Media and SHS

Information
Literacy
Quarter 3 – Module 5:
Types of Media

GOVERNMENT PROPERTY | NOT FOR SALE

Media and Information Literacy
Alternative Delivery Mode
Quarter 3 – Module 5: Types of Media
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Myreen C. De Los Santos and Sherwin I. Diala
Editors: Raymar C. Francia
Reviewers: Byron Aloysius V. Cuerdo, Susan J. Maano
Illustrator: N/A
Layout Artist: Mark Anthony N. Banta
Management Team: Elias A. Alicaya, Jr., Ed.D., OIC-Schools Division Superintendent
Gregorio T. Mueco, OIC-ASDS, In-Charge of CID
Lorena S. Walangsumbat, Ed.D., CID Chief
Jee-Ann O. Borines, LRM Supervisor
Juanito A. Merle, Ed.D., EPS In-Charge SHS
Rejulios M. Villenes, PSDS In-Charge SHS
Joe Angelo L. Basco, LRM PDO II

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Office Address: Sitio Fori, Brgy. Talipan, Pagbilao, Quezon
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E-mail Address: quezon@deped.gov.ph
Media and Information
Literacy
Quarter 3 – Module 5:
Types of Media
Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Types of Media!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy 12 Alternative Delivery Mode (ADM)
Module on Types of Media!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the nature of Biology. The scope of this module permits it to be used in many different
learning situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the course.
But the order in which you read them can be changed to correspond with the
textbook you are now using.

This module will discuss the lesson about Types of Media.

After going through this module, you are expected to:

1. Compare and contrast how one particular issue or news is presented through
the different types of media (print, broadcast, online).

What I Know

A. Choose the letter of the best answer and write it on a separate sheet of paper.

1. What is a media type that reach target audiences using airwaves as the
transmission medium?
a. Broadcast Media b. Online c. Print Media

2. Which is a media type consisting of paper and ink that is reproduced in

a printing process that is traditionally mechanical?
a. Broadcast Media b. Online c. Print Media

3. Which is a media type that content was organized and distributed on digital
platforms?
a. Broadcast Media b. Online c. Print Media

4. What is the best media to use in order to meet and communicate with people
around the world?
a. Broadcast Media b. Online c. Print Media

5. Which is the oldest media form?

a. Broadcast Media b. Online c. Print Media

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 6. What is the means of mass communication, which uses printed
publications, such as newspapers, tabloids, magazines, books,
journals, pamphlets, etc. to disseminate information to the general
public?
a. Broadcast Media b. Online c. Print Media

7. Which type of media you should use when you want to engage the
costumer for a long period of time?
a. Broadcast Media b. Online c. Print Media

8. Which type of media is often skimmed in as little as 15 seconds per

visit?
a. Broadcast Media b. Online c. Print Media

For Items 9-13, which type of media may be presented in each of the following
scenario?
9. In TV Patrol, Kuya Kim said that there is a typhoon tomorrow.
a. Broadcast Media b. Online c. Print Media

10. In channel 7, President Duterte gives his statement about some

COVID-19 guidelines.
a. Broadcast Media b. Online c. Print Media

11. COVID-19 transmission was explained in YouTube.

a. Broadcast Media b. Online c. Print Media

12. Ivana made a make- up tutorial through blogging.

a. Broadcast Media b. online c. Print Media

13. Vice cosmetics can be bought in Shoppe App.

a. Broadcast Media b. online c. Print Media

14. Which is the distribution of audio and video signals (programs) to

several recipients ("listeners" or "viewers") that belong to a large
group?
a. Broadcasting b. Printing c. Internet surfing

15. Which is a lightweight and disposable publication (more specifically,

a periodical), usually printed on low-cost paper called newsprint?
a. Newspaper b. Brochure c. Newsletter

2
 Lesson

5 Types of Media

In this lesson, we learn the types of media: print, broadcast, new media so that we
can define media convergence through current examples. One reason we need to
know the types of media is so that we can understand how a particular individual is
portrayed in public using different type of media.

What’s In

Direction: Match each item in column A to its appropriate item in column B. Write
only the letter of your answer on separate sheet.
A B
___ 1. Television a. pre-industrial age
___ 2. Typewriter b. industrial age
___ 3. Cave paintings c. electronic age
___ 4. Blog d. information age
___ 5. Acta diurnal
___ 6. Newspaper
___ 7. Radio
___ 8. Web browsers
___ 9. Personal computers
___ 10. Codex

What’s New

Let’s Classify!

Books newspaper television Youtube

Magazines social network radio memeography
newsletter cellphone journals film/movie
Direction: Classify the terms above by writing the terms in their corresponding
columns.

