The document discusses how hotels can adapt their practices to align with the UN Sustainable Development Goals (SDGs). It provides an overview of hotel industry efforts on the environment and outlines ways hotels can compartmentalize functions, communicate goals, develop new metrics, and revisit strategies to follow the SDGs. Benefits of alignment include driving growth, addressing risk, attracting investment, refocusing on business importance, and increasing brand appeal.
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Chapter 12
The document discusses how hotels can adapt their practices to align with the UN Sustainable Development Goals (SDGs). It provides an overview of hotel industry efforts on the environment and outlines ways hotels can compartmentalize functions, communicate goals, develop new metrics, and revisit strategies to follow the SDGs. Benefits of alignment include driving growth, addressing risk, attracting investment, refocusing on business importance, and increasing brand appeal.
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Chapter 12: Environment and Sustainability Using the SDG as a guide for hotels to compartmentalize
each of their main operating functions, how can hotels
Overview: adapt their current practices accordingly? - The American Hotel and Lodging Association - Define and commit-identify areas of major functions (AHLA) formed a standing committee for a quality of the department that may be influenced by the atmosphere in the early 1970s, acknowledging a SDGs. need for environmental consideration. - Alignment communicates with stakeholders on how - Internationally: A host awareness-raising campaigns to align the SDG w/ the policies and goals of a hotel. have been initiated by the International Hotel and - Develop goals and KPIs develop new key Restaurant Association, the World Travel and performance indicators (KPIs) that are aligned with Tourism Council, and the International Hotel the SDGs. Environment Initiative to help recognize and - Revisit business strategy determine how current mitigate environmental impacts. activities in various divisions can be modified to - In the Philippines: The Philippine Council for follow the SDGs. Sustainable Development oversees formulation of Philippine Agenda 21, Advantages - It drives growth Motivation for Care for the Atmosphere - It addresses risk - Economic Interests - It attracts investment o Ex. reducing energy consumption and by - It refocuses on business importance extension, in reducing pollution from power - It increases brand appeal plants that generate less electricity now. - It appeals to a broader audience - Regulatory Concerns - It pays off your commitment o Legislation requiring recycling, water usage limit due to shortages, controls on pollution and discharges, and other environmental constraints mean that concern regarding environmental problems. - Business Dynamics o There are many dimensions on the role of market factors in motivating concern over environmental issues:(1) The demand for ecotourism that developed in the 1990s; (2) there are environmental issues that are important to global tour operators; (3) the growing criteria for supplier / vendor environmental certification by the global business community through the ISO 14000 set of standards. - Dimension of Social Responsibility o The relationship of environmental policy with corporate social responsibility is acknowledged by many businesses, both inside and outside the hospitality industry. Conservation and Management of Energy