Media and Information

Literacy
Quarter 3 – Module 1:
Communication as Influenced by
Media and Information
Media and Information Literacy
Alternative Delivery Mode
Quarter 3 – Module 1: Communication as Influenced by Media and Information
First Edition, 2020

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ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: MYREEN C. DE LOS SANTOS AND SHERWIN I. DIALA
Editor: RAYMAR C. FRANCIA
Reviewers: BYRON ALOYSIUS V. CUERDO, SUSAN J. MAANO
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Media and Information
Literacy
Quarter 3 – Module 1:
Communication as Influenced by
Media and Information
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Communication as Influenced by Media and Information!

Media and Information Literacy has a set of competencies that empower citizens to
access, retrieve, understand, evaluate and use, to create as well as share
information and media content in all formats, using various tools, in a critical,
ethical and effective way, in order to participate and engage in personal,
professional and societal activities.

This learning module is designed to engage Grade 12 learners on the different

concepts about Media and Information Literacy (MIL). It is expected that said
learners will be completing this module for First Semester, AY 2020-2021.

Notes to the Teacher

Primarily, this module is intended for
Grade 12 teachers of Media and Information
Literacy. In addition, teachers should familiarize
their learners on how to use the module, its flow,
topics, activities, exercises, and evaluative tasks.

Moreover, teachers are welcome to explore

this module as a guide to integrate technology
into their class activities.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

Use separate sheets of paper in answering the different activities included in this
module and do not write anything in any part of this material.

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For the learner:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Communication as Influenced by Media and Information!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to
process what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or

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 skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

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5
 What I Need to Know

This module was designed and written with you in mind. It is here to help
you master the nature of Media and Information Literacy. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to
follow the standard sequence of the course. But the order in which you read them
can be changed to correspond with the textbook you are now using.

The module is composed of:

Lesson 1: Communication is affected by media and information

After going through this module, you are expected to:

1. Describe how communication is affected by media and information

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 What I Know

A. Choose the letter of the best answer and write it on a separate sheet of
paper.
1. What is a type of communication that uses spoken words?
a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through signals or
symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings,
conferences, academic seminars, political sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information
to the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message
7. Which is the ability to access, analyze, evaluate, and communicate information
in a variety of forms, including print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is
needed and have the ability to locate, evaluate, and use the needed information
effectively?
a. Information literacy c. Technology literacy
b. Media literacy
9. What are the physical objects used to communicate with, or used in the mass
communication through radio, television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools?
a. information literacy b. media literacy c. technology literacy

11. What is the ability to access, analyze, evaluate, and create media in a variety of
forms?
a. information literacy b. media literacy c. technology literacy

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12. Which is the essential skills and competencies that allow individuals to engage
with media and other information providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials associated with
varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from
study, experience, instruction, signals or symbols?
a. information b. literacy c. media

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 Lesson
Introduction to Media and
1 Information Literacy

In this lesson, communication process and its elements will provide learners
full understanding of the significant role of media and information. Moreover, this
lesson will also provide the learners with a clear description of media literacy,
information literacy, and technology literacy.

What’s In

Direction: Search from the box below the different terms related to communication
by being guided by the statements that follow. They can be found horizontally,
vertically, diagonally and vertically. Use a separate sheet of paper for your answer.

S O U R C E W M K N J
L T R E A T M E N T C
S Q R M Q L D S O P U
T W E U M O N S W P L
W N C M C U J A L N X
I L E A H T Q G E V J
B H I T A J U E D T K
F R V P N R C R G Z A
Z U E N N O P W E A W
Y R R O E Z C Z F H B
L C T E L E M E N T L

1. The origin of the message.

2. Pertains to any information that is passed on through communication.
3. Refers to the listener of the message.
4. Refers to the medium and how the information flows from the sender.
5. The sender’s thoughts must be understandable.
6. A message should be delivered with postures, gestures, movement, etc.
7. Know the message to determine the right way to deliver it.
8. The message is received according to the thoughts of the sender.
9. Use of all the components in the message.
10.Means delivering the message clearly.

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 Note for the Teacher

In order to deliver this lesson well, the teacher/facilitator

must have read the following concepts:

a. Communication as influenced by media and information.

What’s New

Direction: Indicate the statement that might be uttered by two health professionals
who helped and witnessed a COVID-19 survivor. Put in the box located at the
center of the diagram an appropriate title for the situation. Use a separate sheet of
paper for the answers.

