A FEASIBILITY STUDY FOR THE ESTABLISHMENT OF SUKUD SLIP-AND-

WALK FOOTWEAR SHOP IN TACURONG CITY

A Feasibility Study
Presented to the Faculty of the
Business Management Department
STI College of Tacurong

In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Operations Management

KRISTYL MAE L. ELIMANE

JAY MARK S. FORRO
RHEALYN R. GIMENO
BLESS ERIKA D. GLENDRO
RALPH LOUISE G. PONCIANO

SEPTEMBER 2022
 TOPIC PROPOSAL APPROVAL SHEET

This research proposal entitled: A Feasibility Study for the Establishment of Sukud Slip-

and-Walk Footwear Shop in Tacurong City prepared and submitted by Kristyl Mae L.

Elimane; Jay Mark S. Forro; Rhealyn R. Gimeno; Bless Erika D. Glendro; And Ralph

Louise G. Ponciano, in partial fulfillment of the requirements for the degree of Bachelor of

Science in Business Administration major in Operations Management, has been examined

and is recommended for acceptance and approval.

IRENEO R. GALDONES, MBA

Feasibility Study Adviser

NELIA O. BELTRAN, PhD

Feasibility Study Coordinator

AIMEE P. TAYSON, MBA

Program Head

SEPTEMBER 2022
 ENDORSEMENT FORM FOR FINAL DEFENSE
TITLE OF FEASIBILITY STUDY: A Feasibility Study for the Establishment of Sukud
Slip-and-Walk Footwear Shop in Tacurong City

NAME OF PROPONENTS: Kristyl Mae L. Elimane

Jay Mark S. Forro
Rhealyn R. Gimeno
Bless Erika D. Glendro
Ralph Louise G. Ponciano

In Partial Fulfilment of the Requirements

for the degree Bachelor of Science in Business Administration
has been examined and is recommended for Final Defense.

ENDORSED BY:

IRENEO R. GALDONES, MBA

Feasibility Study Adviser

APPROVED FOR FINAL DEFENSE:

NELIA O. BELTRAN, PhD

Feasibility Study Coordinator

NOTED BY:

AIMEE P. TAYSON, MBA

Program Head

<Date of Final Defense>

 INTRODUCTION

One of life's basic joys is feeling ease and comfort. We have daily routines that have all

become part of our everyday chores, whether it's sleeping on a pillow, reclining on a nice

mattress, or slipping into feet-friendly slippers. The researchers has embarked on the project

of locally producing the slipper for the now generation. However, before the researchers look

at the slipper's role now, the researchers thought of how slipper-making has evolved over

time. While the slipper is commonly considered as a simple and banal thing that becomes a

part of our daily lives, few of us know much about its contribution to one’s well-being.

While the style and look may have evolved significantly over time, the necessity for warm

and comfy feet is as crucial as it has ever been.

The first slipper in history was called the babouche slipper and was of eastern origin. The

earliest babouche slippers, adorned with gold foil, were discovered in a Coptic tomb from the

second century. Felt slippers were later worn by peasants in France to increase the

convenience of their sabots when it was chilly. Only in the 15th century did the slipper

become a popular shoe for men of upper society. They were constructed of silk or very

quality leather, with a wood or cork sole to keep out the dirt. The slipper was worn solely by

ladies in the 16th century and had the shape of a mule. The slipper was primarily employed

by valets during the reign of Louis XV to avoid waking their lords with the noise their

arrivals and departures would have made, but also to maintain the timber floors due to its felt

soles. Women began wearing solely slippers as an indoor shoe as early as the end of the 18th

century, giving rise to the slipper we know today. The slippers gradually became a symbol of

a specific bourgeoisie that lived mostly at home, Mahabis. (2017, March 31).
 BACKGROUND OF THE STUDY

The paper intends to present a proposal for the Establishment of Sukud Slip-and-Walk
Footwear Shop in Tacurong City. For this reason, the researchers will conduct a feasibility

study to explore its potential as business activity in this part of the City of Tacurong and the

whole of Sultan Kudarat.

