Research Project

ASSEMBLYWOMAN FELICITA G.
BERNARDINO
MEMORIAL TRADE SCHOOL
“AN ANALYSIS ON THE FACTORS
AFFECTING THE GROWTH OF SARI-SARI
STORES IN TABING-ILOG MARILAO,
BULACAN”
A Thesis Presented to the Faculty of the

Senior High School Department of Assemblywoman Felicita G.
Bernardino Memorial Trade School
In Partial of the Requirements for the Research Project
Cinco. Arthur Miguel
Gatpo, Enrico
Lualhati, Erika S.
Lasquite, Emeross G.
Muya, Elisea Joyce M.
Salao, Odyson B.
Velasco, Sarah Lou D.
March 2018
ASSEMBLYWOMAN FELICITA G. BERNARDINO
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
In the Philippines, Sari-sari store or neighborhood sundry store is

the privately owned operating within the shopkeeper’s residence. It has an
important economic and social location in the Filipino community. It is also
presence in the barrios, barangays, municipalities and cities that have
become part of our daily lives.
The sari-sari store is one of the types of convenience store. The
store is often along the street and attached to or part of the owner’s house.
Some typical sari-sari store settings have a grills or screens for protection
against theft and also to cover the variety of snacks, detergent products and
others.
The network of sari-sari stores nationwide account for almost
seventy-percent (70%) sales of manufactured consumer food products,
which makes it a valuable part of the economy and an important conduit for
making vital goods available to Filipino neighborhood communities (Magna
Kultura, 2011).
According to Kultura (2011), the sari-sari store has remained
popular as a micro enterprise, resulting to have a valuable part of the
economy and to contribute to the grassroots of it.
In the Greater Manila Area (2013), sari-sari stores generally source
almost a third of their products from market stalls. Urbanity of the store’s
location also plays a part in affecting a sari-sari store’s purchase preference.
Based on Nielsen’s GMA Census, sari-sari stores located in more urban
areas tend to rely more on supermarkets and company salespersons than
their more rural counterparts who source more products from wholesalers
and market stalls. Manufacturers would generate cost-savings by using the
most efficient route-to-market for their products.
BACKGROUND OF THE STUDY

Sari-sari store is the term used in the Philippines as a small
convenience store or retail store. Sari-sari (variety or general) store has been
created that aims to provide the needs of our customer. It also has a clear
business objective to promote daily need foods products. It is not just a store
that sells a single items but it is also a place of congregation where your can
have fine time with the neighborhood and can catch up on the local rumours
or called “chismis” and also their “tambayan.”
According to James Tuckerman (2014), sari-sari store is uniquely
positioned to deliver value to start-ups. “Sari-sari store will provide a
service,” In order to be deliver on this value proposition, we uniqueness.
This capability has taken considerable time and resources to develop and
forms the cornerstone of our competitive advantage.
Based on Tuckerman (2014), to build a sari-sari store is not easy. It
must consider the uniqueness, time and resources of it to develop a
competitive store. He also tells that we must give our full effort and time to
have a good service and to maintain the good status of our business.
“Sari-sari stores play a pivotal role in filling the ‘unbanked’ gap,”
(Dominguez, 2017) a market analyst of IDC Philippines.
On the other hand, sari-sari stores have higher prices when
compared to supermarkets but provides several benefits to their customers.
It also allows members of the community easy access to basic commodities
at low costs. It is also important in the store to have a good status that will
have a constant earned of money and still seen to survive in long term.
THEORETICAL FRAMEWORK
According to Dorling (2013), the theory of customer service is

based on identifying and satisfying your customers' needs and exceeding
their expectations. A company must be totally committed to delivering
consistently high standards of service to gain and retain customer loyalty.
Everyone from top management on down must be tuned into what the
customer wants. Creating a customer service culture within a company can
help build success. Customer satisfaction and loyalty are inextricably linked
to the quality of customer service and ultimately to the company's
profitability.
Based on Dorling’s theory (2013) the customer service theory is
how you deliver your product or service to the customer with accessibility,
efficiency, cost-effectiveness and satisfaction. Customer service is about
creating relationship of trust and loyalty beyond the immediate interaction.
It is the process of helping people find what they want during the entire
transaction cycle.
"The first rule of any technology used in a business is that
automation applied to an efficient operation will magnify the efficiency. The
second is that automation applied to an inefficient operation will magnify
the inefficiency (Gates, 2012).”
Nowadays we are facing modernization especially in the field of

