
c. a hard sell marketing strategy
d. a low-budget corporate strategy

Advertising, public relations and sales promotion are three c

of the four traditional techniques of the promotional mix.
62 What is the fourth?
a. Interactive marketing
b. Direct marketing
c. Personal selling
d. Word-of-mouth marketing
Reach and frequency are aspects of which part of an
b
63 advertising plan?
a. Selection of a copy platform

b. Determination of a media timing pattern

c. Setting of sequential objectives
d. Setting of the campaign budget

Which of the following terms best fits the activity of d

64 marketing communications?
a. Making products available.
b. Convenience of location.
c. High level of regulation.

d. Developing messages that can be understood and acted

on by target audiences.

Marketing communications is used to achieve one of two c

principal goals. The first concerns the development of
65 brand values. What is the other goal?
a. Increasing sales.
b. Informing about products.
c. Changing the behaviour of target audiences.
d. Channelling communication tools.
 UNIT V PRODUCT LEVEL PLANNING
Sr.no Question Answer key
1 Market plan is a c
a. Strategy
b. Budgeting
c. Business document for marketing strategies
d. All of these
2 Which of these is not a part of product planning? d
a. Identification of opportunities
b. Evaluation and prioritizing opportunities
c. Allocation of resources and time determination
d. Finalizing process

a
3 Which of these are incorrect for the product plan?

a. No need to revise product plan frequently

b. Product plan guides the launch of various product

development activities
c. All of the mentioned
d. None of the mentioned

d
4 Marketing strategy is a type of strategy
a. business level
b. growth strategy
c. corporate strategy
d. functional strategy

When a marketer plans its offering, it needs to address b

5 product levels.
a. Three
b. Five
c. Four
d. None of the above

is a statement of what is to be accomplished through c

6 marketing activities
 a. mission statement
b. business plan
c marketing objective
d. goal driven directive.

The answers the question, “ What business a

7 are we in and where are we going?”
a. mission statement
b. financial statement
c. situation analysis
d. market strategy

Which of the following is NOT one of the elements of the

d
8 marketing plan.?
a business mission statement
b. situation analysis
c. a target market strategy
d. all of above

The is the central instrument for directing and b

9 coordinating the marketing effort.
a. strategic plan
b. marketing plan
c. tactical plan
d. customer value statement

Which of the following involves adapting a firm to take a

advantage of opportunities in its constantly changing
10 environment?
9 a. strategic plan
b. marketing plan
c. tactical plan
d. customer value statement
Which of the following is the first step in strategic
c
11 planning?
a) set objectives and goals
B) develop the business portfolio
C) define the company mission
D) plan marketing strategies
 a
12 A marketing plan begins with an
a. executive summary
b. set objectives and goals
c. develop the business portfolio
d. define the company mission

Which of the following is NOT a step in the marketing

d
13 control process?
a. setting goals
b. measuring performance
c. taking corrective action
d. defining the mission

Successful depends on how well a d

company blends its people, organizational structure,
decision and reward systems, and company culture into a
14 cohesive program that supports its strategies.
a. marketing strategy
b. marketing control
c. marketing analysis
d. marketing implementation

Successful depends on how well a

company blends its people, organizational structure,
d
decision and reward systems, and company culture into a
15 cohesive program that supports its strategies.
a. marketing strategy
b. marketing control
c. marketing analysis
d. marketing implementation

The is the central instrument for directing and c

16 coordinating the marketing effort.
a. Business plan
b. Production plan
c. Market plan
d. Selling plan
Which of the following is Not a component of a marketing
a
17 plan?
 a. Marketing advantages
b. Environmental analysis
c. Executive summary
d. Marketing implementation

Which of the following part of a marketing plan defines the a

plan’s financial and marketing goals in terms of sales
18 volume, market share and profit?
a. Marketing strategy
b. Action programs
c. Issue analysis
d. Objectives

a
19 Marketing planning is more than .
a. Adjustments of 4Ps
b. Adjustments of Costs
c. Adjustments of Sales
d. Adjustments of Profits

d
20 Mission Statements are the best when the reflect
a. situation
b. strategy
c. statement
d. vision

A marketing plan is composed of three basic components, a

21 namely Objectives, Policies and
a. Program
b. Procedure
c. Hints
d. Decision

Marketing planning is interface between the a

22 and its .
a Enterprise, market
b. Customers, suppliers
c. Market, customers
d. Enterprise, customers
What is an in-depth assessment of the marketing function
b
23 called
 a. marketing plan
b. marketing control
c. marketing strategy
d. marketing program

An instrument for directing and coordinating whole market b

24 effort .
a. Business plan
b. Marketing plan
c. Financial plan
d. Corporate plan