Footwear protects the feet from harmful elements, acts as a cushion between the feet and the

ground, and has intrinsic psychological and societal value. Some specialized populations,

such as individuals with diabetes, have special footwear needs due to health issues that

increase their risk of falling or getting foot ulcers. For example, elderly persons who are

prone to falling should wear footwear with a low heel, a big sole contact area, a secure

fixation, and a solid slide resistant sole. Aesthetic preferences, budgetary priorities, comfort,

and the prevalence of foot disorders are among variables that influence footwear selection.

The weather of Tacurong is prone to extremely hot temperature and flooding during the rainy

season. Many workers and students sustain difficulties in their way home with shoes worn

that are susceptible to water during the wet season and discomfort on hot season. Water from

flooding can cause water-borne infections, or diseases spread by water polluted with human

or animal waste. Typhoid fever, cholera, leptospirosis, and hepatitis A are among them. The

establishment of this venture will promote eligible substitute to shoes at any weather

condition.

A. Description of product

The product is a flip-flop type of slipper that is designed to offer comfort to the feet of

the wearer. This is made of non-corrosive rubber sole on top and under which is

water impermeable, wear and tear resistant, light but sturdy. The straps are Y-

designed for easy slip of the foot into it enabling a firm grip and comfort while one is

in motion. The straps are made up of poly-urethane substance that is strong enough to
 absorb shock of force exerted by the weight of the human body. Its structure pleases

the eyes so that the owner can take pride having a pair of it. The under-parts are

suitably and permanently glued together with high quality rubber cement with the

known brand name Rugby.

a. Organizational Type

The business form is a partnership among the owners who contribute their moneys to a

common fund to finance the operation. Since the business is new, creating a corporation

is not suitable at the moment knowing the intricacy of the creation of a corporation.

b. Organizational Form

The organizational form of this firm is limited partnership with five (5) partners or

owners who will share in the profits and liabilities. The partnership will be run by a

Managing partner to be chosen from among the owners to be assisted by the four limited

partners.

c. Geographic Identity / Logo

Figure1 Company Logo

Organizational Background

a. Vision statement

The business envisions to be a pioneer innovator of footwear manufacturing and

marketing effort in the Province of Sultan Kudarat, to ultimately deliver quality

products at reasonable price while creating employment and gainful endeavour to its

owners.

b. Mission statement

To develop footwear product that meets the quality of standard of competitive brands.

With the same technology employed by existing footwear manufacturers flip-flops

will be locally produced meeting all government requirements, health requisites and

product certification from the Department of Trade and Industry.

c. Goals and objectives

The business is inclined in engaging into an activity that will contribute to various

aspects of living. Foremost, for the researchers, is to discover a new dimension in job

generation for themselves that will define the economic side of the project. Another

is to generate employment to the community, thus helping the government in its effort

to curb the problem of unemployment in the Province of Sultan Kudarat. From the

profit it derives from operation, the business will help the government in generating

funds by means of taxes to be paid. Last but not the least is to offer to the people a

user-friendly product that can offer lots of comfort and savings because of its

longevity of use.
 Goals

 To create jobs and employment to the owners and employees to be hired.

 To produce highly competitive products in terms of quality and price.

 To be a part in the nation building by way of paying taxes due to the

government.

 To develop a flip-flop that is free from health issues like foot allergy and the

like.

Objectives
 To ensure that there is a sufficient supply of quality flip-flop slippers in its

area of coverage which is the Province of Sultan Kudarat.

 To meet the demands and wants of the people through providing them goods

that can be purchased locally.

 To continually adopt a technology that meets quality standards of finished

products.

d. Core Values Statement

Competitiveness – producing flip flops that are made with high quality materials and

are priced low after margin of profit is added.

Professionalism – the business will be handled by professionals with business

education background.

Efficiency – to be able to meet customer’s demands at the shortest time to save on

costs.

Accountability – to employ proper accounting procedures to safeguard moneys and

other business properties.

 Employment opportunity – to create an endeavour that produces wealth both for

owners and employees to uplift their standard of living and create a better image in

the community where they belong.

a. The Marketing Aspect

 Considering consumers preference and customer’s choices and needs the

business will create slippers for a common market and customized products

that suit their need.

 To ensure that the products are competitively priced in order to capture a

new market since this activity of the business is new in the area of coverage.