business. It is easier to produce a product or render a service in having a
machine or equipment to use in transaction and interaction to the customer
and in the market. Technology in business is powerful to use to make it
productive to everyone. Because of that many people grow and they are
successful in life - and now they're also known as an entrepreneur.
Created by Fishbein and Ajzen in the late 1960s, the Theory of

Reasoned Action centers its analysis on the importance of pre-existing
attitudes in the decision-making process. The core of the theory posits that
consumers act on a behavior based on their intention to create or receive a
particular outcome. In this analysis, consumers are rational actors who
choose to act in their best interests.
According to this theory, specifically is critical in the decision-
making process. A consumer only takes a specific action when there is an
equally specific result expected. From the time the consumer decides to act
to the time the action is completed, the consumer retains the ability to
change his or her mind and decide on a different course of action.
CONCEPTUAL FRAMEWORK
Provide information
about the business
profile of the
status and factors
respondents Survey affecting the growth
of sari-sari stores in
determine the
Tabing-Ilog
factors affecting Questionnaire Marilao, Bulacan
the growth of sari-
sari stores in
Tabing-Ilog Interview
Marilao, Bulacan
INPUT PROCESS OUTPUT
Figure1. Present the research paradigm of the study the first box, labeled input
shows the profile of the respondents according to age, gender, job and status to
pre-determine the factors affecting the growth of sari-sari stores in Tabing-Ilog
Marilao, Bulacan. In the middle box shows the process undertaken in the study
in which is survey questionnaire and interview. While the third box shows the
results of work done which is the analysis on the factors affecting the growth
of sari-sari stores in Tabing-Ilog Marilao, Bulacan.
RESEARCH HYPOTHESIS
An Analysis on the Factors Affecting the Growth of Sari-sari Stores in
Tabing-Ilog Marilao, Bulacan
H1= There is a significant relationship between the status and its factors
affecting the growth of sari-sari store.
Ho= There is no significant relationship between the status and its
factore affecting the growth of sari-sari store.
STATEMENT OF THE PROBLEM

An analysis the factors affecting the growth of sari-sari stores in Tabing-
Ilog Marilao, Bulacan
1. What are the demographic profile of the respondents based on the

following:
1.1 age ;
1.2 gender; and
1.3 status
2. What are the factors affecting the growth of sari-sari store?
2.1 Customer Needs
2.2 Cost effectiveness
2.3 Consumer demand
3. Based on the results, what other factors can affect the growth of sari-sari
stores? How the factors can affect the status of the sari-sari store and store
owner?
SIGNIFICANCE OF THE STUDY
The research will be beneficial to the following as the researcher ensure

that the study will be useful and essentials:
Store owners. They may use the results to inform them about the
factors affecting the growth of their store and to provide them some
information about business practices that maintained the good status of
their business.
Future Entrepreneur. The outcome of this study can help them
discover the problems that may encountered of a business owner and to
understand the importance of having a guidelines that can use in
managing a business.
Customers. The findings could help them to realize their role as a
customer as well as deeper understanding to give a support to the store
owners that they can help.
Future researchers. They can use the provided data and other
literature as reference for their own studies. It can also use as their
guidelines when they have to conduct a research about business stores.
SCOPE AND DELIMITATION

