2022 Undergraduate Calendar Langcom
2022 Undergraduate Calendar Langcom
2022 Undergraduate Calendar Langcom
The School of Languages and Communication Studies trains, educates and serves the people of
Limpopo Province, the country – and beyond – by providing quality programmes in a multicultural
context in languages and communication studies.
Mission Statement
As a School of Languages and Communication Studies at a quality institution of higher learning and
critical reflection, we are innovative, responsive to change, rooted in the society we serve, and
recognized for relevant theory and practice of people-centred development.
Core Values
The School of Languages and Communication Studies subscribes to the values of UL2020 and the
Faculty of Humanities within the overarching framework of Ubuntu, which include:
Contact Details
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Page
Core Values 2
Contact Details 2
School Administration 3
Academic staff 4
Suggested Curricula 18
BA Performing Arts Stream 18
BA Translation and Linguistics Stream 19
BA Languages 19
BACEMS 19
BACOMM 20
BINF 20
BAMDST 21
BAMDST (ECP) Extended Curriculum Programme 21
Curriculum information 22
BA Performing Arts Stream 22
BA Translation and Linguistics Stream 32
BA Languages 47
BACEMS 61
BACOMM 74
BINF 88
BAMDST 106
BAMDST (ECP) Extended Curriculum Programme 119
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ADMINISTRATIVE STAFF
Director: Prof MJ Mogoboya (Tel.015-2682684.e-mail: mphoto.mogoboya@ul.ac.za)
Senior Secretary: Mrs PA Seabi (Tel.015-2682613.e-mail: annah.seabi@ul.ac.za )
Principal Administration
Officer (PAO): Ms MW Moreroa (Tel.015-2682853. email: maite.moreroa@ul.ac.za )
Administration
Officer: Ms D Ramaphoko (Tel.015-2682590.email: dolly.ramaphoko@ul.ac.za )
SECRETARIES
CONTACT DETAILS
PROGRAMME TELEPHONE
Contemporary English Language Studies and Multilingual Studies 015 268 2880
Communication Studies 015 268 2750
English Studies 015 268 3069
Information Studies 015 268 2606
Media Studies 015 268 4015/2593
Northern Sotho 015 268 3598
Performing Arts 015 268 3069/2838
Translation Studies and Linguistics 015 268 2578/4938
Tshivenda 015 268 2283
Xitsonga 015 268 2744
MEMBERS OF STAFF
ACADEMIC STAFF
EXECUTIVE DEAN: Prof RS Maoto, BA (University of Fort Hare), JSTC (Dr CN Phatudi College of
Education), BEd (UL), BA (Hons) in Psychology (UL), MEd in Mathematics Education
(Leeds University), DEd in Mathematics Education, Curtin University (Western
Australia)
DIRECTOR: Prof MJ Mogoboya, BA ED (UNIN), BA Hons (UNIN), MA (UL), PhD (UL),
FDE (English Language Teaching) (RAU), Public relations Certificate (UNISA).
* Heads of Departments
DEPARTMENT OF LANGUAGES
Professors 1. Vacant
2. Prof OJ Abodunrin, BA Hons, MA (KANO), PhD (STIRLIN)
Associate Professors: 1. Prof SJ Chokoe, BA Paed (UNIN), Hons (UNIN), MA (UP), D.PHIL (RAU)
2. Prof LJ Ngoepe, BA (UNIN), UED (UNIN), B Ed (UNIN), MA (English, PUCHE),
PhD (NWU)
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Senior Lecturers: 1. Dr MR Emsley, STD (Kwena Moloto), BA (UNISA), B Ed (UNISA), M Ed (UL), PhD (UL)
2. *Dr TJ Kekana, BA (UL), BA Hons (UL), MA (Groningin) PhD (UNISA)
3. Dr OR Chauke, BA Ed, BA Hons (UNIN), MA (RAU), PhD (UNIN)
4. Dr NE Nxumalo, BA Ed, BA Hons, B Ed (UNIN), MA (US), D Ed (UNIN), PhD (US)
5. Dr OC Akinola, MA (UL), PhD (UL)
6. Dr KY Ladzani, BA (UNIN), HONS (UNIN), MA (University of Stellenbosch), Advance short
course in Outcome-based assessment in Education and Open distance learning (UNISA),
DLitt et Phil (UNISA), PGCE (SPFET) (UNISA)
Professor: 1. Vacant
Associate Professors: 1. Prof NC Lesame, BA COMM (UFH), BA COMM (Hons) Macquarie University, MA,
Int.Comm), DLitt et Phil UNISA
2. Prof T Oyedemi, (BA Hons) OAU Ife, Nigeria; MA (Natal, Durban), PG Diploma
(Telecommunications & Information Policy, UNISA), PhD (UMass- Amherst, USA)
3. *Prof ST Bopape, B.Bibl, B. Bibl hons (University of the North), APHRM (UNISA), M Lib
& Infsc (University of Pretoria), PHD (University of Limpopo)
4. Prof T Muswede, BA English & Communication Studies (UZ), Diploma in Education
(UZ), BA Hons in Media Studies (UL), MA in Media Studies (UL), certificate in
Assessment of Learning & Moderation in Higher education and training (Rhodes),
PHD (University of Limpopo), Certificate in Strengthening Postgraduate Supervision
(Rhodes and UKZN)
5. Prof S Mpofu, BSc Hons (National University of Science and Technology) MA Film and
TV (WITS), PhD Media Studies (WITS), Academic Literacies in Research Supervision
(UJ)
6. Prof MA Dikotla, B.Bibl, B.Bibl Hons, MA in Information Studies (UNIN) PhD (UFH)
7. Prof IP Saunderson, BComm Communication (UJ), BA Hons (UJ), MA (NWU),
PhD (Glasgow, UK)
Part-time Lecturer: 1. Dr CM Mbajiorgu, BA Hons (UNN), M.SC (INILAG), PhD (University of Limpopo)
Tutors: 1. Ms M R Muthambi, ND Video Technology, BTech Film & TV Production, Cert. Project
Management (TUT)
Lecturers: 1. *Mr ME Kgatla, BA (UNIN), HED (UNIN), BA Hons (UNIN), MA (UL), Certificate
i n Assessment of Learning & Moderation in Higher Education and Training
(Rhodes), Bachelor of Theology (Revealed Word Bi College)
2. Ms RDM Malatji, BA, BED, HED (UL), Postgraduate Diploma in Journalism
(Rhodes), MA in Creative Writing (Rhodes)
3. Ms MJ Mothiba, MA UL
4. Mr MA Mashatole, MA (UL)
5. Mr SJ Dikgale, MA (UL)
ADMINISTRATIVE STAFF
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A. GENERAL FACULTY RULES
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Assessment: the process of determining a student’s capability by observing and evaluating
performance using a range of methods, benchmarked against standards.
Continuous a variety of assessments including formative and summative methods given
Assessment: during a learning process.
Formative assessment: assessment that takes place during the process of learning and teaching, to
inform learning and teaching strategies for improvement as well as give an
indication regarding the readiness of the learner to undergo summative
assessment.
Summative Assessment which integrates all learning of a module in conjunction with
assessment: formative assessment is an indicator of competency and leads to credits
which are recorded and reported.
Formative assessment the mark obtained through continuous assessment in a module, assignment,
mark: lecture tests, practical work, class participation and/or oral assessment, etc.
Summative the mark obtained through summative assessment in a module.
assessment mark:
Final mark: the weighted average of the formative assessment mark and the summative
assessment mark in a module.
Pass mark: a minimum final mark of 50% achieved in a module.
Distinction mark: a final mark of 75% or more in a module.
Cum Laude: bachelor degrees and diplomas are awarded Cum Laude if the qualification
is completed within the minimum prescribed period and an average
distinction mark (i.e. 75%) is required over the duration of study.
Part-time student: a student engaged in other occupations (such as full-time employment) and
who can devote only part of his/her time to studies.
Exemption: a full credit for a module already passed at the University of Limpopo or an
accredited institution of higher learning.
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GENERAL ADMISSION REQUIREMENTS
1. National Senior Certificate (NSC) and Grade 12 Senior Certificate with university exemption
The National Senior Certificate (NSC) will be issued for the first time to South African Matriculants at the
end of 2008. Prospective students, with an NSC, who wish to gain entry to any undergraduate programme
at the University of Limpopo in 2009, should comply with the following:
• Life Orientation with an achievement level of at least three (3).
• Aligned with the language policy of the university, English as a language of learning and teaching
with an achievement level of at least three (3).
• The required minimum levels of achievement in specific subjects as stipulated in the Calendars
of each Faculty, provided that:
•Four 20-credit subjects were achieved with a minimum NSC achievement level of four (4)
for degree programmes and
•Four 20-credit subjects were achieved with a minimum NSC achievement level of three (3)
for diploma programmes.
• The required Admission Point Score (APS) as stipulated in the Calendars of each Faculty.
Meeting the minimum APS for a particular programme does not, however, guarantee admission.
Students, who successfully completed Grade 12 before 2008, can apply for admission to the University
with the normal Grade 12 Senior Certificate with full university exemption by converting their grade
symbols to an APS.