Guide Questions:
1. Why the statements of two health professionals important nowadays?
2. How can messages be delivered to the intended receivers?

1
Cartoon Story Maker

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 3. What difficulties hinder the understanding of both parties involved in the
conversation?

What is It

The Concepts and Nature of Communication

According to Cambridge Academic Content dictionary, 2Communication is
the process by which messages or information is sent from one place to another or
the message itself.
The Types of Communication
A. According to channels used:
1. Verbal Communication refers to the form of communication in which
message is transmitted verbally; communication is done by word of mouth
and a piece of writing.
Verbal Communication can be subdivided into two, oral communication and
written communication. In oral communication, Spoken words are used. It
includes face-to-face conversations, speech, telephonic conversation, video,
radio, television, voice-over. In written communication, written signs or
symbols are used to communicate. A written message may be printed or
handwritten.
2. Non-verbal Communication is the sending or receiving of wordless messages.
Nonverbal communication is all about the body language of the speaker.
Nonverbal communication has the following three elements:
a. Appearance. One’s appearance in nonverbal communication plays a
significant role in conveying the message.
b. Body Language
c. Sounds. In communication, it is often the way words are said, no the
actual words themselves that can determine the success of conversation.
B. Types of Communication Based on Purpose and Style
Communication is used for many things. It is a means to express, inform,
entertain, and interact. There are two types of communication depending on
style and purpose, formal and non-formal.
1. Formal Communication. Formal communication mostly takes place
professional settings.
2. Informal Communication is the most common used form of
communication. It takes place in our daily interaction with one another.

Communication transfers information through a medium or media. The intended

audience will receive this information and process it and eventually turns it into
knowledge that is useful to build and develop people and communities.

The Description of Media Literacy, Information Literacy and Technology

Literacy
2
Gonzales, Edward D., Media and Information Literacy, K-12 Compliant Textbook
for Senior High School, JFS Publishing Services, Manila, Philippines. 2016.

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Media Literacy: This involves the ability to encode and decode the symbols
transmitted via media and the ability to synthesize, analyze and produce mediated
messages.
Information Literacy: The ability to recognize when information is needed and
have the ability to locate, evaluate, and use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing
equipment, network connectivity, and application software.

The Role of Media and Information in Effective Communication

1. It makes the world a smaller place.

2. It makes communication convenient.
3. It shapes public opinion.

What’s More

Independent Activity 1. Describe each media platform according to

entertainment, information, education, and business. Use the matrix below in
describing the media platforms. Answer it in a separate sheet of paper.

Media Platform Uses News Paper Radio Television Internet

For entertainment
For networking
For information
For education
For business
For advocacy
Ratings: 1-not at all relevant, 2-not very relevant, 3-slightly relevant, 4-relevant, 5-
very relevant, 6-extremely relevant

Independent Assessment 1.

Direction: Identify each statement below based on the following:

a. It makes the world a smaller place.
b. It makes communication convenient.
c. It shapes public opinion.
___ 1. Today’s media created bridges between countries.
___ 2. Now, two people can communicate with one another without the long wait for
replies.

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___ 3. A person can be connected to anyone else in the world.
___ 4. Now, two people can communicate with one another without worry that their
messages won’t be received in a timely manner.
___ 5. A person who is already thinking about voting for candidate might suddenly
switch to other candidate if the latter is leading in polls.
___ 6. With the existence of email and various messaging sites and apps,
communication has become faster and easier.
___ 7. Communication between two parties from the opposite sides of the world is
now possible.
___ 8. Gone are the years where people send telegrams and snail mails to one
another.
___ 9. In an election, media inform the public where candidates currently stand.
___ 10. Social media platforms brought people from different locations, background,
culture, and race together.

What I Have Learned

The Types of Communication

According to channels used: Verbal Communication and Non-verbal
communication
Non-verbal communication elements: Appearance, Body Language
and Sounds
According to purpose and style: Formal and Informal

Media Literacy: This involves the ability to encode and decode the symbols
transmitted via media and the ability to synthesize, analyze and produce mediated
messages.
Information Literacy: The ability to recognize when information is needed and have
the ability to locate, evaluate, and use the needed information effectively.
Technology Literacy: The understanding of the concepts behind computing
equipment, network connectivity, and application software.