Print Broadcast New Media

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 What is It

TYPES OF MEDIA

Print Media - media consisting of paper and ink, reproduced in a printing process
that is traditionally mechanical.

Broadcast Media - media such as radio and television that reach target audiences
using airwaves as the transmission medium.

New Media - content organized and distributed on digital platforms.

SIMILARITIES AND DIFFERENCES OF MEDIA TYPE

Same news can be reported in different ways in various media platforms,

though they apply the use of the characteristics of news when writing stories. The
difference in reporting is not because of the happenstance, but because of the
demand of the medium and the target audience. For example, the print media relies
more on words and photographs, whereas the television news requires visuals or
videos, the radio news is delivered in the form of sound and the online news can
present the news using all word, video, audio and photographs. In print news, where
space is the concern, a sentence can be about 20-25 words, whereas in broadcast
news, where time is a concern, a sentence usually contains 10-15 words. Similarly,
People don't read information on the Web in the same way as they read a newspaper
or watch television or listen to the radio.

Print Media Radio Television Online

Uses words Uses words Uses words Used Multimedia
(Sound) (Sound) & Pictures (Words, Sounds,
(Video) Pictures, videos,
graphic)
Fixed Deadline Every minute is Every minute is Every minute is
deadline deadline deadline
Uses Educated Can have illiterate Can have illiterate Has educated
Audience audience audience audience
Mostly follows Gives most Gives most Gives most
inverted pyramid important thing important thing important thing
style first first first
Gives opportunity No opportunity for No opportunity for Gives opportunity
for rewind / reread going back going back for rewind / reread
Constrained by Constrained by Constrained by Constrained by
Space Time Time Readers’ attention
Can include Uses simple and Uses simple and Uses simple and
complex sentences brief sentences brief sentences brief sentences
Readers can Listeners need to Viewers need to Readers can
choose the story to wait for their story wait for their story choose the story to
read read

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 Less Interactive Interactive Interactive
Very highly
interactive
Needs correct Understanding of Understanding of Needs correct
grammar and audience e audience e grammar and
spelling important important spelling
Uses graphic to No opportunity for No opportunity for Uses graphic to
explain something using graphics using graphics explain something

HOW ONE PARTICULAR ISSUE OR NEWS IS PRESENTED THROUGH THE

DIFFERENT TYPES OF MEDIA

These include print media (newspapers, newsmagazines), broadcast news

(radio and television), and more recently the Internet (online newspapers, news blogs,
etc.). Broadcasting is the distribution of audio and video signals (programs) to a
number of recipients ("listeners" or "viewers") that belong to a large group. This group
may be the public in general, or a relatively large audience within the public. Thus,
an Internet channel may distribute text or music worldwide, while a public address
system in (for example) a workplace may broadcast very limited ad hoc soundbites
to a small population within its range. In a broadcast system (television), journalists
or reporters are also involved with editing the video material that has been shot
alongside their research, and in working on the visual narrative of the story.
Broadcast journalists often make an appearance in the news story at the beginning
or end of the video clip.
In television or broadcast journalism, news analysts (also called newscasters
or news anchors) examine, interpret, and broadcast news received from various
sources of information. Anchors present this as news, either videotaped or live,
through transmissions from on-the-scene reporters (news correspondents). News
films ("clips") can vary in length; there are some which may be as long as ten minutes,
others that need to fit in all the relevant information and material in two or three
minutes. News channels these days have also begun to host special documentary
films that stretch for much longer durations and are able to explore a news subject
or issue in greater detail.
A newspaper is a lightweight and disposable publication (more specifically, a
periodical), usually printed on low-cost paper called newsprint. It may be general or
special interest, and may be published daily, weekly, biweekly, monthly, bimonthly,
or quarterly. General-interest newspapers are usually journals of current news on a
variety of topics. Those can include political events, crime, business, sports, and
opinions (either editorials, columns, or political cartoons). Many also include weather
news and forecasts. Newspapers increasingly use photographs to illustrate stories;
they also often include comic strips and other entertainment, such as crosswords. A
newsmagazine, sometimes called news magazine, is a usually weekly magazine
featuring articles on current events. News magazines generally go more in-depth into
stories than newspapers, trying to give the reader an understanding of the context
surrounding important events, rather than just the facts.
Online journalism is reporting and other journalism produced or distributed
via the Internet. The Internet has allowed the formal and informal publication of news
stories through mainstream media outlets as well as blogs and other self-published
news stories. Journalists working on the Internet have been referred to as J-Bloggers,
a term coined by Australian Media Academic Dr Nicola Goc to describe journalists
who [blog] and [blog]gers who produce journalism. "J-Bloggers: Internet bloggers
acting in the role of journalists disseminating newsworthy information, who
subscribe to the journalistic ideals of an obligation to the truth and the public's right

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to know." By covering news, politics, weather, sports, entertainment, and vital
events, the daily media shape the dominant cultural, social and political picture of
society. Beyond the media networks, independent news sources have evolved to
report on events which escape attention or underlie the major stories. In recent years,
the blogosphere has taken reporting a step further, mining down to the experiences
and perceptions of individual citizens.