 To create a network of market through linkages with wholesalers and

department stores in the Province of Sultan Kudarat.

 To take advantage of the social media platform like Facebook to penetrate

markets within the Province of Sultan Kudarat and beyond.

 Capture potential customers by an advertisement effort using available print

and broadcast media in the area.

b. The Management Aspect

 The business shall be managed by one of the members of the group who is

equipped with knowledge on dealing with both internal and external stakeholders

like the employees and customers.

 The researchers are committed to teamwork and collaboration which means that

the operation shall exercise employee empowerment for the advancement of the

management skills of other members of the group.

  The management shall employ selectively based on their expertise in doing a

job related to footwear production.

c. The Operational Aspect

 The business shall follow the 8 hours of work based on the Labour Code and

as implemented by the Department of Labour.

 The business will follow a production system and schedule of work to

ensure that workloads are distributed properly and quota meet on time.

 The researchers consider expansion which needs Research and Development

to provide a lee-way for adaptation to changes in more advanced technology.

d. The Financial Aspect

 The working capital of the business shall be derived from the contribution of

the members of the group.

 The owners shall follow a generally accepted accounting principle in

handling and management of its finances.

 Since the activity involves a process production, the business shall allocate

its working capital to purchase raw materials according to the needed

materials at a predetermined and estimated time to make purchases.

 The purchase of equipment shall be made through supplier survey to get the

least costly but quality tools.

 In case the need for additional capital arises, the owner plans to engage with

suppliers utilizing available bank facility available for the increase of its

capital.

e. The Socio-Economic Aspect

  Satisfy our customers with products implementing innovative technology

and superior product quality, added customer value, and cordial services.

 To create employment opportunity to unemployed individuals who may

contribute their skill related to the business activity.

 To maintain a good eco-friendly environment by means of properly handling

wastes, residues of toxic components used in the production of slippers.

 To contribute to nation building through payment of taxes to the

government.

QUALITY POLICY

“Quality Is Our Business “

Statement of the Problem

This feasibility study aims to provide answers to problems associated with starting a firm

in the marketplace. These questions are:

A. Marketing Aspect

1. What will be its market competitive advantage?

2. What promotional plan is appropriate and will be implemented?

3. What external variables are anticipated to have an impact on business  Operations?

B. Management Aspect

1. What is the compensation plan that has been proposed?

2. What is the organizational structure like?

 3. What are the various roles in the planned organization, and what qualifications, tasks,

and responsibilities do they have?

C. Operational Aspect

1. What are the steps in the manufacturing procedures for the flip-flop slippers?

2. What are the necessary equipment and facilities for the production?

3. What machines and equipment are necessary in the manufacturing process?

D. Financial Aspect

1. What are the sources of capital?

2. How much is the total projected capital investment needed?

3. Will it be able to create a return on investment (ROI) depending on the targets that

have been set?

E. Socioeconomic Aspect

1. What are the societal advantages that the proposed business would provide to the

community?

2. How would the planned enterprise benefit the government and the protection and

preservation of the environment?

3. What are the potential economic consequences of the proposed business?

Objectives of the Study

This section discusses the potential business's objectives in terms of marketing, management,

operational, financial, and socio-economic aspect. The objectives of this proposed business

are the following:

1. To become the top producer and supplier of local slippers in Sultan Kudarat, with the

ultimate purpose of contributing to the growth of the economy, people's well-being, and the

government's success.

2. Before recommending its implementation, the proponents want to assess the viability of

producing slippers in Tacurong City, as well as the possible market drawbacks and

advantages of this system.

3. In order to better serve customers, the proponents also want to know about their

preferences and options when it comes to purchasing slippers.

4. The proponents want to create a management system, as well as an organizational form

and structure, to help the production of slippers become more efficient and convenient in

satisfying the demands of the community.

5. To evaluate their abilities to run the planned business in the short and long term. This

might be used to assess their ability to respond to public needs, which is especially crucial

during a pandemic epidemic.

6. When it comes to operations, the proponent wants to evaluate the necessary machinery and

equipment used in the manufacture of slippers.

