BUSINESS ENVIRONMENT

A Seminar (Assignment) on MAHINDRA STALLIO

 MAHINDRA- 2 WHEELERS

Mahindra GROUP:

Key Data:

Type: Public

Industry: Conglomerate

Founded: 1945

Founder(s): KC Mahindra
JC Mahindra
Ghulam Mohammad

Headquarters: Mumbai, Maharastra, India.

Area served: Worldwide

Key people: Keshub Mahindra (Chairman),

Anand Mahindra (Vice-Chairman & MD)

Products : Aerospace
Aftermarket
Agribusiness
Automotive
Components
Construction Equipment
Consulting Services
Defense
Energy
Farm Equipment
Finance & Insurance
Industrial Equipment
Information Technology
Leisure & Hospitality
Logistics
Real Estate
Retail
Two Wheelers

Revenue: US$ 11.1 billion (2010)[1]

Profit: US$ 373 million (2009)[2]

Employees: 117,000 (2010)[2]

Subsidiaries: Mahindra & Mahindra

Mahindra Aerospace
Mahindra Engineering Services
Mahindra & Mahindra Financial Services
Mahindra Systech
Tech Mahindra
Mahindra Satyam
Mahindra Lifespace Developers
Mahindra Ugine Steel Company

Website: Mahindra.com
Mahindra Group: Overview

Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to

bring the iconic Willys Jeep onto Indian roads. Over the years, we've diversified into many new
businesses in order to better meet the needs of our customers. We follow a unique business
model of creating empowered companies that enjoy the best of entrepreneurial independence and
Group-wide synergies. This principle has led our growth into a US $7.1 billion multinational
group with more than 112,000 employees in 79 countries across the globe.

Today, our operations span 17 key industries that form the foundation of every modern
economy: aerospace, aftermarket, agribusiness, automotive, components, consulting services,
defense, energy, farm equipment, finance and insurance, industrial equipment, information
technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.

Our federated structure enables each business to chart its own future and simultaneously leverage
synergies across the entire Group's competencies. In this way, the diversity of our expertise
allows us to bring our customers the best in many fields.

Expansion

Mahindra and an independent India began their rise together. In 1945, two enterprising brothers named
J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra &
Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam
Mohammed left the company to become Pakistan's first finance minister, and the Mahindra brothers
ignited the company's enduring growth with their decision to manufacture Willys jeeps in Mumbai. The
company's new name? Mahindra & Mahindra, of course.

The Mahindra brothers believed that new modes of transportation could be a key to India's prosperity,
so one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early
pioneers of globalization, the brothers collaborated with a wide range of international companies and
before long, Mahindra's reach extended to steel, tractors, telecom, and more.

Now, after 65 years, Mahindra has grown from a humble local outfit to a US $7.1 billion corporation
employing more than 112,000 people around the world. It's been quite an adventure so far, and we're
proud of our global leadership in utility vehicles, tractors, and information technology, as well as our
significant presence in financial services, leisure and hospitality, engineering, trade, and logistics. As we
accelerate into the 21st century, we'll continue to pursue innovative ideas that enable people to rise.

The Mahindra Group's foray into the two-wheeler segment began with the acquisition of
business assets of Kinetic Motor Company Ltd. (KMCL) in 2008 extending Mahindra's pedigree
into the two wheeler space. We've come a long way, but the journey has just begun.

The Vision

Mahindra & Mahindra took birth when K.C. Mahindra visited USA as Chairman of the India
Supply Mission. There, he met Barney Roos, inventor of the rugged 'general purpose vehicle' or
Jeep and had a flash of inspiration: wouldn't a vehicle that had proved its invincibility on the
battlefields of World War II be ideal for India's rugged terrain and its kutcha rural roads?

HISTORY:

Launch

Mumbai, July 30, 2008: Acquisition of KMCL, Mahindra & Mahindra Ltd. (M&M), India's
leading automotive companies, announced that its Board of Directors approved the acquisition of
business assets of Pune-based Kinetic Motor Company Ltd. (KMCL). The acquisition was done
through a New Company to be formed. (New Co.). The consideration for the acquisition is a sum
of Rs.110 crores (subject to closing due diligence) plus 20 percent stake to KMCL in the New
Co. M&M holds the balance 80 per cent of the equity.

The deal enabled Mahindra to design and market a range of scooters, value engineered
motorcycles and high-end motorcycles for the Indian and global markets, helping it establish a
robust, end-to-end two-wheeler business in every segment of the industry.

The acquisition of business assets of KMCL is a defining moment in the history of Mahindra as
it gives us an opportunity to emerge as a full range player with a presence in almost every
segment of the automobile industry.

Latest Foray

September 30, 2010: Mahindra 2 Wheelers Stallio and Mojo motorcycles, with world class Italian
design, raw power, adrenaline and speed for the Indian bikers, made their debut at a high voltage
launch in Mumbai.

Mahindra 2 Wheelers has achieved a milestone by registering a sale of 2 lac units – a clear validation of
the success of their niche Power Scooters strategy. Mahindra 2 Wheelers is now all geared up to
redefine the biking experience in India with the Stallio and the Mojo which are a potent blend of global
technology and innovation and will take the category to the next level.