What’s More

Independent Activity 1. Breaking News.

In a separate sheet of paper, present a news article about “New Normal Education”
using printed media.
You will be graded based on the rubric below.

Criteria 4 3 2 1
Communication The There is There is little The poster is
to the audience combination of evidence of sign of either empty
elements takes the use of mutual and plain or
communication text and reinforcement confusing
to a superior other among the and
level. elements text elements. cluttered.
combined to There is some
adequately tendency
deliver a high toward
impact random use
message. of elements to
communicate
the message.
Organization of The The There is an There is no
elements (font organization of organization organization clear
types, shapes, elements is of elements is of the organization
color, etc.) smartly clear and elements but of the
thought of. direct. it is elements
confusing.

Spelling and Most words are Most words Words are Words are
readability carefully are spelled chosen with chosen with
chosen; writing correctly and less care; less care;
is clear and proper writing is writing is
legible. punctuation sometimes sometimes
is employed. unclear. Most unclear;
Most words words are some words
are carefully spelled are spelled
chosen; correctly and incorrectly
writing is is and proper
clear and punctuation

6
 legible. Most grammatically is not
words are correct. employed.
spelled
correctly and
proper
punctuation
is employed.

Independent Assessment 1.

Direction: Underline the correct answer.

1. New media such as and television that reach target audiences
using airwaves as the transmission medium.
(radio, printing, digital)

2. Print media consisting of paper and ink, reproduced in a

process that is traditionally mechanical.
(radio, printing, digital)

3. New media content organized and distributed on

platforms.
(radio, printing, digital)

What I Have Learned

1. Print Media that consists of paper and ink, reproduced in a printing process
that is traditionally mechanical, broadcast media such as radio and television
and new media that content organized and distributed on digital platforms.
Newspapers increasingly use photographs to illustrate stories
2. Broadcast Media - media such as radio and television that reach target
audiences using airwaves as the transmission medium. Distribute the audio
and video signals to a number of recipients that belong to a large group.
3. New Media/Online - content organized and distributed on digital platforms.
Distribute text or music worldwide, while a public address system in a
workplace may broadcast very limited ad hoc soundbites to a small population
within its range.

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 What I Can Do

Let’s apply what you have learned:

Present a news about “Corona Virus in the Philippines”. Use either broadcast or
online media in presentation and make a video of yourself.

You will be graded based on the rubric below.

Oral Presentations Sample Rubric

Criteria 4 3 2 1
Organization Student Student Audience Audience
presents presents has cannot
information in information in difficulty understand
logical presentation
logical, following
sequence because
interesting which presentation there is no
sequence audience can because sequence of
which follow. student jumps information.
audience can around.
follow.
Subject Student Student is at Student is Student
Knowledge demonstrates ease with uncomfortable does not
full knowledge expected with have grasp
answers to all information
(more than of
questions, but and is able to
required) by fails to answer only information;
answering all elaborate. rudimentary student
class questions. cannot
questions with answer
explanations questions
and about
elaboration. subject.
Graphics Student's Student's Student Student
graphics graphics relateoccasionally uses
explain and to text and uses graphics superfluous
reinforce presentation. that rarely graphics or
screen text support text no graphics
and and
presentation. presentation.
Mechanics Presentation Presentation Presentation Student's
has no has no more has three presentation
misspellings than two misspellings has four or
or misspellings and/or more
grammatical and/or grammatical spelling
errors. grammatical errors. errors
errors. and/or

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 grammatical
errors.

Eye Contact Student Student Student Student

maintains eye maintains eye occasionally reads all of
contact with contact most of uses eye report with
audience, the time but contact, but no eye
seldom frequently still reads most contact.
returning to returns to of report.
notes. notes.
Elocution Student uses Student's Student's Student
a clear voice voice is clear. voice is low. mumbles,
and correct, Student Student incorrectly
precise pronounces incorrectly pronounces
most words pronounces
pronunciation terms, and
terms.
of terms so correctly. speaks too
Audience
that all Most members have quietly for
audience audience difficulty students in
members can members can hearing the back of
hear hear presentation. class to
presentation. presentation. hear.
Source: Rubric presentation: Evaluating student’s presentation. Retrieved
https://www.ncsu.edu/midlink/rub.pres.html