7. To establish the precise techniques and procedures for manufacturing high-quality slippers

that will be employed in this business.

8. This also aims to determine the most successful marketing tactics that the company may

use.

The suggested firm may use to obtain a larger share of the market share from its competitors.

9. The intended training and livelihood initiatives would be integrated. Important concerns

include business as well as a review of how these social services may contribute to the needs
of the people, particularly those without sources of income and those from less affluent

households.

Significance of the Study

This section aims to establish the study's value to people/consumers, businesspeople,

students, investors, the government, the economy, and future researchers and proponents.

Possible Investors. They will be aware of the most recent trends in the footwear business. It

will also provide them with potential for improving products and developing new methods to

increase the profitability of their firm. This study will provide information to existing

business owners on how to enhance their goods and prepare for the next generation's

footwear to be more innovative and modern in order to meet customer desires.

Management. In this study, they will learn about recognizing potential problems, solutions,

and strategies while taking into account all of the obstacles associated with running this type

of organization. This research will lead to better management in the organization of this type

of firm.

Government. This research will assist the government in determining if the proposed

enterprise would benefit the community through employment qualifying it for government

financial support and marketing support.

Future Researchers. The researchers will have additional information from this study and

will be able to apply their expertise doing feasibility studies in their future careers as

accountants, consultants, and company owners. This study will assist the researcher in

gaining additional information on this type of business, assessing the technicalities involved,

and understanding the benefits and flows of organizing this type of venture. Conducting this

study will also provide the researcher with excellent and quality experience as creating

feasibility studies is one of the possible fields of training in the researcher's profession.
Consumers or customers - It will help them to find an affordable flip flop slipper with good

quality and comfort.

Scope of Delimitation

The purpose of this research study is to determine the feasibility, of establishing a footwear

factory in Tacurong City that manufactures flip flop slippers. The study focuses in the area

covered by the Province of Sultan Kudarat where the target market prospective clients or

costumers are the local individuals of Tacurong City. All local individuals in different

barangays such as Baras, Buenaflor, Calean, Carmen, D‘ Ledesma, Virginia Griño,

Kalandagan, Lancheta, Enrique JC Montilla, New Isabela, New Lagao, New Passi,

Poblacion, Rajah Muda, San Antonio, San Emmanuel, San Pablo, San Rafael, Tina, and

Upper Katungal in Tacurong City is the target market for this business project. Additionally,

the duration of this study is 1st semester of the school year 2022-2023.

Operational Definition of Terms

Sukud- a Bisaya term the researchers used reflective of measurement as to size of a brand of

a slippers. This also represents Sultan Kudarat which is the scope of operation of the

business.

Flip flop – a type of slippers where the foot is flipped in to wear it.

Customers- they are the people on which we sell the said product.

Review of Related Literature

Local Studies
On the one side, industrial clusters are rife with spillover effects that demand careful

management in the interests of overall efficiency. On the other side, distribution and

marketing activities are subject to transactional breakdowns that result in persistent

information gaps. As Lall (1991) points out, the received theory of trade assumes that if any

firm is able to match world prices, it can immediately sell its output on external markets

without further ado, but in practice, the need for extensive scanning, monitoring, and

coordination, means that this process is far from being self-realizing in the manner of a

textbook model of supply and demand relations. There is a notable paucity of systematic

statistical information on the shoe industry in the Philippines. The most recently published

official document allowing us to assess something of the industry’s broad complexion is the

1995 Annual Survey of Establishments: Manufacturing1, which records all data in terms of

the 1977 Philippines Standard Industrial Classification (PSIC). The Annual Survey informs

us that there were 1,920 establishments classified under PSIC code 324 (Manufacture of

Leather Footwear) in the Philippines as a whole in 1995. The total number of employees in

the same year was 21,701. Of all establishments in the industry, fully 80.7 percent had fewer

than ten workers. Average monthly earnings amounted to USD 53.33 in establishments with

fewer than ten workers and USD 143.94 in establishments with ten or more workers, at the

prevailing exchange rates. The average per-worker book value of the physical assets of shoe-

manufacturing establishments with fewer than ten workers was USD 567 in 1995, and that of

establishments with ten workers or more was USD 1,393, so that the industry as a whole is

notably labor-intensive, especially in the small-firm segment. As meager as these fragments

of statistical information may be, they indicate quite clearly that the shoe industry in the

Philippines is modest in size, is made up largely of very small units of production with low

levels of capitalization, pays meager wages, even by local standards, and is characterized by

much in formalization of employment structures (Ibon Databank 1986).