This study is conducted to determine the factors affecting the
growth of sari-sari stores in Tabing-Ilog Marilao, Bulacan. It is limited
for the 50% of the sari-sari stores owner in this barangay. Therefore, in
this study it has 20 respondents needed and it is conducted through
interview and survey questionnaires.
DEFINITION OF TERMS
Some terms in this study need clarification. The following terms are
conceptually defined as follows:
Analysis. It means to break a topic or concept down into its parts in

order to inspect and understand it. It is also to restructure those parts of
a topic in a perspective way.
Customer. It is one of the major factors in the analysis of the research.
It is also the important in a business to maintain the good status of the
store.
Economic. It is pertaining to the store that contributes to the economic
development of our country. It is also pertaining to use as a resource in
the economy.
Goods. These are things that are made to be sold by the sari-sari store
owners. Example of this is the canned goods, junk foods, biscuits and
etc.
Growth. It defined as the process of increasing in size of a specific
business.
Interview. This is the process that the researchers need to do when they
need to ask a question about their study.
Store owners. They are the beneficiaries of the study that will make
them to inform about the factors affecting the growth of sari-sari stores.
Survey. Define as a face to face interview provided with some
questions about a certain topic.
CHAPTER III
Methods and Procedure
This chapter presents the methods to be used in the study. It also
describes the subjects of the study, the instruments used, the procedure of
data gathering, and the statistical treatment of the data.
Methods of Research Used

Quantitative research will be used in this study. This method will
help the researchers to easily determine the factors affecting the growth of
the sari-sari stores in Tabing-Ilog Marilao, Bulacan and aside from it this
study is more on insights of the respondents to mainly deals with survey
method and quantitative research.
Subject of the Study

The study will be conducted at Tabing-Ilog Marilao, Bulacan. Sari-
sari store owners will be selected to participate in our study. The subjects
and respondents of this study will be the 20 sari-sari store owners in
Tabing-Ilog Marilao, Bulacan.
Sampling Technique Used

The sampling technique that utilized by the researchers is called cluster
sampling it divides the population into clusters (groups) and then randomly
select some of the clusters. All the members from these clusters are in the
cluster sample. The researchers choose 20 respondents that will randomly
selected in each every group of store owners.
Research Instrument Used

The survey – questionnaire was designed to seek information in order

to assess the factors affecting the growth of the sari-sari stores in Tabing-
Ilog Marilao, Bulacan. By this instrument, the researchers can gather
information easily and interpret the data.
Data Gathering Procedure

Before we proceed in the process of survey, we must first validate
our survey-questionnaire. The researchers deal with the construction and
content validation of the questionnaire and our professor was requested to
validate it. Then if everything is settled, the researcher now starts their
interview and distribution of the questionnaire proper to the participants.
These were used to gather data in order to answer the problems set in this
research. When interview proper is being held, participants was given time
to answer questions being thrown to them. The ending of the interview and
answering questionnaire was based on the responses of the participants.
Lastly, it deals with the tabulating, analyzing and interpreting the data
gathered during several statistical tools.
Statistical Treatment of Data

The statistical significance derived from this result will depict
predictability of one variable to the other ad vice versa. By analyzing this
outcome would unleash possible influences of the independent variables to
the dependent variables. Thus, we can conclude what should be the proper
course of action, perhaps suggestion for a better teaching and learning
situations.
To interpret the data gathered the researched will used:

Percentage. Frequency and percentage distribution of the
demographic profile of the respondents and the factors affecting the growth
of the sari-sari store is shown in the formula below:
% = f/N x 100
Where % = percent
f = frequency
N = Number of cases
Likert Scale. The following quantitative description was adapted to
quantify the responses of the respondents in every item.
Scale Rating
5 Strongly Agree
4 Agree
3 Either Agree or Disagree
2 Disagree
1 Strongly disagree
Range:
0.00-1.00 = strongly disagree
1.01-2.00 = disagree
2.01-3.00 = neither agree nor disagree
3.01-4.00 = agree
4.01-5.00 = strongly agree
CHAPTER IV
DATA GATHERING
This chapter provided the statistical treatment as basis of facts and