Ensuring that the business achieves the sales, profits, and a

other goals set out in its annual marketing plan is the
25 purpose of .
a. operating control
b. marketing control
c. strategic control
d. marketing audit
According to marketing executives, the most
mentioned short comings of marketing plan were, lack
c
of realism, insufficient competitor’s analysis and a
26 focus.

a. Gathering and analysing market information

b. Marketing Mix
c. Marketing planning

d. Product designing and development

According to marketing executives, the most mentioned

short comings of marketing plan were, lack of realism, b
27 insufficient competitor’s analysis and a focus.
a. profit oriented
b. short run
c. long run
d. product
Every organization wants to design and put into action the
marketing mix that will best achieve its objectives in its
d
target markets. Which of the following is not one of the
28 marketing management functions involved in this process?
a. analysis
 b. control
c. planning
d. segmentation
Solid is the foundation of a well-written
a
29 marketing plan
a. marketing strategy
b. marketing process
c. marketing mix
d. target market

30 Marketing planning is simply a logical sequence and series b

of activities leading to the setting of marketing
and the formulation of plans for achieving them.
a. process
b. objectives
c. targets
d. plans

a
31 USP of a product can be the example of
a. Strength
b. Weakness
c. Opportunities
d. Threats

Festive season can be an example of to c

32 make maximum sales.
a. Strength
b. Weakness
c. Opportunities
d. Threats

Increasing FDI in a nation can be the example of d

33 to domestic players of that nation.
a. Strength
b. Weakness
c. Opportunities
d. Threats
 helps in analysing and evaluating the a
marketing strategies, activities, problems, goals, and
34 results.
a. Marketing audit
b. Marketing plan
c. Marketing process
d. Marketing control

The information gathered through the marketing audit a

35 process is used in development of
a. SWOT Analysis
b. Marketing Audit
c. Strengths and Weaknesses
d. Opportunities and Threats

At this stage the marketing team is ready to actually start c

36 putting their plans into action.
a. Marketing Budget
b. Create Alternative Plan
c. Implementation and Evaluation
d. Marketing Objectives and Strategies

d
37 Marketing plans vary by each factor expect:
a. Duration
b. Scope
c. Method of Development
d. Objective

The second stage of market planning is to organize the a

38 marketing
a. Objectives and strategies.
b. sales projections

c. evaluations of past promotional implementations

d. evaluating the company’s competitive position

is the most important term in marketing planning a

39 when it comes to execution.
a. Budget
 b. Control
c. Marketing mix
d. Audit

It looks at both the macro-environmental factors that b

affect many firms within the environment and the micro-
40 environmental factors that specifically affect the firm.

a. Executive Summary
b. Situation Analysis
c. Marketing Strategy
d. Marketing Budgeting

will appear at the end of your marketing plan and a

will provide the details that back up what you stated in the
41 main part of your marketing plan.
a. Exhibits
b. Citation
c. Bibliography
d. Document

Managers can use various methods of analysis to a

understand the firm’s own capabilities, customers, and
42 business environment.
a. Situation Analysis
b. Executive Summary
c. Marketing Strategy
d. Marketing Budgeting

A guides businesses on how to communicate b

43 the benefits of their products to potential customers.
a. Marketing mix
b. Marketing plan
c. Marketing audit
d. Marketing control
 a
The themselves are a conclusions based on
internal capabilities and external opportunities, identifying
44 and understanding both is a required input.
a. Marketing objectives
b. Situation Analysis
c. Executive Summary
d. Marketing Strategy

By understanding the behavioral, demographic, c

geographic, and psychographic details of a population,
45 organizations can craft for products and services.
a. Marketing mix
b. Marketing plan
c. Segmented target markets
d. Situation Analysis

By profiling customers and determining goals and tactics, a

you can create a that will help you succeed in
46 building a strong customer base.
a. Marketing mix
b. Marketing plan
c. Segmented target markets
d. Situation Analysis

To ensure that the marketing programs reach the d

objectives, marketers must focus on how to best
47 implement the chosen strategy.
a. Marketing objectives
b. Situation Analysis
c. Executive Summary
d. Marketing Strategy

Which of the following should always be an element within b

48 a marketing plan.
a. Exchange
b. Control
 c. Adoption
49 d. Influencing d

a. Control – implementation – market planning

b. Market planning – control – implementation

c. Implementation – control – market planning

d. Marketing planning – implementation - control

A marketing effectiveness review is part of
d
50 control.
a. Annual Plan
b. Profitability
c. Proficiency
d. Strategic

New important area of work of a marketer is to develop b

suitable marketing plans so that marketing objectives of
51 the organization can be achieved.
a. Marketing Control
b. Marketing planning
c. Segmentation
d. Situation Analysis