Liliw -Tsinelas Hub of The South

Liliw is also one of the well-known shoe manufacturing in the Philippines; It was discovered

over the past 50 years and was called "The paradise of shoe lovers." Liliw's products are

specifically for women. There are lots of types that suits ones taste and designs. Most of their

product is made out of ABACA which is one of the Philippines traditional footwear. Liliw's

progression increased when they started making more designs other than sandals.

Shoe manufacturing typically proceeds in a series of stages as follows. First, basic leather or

synthetic materials are cut to make the different elements (sole, tongue, quarters, vamp, etc.)

out of which the shoe is composed. Second, a number of these pre-cut elements are

assembled to make the composite upper part of the shoe. Third, the assembled upper is

shaped over a last. Fourth, the uppers are attached to soles by stitching or cementing. Fifth,

the heels are then affixed. Sixth, accessories such as eyelets, tassels or buckles are added to

the finished shoe. These features of the shoe-manufacturing process give ample scope for

variety in the organization of production and the division of labor. In many cases, production

is arranged in networks of vertically disintegrated firms, with each firm specializing in just

one phase of the manufacturing process. This manner of proceeding is well adapted to the

production of small batches of shoes with frequently varying design specifications. In other

cases, production is vertically integrated within single firms, so that all the different tasks of

shoemaking are performed under unified managerial control. In the latter instance, an

assembly line usually links the different workstations together, thereby sustaining a

coordinated flow of semi-finished product through the factory and making it economically

feasible to manufacture large runs of relatively standardized outputs. Many different

intermediate organizational arrangements between these two exemplary cases are possible in

principle and observable in practice. Of all these different arrangements, those that involve a

substantial degree of vertical disintegration are of special interest and significance in the
present analysis. Industrial sectors in which production is carried out in this manner typically

form dense industrial districts, and the shoe industry is no exception to this rule. Indeed, the

tendency of shoe producers and their cohorts of suppliers to agglomerate together in regional

clusters or complexes is an extremely common occurrence, both in more and less developed

parts of the world (Hoover 1937, Hall 1962, Rimmer 1968, Morris and Lowder 1992,

Knorringa 1996, 1999; Rabellotti 1997, 1999; Rabellotti and Schmitz 1999, Schmitz 1995,

2001). In addition, the industry is strongly concentrated in geographic terms. Figure 1 shows

the overall locational pattern of employment in shoe manufacturing in the Philippines. The

National Capital Region, which includes Marikina City, is by far the dominant center of the

industry with 39.3 percent of all establishments and 53 percent of all employment. Two

administrative divisions adjacent to the National Capital Region, Central Luzon to the north

and west and Southern Tagalog to the south and east, account for the lion’s share of the rest

of employment in the Filipino shoe industry. Central Luzon is also the center of the leather

tanning industry, which is concentrated in the town of Meycauayan. Southern Tagalog

contains a number of establishments that have spilled over from the Marikina City cluster

into nearby municipalities, and is also the location of Biñan, which comprises a nucleus of

small workshops producing for the bottommost segment of the Filipino shoe market. There is

little shoe manufacturing in the southern half of the country apart from a small cluster in

Cebu in Central Visayas. Note that the industry is made up almost entirely of firms owned by

local (Filipino) entrepreneurs. Over a short period up to the mid-1990s, the Philippines also

had a number of large foreign-owned plants employing cheap local labor to make athletic

shoes, but these operations have now almost entirely shifted to even lower-cost sites in other

parts of Southeast Asia, most notably to Vietnam (Barff and Austen 1993, Donaghu and Barff