evidences on the degree of involvement of the respondents.
Table 1.
Frequency and Percentage Distribution of Respondent’s Age
AGE FREQUENCY PERCENTAGE
26 TO 49 13 65 %
50 TO 64 5 25 %
65 AND ABOVE 2 10 %
TOTAL 20 100 %
Table 1 shows the age of the respondents that are managing sari-sari
stores at Tabing-Ilog Marilao, Bulacan. Almost 65 % of the respondents
their age ranging to 26 years old to 49 years old. Then 25 % of the
respondents their age are between 50 years old to 64 years old. And 10 %
of the respondents are 65 years old above.
Table 2.
Frequency and Percentage Distribution of Respondent’s Gender
GENDER FREQUENCY PERCENTAGE
FEMALE 18 90 %
MALE 2 10 %
TOTAL 20 100 %
Table 2 shows the gender of the repondents that own sari-sari stores at
Tabing-Ilog Marilao, Bulacan. Almost 90 % of the respondents are female and
only 10 % are male.
Table 3.
Frequency and Percentage Distribution of Respondent’s Status
STATUS FREQUENCY PERCENTAGE
SINGLE 4 20 %
MARRIED 15 70 %
WIDOW 1 10 %
TOTAL 20 100 %
Table 3 shows the status of the respondents that have sari-sari stores
at Tabing-Ilog Marilao, Bulacan. There is 20 % of the respondents that is
single until now. Almost 70% is married and happily living now and 10%
of the respondents is widow already.
Table 4.
Degree of perception of the respondents on the consumer demand
VERBAL
INDICATOR WM RANK
INTERPRETATION
1. They preferred to buy goods
4.45 Strongly Agree 2
wherein they can take lower price.
2. Primary goods are always
necessary to buy.
3. Consumers also considered the
good seller and better store.
4. Consumer demand goods are
always the best for the store.
5. Common goods that people buy
were their basic needs.
Grand Mean 4.44 Strongly Agree
The table 4 shows the resonses of the respondents on the consumers

demand in having sari-sari store. It shown in the table that question no. 2
was the the rank 1 with average weighted mean of 4.65 followed by the
question no. 5, 4,3 and 1. It also shows that the entire question has a same
verbal interpretation; it means the respondents agree on the statements
given. Therefore the interpretation of the respondents is agreed that the
owners are aware in the primary needs of the consumers.
Table 5
Degree of perception of the respondents on the cost effectiveness of their

products
VERBAL
INDICATOR WM RANK
INTERPRETATION
1. I sell my goods/product in an
affordable price.
2. I considered the quality of my
product before it marks the price.
3. I’ll always check the market
price and the receipt before it 4.5 Strongly Agree 3
marks the appropriate price.
4. I sell goods that are well-known
and tested products.
5. I will always consider the price,
quality and quantity of a product 4.6 Strongly Agree 2
that good for the store.
The table 5 shows the perception of the respondents about the cost
effectiveness in having sari-sari store. As shown in the table, the question
no. 1 is the rank 1 with the average weighted mean of 4.65, it means the
respondents are agreed that the price of the items is affordable to the
consumers. It also shows that question no. 5,4,3 and 2 have the same verbal
interpretation means that the respondents are agree in the statements given.
Table 6
Degree of perception of the respondents on the Convenience of the Store
VERBAL
INDICATOR WM RANK
INTERPRETATION
1. The sari-sari store must be 4.75 Strongly Agree 1
located in a place nearby and easy
to get to.
2. The store owner must register as
an owner and have a business 4.65 Strongly Agree 2
permit.
3. The sari-sari store settings must
have a grills or screens for 4.5 Strongly Agree 4
protection against theft.
4. The store owner must consider
the competitors strategies.
5. The store must also locate in
more urban areas.
The table 6 shows that question no. 1 to 5 has the same interpretation of
the respondents that they are agreed on the convenient of the consumers to the
sari-sari store. As shown in the table, the question no. 1 is the rank 1 with average
weighted mean of 4.75, it means that when you conducting a research the
researchers must have their evidences that can support the ideas about certain
topic. The rank 2 is the question no. 2 with the average of 4.65.The rank 3 is the
question no. 4 with average of 4.55; followed by the rank 4 got an average of 4.5
and the last is the question no. 5 with an average of 4.4. It means that the
interpretations of the respondents are agreed in the statements given about the
convenience of the stores in the place located.
CHAPTER V
Summary, Conclusion and Recommendation
This chapter presents the summary of the study, the findings,

conclusions based on the findings of the study and recommendation for
future studies.
Summary
This study aims to have a deeper comprehension of the Perception of