Assessment

A. Choose the letter of the best answer and write it on a separate sheet of paper.

1. What is a media type that reach target audiences using airwaves as the
transmission medium?
a. Broadcast Media b. Online c. Print Media

2. Which is a media type consisting of paper and ink that is reproduced in a printing
process that is traditionally mechanical?
a. Broadcast Media b. Online c. Print Media

3. Which is a media type that content was organized and distributed on digital
platforms?
a. Broadcast Media b. Online c. Print Media

4. What is the best media to use in order to meet and communicate with people
around the world?
a. Broadcast Media b. Online c. Print Media

5. Which is the oldest media form?

a. Broadcast Media b. Online c. Print Media

9
6. What is the means of mass communication, which uses printed publications, such
as newspapers, tabloids, magazines, books, journals, pamphlets, etc. to disseminate
information to the general public?
a. Broadcast Media b. Online c. Print Media

7. Which type of media you should use when you want to engage the costumer for a
long period of time?
a. Broadcast Media b. Online c. Print Media

8. Which type of media is often skimmed in as little as 15 seconds per visit?

a. Broadcast Media b. Online c. Print Media

For Items 9-13, which type of media may be presented in each of the following
scenario?
9. In TV Patrol, Kuya Kim said that there is a typhoon tomorrow.
a. Broadcast Media b. Online c. Print Media

10. In channel 7, President Duterte gives his statement about some COVID-19
guidelines.
a. Broadcast Media b. Online c. Print Media

11. COVID-19 transmission was explained in YouTube.

a. Broadcast Media b. Online c. Print Media

12. Ivana made a make- up tutorial through blogging.

a. Broadcast Media b. online c. Print Media

13. Vice cosmetics can be bought in Shoppe App.

a. Broadcast Media b. online c. Print Media

14. Which is the distribution of audio and video signals (programs) to several
recipients ("listeners" or "viewers") that belong to a large group?
a. Broadcasting b. Printing c. Internet surfing

15. Which is a lightweight and disposable publication (more specifically, a periodical),

usually printed on low-cost paper called newsprint?
a. Newspaper b. Brochure c. Newsletter

Additional Activities

More activity for you to be done.

You are tasked to create a speech presentation. Record the speech using any
available gadget or device you can use. The constructed speech and recorded
presentation will be graded based on the rubrics; you can also share your output on
social media and let’s see their reactions and comments on your output.

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1. In five-minute speech, discuss the importance of presenting news/issues in
different types of media.

Rubrics for Recorded Speech

Criteria 4 3 2 1
Content Content is Content is
Content lacks Content lacks
detailed, mostly important details,
accurate and detailed,details, confusing or
clearly accurate and
somewhat inaccurate
presented clearly accurate and
presentedclearly
presented
Speech The listener The listener The listener The recorded
Delivery could hear could hear could hear speech is not
each spoken most spoken some spoken audible
word words words
Mastery Shows Shows Response Response
complete substantial shows some shows
understanding understanding understanding complete lack
of the speech of the of the speech of
problems and understanding
process of the speech
Fluency Speaker could Speaker could Speaker could Speaker could
speak each speak most speak some speak barely
word clearly words clearly words clearly each word

(Adapted from Contextually Speaking, LM)

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 12
What’s More What I know
Assessment
1. Broadcast media
1. Broadcast 2. Print Media
media Independent Assessment
1. Radio 3. New Media
2. Print Media 4. Online
3. New Media 2. Printing
3. Digital 5. Print Media
4. Online 6. Print Media
5. Print Media 7. Print Media
6. Print Media 8. Online media
7. Print Media 9. Broadcast media
8. Online media 10.Broadcast media
9. Broadcast 11.Online media
media 12.Online media
10. Broadcast 13.Online media
14.Broadcasting
media
15.Newspaper
11. Online media
12. Online media What’s In
13. Online media
14.Broadcasting 1. C
15.Newspaper 2. B
3. A
4. D
5. A
6. B
7. C
8. D
9. C
10.A
Answer Key
References
Different Types of Media and Reporting. Accessed June 6, 2020.
http://osou.ac.in/eresources/Different%20types%20of%20media%20and%2
0reporting.pdf

Science Daily. “New Media”. Accessed June 6, 2020.

https://www.sciencedaily.com/terms/news_media.htm

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For inquiries or feedback, please write or call:

Department of Education – Region IV - CALABARZON - SDO QUEZON

Sitio Fori, Brgy. Talipan, Pagbilao, Quezon

Telefax: (042) 784-0366, (042) 784-0164, (042) 784-0391, (042) 784-0321

Email Address: quezon@deped.gov.ph