1990). In contrast with these more successful clusters, the Marikina City shoe industry has

never been incorporated to any significant degree in international commodity chains. Gereffi
(1994, 1999) suggests that we need to distinguish between two main types of commodity

chains, namely, producer-driven and buyer-driven. The former is generally associated with

large-firm manufacturing sectors such as the car or aircraft industries, where suppliers have

the resources to mount their own distribution and marketing networks. The latter tends to be

more characteristic of small firm sectors such as the clothing or shoe industries, especially

where manufacturers are insufficiently large to undertake distribution and marketing

functions themselves; and in these circumstances export activities are often in the hands of

big international buyers like American and European department stores, wholesalers, or

branded manufacturers who are able to scour the world in search of sources of product

supply. The Shoe Industry of Marikina City (A proposed shoe commercial complex)

"Marikina is known for its notable shoe industry. It is dubbed as the Shoemaking Capital of

the Philippines since it has the biggest number of shoe manufacturers in the country and

produces high-quality shoes. In 2002, Marikina recognized and certified by the Guinness

World Records for having the World’s Largest Pair of Shoes. Furthermore, the city is home

to the First Lady Imelda Marcos’ shoe collection and that of other celebrities and world

leaders." For purposes of comparison, we may note that average monthly earnings in Filipino

manufacturing as a whole were USD 259 in 1995. At the same time, the small-firm segment

of the Filipino economy (which includes most shoe manufacturers) is known for its extensive

use of child labor (Vahapassi 2000).

The locational forces that lie behind this tendency are many and various, but their points of

genesis can usually be identified by reference to three main facets of any disintegrated

production system, namely, (a) the networks of specialized but complementary firms that

comprise the active core of the manufacturing system, (b) the dense and multifaceted local

labor markets that invariably spring up in the vicinity of workplaces, and (c) the tightly-

wrought webs of social interaction that often play an important part in sustaining localized
industrial innovation processes. The clusters that spring forth in response to these forces are

almost always interlaced with associational and institutional infrastructures that function in

different ways as sites of collective decision making and action in the interests of enhanced

industrial performance (Scott and Storper 2003). These plants were never, in any case,

functionally integrated into the Marikina shoe-manufacturing complex. Until the 1980s, the

shoe industry in the Philippines was protected by the high tariff barriers then in force as part

of the overall national policy of import substitution. The industry accordingly prospered in a

modest but definite way on the basis of its more or less complete command of domestic

markets. In the 1980s, import substitution policies were largely abandoned by the Philippine

government, and over the 1990s trade liberalization accelerated greatly (Bautista and Tecson

2003; Hill 2003). Consideration of the commodity distribution and marketing nexus, for its

part, raises important and too often neglected questions about the role and functions of

external relations in local economic development. The combination of these two critical

moments of the space-economy (i.e. clustering and external relations) brings their mutually

sustaining relations strongly to the fore (Humphrey and Schmitz 2002). The terrain of

analysis is further modulated by the increasing returns effects, externalities, and market

failures that persistently run through these kinds of economic structures, and by the collective

action issues that are raised as a consequence (Scott and Storper 2003). The shoe

manufacturing complex of Marikina City is a typical industrial cluster of this sort. Of course,

no industrial cluster can be economically viable in the absence of a cognate system capable of

distributing and marketing its outputs on wider markets, whether domestic or foreign. Shoe

producers in Marikina City have always concentrated their sales efforts on the domestic

market, and their output is sold across the Philippines through retail boutiques, department

stores, and mail order companies among others. However, these efforts have tended to lag in

recent years, and, in addition, the industry’s capacity for export activity is notably
underdeveloped. In fact, one of the central problems of the Filipino shoe industry at large has

been its signal failure to put more aggressive distribution and marketing structures into place

as worldwide competition has intensified over the last few decades. Its failure in this matter is

all the more evident in view of the vastly more successful efforts of a number of its direct

competitors (such as Brazil, China, and Mexico), and most especially in view of the ability of

shoe-manufacturing clusters in the latter countries to attract the concerted attention of

overseas traders and buyers (Knorringa 1996, Korzeniewicz 1992, Levy 1991, Lowder 1999

Bazan and Navas-Alemán 2004,). Gibbon (2001) and Sverrison (2004) argue that we also

need to recognize a third type of commodity chain based on trader driven forces. Actually,

the term “chain” is somewhat unsatisfactory in the present context because it is usually

defined in a way that encompasses the double notion of a multistage input-output complex

and a system of supplier-buyer relationships. For present purposes, I want to distinguish

sharply between these two phenomena. Hence, I shall adopt what I take to be the more

sharply focused terminology “distribution and marketing nexus” to designate the latter. An

approach to industrial development processes that combines notions of industrial clusters and

commodity distribution and marketing, would appear to promise much in the way of both

indicative and normative insights. The cluster idea directs attention to the localized

increasing-returns effects and competitive advantages that are the lifeblood of many

industries and the source of major growth energies (Scott 2004b).