The system is a simple calculation, using your NSC or Grade 12 university exemption results, which can
be done by any prospective student to determine if he/she meets the minimum requirements to gain entry
into:
The calculation is done by the addition of the achievement levels in six (6) recognized 20 credit subjects as
stipulated by specific requirements of the Faculties. Achievement levels are as follows:
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The NSC achievements levels for Life Orientation may not be used for the APS calculation. The following list
of Matric subjects, or any other recognised 20-credit subject, can be used to determine your APS:
2. Q UALIFICATIONS OTHER THAN THE NSC OR G RADE 12 S ENIOR C ERTIFICATE WITH FULL
U NIVERSITY EXEMPTION
Prospective students should get verification of the qualification from Universities South Africa. More
information can be obtained from www.universitiessa.ac.za. Prospective students with matriculation
qualifications from outside the borders of South Africa, can also contact the International Office on +27 (0)
15 268 3046.
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4. APS Requirement for Admission into Programmes
Required Subjects
Languages and
Communication
Years of Study
Studies
Possible Career
Tshivenda /
Language
APS
(Northern
Xitsonga)
Additional
Opportunities
Subjects
Another
English
Sotho /
Bachelor of Arts (Languages stream)
Degree Code: BAAG01
• Performing Artist
• Dramatist 4 (50-59%) Additional subjects to
• Script Writer AND contribute to the minimum
5 (60-69%) APS total
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Bachelor of Information Studies
Degree Code: BIS01
• Indexer,
4 (50-59%) Additional subjects to
• Abstracter,
AND contribute to the minimum
• Information Consultant, 5 (60-69%) APS total
4 25
• Information Analyst,
• Information Specialist,
• Librarian,
• Teacher
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Bachelor of Arts in Media Studies (Extended Curriculum Programme)
Degree Code: BMEB01
• Radio Broadcasting
• Newspaper and 4 (50-59%) Additional subjects to
Magazine Editor AND contribute to the minimum
• Journalist 4 (60-69%) APS total
• Radio and Film
Producer 24
4
• Marketing Manager
• Radio and TV
Announcer
• Information
Technologist
Media Economist
REGISTRATION
SLC 4
4.1 Subject to Rules G4, G8-G10, G20.2 and G25.1, a student who failed a module/s may be allowed to
repeat only one module per semester with the permission of the department and subject to meeting the
module entry requirements as well as the proviso that there are no clashes in the time-table.
4.2 To register modules at second-year level the student shall have passed the modules at first-year level,
that is, to register for module 201, a student must first pass 101 and 102 of the same module.
4.3 A student shall not register for a third-year module before he/she has obtained 100% of the total credits
on first-year level.
4.4 Full registration for all modules contemplated for the year must be done at the beginning of the year
during academic registration (for 1st and 2nd semester modules) before lectures commence.
4.5 Modules presented on the same year-level are independent without prerequisites unless modular entry
requirements specify otherwise.
4.6 Students should check whether they have prerequisites and ancillaries for modules that are not offered
in the School.
DURATION
SLC 5
5.1.1 The rules determining the duration of study are contained in G10 of the General Rules of the University.
Bachelor of Arts degrees may be completed in the minimum period of 3 years except for the Bachelor’s
in Information Studies.
5.1.2 Students with a low matric/National Certificate score may be offered the opportunity to achieve access
through an extended degree programme (EDP) over 4 years.
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6.7 These assessment techniques include inter alia group work and peer assessment, presentations,
seminars, project work, journals, formative assessments, research tasks, and practicals as provided for
by rule G13.3.
6.8 The weighting of formative assessment is 60% maximum of the overall work.
6.9 Each module has inherent requirements for formative assessment which, in turn, determine summative
assessment procedures.
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SLC 9.2 Status
9.2.1 The year status of a student is determined in agreement with Rule G25.2 of the University General
Rules.
9.2.2 A student must have obtained credit for at least 75% of the total credits (90 credits) at first-year level
before being admitted to second-year status.
9.2.3 A student must have obtained credit for at least 75% of the total credits (90 credits) at second-year
level before being admitted to third-year status.
9.2.4 A student must have obtained credit for at least 75% of the total credits (90 credits) at third-year level
before being admitted to fourth-year status.
COMPOSITION OF PROGRAMMES
SLC 10
10.1 The normal degree programme must have a minimum of 360 credits spanning over three years (or four
years EDP), or a minimum of 480 credits if it is a four-year programme as explained in FH5.
10.2 The full-time curriculum (and programme combination) must at least consist of 120 credits per year.
10.3 Restriction on the selection of modules - The following modules cannot both be credited towards the
fulfilment of the requirements for a degree:
10.3.1 HENA011/012 as well as HENB011/012
CODE MODULE
ACTING
HACT011 Introduction to Acting
HACT012 Introduction to Acting
HACA021 Intermediate Acting
HACA022 Intermediate Acting
HACA031 Advanced Acting
HACA032 Advanced Acting
CONTEMPORARY ENGLISH
HCEL011 English in Context
HCEL012 A discoursal approach to English sentence analysis
HCEA021 Critical language awareness: the global spread of English
HCEA022 Language and literacy learning in a multilingual context
HCEA031 Bilingual and multilingual education
HCEA032 Language and cognition
COMMUNICATION STUDIES
HCOM011 Communication Skills
HCOM012 Contexts of Communication
HCOA021 Verbal and Non-Verbal Communication
HCOB021 Intercultural Communication
HCOA022 Organisational Communication
HCOB022 Persuasive Communication
HCOA031 Integrated Marketing Communication
HCOB031 Health Communication
HCOA032 Corporate Communication
HCOB032 Events Management
HCOCO31 Government Communication
HCOC032 Theory of Communication Research
HCOB080 Communication Theory
HCOA080 Communication Research
HCOD080 Advertising Management
HCOE080 Digital Communication
HCOF080 Government and State Communication
HCOG080 Intercultural Communication
HCOG080 Strategic Organizational and Corporate Communication
HCOA090 Master’s Degree by Research
ENGLISH STUDIES
HENB011 English Language Skills for the Professions
HENB012 English Academic Writing Skills for the Professions
HENA011 Introduction to English Language and African Literature in English
HENA012 Introduction to Western Literature and more about the English Language
HENA021 Introduction to Criticism of Literature I and Language
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HENA022 Introduction to Criticism of Literature II and Language
HENA031 English Grammar and Literature
HENA032 Stylistics and Modern Western Literature
HENB080 Poetics, Modern Literary Theory and Criticism
HENC080 African Literature in English
HEND080 The twentieth century: 1900 to the present
HENE080 South African Literature
HENG080 English Second Language in Education
HENH080 English in Society
HENF080 Second Language Acquisition
HENI080 English in Communication
HENJ080 Outline of English Grammar
HENA080 Research Methods in English studies
HEEA190 Critical Theory
HEEB190 The Literary voice Africa
HEEC190 South African Literary Expression
HEED190 Gender Studies: Women and Literature
HEEE190 Topics in Western Literature
ENGL821 Research Methods in English and Applied Linguistics
ENGL826 English in Africa
ENGL827 English Second Language Acquisition
ENGL828 Issues in Language Education
ENGL830 Special Topics in English Language Studies
HEEA090 Mini-dissertation
INFORMATION STUDIES
HINF011 Introduction to Information Technologies
HINF012 Management of Libraries and Information Centres
HINS011 Introduction to Information Technologies
HINS021 Information Society: Issues and Trends
HINA021 Introduction to Information Ethics
HINB021 Information Users and Use
HINA022 Information and Knowledge Management
HINB022 Organization of Information Sources
HINA031 Organization of Knowledge
HINB031 Management and Administration of LIS
HINA032 Advanced Organisation and Knowledge
HINB032 Introduction to LIS Research
HINA041 Information Systems and Networks
HINA042 Records and Documents Management
HINC042 Practicum
HINR042 Research Project (Lis)
HINSA01 User Services and Marketing in LIS
HINSA02 Libraries and Collection Management
HINSB01 Information Management and Databases
HINSB02 Indexing and Abstracting Services
HINSC01 Cataloguing and Classification
HINSC02 Information Systems Management and Automation
HINSD01 Management and Leadership of Library Information Services
HINSD02 Research in LIS
HINSE01 Information Society and Development
HINSE02 LIS Fieldwork
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MEDIA STUDIES
HMDS011 Introduction to Media and Society, Print Media and Mass Media Theory
HMDS012 Introduction to Media Ethics, Radio Broadcasting and Writing for the Media
HMDA021 Media Law and Ethics, Mass Media Theories
HMDB021 Language in the Media and Gender Studies
HMDA022 Community Media Studies, New Media
HMDB022 Introduction to Broadcast News
HMDA031 Corporate Journalism, Advertising
HMDB031 Film and Television Studies + Practicum
HMDC031 Global Media
HMDD032 Investigative Journalism
HMDB032 Print Journalism
HMDA032 Radio Production and Practicum
HMDB080 Media Theories and Law
HMDC080 New Media and Society
HMDD080 Print Journalism and Practicum
HMDE080 Broadcasting Studies and Practicum
HMDA080 Research in Media Studies
MULTILINGUAL STUDIES
HMUS011 Introduction to Multilingualism (Matseno a Bomalementši)