the Respondents about “An Analysis on the Factors Affecting the Growth of
the Sari-sari Stores in Tabing-Ilog Marilao, Bulacan.” The researchers would
like to acquire knowledge about to have a best solution for this problem.
More specifically the researchers would like to identify and analyze
data by the help of the following questions:
1. What are the demographic profile of the respondents based on

the following:
1.1 age ;
1.2 gender; and
1.3 status
2. What are the factors affecting the growth of sari-sari store?
2.1 Customer Needs
2.2 Cost effectiveness
2.3 Consumer demand
3. Based on the results, what other factors can affect the growth of
sari-sari stores? How the factors can affect the status of the sari-
sari store and store owner?
The study utilized the quantitative survey research method. It attempts
to explicate and show the viewpoints, concepts or ideas in relation to the
research entitled: An Analysis on the Factors Affecting the Growth of Sari-
sari stores in Tabing-Ilog Marilao, Bulacan
Quantitative research will be observed as it will elicit opinions and the
data would be express in numerical form. This design will help the
researchers to easily determine the factors affecting the growth of sari-sari

stores and aside this study it is more on insights of the respondents that to
mainly deals with Quantitative Research.
Summary of Findings
The demographic profile of the respondents was based on the age,

gender and status. Majority of the respondent’s age was ranging to 26 to 49
years old with a percentage of 65%. The respondents’ gender shows almost
90% of the percentage which is female and 10% is the male respondents.
Also the frequency and percentage distribution of respondent’s status shows
that the majority among them are married with a frequency of 15 and a
percentage of 70%.
Based on the result in table 4 which is the degree of perception of the
respondents on the consumer demand, it interprets that the respondents are
strongly agree in the given statement about the consumer demand. Table 5
shows about the degree of the perception of the respondents on the cost
effectiveness of their products interprets that the respondents are strongly
agree that the price, quality and quantity of a product was good for a store.
Lastly, the degree of perception of the respondents on the convenient of the
store resulted that the respondents are also strongly agree in the given
statements and also they are strongly agree that the store must located in a
safe and convenient place.
Conclusion
The conclusions that can be drawn based from the findings as

follows:
1. Table 4 shows the frequency and distribution of respondent's degree

of perception on the consumer demand. It shown in the table that the sari-
sari store owners or the respondents are agree that they preferred to buy
goods wherein they can take lower price, they consider the good seller and
the better store, consumer demand goods are always the best for the store
and etc. It also interprets that the consumer demand is considered as one of
the factors that can affects the growth of sari-sari stores.
2. Table 5 shows the degree of perception of the respondents on the
cost effectiveness of their products. It also shows that they are strongly
agree that the store owner must sell goods in an affordable price, they must
considered the quality of any product, always check the market price and
the receipt before it marks the appropriate price and others. It also belongs
to the factors that affect the status of the stores.
3. Table 6 shows degree of perception of the respondents on the
convenience of the store. It states that the given statements in the table are
interprets as the respondents are strongly agree that the store must be
located in a place nearby and easy to get to, must have a permit and etc.
This is also include in the factors that store owner must be observe.
4. Based on the results, the other factors that can affect the growth of
their sari-sari stores are the credits of some customers, the security, delivery
service and others. Those are the other factor that can affects the status and
the growth of the sari-sari stores.
Recommendation
Based on the findings and conclusions of the study, the following

recommendations were made:
To the Store Owners

1. The store owner should knowledgeable about the factors affecting
the growth of their store.
2. The store owner should consider the primary goods of the
customers.
3. The store owner should sell goods or product in an affordable price.
4. The store owner should consider the competitors strategies.
5. The store owner should be wise and know how to budget their
savings and profit.
To the Customers
1. The customers must know their basic needs and preferred
products.
2. The customers must be wise and honest in buying a product.
3. The customers must check first the quality of the product before
they buy it.
4. The customers have a right to complaint and give feedbacks to the
sari-sari store owners.
To the Future Sari-sari Store Owners
1. They must know the benefits of having a store.