Foreign Studies

Financing your Shoe Business

A shoe business idea might sound fantastic, but without the required finance, the business

would just remain what it is, an idea. This goes to show how important finance is in starting a

business. Finding capital for your business idea is therefore a task that every entrepreneur

must face.
The Victoria and Albert Museum has an unrivalled collection of shoes, more than 3,000

years of history from different cultures around the globe. From the decorative stitching of

hemp shoes found on the ancient Silk Road from the 1st Century BC to Venetian platform

shoes typical of the 16th century, shoe design and construction reveals remarkable

inventiveness. The chronological progression of shoe height, heel shape and materials also

exposes how many styles we consider to be modern have been in and out of fashion across

the centuries.

Interesting Statistics About the Footwear Industry

In the footwear industry, establishments are either chain stores, or individually owned stores.

The industry is further divided into family shoe store, where a broad range of shoe sizes and

styles are sold; specially shoe stores where a specific selection such as women's footwear or

athletic footwear is exclusively sold.

Shoepassion (The Berlin shoe brand)

Even the finest process of shoe making is not worth if the materials used are insufficient in

quality. "A look into shoe history shows that some traditions continue to this day. In terms of

their construction, classic types of men's shoes have hardly changed over the last 100 years.

Premium leather remains to this day an important prerequisite for making premium men's

shoes. When treated with the proper care, quality men's shoes can even improve in

appearance over time. They promise a perfect fit, which elevates wearing comfort and

contributes significantly towards maintaining healthy feet. The particular qualities of a given

shoe, by the way, are largely determined by the production method used to create it."

Mr. Refeeq Ahmed (1986) in his paper "development Perspectives of Indian Footwear Industry, The

case of Indian footwear" highlights the importance of the Indian leather footwear industry's

potentiality for exports. He brings out the need for popularizing brand name, strengthening training
facilities particularly to women, and close linkages between industry, training and educational

institutions. The paper also emphasized the need to have the service of experts from developed

countries to train the local artisans in particular lines. Padmini Swaminath (1996) in her paper

"Development Experiences : Gender Prospective on Industrial Growth, Employment and Education"

explains how the industrial development in India lacks the co-ordination between the govt/ industry

and the labor. The paper attempts to assess the quality of state interventions and their impact on

industry and labor. The author emphasizes the need for transforming the state interventions into

strategic gender needs. Sundaram Shobha and ao Sheshagiri K (1996) in their article, "Changes and

Continuity in Women's Employment in Footwear Industry" have made detailed analysis relating to the

social background of the women workers viz, community, age groups, educational levels, marital

status, and the factors responsible for migration. An attempt has also been made to bring out the

circumstances that made the women workers to enter in footwear industry, with special emphasis on

acquisition of skills, types of work undertaken, labor mobility, working conditions and wage

structure. Dhar P. N. (1958) has made an attempt to analyze the small leather footwear units in Delhi

since Moghal days Author was found that most of the artisans were made footwear in Thikana's the

tools were dissimilar, the proportion of their working capital reflects the difference in their scale of

operations. Out of 34 sample units only 10 units had substantial finance and marketing outlets. This

study adds a new theoretical prospective to the study of small scale production. It will be of great

interest to economists and researchers in the areas of institutional economics, transaction cost

economics. Socio economic development studies and economic organization theory. Ruchira