HMUS012 Spoken Communication in a Multilingual Society (Dikgokagano setšhabeng sa malementši)
HMUA021 A Multilingual Approach to Text and Genre (Mokgwa wa Malemeleme go sengwalo le
mohutangwalo)
HMUA022 Bokgoni bja go bala le go ngwala mešomong ka tsela ya bolementši (work place literacies: a
multilingual approach)
HMUA031 Ditirelo tša Bolementši ka Afrika Borwa (Multilingual services in South Africa)
HMUA032 Go nyakišiša bomalementši (Researching multilingualism)
NORTHERN SOTHO
HNSO011 Introduction to Northern Sotho Linguistics
HNSO012 Introduction to Northern Sotho Literature and culture
HNSA021 Northern Sotho Linguistics
HNSA022 Northern Sotho Literature and Culture
HNSA031 Advanced Northern Sotho Linguistics
HNSA032 Advanced Northern Literature and Culture
HNSB080 Northern Sotho Phonology
HNSC080 Northern Sotho Language and Linguistics
HNSD080 Northern Sotho Modern Literature
HNSE080 Northern Sotho Oral Literature
HNSA080 Research
TRANSLATION STUDIES
HTRL101 The nature and structure of Language
HTRL102 Knowledge of language and translation
HTRA021 Lexicography and language structure
HTRA022 Language typology, variation and translation
HTRA031 Generative grammar and psycholinguistics
HTRA32 Sociolinguistics and language translation
HTRB080 Psycholinguistics
HTRC080 Lexicography
HTRD080 Translation Theory
HTRF080 Translation Practice
HTRE080 Interpreting Theory
HTRA080 Interpreting Practice
HTRA080 Research Methodology
HTRA191 General Syntax
HTRB191 Advanced Psycholinguistics
HTRC191 Language Policy and Planning
HTRD191 Semantics and Pragmatics
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HTRE191 Advanced translation
HTRF191 Advanced Interpreting
HTRA012 Mini-dissertation
XITSONGA
HTSO011 Introduction to Xitsonga Linguistics
HTSO012 Introduction to Xitsonga Literature and culture
HTSA021 Xitsonga Linguistics
HTSA022 Xitsonga Literature and Culture
HTSA031 Advanced Xitsonga Linguistics
HTSA033 Advanced Xitsonga Literature and Culture
HTSB080 Language
HTSC080 Sociolinguistics
HTSD080 Traditional Literature
HTSE080 Modern Literature
HTSA080 Research
TSHIVENDA
HVEN011 Introduction to Tshivenda Linguistics
HVEN012 Introduction to Tshivenda Literature and culture
HVEA021 Tshivenda Linguistics
HVEA022 Tshivenda Literature and Culture
HVEA031 Advanced Tshivenda Linguistics
HVEA032 Advanced Tshivenda Literature and Culture
HVEB080 Tshivenda Linguistics
HVEC080 Tshivenda Oral Literature
HVED080 Semantics
HVEE080 Tshivenda Modern Literature
HVEA080 Research Paper
1. SUGGESTED CURRICULA:
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BAAF01: BA (TRANSLATION AND LINGUISTICS STREAM)
Year Core Core Core Core Core Elective Credits NQF
Major 1 Major 2
1st HTRL LANG A HENA HCOM HSTS Elective 128 6
011/012 011/012 011/012 011/012 011/012 101/102
2nd HTRA LANG A HENA 120 6
021/022 021/022 021/022
3rd HTRA LANG A 128 7
031/032 031/032
Total credits: 376
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*Elective chosen from:
- an African Language (HVEN011/012 or HTSO011/012)
- HMDS011/012
- HCOM011/012
- HACT011/012
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BMEA01: BAMDST (MEDIA STUDIES)
Yea Core Core and Core Core Core Elective Credits NQF
r Major 1 Ancillary
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CURRICULUM INFORMATION
Admission Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; Another Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 5; Additional subjects to contribute to the
minimum APS total.
Curriculum
Possible Credits
Module Name Code Prerequisite Co-requisite
Major SAQA HEMIS
YEAR LEVEL 1
1ST SEMESTER
1ST SEMESTER COMPULSORY MODULES
Introduction To Acting HACT011 Yes 12 0,1
English And African Literature In English HENA011 Yes 12 0,1
Communication Skills HCOM011 Yes 12 0,1
Student Success 101 HSTS011 No 4 0,0
Introduction To Writing For Performance HWRI011 Yes 12 0,1
1ST SEMESTER COMPULSORY LANGUAGE MODULES (CHOOSE ONE ONLY)
Introduction To Northern Sotho Linguistics HNSO011 No 12 0,1
Introduction To Xitsonga Linguistics HTSO011 No 12 0,1
Introduction To Tshivenda Linguistics HVEN011 No 12 0,1
Total Credits: 1ST SEMESTER 64
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Introduction To Acting HACT012 Yes 12 0,1
Introduction To Western Literature HENA012 No 12 0,1
Contexts Of Communication HCOM012 No 12 0,1
Student Success 102 HSTS012 No 4 0,0
Introduction To Writing For Performance HWRI012 Yes 12 0,1
2ND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
Northern Sotho Literature And Culture HNSO012 No 12 0,1
Xitsonga Literature And Culture HTSO012 No 12 0,1
Tshivenda Literature And Culture HVEN012 No 12 0,1
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 1 : 128
YEAR LEVEL 2
1ST SEMESTER
1ST SEMESTER COMPULSORY MODULES
Intermediate Acting HACA021 Yes 20 0,2
Criticism Of Literature I And Language HENA021 No 20 0,2
Intermediate Writing For Performance HWRA021 Yes 20 0,2
Total Credits: 1ST SEMESTER 60
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Intermediate Acting HACA022 Yes 20 0,2
Criticism Of Literature Ii And Language HENA022 No 20 0,2
Intermediate Writing For Performance HWRA022 Yes 20 0,2
Total Credits: 2ND SEMESTER 60
Total Credits: YEAR LEVEL 2 : 120
YEAR LEVEL 3
1ST SEMESTER
1ST SEMESTER COMPULSORY MODULES
Advanced Acting HACA031 Yes 32 0,3
Advanced Writing For Performance HWRA031 Yes 32 0,3
Total Credits: 1ST SEMESTER 64
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Advanced Acting HACA032 Yes 32 0,3
Advance Writing For Performance HWRA032 Yes 32 0,3
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 3 : 128
Total Credits: BACHELOR OF ARTS : 376
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FIRST YEAR - FIRST SEMESTER COMPULSORY MODULES
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STUDENT SUCCESS 101 HSTS011
Content Academic reading skills, different types of reading, note taking,
summarizing, analyzing test and exam questions, planning and
drafting responses to questions, writing coherently, plagiarism, text
citation skills, academic vocabulary, logical thinking and reasoning
strategies (inductive and deductive), different study techniques.
Argumentation, prominent philosophers, major differences and
agreements among African, Western and Eastern philosophies.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
2 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Mr MF Mokolo
Department: CULTURAL AND POLITICAL STUDIES
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INTRODUCTION TO XITSONGA LINGUISTICS HTSO011
Content Introduction to phonetics and phonology (syllabic structures,
morpho-phonological changes), Introduction to morphology,
Introduction to syntax, Introduction to semantics, Introduction to
translation and editing
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CONTEXTS OF COMMUNICATION HCOM012
Content Definitions, Dimensions of communication, Components, The self,
Perception, Intrapersonal communication and the self-concept,
Perception of others, Intrapersonal variables, Intrapersonal
communication and needs, Intrapersonal communication and self-
disclosure, Self-esteem, Interpersonal relationships & barriers,
Buber’s theory of interpersonal relationships, Interpersonal
communication and needs, Organisations, Theoretical approaches,
Structure of organizational communication, Functions of
organizational communication, A brief history of human
communication, The concept of ‘mass’, The process of mass
communication, Functions of mass communication, Language used
in the mass media, Manipulative reporting and propaganda, The
mass communicator, The mass medium, audiences, Advantages
and disadvantages of small groups, Climate, Group-think,
Brainstorming, Roles in groups, Leadership, Leadership theories.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Prof T Oyedemi, Mr TJ Kgasago, Ms ME Choung
Department: COMM MEDIA AND INFO STUDIES
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INTRODUCTION TO WRITING FOR PERFORMANCE HWRI012
Content Elements of writing a play; Conflict; Plot; Setting; Dialogue
Creating a dramatic character; Exposition; Inciting incident
Opening balance; Antagonist’s decision, hook; Protagonist’s
decision, rising action; Mid-Act crisis, moment of enlightenment
Climax, denouement and closing balance; Playwright : The Coat
Playwright: This Time Tomorrow; Encounters: Sorry Wrong
Number; Encounters: The Jewel of the Shrine.
FIRST YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
27
TSHIVENDA LITERATURE HVEN012
Content Drama, poetry, prose (requirements for drama, poetry and prose,
plot, characterization, setting, style, and plausibility).
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INTERMEDIATE WRITING FOR PERFORMANCE HWRA021
Content Writing concepts, The Stage and Character Name Element, The
Play's the Thing and Types of Plays, Story Structure and Write to be
Read, Story Development, Writing workshop.
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INTERMEDIATE WRITING FOR PERFORMANCE HWRA022
Content Radio drama; Concept formation; BBC format of writing a radio
drama; U.S format of writing a radio drama; A media history
perspective through audio drama; Radio drama as modernity
Radio drama is not a blind medium; Sounds design vocabulary
The cinematic and musical inspiration; The writing agenda for radio
drama; Creating the character and an effective use of
characterisation; Writing dialogue; Making the document feature;
Script analysis
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THIRD YEAR - SECOND SEMESTER COMPULSORY MODULES
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BACHELOR OF ARTS B.A. Translation and Linguistics Stream
The programme is offered on the TURFLOOP CAMPUS as Full Time Contact.
It has a 3 year curriculum and is pitched at the NQF exit level 7.
Admission Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; Another Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 5; Additional subjects to contribute to the
minimum APS total.