2. They must consider the other competitive stores and their strategies.
3. They must know how to start a business and its factors affecting it.
4. They must consider the business ethics.
5. They must know how to value everything.
ACKNOWLEDGEMENT
The researchers would like to express their profound gratitude to
everyone who in one way or another has made significant contributions on
the total make up and eventual completion of this academic work.
Their deepest gratitude goes first and foremost to their teacher in
Research Project Mr. Paulo Camua, for his consistent academic advice
and imperative inputs during the whole period paper writing. Had it not
for her consistent follow ups and patience in dealing with this thesis, the
research would not be possible.
To the panelist headed by Ma’am Basil A. Estrope, Ma’am Tony
F and Mr. Paulo Camua for validating our questionnaires and give
valuable suggestions to make this paper a better one.
Special thanks go to their respondents, who have put considerable
time and effort to involve themselves in the study; those are the Sari-sari
store owners.
AN ANALYSI ON THE FACTORS
AFFECTING THE GROWTH OF SARI-SARI

STORES IN TABING-ILOG MARILAO,
BULACAN
(Velasco, S. Muya, E. Salao, O. Lasquite, E. and others)
ABSTRACT
This study would be significant to the sari-sari store owners
wherein presents about the factors affecting the growth of their sari-sari
store; this research study could also provide an in depth understanding of
schools further improvement and development. This will also serve equal
importance to the school of Assemblywoman Felicita G. Bernardino
Memorial Trade School, to the future researchers, they will be more aware
about the factors that can affect the growth and the status of the sari-sari
store as well as to the to the students of AFGBMTS especially to the
Senior High School student it can used this as references for the future
research. The outcome of the research topic provides insights of how
Outcome-based learning will help them in their future career.
Furthermore, the sari-sari store owner will be able to realize their self-
worth for they are the ones really involved in the process of learning.
TABLE OF CONTENTS
CHAPTER Page
1. THE PROBLEM AND ITS BACKGROUND
Introduction………………………………………………………..
Background of the study…………………………………………
Theoretical Framework……………………………………………
Conceptual Framework……………………………………………
Statement of the Problem…………………………………………
Hypothesis…………………………………………………...........
Significance of the study………………………………………….
Scope and delimitation………………………………………..…..
Definition of Terms…………………………………………..……
2. REVIEW OF RELATED LITERATURE AND STUDIES
Foreign Literature.………………………………………………..
Local Literature………………………..……………...................
Foreign Studies……………………………………………………
Local Studies………………………………………..……………
Synthesis………………………………………………………….
3. RESEARCH METHOD
Research Design……………………………………………..……
Research locale……………………………………..…………….
Research Participants…………………………………………….
Sampling Technique……………………………………………..
Research Instrument……………………………………………..
Data Gathering Procedure………………………………………..
Data analysis…………………………………………………......
Ethical Considerations……………………………………………
4. RESULT AND DISCUSSIONS

Presentation, Analysis and Interpretation of Data………………
5. SUMMARY, CONCLUSION AND RECOMMENDATION
Summary……………………………………………………………
Summary of
Findings……………………………………………....
Conclusion……………………………………………………….....
Recommendation……………………………………………………
LIST OF TABLES
Table Page
LIST OF FIGURES
Figure Page
1. Conceptual Paradigm……………..…………..………….
2. Verbal Interpretation for Rating Scales…………….
viii
LIST OF APPENDICES
APPENDIX Page
A.Validation of Instrument……………….…………….. 54
B.Survey Questionnaire…………………….………….. 61
C.Raw Score……………………………………………. 64
D.Editing Certificate for Grammar and Organization…. 68
E.Curriculum Vitae…………………………………….. 70
BIBLIOGRAPHY
A. Books
B. Internet
APPROVAL SHEET
The thesis hereto entitled: “An Analysis on the Factors

Affecting the Growth of Sari-sari Stores in Tabing-Ilog Marilao,
Bulacan” prepared and submitted by: Muya, E. Salao, O. Velasco, S.
Lasquite, E. and etc. In partial fulfillment of the requirements in Research
Project has been examined and it is recommended for acceptance and
approval for Oral Examination.
MR. PAULO S. CAMUA