These world class bikes are worthy additions to the Mahindra 2 Wheelers product portfolio and are part
of their commitment to establish a robust, end-to-end two wheeler business in every segment of the
industry. Both bikes incorporate world class R&D and design elements from Mahindra's Bologna, Italy
based design house, Engines Engineering and are best suited for Indian biking conditions.

While the Stallio offers a host of features unheard of in its segment and is ideal for the avant-garde
young executive or businessman who desires a rugged and reliable yet stylish bike, the Mojo is a
performance oriented, power packed bike and is the ultimate machine for motorcycle enthusiasts who
are passionate about biking.
FACTORY:

Mahindra & Mahindra has state of art manufacturing facility at Pithampur, near Indore in
Madhya Pradesh. The plant, products and processes are ISO 9001 certified from DNV.

Mahindra Two Wheelers Ltd. has an R&D unit located at Chinchwad, Pune, equipped with
necessary design and development facilities right from renderings to prototype manufacture and
testing. Mahindra Two Wheelers has team of R&D experts with vast industry experience and
rich academic background.

PRODUCTS:
 Motorcycle
 STALLIO
 Scooters
 RODEO
 DURO
 FLYTE
 KINE
 Motorcycle:-STALLIO
Overview:
The Stallio is a perfect blend of style and performance. The cutting edge fully digital display, eye-catching
pilot LEDs, futuristic LED tail lamps and the fully flush fuel cap are trendsetters. While the inverted arrow
design visor, stylish
grab rails and 5 attractive shades are sure to turn heads wherever you may go;

The Stallio also backs its looks with a high performance 110cc engine with enough zip to make driving in
stop go
traffic a breeze. This coupled with the long wheel base and 5 step adjustable suspension make riding a
pleasure.

What's more; the 4 year warranty ensures peace of mind for all Stallio riders. It is truly a motorcycle
with arresting style and liberating performance.

Features:
High performance
110 cc engine:
At the heart of the Stallio, is its new age, 110 cc air cooled engine. It's high on performance and low on
fuel consumption. And comes with enough punch to slice through any obstacle city roads might throw at
it.

Fully digital display:

Every vital piece of information now comes with pinpoint accuracy. The fully digital display comes
equipped with a speedometer, fuel gauge, tachometer, odometer, trip meter and a clock.

Pro Touch electric start:

Choose the convenience of ProTouch electric start*. It gets you ready to zip at the press of a button.
Being especially helpful in start and stop traffic.

LED Pilot Lamps

Multi-reflector headlamp
To turn darkness to light, just switch on this headlamp. The multi-reflector technology magnifies the
range of throw of light, giving you greater visibility at night. The clear lens indicators are also designed
for enhanced visibility.

LED Tail Lamps

Even the tail lamps come equipped with LED technology. It helps improve vehicle visibility from the rear,
thereby enhancing safety. What's more, these eco-friendly LED lights are more resistant to failures from
vibration, consume very little power, are low on maintenance and have longer life.
Fully flush fuel tank
While you'll hardly feel any bumps on the Stallio, you won't see any on it either. Its fuel tank cap has
been so aesthetically designed, it bears close resemblance to an aircraft fuel tank. The fuel cap is
embedded in an exquisite panel, making it an object of envy.

Alloy wheels
Sheer style is what the Stallio moves on. Its sporty alloy wheels gives you more stability while cornering.
And they are extremely lightweight and high on strength.

Contemporary visor:
The Stallio comes with a face that's hard to ignore. The visor's inverted arrow design is sure to make
heads turn when you ride past.

Sturdy grab rails:

Safety and style go hand in hand on this bike. The rear grip is a perfect example of this unison. It oozes
style and yet is designed for a firm grip.

Snug seats:
The Stallio has a throne for a seat. It comes sculpted not just for the rider, but the pillion too. So both
can enjoy long journeys without any fatigue.

Convenient
multi-utility box:
Want to store some loose change, keys or even your bike papers safely in your Stallio? Just lock it away
in your utility box under the fuel tank.

Telescopic Suspension :
Whatever the road condition, the Stalio will prevail. It comes armed with a tough pair of telescopic
hydraulic shock absorbers. They ensure that the shock of potholes dies where it begins.
Technical Specifications:

Description Specification
Engine 4-Stroke, air cooled engine
Displacement 106.7 cc
Maximum power 7.3 PS @ 7500 rpm
Maximum torque 8.0 Nm @ 5500 rpm
Starting system Electric start & kick start
Transmission Gear box 4 gears constant mesh
Frame Steel double tubular cradle
Suspension: Front Telescopic hydraulic
Suspension: Rear Coiled 5-step adjustable
Brake: Front Drum - 130 mm
Brake: Rear Drum - 130 mm
Tyre size: Front 2.75" x 18"
Tyre size: Rear 3.0" x 18"
Battery 12V / 5Ah
Headlamp 12V - 35W / 35 W - Halogen (Multi-
reflector)
Overall length 2000 mm
Overall width 720 mm
Overall height 1050 mm
Seat height 800 mm
Wheelbase 1265 mm
Minimum ground clearance 165 mm
Fuel tank capacity 13.7 litres

Colours:
RED, BLACK, BLUE, YELLOW, and GREEN

Price:
Digital Speedometer, Self Start, Alloy Wheels
Ex-Showroom * On-Road *
   44,250    49,790

* Price may vary as per applicable State taxes/octroi etc. Please contact the nearest dealer.