32
Advanced Xitsonga Linguistics HTSA031 Yes 32 0,3
Advanced Tshivenda Linguistics HVEA031 Yes 32 0,3
Total Credits: 1ST SEMESTER 64
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Translation And Sociolinguistics HTRA032 Yes 32 0,3
2ND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
Advanced N-Sotho Literature And Culture HNSA032 Yes 32 0,3
Advanced Xitsonga Literature And Culture HTSA032 Yes 32 0,3
Advanced Tshivenda Literature And Culture HVEA032 Yes 32 0,3
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 3
Total Credits: BACHELOR OF ARTS 376
33
STUDENT SUCCESS 101 HSTS011
Content Academic reading skills, different types of reading, note taking,
summarizing, analyzing test and exam questions, planning and
drafting responses to questions, writing coherently, plagiarism, text
citation skills, academic vocabulary, logical thinking and reasoning
strategies (inductive and deductive), different study techniques.
Argumentation, prominent philosophers, major differences and
agreements among African, Western and Eastern philosophies.
34
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Ms M Ntsala
Department: COMM MEDIA AND INFO STUDIES
35
INTRODUCTION TO TSHIVENDA LINGUISTICS HVEN011
Content Introduction to phonetics and phonology (syllabic structures,
morpho-phonological changes), Introduction to morphology,
Introduction to syntax, Introduction to semantics, Introduction to
translation and editing.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr KY Ladzani
Department: LANGUAGES
36
INTRODUCTION TO WESTERN LITERATURE HENA012
Content Integrated grammar skills; advanced reading skills; advanced
writing skills and creative writing; an introduction to the Western
novel and short story through the study of prescribed texts; an
overview of Western poetry; an introduction to drama through the
study of prescribed one-act plays; practical application of skills
gained in lectures.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr TJ Kekana and Mr FV Bila
Department: LANGUAGES
37
FIRST YEAR SECOND SEMESTER - ELECTIVE MODULES (TAKE TWO FOLLOW-UP MODULES)
38
Schedule Sessions per week
39
SECOND YEAR FIRST SEMESTER COMPULSORY MODULES
40
XITSONGA LINGUISTICS HTSA021
Content Phonetics and phonology
Orthography
Morphology (of various word categories)
Syntax (types of sentences, syntactic categories, moods, anomaly.)
Semantics (linguistic ambiguity, range of meaning, emotive value,
denotative meaning, connotative meaning)
Introduction to sociolinguistics
Translation, interpreting and editing
Reading and presentation
41
TRANSLATION THEORY AND PRACTICE HTRA022
Content Introduction to translation: languages and culture, types of
translations, decoding and recording, problems of equivalence,
untranslatability, introduction to translation practice. The process of
translating. Types of translations: word-for-word, literal, faithful,
sematic, adaptation, free translation, communicative, idiomatic.
Equivalence at word level: the word in different languages, Non-
equivalence. Translation practice (introduction). Definition of
interpreting, types of interpreting, modes of interpreting, Thou
shalt, thou shalt not, ethics and honour, duties and responsibilities
of interpreters. Tips for beginners The Effort Model in interpreting,
The Constitution of the Republic of South Africa (Act 108 of 1996).
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 4 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Mr ME Kgatla, Ms MJ Mothiba, Dr TA Makamu and Dr RE Nengovhela
Department: LINGUISTICS TRANSL AND INTERPR
SECOND YEAR SECOND SEMESTER - ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
42
TSHIVENDA LITERATURE AND CULTURE HVEA022
Content Oral literature (taboos, African utensils, celestial bodies, naming)
Modern Literature (theme, style, types of poetry, introduction to
literary theories)
Introduction to creative writing
Technical writing.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr KY Ladzani
Department: LANGUAGES
43
Lecturers: Dr SJ Chokoe and Dr NS Mogale Department: LANGUAGES
44
TRANSLATION AND SOCIOLINGUISTICS HTRA032
Content Have acquired important transferable skills
Main issues of translation studies: the concept of translation. What
is translation studies? The Holme/Toury ‘map’. Equivalence and
equivalence effect: Roman Jakobson, Nida and the scientific and
communicative translation, Newmark: semantic and communicative
translation, later development in equivalence. Studying translation
process and product. Theories of translation: Linguistic based
theories, Process-oriented research, Descriptive-system-and
reception oriented approaches. Functionalist approach.
Equivalence above word level, cultural and ideological turns, The
role of the translator: visibility, ethics and sociology. Translation
practice: Practical translation of a variety of text types.
Sociolinguistics: The problem of variation-the scientific
investigation of language-relationships between language and
society-sociolinguistics and the sociology of language. Basic
methodical concerns. Language, dialects and varieties. Pidgin and
creole languages. Choosing a code: code switching and code
mixing, diglossia. Speech communities, Regional and social
variations. Variation studies. Language change, language and
THIRD YEAR SECOND SEMESTER - ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
45
ADVANCED TSHIVENDA LITERATURE AND CULTURE HVEA032
Content Oral Literature (folk poetry, folk narratives), Modern Literature
(comedy, epics, satire, tragedy, detective novel, literary theories)
Creative writing, Speech and Presentation, Interviews, Introduction
to translation and editing.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr KY Ladzani
Department: LANGUAGES
46
BACHELOR OF ARTS B.A. Languages Stream
The programme is offered on the TURFLOOP CAMPUS as Full Time Contact.
It has a 3 year curriculum and is pitched at the NQF exit level 7.
Admission. Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; Another Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 5; Additional subjects to contribute to the
minimum APS total.
47
Advanced Tshivenda Linguistics HVEA031 Yes 32 0,3
Total Credits: 1ST SEMESTER 64
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Stylistics And Modern Western Literature HENA032 Yes 32 0,3
2ND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
Advanced N-Sotho Literature And Culture HNSA032 Yes 32 0,3
Advanced Xitsonga Literature And Culture HTSA032 Yes 32 0,3
Advanced Tshivenda Literature And Culture HVEA032 Yes 32 0,3
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 3 376
Total Credits: BACHELOR OF ARTS 376
48
Assessment Formative
Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Mr ME Kgatla, Dr TA Makamu
Department: LINGUISTICS TRANSL AND INTERPR
FIRST YEAR - FIRST SEMESTER ELECTIVE MODULES (CHOOSE ONE AFRICAN LANGUAGE PLUS TWO OTHER ELECTIVES)
49
Schedule Sessions per week
50
FIRST YEAR - SECOND SEMESTER COMPULSORY MODULES
FIRST YEAR - SECOND SEMESTER ELECTIVE MODULES - (FOLLOW-UP MODULES OF FIRST SEMESTER CHOICE)
51
CONTEXTS OF COMMUNICATION HCOM012
Content Definitions, Dimensions of communication, Components, The self,
Perception, Intrapersonal communication and the self-concept,
Perception of others, Intrapersonal variables, Intrapersonal
communication and needs, Intrapersonal communication and self-
disclosure, Self-esteem, Interpersonal relationships & barriers,
Buber’s theory of interpersonal relationships, Interpersonal
communication and needs, Organisations, Theoretical approaches,
Structure of organizational communication, Functions of
organizational communication, A brief history of human
communication, The concept of ‘mass’, The process of mass
communication, Functions of mass communication, Language used
in the mass media, Manipulative reporting and propaganda, The
mass communicator, The mass medium, audiences, Advantages
and disadvantages of small groups, Climate, Group-think,
Brainstorming, Roles in groups, Leadership, Leadership theories.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof T Oyedemi, M r T J K g a s a g o , M s M E C h o u n g
Department: COMM MEDIA AND INFO STUDIES
52
NORTHERN SOTHO LITERATURE AND CULTURE HNSO012
Content Oral literature (taboos, African utensils, celestial bodies, naming)
Modern Literature (theme, style, types of poetry, introduction to
literary theories)
Introduction to creative writing
Technical writing
Content Drama, poetry, prose (requirements for drama, poetry and prose,
plot, characterization, setting, style, and plausibility).
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr KY Ladzani
Department: LANGUAGES
53
INTRODUCTION TO WRITING FOR PERFORMANCE HWRI012
Content Elements of writing a play; Conflict; Plot; Setting; Dialogue
Creating a dramatic character; Exposition; Inciting incident
Opening balance; Antagonist’s decision, hook; Protagonist’s
decision, rising action; Mid-Act crisis, moment of enlightenment
Climax, denouement and closing balance; Playwright : The Coat
Playwright: This Time Tomorrow; Encounters: Sorry Wrong
Number; Encounters: The Jewel of the Shrine
54
NORTHERN SOTHO LINGUISTICS HNSA021
Content Phonetics and phonology, Orthography, Morphology (of various
word categories), Syntax (types of sentences, syntactic categories,
moods, anomaly.) Semantics (linguistic ambiguity, range of
meaning, emotive value, denotative meaning, connotative meaning),
Introduction to sociolinguistics, Translation, interpreting and
editing, Reading and presentation
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof SJ Chokoe and Ms NL Molepo
Department: LANGUAGES
55
CRITICISM OF LITERATURE II AND LANGUAGE HENA022
Content Critical analysis of Western literature texts of the 18th, 19th and 20th
centuries. Language component consists of grammar, reading skills
and writing skills.