Subject Adviser
_____________________________
Chairperson
___________________ _________________
Member Member
Accepted in partial fulfilment of the requirements in Research Project
DR. ROSAURO VILLANUEVA PH.D

SCHOOL PRINCIPAL
EDITING CERTIFICATE FOR GRAMMAR AND

ORGANIZATION
RESEARCH TITLE: “An Analysis o the Factors Affecting the Growth

of Sari-sari stores in Tabing-Ilog Marilao, Bulacan”
STRAND/TRACK: Accountancy and Business Management
RESEARCHER’S NAME: Muya Salao Velasco Lasquite Lualhati
Cinco Gatpo
This is certifying that I have thoroughly edited the final draft of

the research paper entitled: “An analysis on the factors affecting the
growth of Sari-sari stores in Tabing-Ilog Marilao, Bulacan” of the
researcher’s listed above and has satisfactorily complied with the
grammatical and organizational requirements of a thesis manuscript.
MR. PAULO S. CAMUA SHS DEPARTMENT March 2018

Name and Signature Institution of the editor Date
EDITING CERTIFICATE FOR GRAMMAR AND

ORGANIZATION
RESEARCH TITLE: “An Analysis o the Factors Affecting the Growth

of Sari-sari stores in Tabing-Ilog Marilao, Bulacan”
STRAND/TRACK: Accountancy and Business Management
RESEARCHER’S NAME: Muya Salao Velasco Lasquite Lualhati
Cinco Gatpo
This is certifying that I have thoroughly edited the final draft of
the research paper entitled: “An analysis on the factors affecting the
growth of Sari-sari stores in Tabing-Ilog Marilao, Bulacan” of the
researcher’s listed above and has satisfactorily complied with the
grammatical and organizational requirements of a thesis manuscript.
MR. PAULO S. CAMUA SHS DEPARTMENT March 2018

Name and Signature Institution of the editor Date
APPENDIX A
SURVEY QUESTIONNAIRE
APPENDIX B
RAW SCORE
5 4 3 2 1 AVERAGE
INDICATOR F W F W F W F W F W
WEIGHTED
MEAN
1 10 2.5 9 1.8 1 0.15 0 0 0 0 4.45
2 13 3.25 7 1.4 0 0 0 0 0 0 4.65
3 10 2.5 9 1.8 1 0.15 0 0 0 0 4.45
4 9 2.25 10 2 0 0 0 0 1 0.05 4.3
5 10 2.5 9 1.8 0 0 0 0 1 0.05 4.35
5 4 3 2 1 AVERAGE
INDICATOR F W F W F W F W F W
WEIGHTED
MEAN
1 14 3.5 5 1 1 0.15 0 0 0 0 4.65
2 17 4.25 3 0.6 0 0 0 0 0 0 4.31
3 11 2.75 8 1.6 1 0.15 0 0 0 0 4.5
4 11 2.75 8 1.6 1 0.15 0 0 0 0 4.5
5 12 3 8 1.6 0 0 0 0 0 0 4.6
5 4 3 2 1 AVERAGE
INDICATOR
F W F W F W F W F W
WEIGHTED
MEAN
1 15 3.75 5 1 0 0 0 0 0 0 4.75
2 13 3.25 7 1.4 0 0 0 0 0 0 4.65
3 10 2.5 10 2 0 0 0 0 0 0 4.5
4 11 2.75 9 1.8 0 0 0 0 0 0 4.55
5 10 2.5 9 1.8 0 0 1 0.1 0 0 4.4
APPENDIX C
EDITING CERTIFICATE FOR
GRAMMAR AND ORGANIZATION
APPENDIX D
CURRICULUM VITAE
SARAH LOU DONADO VELASCO

Blk 33 Lot 8 P-1 Northville 4 Lambakin Marilao,Bulacan
09758734734
velascosarahlou@gmailcom
OBJECTIVE
to be a part of an organization where I will be able to utilize my strong

organizational skills, educational background and ability to work well with
people, which will allow me to grow personally and professionally.
PERSONAL INFORMATION
AGE: 17
BIRTHDATE: January 30, 2000
GENDER: Female
CIVIL STATUS: Single
HEIGHT: 1.47 cm
WEIGHT: 39 Kg
RELIGION: Roman Catholic
CITIZENSHIP: Filipino
SARAH LOU D. VELASCO