Ganguly Scrase (1987) in her study has provided an account of the social and economic changes that

have taken place within a small ethnically identifiable artisan community is called Rabi Das living in

small and not yet industrialized town, Krishnagar in W. Bengal. She deals with socio-economic

aspects of shoe maker’s community from an anthropologist's view point. The raw material cost has

the larger share (58.57) to the total cost of productions. Knorringa Peter (1996) an eminent scholar in

his case study of the Agra Footwear industry stresses that the small scale enterprises, as part of large

chain sector and the vertical economic relations, can be improved by including trust and the extent of

professional collaborations. He highlights the institutional peculiarities of this industry which include
a lack of rigorous enforcement of property rights and castes based identity dasher between artisans

and traders, and show how these factors shape the objectives of individual entrepreneurs. It is based

on extensive primary data. Parmeshware S. (1990) has made the study on the impact of development

agencies on cobblers of Athani town from socio political point of view. The leather footwear industry

is traditional (Sarkar K. T. 1948) in India, the economic conditions of the workers remain not much

changed. The industry has not been able to provide whole time employment to all workers (Lakshman

T. K. 1966) Footwear units in Athani Taiuka producing 40 types of leather Kolhapuri Chappals

(Girappa et. al. 1996) have provided employment opportunities to two principal scheduled castes viz.

Samagar and Dhor. Different studies reviewed above have followed the cafeteria approach dealing

with leather industry. Very few studies are made considering the problems of footwear manufacturing

units. Hence, this attempt aims at analyzing the pattern of output, employment and income generation

by the footwear manufacturing units in the study area. It also aims at finding out the specific problems

of the leather footwear manufacturing units.

Research Methodology

This section discusses the research methodology of the study specifically the research design,

respondents, sampling techniques, research locale, research instrument, and data gathering procedure.

Research design

This study uses descriptive design with the implementation of mixed methodology which requires

both qualitative and quantitative methods in gathering information. It is quantitative since we use

numerical data to gather information specifically when it comes to the demand conditions, supply

conditions, and supply and demand gap into the market. While it is qualitative since we use structured

survey questionnaire to interview our target market specifically the fish farmers about their business

and the products and services they offer into the market.

Respondents

The respondents of the study are fifty (50) workers and fifty (50) students presiding in Tacurong City

Sultan Kudarat. Since the proposed business offers made to order and ready-made products.
Sampling techniques

In determining the sample size the respondents use the cluster sampling as a sampling technique in

determining the respondents. The reason why proponents used this kind of sampling

technique is because not all specifically students and workers are available during the FT-ARA-020-

00 | STI College Tacurong conduction of survey or during the interview. This means, the participants

are being selected since they are the persons qualified and available during the survey.

Research Locale

This study will be conducted within the 20 barangays of Tacurong City, Mindanao, Philippines. The

City is consist of barangays namely Baras, Buenaflor, Calean, Carmen, D‘ Ledesma, Virginia Griño,

Kalandagan, Lancheta, Enrique JC Montilla, New Isabela, New Lagao, New Passi, Poblacion, Rajah

Muda, San Antonio, San Emmanuel, San Pablo, San Rafael, Tina, and Upper Katungal.

Research Instrument

In gathering information from the participants, the proponents used the survey questionnaire and

structured survey questionnaire. In survey questionnaire, it is a form of checklist compromising three

(3) parts namely: Part I- Demographic Profile of the Respondents, Part II- Slipper Product‘s

Questions, and Part III- Product‘s Prices Survey Questions. In structured survey questionnaire, it is

open-ended questions intended for the competitors of the proposed business. The survey questionnaire

is a self-made survey and evaluated by experts from the fishing industry and from the academe.

Data gathering procedure

These are the systematic process of data collection made by the proponents in twenty (20) barangays

in Tacurong City.

1. The researchers will give their letter of request and a sample of sample draft questionnaire to the

authority/adviser and coordinator for improvement.

2. Upon approval, the researchers will secure permission from the mayor‘s office and all barangay in

Tacurong City which compromises of twenty (20) barangays.

3. After the researcher‘s questionnaire been checked, improved, and revised. The researchers will ask

the respondents which are the students and workers about their demographic profile and the product‘s

prices.

4. After gathering all relevant information needed in the study from the students, and worker the data

gathered will now be tabulated and analyze by the proponents.

5. This will help to determine the viability on establishing Slippers particularly in determining the

supply and demand gap into the market.