56
Assessment Formative
Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr NE Nxumalo and Dr OR Chauke
Department: LANGUAGES
57
ADVANCED NORTHERN SOTHO LINGUISTICS HNSA031
Content Phonetics and phonology, Semantics (contextual meaning,
polysemy, homonymy, hyponymy, antonymy, synonymy,
onomastics), Sociolinguistics (field of discourse, tenor of
discourse, mode of discourse), Foreign acquisition (motives for
adoption, principles for linguistic adaptation), Syntax (phrases,
clauses and tree diagrams), Translation and editing techniques.
58
STYLISTICS AND MODERN WESTERN LITERATURE HENA032
Content LANGUAGE: Morphology; phonology; Semantics; Word-formation
processes, Discourse; Sociolinguistics; Language and society;
English language and globalization; New Englishes; Language and
gender.
LITERATURE: Drama, prose and poetry (Modern Western
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof OJ Abodunrin, Ms N Cele, Prof LJ Ngoepe and Mr F Bila
Department: LANGUAGES
THIRD YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE OF FIRST SEMESTER CHOICE)
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
59
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr KY Ladzani
Department: LANGUAGES
60
BACHELOR OF ARTS IN CONTEMPORARY B.A. Contemporary English And
ENGLISH AND MULTILINGUAL STUDIES Multilingual Studies Stream
English APS 4; and Northern Sotho APS 5; Additional subjects to contribute to the minimum APS total.
61
Researching Multilingualism HMUA032 Yes 32 0,3
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 3 376
Total Credits: BACHELOR OF ARTS IN CONTEMPORARY ENGLISH AND MULTILINGUAL STUDIES 376
62
STUDENT SUCCESS 101 HSTS011
Content Academic reading skills, different types of reading, note taking,
summarizing, analyzing test and exam questions, planning and
drafting responses to questions, writing coherently, plagiarism, text
citation skills, academic vocabulary, logical thinking and reasoning
strategies (inductive and deductive), different study techniques.
Argumentation, prominent philosophers, major differences and
agreements among African, Western and Eastern philosophies.
63
COMMUNICATION SKILLS HCOM011
Content Basic models of communication, Definition, Hearing-listening
distinction, Stages of listening, Barriers, Context of reading,
Improvement of reading, Types of reading, Language, Spelling,
Comprehension, Visual Communication, Objective vs Subjective
Messages, Bias, Logical structuring of messages, Stages of writing,
Process of writing, Process of writing assignments and referencing
techniques, Telephone message, Fax, Memo, Invite & reply, Forms
& questionnaires, E-mail, Enquiry and reply, Complaint & reply
Invitation & reply, Press, Public relations, Application & CV,
Appointment & resignation, Types of reports, Types of meetings,
Meeting Correspondence, Oral communication.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof T Oyedemi, Mr TJ Kgasago, Ms ME Choung
Department: COMM MEDIA AND INFO STUDIES
64
INTRODUCTION TO XITSONGA LINGUISTICS HTSO011
Content Introduction to phonetics and phonology (syllabic structures,
morpho-phonological changes), Introduction to morphology,
Introduction to syntax, Introduction to semantics, Introduction to
translation and editing.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr NE Nxumalo, Dr OR Chauke
Department: LANGUAGES
FIRST YEAR - SECOND SEMESTER COMPULSORY MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
65
SPOKEN COMMUNICATION IN MULTILINGUAL SOCIETY HMUS012
Content The aim of this module is to develop an appreciation in students of
how people use their multilingual resources for communication in a
diverse society like South Africa. Concepts such as code switching
and code mixing and the fascinating features of oral communication
will be introduced. Features of spoken genres (as opposed to
written genres) such as turn taking will be analyzed. Students will
gain research experience in recording and transcribing spoken
interactions and will be introduced to pragmatic frameworks for the
analysis of these texts.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
2 0 2 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr M P Letsoalo
Department: LINGUISTICS TRANSL AND INTERPR
66
KNOWLEDGE OF LANGUAGE AND TRANSLATION HTRL012
Content Grammatical aspects of language: semantics-lexical semantics,
phrase and sentence meaning, pragmatics, discourse analysis.
Psychology of language: Language acquisition, psycholinguistic
theories,, the innateness hypothesis, stages of language
acquisition, bilingualism and multilingualism, language
processing(the human mind).
Language in society: Dialects and language, the standard language
(African languages official to the University), lingua franca, pidgin
and creole languages, language and gender.
FIRST YEAR SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
67
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Prof T Oyedemi, Mr TJ Kgasago, Ms
ME Choung
68
THE GLOBAL SPREAD OF ENGLISH HCEA021
Content This module will take a critical perspective on language by
examining the historical, social and political reasons for the spread
of English and other colonial languages in Africa. It will introduce
students to the role of English as an international language and
show how both colonization and globalization have helped to
entrench its position in the world. Students will learn to use internet
sources systematically and creatively to investigate language use
on the continent of Africa and at the same time examine language
policies in newly-liberated African countries. There will also be a
focus on tertiary-level numeracy, particularly the presentation of
data via tables, graphs, histograms and pie charts. Students will be
required to interpret such data and convert them into textual forms
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
2 0 0 2
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr MP Letsoalo and Ms RDM Malatji
Department: LINGUISTICS TRANSL AND INTERPR
69
PHONOLOGY AND LEXICOGRAPHY HTRA021
Content The phoneme: segments of sounds, distinctiveness, identifying
phonemes, minimal pair test, contrast in analogous environments.
Distinctive features; Jakobsonian features, The Sound Patterns of
English, Prosodic features and segment structure redundancy and
phonological symmetry. Feature theory. Phonological rules and
representations. Phonological processes, naturalness and strength,
Interaction between rules, lexical phonology, The syllable and
syllabification..
70
WORK PLACE LITERACY: A MULTILINGUAL APPROACH HMUA022
Content The focus in this module will be on the roles and functions of
multilingualism in South African work places. Using recent South
African research in this area, this module will enable students to
understand how the implicit language policies of organizations
determine which languages will be used and for what purposes.
Students will be introduced to ethnographic research methods and
will use these methods to conduct small-scale research in public
and private work spaces such as banks, courts and clinics or within
the university context. Attempts to redress monolingualism and
success stories in implementing multilingualism in the workplace
will be discussed.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
2 0 0 2
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr M P Letsoalo
Department: LINGUISTICS TRANSL AND INTERPR
SECOND YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
71
THIRD YEAR - FIRST SEMESTER COMPULSORY MODULES
72
LANGUAGE AND COGNITION HCEA032
Content This module will demonstrate to students the dynamic and creative
relation between language and thought. Drawing upon the seminal
work of Vygotsky, the module will examine the origins of language
and thinking. Important concepts of language as a tool, activity
theory, the zone of proximal development, egocentric speech, and
inner speech will be introduced. Cummins’ model of the four
quadrants relating contextualized and decontextualized language in
relation to cognitively undemanding and demanding efforts will
provide a user-friendly framework to plot discourses based on
different levels of language and cognition that occur in community,
work and academic contexts.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
2 0 0 2
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Ms RDM Malatji and Mr MA Mashatole
Department: LINGUISTICS TRANSL AND INTERPR
73
BACHELOR OF ARTS IN COMMUNICATION BA (COMMUNICATION STUDIES) ARTS Stream
STUDIES
The programme is offered on the TURFLOOP CAMPUS as Full Time Contact.
It has a 3 year curriculum and is pitched at the NQF exit level 7.
Admission Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; Another Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 5; Additional subjects to contribute to the
minimum APS total.
74
Total Credits: YEAR LEVEL 3 128
Total Credits: BACHELOR OF ARTS IN COMMUNICATION STUDIES 376
75
Lecturers: Prof NC Lesame, Mr MM Senong, Ms MG Mapulane Ms MF Molopa and Dr CM
Mbajiorgu Department: COMM MEDIA AND INFO STUDIES
76
INTRODUCTION TO INFORMATION TECHNOLOGIES HINF011
Content The Information Phenomenon (Data, Information, Knowledge,
Understanding and Wisdom) - - - Information age and Technological
age
Information explosion and Information overload;
Information literacy, computer literacy and media literacy (Internet
search skills and other electronic information sources)
Information usages and characteristics of quality information
Information needs and information seeking processes
Information production (information cycle and Information
providers)
Information and Communications Technology (Information
technology and communications technology)
Information Science and related subjects
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 2 2 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Ms JM Ntsala and Dr LA Makgahlela
Department: COMM MEDIA AND INFO STUDIES
77
INTRODUCTION TO TSHIVENDA LINGUISTICS HVEN011
Content Introduction to phonetics and phonology (syllabic structures,
morpho-phonological changes), Introduction to morphology,
Introduction to syntax, Introduction to semantics, Introduction to
translation and editing.
78
ENGLISH ACADEMIC WRITING SKILLS HENB012
Content Analysing Essay topics; Topic sentences and supporting
sentences; Research – gathering information; Summary writing;
Organisation of ideas and information; Writing introductions and
conclusions; Plagiarism and acknowledging sources; Editing.