Signature
ELISEA JOYCE MANUEL MUYA

461 FR Esteban Natividad St. Tabing Ilog Marilao, Bulacan
09757618550
eliseajoycemuya@gmailcom
OBJECTIVE
To be part of your organization where I could share and enhance my
knowledge in accountancy and business management plus the ability to
devote human and material resources to improve knowledge develop skills
and cultivate values.
AGE: 18
BIRTHDATE: October 30, 1999
GENDER: Female
HEIGHT: 1.60 cm
WEIGHT: 48Kg
RELIGION: Roman Catholic
ELISEA JOYCE M. MUYA

Signature
ODYSON BUENAVENTURA SALAO

Ph2 Blk 2 Lot 4 Lhinette Homes Saog Marilao, Bulacan
09972732087
salaoodyson@gmailcom
OBJECTIVE
To be a part of an organization where get a chance to use my
knowledge and skills to contribute in the progress of the organization as
well as myself..
AGE: 17
BIRTHDATE: April 12, 2000
GENDER: Male
HEIGHT: 5’7 “
WEIGHT: 60 Kg
RELIGION: Born again
ODYSON B. SALAO
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ASSEMBLYWOMAN FELICITA G.

“AN ANALYSIS ON THE FACTORS

AFFECTING THE GROWTH OF SARI-SARI

STORES IN TABING-ILOG MARILAO,

A Thesis Presented to the Faculty of the

In Partial of the Requirements for the Research Project

Cinco. Arthur Miguel

Muya, Elisea Joyce M.

Velasco, Sarah Lou D.

In the Philippines, Sari-sari store or neighborhood sundry store is

BACKGROUND OF THE STUDY

According to Dorling (2013), the theory of customer service is

Nowadays we are facing modernization especially in the field of

Created by Fishbein and Ajzen in the late 1960s, the Theory of

STATEMENT OF THE PROBLEM

1. What are the demographic profile of the respondents based on the

SIGNIFICANCE OF THE STUDY

The research will be beneficial to the following as the researcher ensure

SCOPE AND DELIMITATION

Analysis. It means to break a topic or concept down into its parts in

Methods of Research Used

Subject of the Study

Sampling Technique Used

Research Instrument Used

The survey – questionnaire was designed to seek information in order

Data Gathering Procedure

Statistical Treatment of Data

predictability of one variable to the other ad vice versa. By analyzing this

outcome would unleash possible influences of the independent variables to

course of action, perhaps suggestion for a better teaching and learning

To interpret the data gathered the researched will used:

Percentage. Frequency and percentage distribution of the

of the sari-sari store is shown in the formula below:

Likert Scale. The following quantitative description was adapted to

quantify the responses of the respondents in every item.

3 Either Agree or Disagree

This chapter provided the statistical treatment as basis of facts and

AGE FREQUENCY PERCENTAGE

GENDER FREQUENCY PERCENTAGE

STATUS FREQUENCY PERCENTAGE

The table 4 shows the resonses of the respondents on the consumers

Degree of perception of the respondents on the cost effectiveness of their

This chapter presents the summary of the study, the findings,

This study aims to have a deeper comprehension of the Perception of

1. What are the demographic profile of the respondents based on

The study utilized the quantitative survey research method. It attempts

to explicate and show the viewpoints, concepts or ideas in relation to the

research entitled: An Analysis on the Factors Affecting the Growth of Sari-

sari stores in Tabing-Ilog Marilao, Bulacan

Quantitative research will be observed as it will elicit opinions and the

researchers to easily determine the factors affecting the growth of sari-sari

mainly deals with Quantitative Research.

The demographic profile of the respondents was based on the age,

The conclusions that can be drawn based from the findings as

1. Table 4 shows the frequency and distribution of respondent's degree

Based on the findings and conclusions of the study, the following

To the Store Owners

To the Future Sari-sari Store Owners

1. They must know the benefits of having a store.