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    Assessment of Marketing Practices of Sari-Sari Store

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    Angel Cris Bulanon
    The study aimed to assess the marketing practices of sari-sari stores in Barangay Dalapitan, North Cotabato. Specifically, it sought to determine the socio-demographic profile of store owners, assess their use of marketing strategies, and determine if relationships exist between marketing mix, sales, and owner demographics. A questionnaire was developed based on the 7Ps marketing mix framework to collect data on owner demographics, knowledge of marketing, and assessment of practices relating to product, price, place, and other strategies.

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    Assessment of Marketing Practices of Sari-Sari Store

    Uploaded by

    Angel Cris Bulanon
    512 views7 pages
    The study aimed to assess the marketing practices of sari-sari stores in Barangay Dalapitan, North Cotabato. Specifically, it sought to determine the socio-demographic profile of store owners, assess their use of marketing strategies, and determine if relationships exist between marketing mix, sales, and owner demographics. A questionnaire was developed based on the 7Ps marketing mix framework to collect data on owner demographics, knowledge of marketing, and assessment of practices relating to product, price, place, and other strategies.

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    The study aimed to assess the marketing practices of sari-sari stores in Barangay Dalapitan, North Cotabato. Specifically, it sought to determine the socio-demographic profile of store owners, assess their use of marketing strategies, and determine if relationships exist between marketing mix, sales, and owner demographics. A questionnaire was developed based on the 7Ps marketing mix framework to collect data on owner demographics, knowledge of marketing, and assessment of practices relating to product, price, place, and other strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    512 views7 pages

    Assessment of Marketing Practices of Sari-Sari Store

    Uploaded by

    Angel Cris Bulanon
    The study aimed to assess the marketing practices of sari-sari stores in Barangay Dalapitan, North Cotabato. Specifically, it sought to determine the socio-demographic profile of store owners, assess their use of marketing strategies, and determine if relationships exist between marketing mix, sales, and owner demographics. A questionnaire was developed based on the 7Ps marketing mix framework to collect data on owner demographics, knowledge of marketing, and assessment of practices relating to product, price, place, and other strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    ASSESSMENT OF MARKETING PRACTICES OF SARI-SARI STORES IN

    BARANGAY DALAPITAN, MATALAM, NORTH COTABATO

    Objectives of the study:

    The general objective of the study is to assess the Marketing practices of sari-

    sari stores in Dalapitan, Matalam, North Cotabato.

    Specific, this study aims to:

     Determine the socio-demographic profile of the sari-sari stores owners in terms

    of age, sex, civil status, and educational attainment,

     To assess the level of market needs of s ari-sari stores in terms of strategies in

    marketing mix and other strategies,

     To determine if there is a significant relationship between the marketing mix and

    the sales of the sari- sari store,

     And to determine if there is significant difference on the sales and level of

    marketing mix of the sari-sari stores when the respondents are grouped

    according to demographic profile.

    Conceptual framework

    Independent variable Dependent variable

    Demographic profile of owners and customers


    Marketing mix (7ps) Marketing
    Practice of sari-sari stores
    Marketing practices are important in establishing and maintaining contacts

    between a business establishment and its markets. In a highly competitive and volatile

    market, a business establishment must compete. According to Arroyo (2020),

    Marketing and marketing practice are the lifeblood of every business and an essential

    component of creating a fit business that thrives in the face of competition and

    adversity.

    This study was primarily anchored on the concept of 7 P’s Marketing Mix

    derived from the 4 P's Marketing Mix (Product, Price, Place, and Promotion) of

    McCarthy (1960) and the extended 3 P’s of Service Mix (Participants, Physical

    Evidence and Process) by Booms & Pitner (1981). The marketing mix combines

    market activities for specific goods or services over time and in a specific market.

    Marketing strategy is concerned with developing a marketing mix that will allow a

    company to achieve its goals in the targeted market. As consumer behavior evolves, the

    marketing mix is no longer only concerned with 4P but has also evolved into 7P.

    (Harrington, Ottenbacher & Fauser, 2017). Some regard the marketing mix as a critical

    foundation upon which marketing practices, strategies, and business activities are built.

    It is essential to the success of businesses of all sizes because it addresses the most

    important market factors. Recognizing the competitive marketplace and ensuring you

    can capitalize on significant trends, as well as reaching buyers with the right product at

    the right price, place, and time are all critical (Anjani, Irham & Waluyati, 2018).
    RESEARCH QUESTIONNAIRE

    REFERENCE: http://lpulaguna.edu.ph/wp-content/uploads/2019/01/3.-Marketing-
    Practices-of-Selected-Sari-Sari-Stores-in-Barangay-Makiling-Basis-for-
    Community-Extension-Project.pdf

    ASSESSMENT OF MARKETING PRACTICES OF SARI-SARI STORE IN


    BARANGAY DALAPITAN, MATLAM, COTABATO

    Respondent’s number:

    Direction: Please put a check () and please fill in the following blanks truthfully to specify your
    answer on the space provided on the following statement. The information provided by
    you will be kept confident and will be used for academic purposes only.