FIRST YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULES TO FIRST SEMESTER CHOICE)
79
INTRODUCTION TO ACTING HACT012
Content Overview of the module; theatre concepts; Understanding stage
directions ; Acting theory (GOTE Goal and obstacle; Acting with
the other; Beginning to Act; Tactics; Expectations; The Actor’s
state of mind. Dual consciousness; Indicating;
Staging a scene; Internal action and External action; Emotional
recall and substitution; The character’s mind; The stimulus
Automatic actions; Choice; Objectives and actions
Defining useful objectives; Playable actions; Direct and indirect
actions: subtext; Obstacles and counter-actions; Evaluation and
Improvement
80
XITSONGA LITERATURE AND CULTURE HTSO012
Content History of the language
Introduction to oral literature (stylized prose)
Introduction to modern literature (novel, short stories, drama and
poetry – characterization, plot, milieu)
Introduction to reading and presentation
Introduction to technical writing
81
VERBAL AND NON-VERBAL COMMUNICATION HCOA021
Content What is social interaction?, Language and social interaction, Non-
verbal communication and social interaction, Making conversation,
Communication and relationships, Culture and communication,
Social skills, Case study, Persona, Performance, Staging, Teams,
Roles, Personal style, Presentation skills, Case study, Ego status,
Transactions, Hungers, Time structuring, Games, Scripts, I’m OK –
You’re OK, TA and IPC, TA skills, Case study, Managing Conflict,
Problem solving, Negotiation, Stress, Stress Management, Voice
control, Presentations, Telephone Skills, Oral communication in
groups, Non-verbal behavior, Paralanguage, Posture, Proximity,
Gestures and body movements, Physical objects, Graphic
communication.
82
ORGANISATIONAL COMMUNICATION HCOA022
Content Strategic Communication Management in the Organisational
Context, The importance of Strategic Communication Thinking, The
impact of shifting global paradigms on Strategic Organisational
Thinking, Challenges Posed by Shifting Management Paradigms,
Organisational World-view and the Role of Communication in
Organisational Functioning, Management Eras (Management
Thinking), Chaos Theory, Theory of ‘Learning Organisations’,
Creating Knowledge Environments, Importance of Knowledge
Management in Organisational Sustainablity, What Knowledge
Management Entails, The Role of Communication in Creating
Knowledge Intensive Organisations, Leadership as an
Organisational Concept, The Importance of Leadership in Achieving
the Purpose of Business Organisations, The Impact of Broader
Societal Influences on Leadership in Organisations, The Work and
Nature of Leadership in Post Millennium Companies, The Link
Between Leadership Competence and Communication Competence,
Organisational Ethics, Why Ethical Conduct is Important, The Role
of Management in Promoting ethical Behavior in an Organisation,
Various Elements of an Ethics Programme, The Relationship
Between Ethics and Communication in an Organisation,
Organisational Culture, Organisational Climate, Theoretical
Perspectives and elements of Organisational Culture,
Communication Implications of Organisational Culture, Issues
Involved in Creating, Maintaining and Managing Organisational
Culture, Methods to Measure Organisational Culture, Culture and
Globalisation, Functional Communication, Communication at Work,
Communication Climate, Factors of Importance in Determining
Communication Design, Networking, Changes in the External
Environment that Force Organisations to Change, Change,
Transition and Transformation, Change Management, Chaos Theory,
Communication in the Chaos Paradigm of Change
83
COMMUNITY MEDIA STUDIES, NEW MEDIA HMDA022
Content Community Media Studies: Definition of Community and community
participation; indigenous media; community radio; community
newspapers; telecentres; multipurpose community centres;
legislation guiding the community media. New media: Definition
and Description of IT Concepts (Information, data, Information age,
information technology); Impact of Information Technology on the
media (Television and radio broadcasting, and Print media);
Theoretical Perspectives; The Nature and Uses of Internet by media
practitioners; (on-Line publication, On-line research, Electronic mail,
Search Engines, World Wide Web, Social Networks), GSM
Technology – Its nature and uses in the media (Advocacy, Citizen
journalism); Information and Communication Tools – Computer and
Its uses in Journalism, classification of computer and software,
Communication Pathways/Channels –(Fibre Optics, and
Communication Satellites),; Computer Assisted Journalism; Effects
of the new media on journalism profession and audiences.
Telecommunications and broadcasting in South Africa, impact of
international relations and institutions on local policy development;
issues in Information and communication technology.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Ms MF Molopa, Mr MM Senong, Mr CM Mbajiorgu and Ms MG
Mapulane Department: COMM MEDIA AND INFO STUDIES
84
HEALTH COMMUNICATION HCOB031
Content The health communicator as person; communication in the health
care context (Aspects of health communication, Theories of health
communication, Health Communication Media, Health
communication in practice in SA - HIV/AIDS, TB, Development and
health communication); communication ethics and health care
skills; Communication dynamics and the consultation process;
motivating behaviour change; Communication in the context of
critical incidents, communicating bad news or end-of-life messages;
information transfer.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof I Saunderson, Dr MR Makgoba
Department: COMM MEDIA AND INFO STUDIES
85
CORPORATE COMMUNICATION HCOA032
Content History of PR, PR in 20th century, Communicative nature of PR,
Definitions, Publics, Theoretical approaches, Process, Systems,
Symmetrical / Asymmetrical, Rhetorical / Persuasive, PR Campaign
and programme, PR department, Functions of PR, Interpretative,
Management, Communication, Effect theories, Learning effects,
Social learning, Low-involvement, Agenda-setting, Spiral of silence,
PR and advertising, PR and information, persuasion & propaganda,
Critical issues in PR: Public opinion, Image building, Corporate
image, ID, personality & culture, Social responsibility, Ethics.
Setting PR apart from: Advertising, Marketing, Sales promotion,
Propaganda, Publicity, Images. Good PR traits, The Department or
consultancy, The PR Manager, The PR Department’s activities,
Advantages and Disadvantages of a PR Department, Definitions,
Charging and Budgeting Fees, Documentation, Selecting a
Consultancy, Advantages and Disadvantages of a PR Consultancy,
Publishing houses, The Workings of: The Press, Radio, Television.
Press Relations, Essential Points to Know About the Press,
Principles of Good Press Relations, Conflicting Responsibilities,
News & Newsworthiness, The News Release, Writing Style, Articles,
Press Events, Press Relations Aids, House Journals, Budgeting,
Production, Audio-visuals, AV media, PR Department and
Consultancy Budgets, Nature of Results, Some Methods of
Assessment, General Considerations, Internal PR Media and
Techniques, Tasks and Objectives of Employee Communications,
Uses and Types of Exhibitions, Nature of Exhibitions, Planning for
Exhibitions, Benefits and Reasons for Sponsorship, Types of
Sponsorship, Practical Aspects of Sponsorship, Importance and
Uses of Photography, Working with the Photographer,
Communicating with Pictures, Captions, Background and
Terminology of Printing, Typesetting, Letterpress, Lithography,
Photogravure, Screen Printing, Flexography, Digital Printing.
86
THEORY OF COMMUNICATION RESEARCH HCOC032
Content Quantitative and Qualitative Approaches to Communication
Research; Steps in the Research Process; Research of Advertising,
Mass-Communication Audiences and Mass-Communication
Efficiency; Organisational and Development Communication
Research.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers Prof I Saunderson, Prof S Mpofu, Dr J Le Roux and Prof T Oyedemi
Department: COMM MEDIA AND INFO STUDIES
87
BACHELOR OF INFORMATION STUDIES B.Inf
The programme is offered on the TURFLOOP CAMPUS as Full Time Contact.
It has a 4 year curriculum and is pitched at the NQF exit level 8.
Admission Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; Another Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 5; Additional subjects to contribute to the
minimum APS total.