What I Can Do

Let’s apply what you have learned:

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Direct the learners to think of the past week, and record their use and interaction
with media and information providers (such as internet, social media, TV, radio,
newspaper, etc.). Have them indicate how many hours were spent engaged with
each one. Remind them that these do not have to be exact, and they can estimate
the number of hours they spend each week. Do this in a sheet of paper.
Sample Responses
Weekly Interaction Log with Information and Information Providers
Media or Information Provider Number of hours in a week
Youtube 3 hours
Facebook 12 hours
Television 20 hours
Books 10 hours
Others

Let the learners provide responses by answering the following questions:

1. Which media provider did you spend the most time?
2. What roles does media play in your lives? (leisure, learning, communication,
etc.)
3. How would you share information and communicate news and events?

Assessment

Direction: Choose the letter of the best answer and write it on a separate sheet of
paper.

1. What is a type of communication that uses spoken words?

a. Oral communication c. Non-verbal communication
b. Written communication
2. Which is broadly defined as data, knowledge, or instruction through
signals or symbols?
a. Communication b. Media c. Information
3. What is the type of communication practiced in corporate meetings,
conferences, academic seminars, political sessions, and juridical proceedings?
a. Formal communication c. Verbal communication
b. Informal communication
4. What is being referred to as tools used by the source to disseminate information
to the receivers?
a. Information b. Technology c. Literacy
5. Which is any information that is passed on through communication?
a. Receiver b. Media c. Message
6. What is being considered as listener, reader, and viewer of the message?
a. Receiver b. Media c. Message

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7. Which is the ability to access, analyze, evaluate, and communicate information
in a variety of forms, including print and non-print messages?
a. Information literacy c. Technology literacy
b. Media literacy
8. Which is a set of abilities requiring individuals to “recognize when information is
needed and have the ability to locate, evaluate, and use the needed information
effectively?
c. Information literacy c. Technology literacy
d. Media literacy
9. What are the physical objects used to communicate with, or used in the mass
communication through radio, television, computers, film, etc.?
a. information b. literacy c. media
10. Which is being referred as the ability of an individual, either working
independently or with others, to responsibly, appropriately, and effectively use
technological tools?
a. information literacy b. media literacy c. technology literacy

11. What is the ability to access, analyze, evaluate, and create media in a variety of
forms?
a. information literacy b. media literacy c. technology literacy

12. Which is the essential skills and competencies that allow individuals to engage
with media and other information providers effectively?
a. information literacy b. media literacy c. technology literacy
13. What is the ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats?
a. information literacy b. media literacy c. technology literacy
14. Which is considered as the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials associated with
varying contexts?
a. information b. literacy c. media
15. What is a broad term that covers processed data, knowledge derived from
study, experience, instruction, signals or symbols?
a. information b. literacy c. media

Additional Activities

Direction: Look at the picture closely and answer the questions that follow.

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3

Guide Questions:
1. Did you believe this news item was true? How did you know it was
true/false?
2. Are all news and information on the Internet true? Why or why not?

Answer Key

3
http://www.asianpolicy.press/2020/05/fake-news-deped-clarifies-it-will-not.html?

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 Assessment What’s In What I know
1.A, 2.C, 3.A, 4.B, 5.C, 1. SOURCE 1.A, 2.C, 3.A, 4.B, 5.C,
6.A, 7.B, 8.A, 9.C, 10.C, 2. MESSAGE 6.A, 7.B, 8.A, 9.C, 10.C,
11.B, 12.?, 13.A, 14.B, 3. RECEIVER 11.B, 12.?, 13.A, 14.B,
15.A 4. CHANNEL 15.A
5. CONTENT
6. ELEMENT
7. TREATMENT
8. STRUCTURE
9. CODE
10.KNOWLEDGE

What I Can Do
What’s New
Answers may vary
Answers may vary.

What’s More
Independent Activity 1.
Answers may vary.

Independent
Assessment 1.
A, B, A, B, C, B, A, B,
C, A

References
Commission on High Education. Teaching Guide for Senior High School: Media and
Information Literacy (Core Subject). Quezon City, Philippines: EC – TEC
Commercial, 2016.
Gonzales, Edward D., Media and Information Literacy, K-12 Compliant Textbook for

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 Senior High School, JFS Publishing Services, Manila, Philippines. 2016.
K to 12 Senior High School Core Curriculum Guide – Media and Information
Literacy December 2013
Ping, Arniel V. 2017. Powerpoint Presentation. Retrieved from:
https://pdfslide.net/education/media-and-information-literacy-mil-text-
information-and-media-part-1.html. June 2, 2020.

For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph

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