    Part I: Demographic profile of the respondents


    Name (optional) :
    Gender: male female Age:
    Civil status: single married widow
    Educational level: college High school Elementary
    Number of years of business operation:
    Number of employee/s:
    Part II. Participant’s knowledge about marketing
    Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
    opinion. In each item, please put a check () on the space provided per item which
    corresponds to your answer. Please refer to the codes below.

    Numerical Rating Descriptive Rating


    5 Strongly agree
    4 Agree
    3 Neutral
    2 Disagree
    1 Strongly Disagree

    Descriptive Rating
    Knowledge about marketing
    5 4 3 2 1
    Pagbebenta
    Promosyon
    Inaalam ang pangangailangan ng
    customer
    Inaalam ang gusto ng customer

    Pagkilala ng customer

    Pagpapatibay ng relasyon sa mga


    customer
    Pagbibigay kasiyahan sa customer
    Pagpapakilala ng produkto sa
    customer
    Trabaho lamang ito sa opisina

    Part III. Participants’ assessment of their practices in product strategies


    Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
    opinion. In each item, please put a check () on the space provided per item which
    corresponds to your answer. Please refer to the codes below.

    Numerical Rating Descriptive Rating


    5 Strongly agree
    4 Agree
    3 Neutral
    2 Disagree
    1 Strongly Disagree

    Descriptive Rating
    Product strategies
    5 4 3 2 1
    Mayroong mga produkto para sa
    pangangailangan at gusto ng
    nakararami
    Maraming produkto na pagpipilian
    (mga pagkain, school supplies, load,
    pampersonal na kalinisan, panlinis
    sa bahay, atbp)
    Nagtitinda ng mga bagong produkto
    dahil sa uso o nalamang gusto ng
    customer
    Mayroong produkto na wala sa
    ibang tindahan
    May mga prdukto para sa iba’t ibang
    uri ng customer (halimbawa:
    estudyante-school supplies)

    Part IV. Participants’ assessment of their practices in pricing strategies


    Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
    opinion. In each item, please put a check () on the space provided per item which
    corresponds to your answer. Please refer to the codes below.

    Numerical Rating Descriptive Rating


    5 Strongly agree
    4 Agree
    3 Neutral
    2 Disagree
    1 Strongly Disagree

    Descriptive Rating
    Pricing strategies
    5 4 3 2 1
    Base sa Suggested Retail Price ang
    presyo ng mga produkto ko
    Base sa nagastos (cost) ang presyo ng
    mga produkto ko
    Base sa presyo ng mga kalabang
    tindahan ang presyo ng mga produkto
    ko
    Mataas na presyo sa mga produktong
    mataas ang demand
    Nagbibigay ako ng discount sa mga
    bilihin

    Part V. Participants’ assessment of their practices in place strategies


    Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
    opinion. In each item, please put a check () on the space provided per item
    which corresponds to your answer. Please refer to the codes below.
    Numerical Rating Descriptive Rating
    5 Strongly agree
    4 Agree
    3 Neutral
    2 Disagree
    1 Strongly Disagree

    Descriptive Rating
    Place strategies
    5 4 3 2 1
    Malapit sa mga tahanan
    Madalas na naibibigay ng tindahan ang
    hinahanap na kailangan at gusto ng
    customer (convenience)
    Convenient operating hours
    Malapit sa mga establisyimento ang aking
    tindahan (sa paaralan, opisina, simbahan)
    Hindi nauubusan ng stock ang tindahan
    (Availability)

    Part VI. Participants’ assessment of their practices in other strategies


    Direction: Indicate the scale from 1-5 to represent your answer that most corresponds to your
    opinion. In each item, please put a check () on the space provided per item
    which corresponds to your answer. Please refer to the codes below.
    Numerical Rating Descriptive Rating
    5 Strongly agree
    4 Agree
    3 Neutral
    2 Disagree
    1 Strongly Disagree

    Descriptive Rating
    Place strategies
    5 4 3 2 1
    Kinukumusta ang mga customer upang mas
    makilala (relationship marketing)
    Maaliwalas ang tindahan (itsura,
    malawak,maliwanag, malinis)
    Nakikita nang maayos ang lahat ng paninda
    mula sa labas ng tindahan (Visual
    Merchandising)
    May mga produktong mas iniaalok sa
    customer dahil may insentibong nakukuha
    sa supplier (freebies from distributors)

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