88
European History Since 1900 HHIA031 No 32 0,3
Corporate Journalism, Advertising HMDA031 No 32 0,3
Community, Child And Adult Psychopathology HPSA031 No 32 0,3
Total Credits: 1ST SEMESTER 64
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Advanced Organization Of Knowledge HINA032 Yes 16 0,1
Introduction To Lis Research HINB032 Yes 16 0,1
2ND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
Corporate Communication HCOA032 No 32 0,3
South Africa During The 20Th Century HHIA032 No 32 0,3
Radio Production And Practicum HMDA032 No 32 0,3
Therapeutic and Developmental Psychology HPSA032 No 32 0,3
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 3 128
YEAR LEVEL 4
1ST SEMESTER
1ST SEMESTER COMPULSORY MODULES
Information Systems And Networks HINA041 Yes 28 0,2
Records And Documents Management HINB041 Yes 28 0,2
Total Credits: 1ST SEMESTER 56
2ND SEMESTER
2ND SEMESTER COMPULSORY MODULES
Practicum HINC042 Yes 32 0,3
Research Project (Lis) HINR042 Yes 40 0,3
Total Credits: 2ND SEMESTER 72
Total Credits: YEAR LEVEL 4 128
Total Credits: BACHELOR OF INFORMATION STUDIES 504
89
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer:Ms MJ Ntsala and Dr LA Makgahlela
Department: COMM MEDIA AND INFO STUDIES
90
FIRST YEAR - FIRST SEMESTER ELECTIVE MODULES (TAKE ONE)
Assessment
91
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer:
Department: PSYCHOLOGY
92
INFORMATION SOCIETY: ISSUES AND TRENDS HINS012
Content Definition of information society and related concepts
History of the information society
Characteristics of the information society
Types of literacies
Information for development
The interaction of information technologies in developing an
information society
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr MJ Monyela and Ms JM Ntsala
Department: COMM MEDIA AND INFO STUDIES
FIRST YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
93
DEVELOPMENT and THE ENVIRONMENT CDEV012
Content PLEASE CONSULT THE FACULTY OF MANAGEMENT AND LAW
CALENDAR FOR INFORMATION ON THIS MODULE
94
SECOND YEAR - FIRST SEMESTER COMPULSORY MODULES
95
VERBAL AND NON-VERBAL COMMUNICATION HCOA021
Content What is social interaction?, Language and social interaction, Non-
verbal communication and social interaction, Making conversation,
Communication and relationships, Culture and communication,
Social skills, Case study, Persona, Performance, Staging, Teams,
Roles, Personal style, Presentation skills, Case study, Ego status,
Transactions, Hungers, Time structuring, Games, Scripts, I’m OK –
You’re OK, TA and IPC, TA skills, Case study, Managing Conflict,
Problem solving, Negotiation, Stress, Stress Management, Voice
control, Presentations, Telephone Skills, Oral communication in
groups, Non-verbal behavior, Paralanguage, Posture, Proximity,
Gestures and body movements, Physical objects, Graphic
communication.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof S Mpofu, Dr MR Makgoba, Ms ME Choung
Department: COMM MEDIA AND INFO STUDIES
96
RESEARCH METHODOLOGY HPSA021
Content PLEASE CONSULT THE SCHOOL OF SOCIAL SCIENCES
CALENDAR FOR INFORMATION ON THIS MODULE
SECOND YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
97
ORGANISATIONAL COMMUNICATION HCOA022
Content Strategic Communication Management in the Organisational
Context, The importance of Strategic Communication Thinking, The
impact of shifting global paradigms on Strategic Organisational
Thinking, Challenges Posed by Shifting Management Paradigms,
Organisational World-view and the Role of Communication in
Organisational Functioning, Management Eras (Management
Thinking), Chaos Theory, Theory of ‘Learning Organisations’,
Creating Knowledge Environments, Importance of Knowledge
Management in Organisational Sustainablity, What Knowledge
Management Entails, The Role of Communication in Creating
Knowledge Intensive Organisations, Leadership as an
Organisational Concept, The Importance of Leadership in Achieving
the Purpose of Business Organisations, The Impact of Broader
Societal Influences on Leadership in Organisations, The Work and
Nature of Leadership in Post Millennium Companies, The Link
Between Leadership Competence and Communication Competence,
Organisational Ethics, Why Ethical Conduct is Important, The Role
of Management in Promoting ethical Behavior in an Organisation,
Various Elements of an Ethics Programme, The Relationship
Between Ethics and Communication in an Organisation,
Organisational Culture, Organisational Climate, Theoretical
Perspectives and elements of Organisational Culture,
Communication Implications of Organisational Culture, Issues
Involved in Creating, Maintaining and Managing Organisational
Culture, Methods to Measure Organisational Culture, Culture and
Globalisation, Functional Communication, Communication at Work,
Communication Climate, Factors of Importance in Determining
Communication Design, Networking, Changes in the External
Environment that Force Organisations to Change, Change,
Transition and Transformation, Change Management, Chaos
Theory, Communication in the Chaos Paradigm of Change
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr J Le Roux and Prof I Saunderson
Department: COMM MEDIA AND INFO STUDIES
98
MANAGEMENT OF LIBRARIES AND INFORMATION CENTRES HINF012
Content The Information Profession (What is Information Science? Criteria
to evaluate a profession), LIS centres (Aims, objectives and
functions of LIS centers). Academic libraries, National libraries,
Public libraries, Special libraries, Archives, Art galleries, Document
centres, Resource centres, Marketing and customer care services,
Mass Communication Media, Paperless media.
99
Min Final Assessment mark to pass (%) 50%
Lecturer:
Department: PSYCHOLOGY
100
INTEGRATED MARKETING COMMUNICATION HCOA031
Content Understand the role of communication in marketing, Define
elements in the marketing communication mix, Develop and plan for
marketing communication, Outline the main ethical issues in
marketing communication, Distinguish between: Advertising, sales
promotion, publicity and personal sales, Define advertising,
Compare the advantages and disadvantages of advertising,
Understand advertising as a communication process, Set
advertising objectives, Write copy for Radio, TV and Print
advertisement, Choose the right advertising media, Understand the
creative process, Outline the main advertising media mix (broadcast
& print media), Discuss the characteristics, strengths and
limitations of TV, Radio, Magazines and Newspapers as advertising
media, Describe support, alternative or additional media, Comment
on how sales promotions fits into the integrated marketing
communication mix, Understand the nature and scope of sales
promotion, Discuss the role of sales promotion in the marketing
communication process, Discuss consumer orientated sales
promotion, Debate the role of technology in the marketing
communication process, Describe some of the technologies that are
currently shaping the marketing communication process,
Understand the role of DTP in marketing communication, Examine
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Mr TJ Kgasago, Dr MR Makgoba
Department: COMM MEDIA AND INFO STUDIES
101
Lecturers: Dr C Mbajiorgu, Prof T Muswede and Prof NC Lesame
Department: COMM MEDIA AND INFO STUDIES
THIRD YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
102
CORPORATE COMMUNICATION HCOA032
Content History of PR, PR in 20th century, Communicative nature of PR,
Definitions, Publics, Theoretical approaches, Process, Systems,
Symmetrical / Asymmetrical, Rhetorical / Persuasive, PR Campaign
and programme, PR department, Functions of PR, Interpretative,
Management, Communication, Effect theories, Learning effects,
Social learning, Low-involvement, Agenda-setting, Spiral of silence,
PR and advertising, PR and information, persuasion & propaganda,
Critical issues in PR: Public opinion, Image building, Corporate
image, ID, personality & culture, Social responsibility, Ethics.
Setting PR apart from: Advertising, Marketing, Sales promotion,
Propaganda, Publicity, Images. Good PR traits, The Department or
consultancy, The PR Manager, The PR Department’s activities,
Advantages and Disadvantages of a PR Department, Definitions,
Charging and Budgeting Fees, Documentation, Selecting a
Consultancy, Advantages and Disadvantages of a PR Consultancy,
Publishing houses, The Workings of: The Press, Radio, Television.
Press Relations, Essential Points to Know About the Press,
Principles of Good Press Relations, Conflicting Responsibilities,
News & Newsworthiness, The News Release, Writing Style, Articles,
Press Events, Press Relations Aids, House Journals, Budgeting,
Production, Audio-visuals, AV media, PR Department and
Consultancy Budgets, Nature of Results, Some Methods of
Assessment, General Considerations, Internal PR Media and
Techniques, Tasks and Objectives of Employee Communications,
Uses and Types of Exhibitions, Nature of Exhibitions, Planning for
Exhibitions, Benefits and Reasons for Sponsorship, Types of
Sponsorship, Practical Aspects of Sponsorship, Importance and
103
Assessment Formative
Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Ms R Muthambi and Dr EJ Malatji
Department: COMM MEDIA AND INFO STUDIES
104
Min Final Assessment mark to pass (%) 50%
Lecturer:
Department: COMM MEDIA AND INFO STUDIES
PRACTICUM HINC042
Content A four-week fieldwork which gives students opportunity to learn
more about LIS centres by actually working in any type except an
academic library. A two day fieldtrip taken to expose students to
the range of LIS centres. Four libraries/information centres are to be
visited. A minimum of two hours a day in the University of Limpopo
library.
105
BACHELOR OF ARTS IN MEDIA STUDIES B.A. Media Studies Stream
The programme is offered on the TURFLOOP CAMPUS as Full Time Contact.
It has a 3 year curriculum and is pitched at the NQF exit level 7.
Admission Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; Another Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 5; Additional subjects to contribute to the
minimum APS total.
106
Total Credits: 2ND SEMESTER 64
Total Credits: YEAR LEVEL 3 128
Total Credits: BACHELOR OF ARTS IN MEDIA STUDIES 376
107
Min Final Assessment mark to pass (%) 50%
Lecturer: Mr MM Senong, Prof NC Lesame, Dr CM Mbajiorgu and Ms MF Molopa
Department: COMM MEDIA AND INFO STUDIES
108
INTRODUCTION TO ACTING HACT011
Content Introduction to Improvisation, Introduction to 5 Ws of Acting; given
circumstance, Introduction to dramatic composition, Understanding
emotions and character, Introduction to preparing a role, Tension,
effort and relaxation, The elements of characterization, The
character’s needs, The character’s mind, Objectives and action:
Science of Acting, Beats, Scene and play structure
Through-line and super objectives
109
INTRODUCTION TO TSHIVENDA LINGUISTICS HVEN011
Content Introduction to phonetics and phonology (syllabic structures,
morpho-phonological changes), Introduction to morphology,
Introduction to syntax, Introduction to semantics, Introduction to
translation and editing.
110
CONTEXTS OF COMMUNICATION HCOM012
Content Definitions, Dimensions of communication, Components, The self,
Perception, Intrapersonal communication and the self-concept,
Perception of others, Intrapersonal variables, Intrapersonal
communication and needs, Intrapersonal communication and self-
disclosure, Self-esteem, Interpersonal relationships & barriers,
Buber’s theory of interpersonal relationships, Interpersonal
communication and needs, Organisations, Theoretical approaches,
Structure of organizational communication, Functions of
organizational communication, A brief history of human
communication, The concept of ‘mass’, The process of mass
communication, Functions of mass communication, Language used
in the mass media, Manipulative reporting and propaganda, The
mass communicator, The mass medium, audiences, Advantages
and disadvantages of small groups, Climate, Group-think,
Brainstorming, Roles in groups, Leadership, Leadership theories.
111
STUDENT SUCCESS 102 HSTS012
Content MS Word, Navigational literacy (Internet Explorer), e-mailing,
Information finding literacy, The Constitutional State on Human
Rights, a Framework for thinking Ethically, Societal Issues: HIV
AIDS, Xenophobia, Power and Corruption and the impact upon a
Democracy.
112
MANAGEMENT OF LIBRARIES AND INFORMATION CENTRES HINF012
Content The Information Profession (What is Information Science? Criteria
to evaluate a profession) LIS centres (Aims, objectives and
functions of LIS centers). Academic libraries, National libraries,
Public libraries, Special libraries, Archives, Art galleries, Document
centres, Resource centres, Marketing and customer care services,
Mass Communication Media, Paperless media.
113
Lecturers: Dr KY Ladzani
Department: LANGUAGES
114
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Ms MF Molopa and Prof NC Lesame
Department: COMM MEDIA AND INFO STUDIES
Assessment Formative
115
COMMUNITY MEDIA STUDIES, NEW MEDIA HMDA022
Content Community Media Studies: Definition of Community and
community participation; indigenous media; community radio;
community newspapers; telecentres; multipurpose community
centres; legislation guiding the community media. New media:
Definition and Description of IT Concepts (Information, data,
Information age, information technology); Impact of Information
Technology on the media (Television and radio broadcasting, and
Print media); Theoretical Perspectives; The Nature and Uses of
Internet by media practitioners; (on-Line publication, On-line
research, Electronic mail, Search Engines, World Wide Web, Social
Networks), GSM Technology – Its nature and uses in the media
(Advocacy, Citizen journalism); Information and Communication
Tools – Computer and Its uses in Journalism, classification of
computer and software, Communication Pathways/Channels –(Fibre
Optics, and Communication Satellites),; Computer Assisted
Journalism; Effects of the new media on journalism profession and
audiences. Telecommunications and broadcasting in South Africa,
impact of international relations and institutions on local policy
development; issues in Information and communication technology.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Prof NC Lesame
Department: COMM MEDIA AND INFO STUDIES
116
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr C Mbajiorgu, and Dr NC Baloyi
Department: COMM MEDIA AND INFO STUDIES
117
PRINT JOURNALISM HMDB032
Content Print Journalism: Defining journalism; freedom of expression and a
new paradigm for journalism in SA; the editorial spectrum;
objectivity and fairness; plagiarism and copyright; accuracy and
balance; allegations; libel; contacts and sourcing, beats, discourse;
tips for good writing; grammar and language e.g. sexist language,
reporting HIV/AIDS; feature writing; editing techniques for
newspapers and magazines.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 1 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof T Muswede and Dr CM Mbajiorgu
Department: COMM MEDIA AND INFO STUDIES
118
BACHELOR OF ARTS IN MEDIA STUDIES B.A Media Studies Stream
(EXTENDED CURRICULUM PROGRAMME)
The programme is offered on the TURFLOOP CAMPUS as Full Time Contact.
It has a 4 year curriculum and is pitched at the 7 NQF exit level .
Admission Requirements
In addition to the University General Admission Requirements that guides admission for study at the University for first time entering students, the
following applies for entry into this programme:
English APS 4; A nother Language taken from Northern Sotho, Tshivenda or Xitsonga) APS 4; Additional subjects to contribute to the
minimum APS total.
120
Min Final Assessment mark to pass (%) 50%
Lecturer: Mr MM Senong
Department: COMM MEDIA AND INFO STUDIES
121
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Mr MR Seerane and Prof OJ Abodunrin
Department: LANGUAGES
122
INTRODUCTION TO TSHIVENDA LINGUISTICS HVEN011
Content Introduction to phonetics and phonology (syllabic structures,
morpho-phonological changes), Introduction to morphology,
Introduction to syntax, Introduction to semantics, Introduction to
translation and editing.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr KY Ladzani
Department: LANGUAGES
FIRST YEAR - SECOND SEMESTER ELECTIVE MODULES (FOLLOW-UP MODULE TO FIRST SEMESTER CHOICE)
123
Content Overview of the module; theatre concepts; Understanding stage
directions ; Acting theory (GOTE Goal and obstacle; Acting with
the other; Beginning to Act; Tactics; Expectations; The Actor’s
state of mind. Dual consciousness; Indicating;
Staging a scene; Internal action and External action; Emotional
recall and substitution; The character’s mind; The stimulus
Automatic actions; Choice; Objectives and actions
Defining useful objectives; Playable actions; Direct and indirect
actions: subtext; Obstacles and counter-actions; Evaluation and
improvement
124
XITSONGA LITERATURE AND CULTURE HTSO012
Content History of the language
Introduction to oral literature (stylized prose)
Introduction to modern literature (novel, short stories, drama and
poetry – characterization, plot, milieu)
Introduction to reading and presentation
Introduction to technical writing
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Dr NE Nxumalo and Dr OR Chauke
Department: LANGUAGES
125
FOUNDATION IN ENGLISH FOR ACADEMIC PURPOSES HFEB000
Content Reading speed and methods, Text organizational patterns, Notes
Making, Notes Taking, Public Speaking skills, Proverbs and Idioms,
Debate, Oral presentation of any chosen novel.
Lecturer: Dr MR Emsley
Department: LANGUAGES
Lecturer: Ms MG Mapulane
Department: COMM MEDIA AND INFO STUDIES
126
KNOWLEDGE OF LANGUAGE AND TRANSLATION HTRB000
Content What is grammar? Background to why grammar is important in the
study of language and translation; Grammatical aspects of
language: semantics-lexical semantics, phrase and sentence
meaning, pragmatics, discourse analysis; Introduction to the
psychology of language; understanding the psychology of
language; Psychology of language - How are languages learnt?
How do language learning and language acquisition differ?
Understanding the theories of language acquisition; Language
acquisition, psycholinguistic theories, the innateness hypothesis,
stages of language acquisition, bilingualism and multilingualism,
language processing (the human mind).
Background to the uses of language; Language in society: Dialects
and language, the standard language (African languages official to
the University), lingua franca, pidgin and creole languages,
Lecturer:
Department: CULTURAL AND POLITICAL STUDIES
127
50%
Min Final Assessment mark to pass (%)
Lecturer: Mr MA Mashatole
Department: LINGUISTICS TRANSL AND INTERPR
128
VERBAL AND NON-VERBAL COMMUNICATION HCOA021
Content What is social interaction?, Language and social interaction, Non-
verbal communication and social interaction, Making conversation,
Communication and relationships, Culture and communication,
Social skills, Case study, Persona, Performance, Staging, Teams,
Roles, Personal style, Presentation skills, Case study, Ego status,
Transactions, Hungers, Time structuring, Games, Scripts, I’m OK –
You’re OK, TA and IPC, TA skills, Case study, Managing Conflict,
Problem solving, Negotiation, Stress, Stress Management, Voice
control, Presentations, Telephone Skills, Oral communication in
groups, Non-verbal behavior, Paralanguage, Posture, Proximity,
Gestures and body movements, Physical objects, Graphic
communication.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 0 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Minimum summative assessment mark 40%
Summative Assessment
129
LANGUAGE IN THE MEDIA AND GENDER STUDIES HMDB021
Content Language in the Media Analysis of print and electronic discourse,
political statements vs propaganda, interpretation of language in
the news. Media and Gender studies Defining gender studies and
its relevance to the media; differences between gender and sex as
well as women and gender; gender, politics and the media; gender,
diversity, elections and the media; gender representation in South
African media; advertisements and gender; barriers to women’s
advancement in the media.
130
ORGANISATIONAL COMMUNICATION HCOA022
Content Strategic Communication Management in the Organisational
Context, The importance of Strategic Communication Thinking, The impact
of shifting global paradigms on Strategic Organisational Thinking,
Challenges Posed by Shifting Management Paradigms, Organisational
World-view and the Role of Communication in Organisational Functioning,
Management Eras (Management Thinking), Chaos Theory, Theory of
‘Learning Organisations’, Creating Knowledge Environments, Importance of
Knowledge Management in Organisational Sustainablity, What Knowledge
Management Entails, The Role of Communication in Creating Knowledge
Intensive Organisations, Leadership as an Organisational Concept, The
Importance of Leadership in Achieving the Purpose of Business
Organisations, The Impact of Broader Societal Influences on Leadership in
Organisations, The Work and Nature of Leadership in Post Millennium
Companies, The Link Between Leadership Competence and Communication
Competence, Organisational Ethics, Why Ethical Conduct is Important, The
Role of Management in Promoting ethical Behavior in an Organisation,
Various Elements of an Ethics Programme, The Relationship Between
Ethics and Communication in an Organisation, Organisational Culture,
Organisational Climate, Theoretical Perspectives and elements of
Organisational Culture, Communication Implications of Organisational
Culture, Issues Involved in Creating, Maintaining and Managing
Organisational Culture, Methods to Measure Organisational Culture, Culture
and Globalisation, Functional Communication, Communication at Work,
Communication Climate, Factors of Importance in Determining
Communication Design, Networking, Changes in the External Environment
that Force Organisations to Change, Change, Transition and
Transformation, Change Management, Chaos Theory, Communication in the
Chaos Paradigm of Change Management.
131
50%
Min Final Assessment mark to pass (%)
Lecturer: Dr E Malatji
Department: COMM MEDIA AND INFO STUDIES
132
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturers: Prof T Muswede and Ms R Muthambi
Department: COMM MEDIA AND INFO STUDIES
133
INVESTIGATIVE JOURNALISM HMDC032
Content Investigative Journalism: Definition of investigative journalism and
discuss the practice and mission of investigative journalists and
some of the ground rules they need to observe; Draw up and use
criteria of authenticity and adequacy for evidence; Discussion of
the dilemmas encountered in dealing with sources and list the
conventions governing investigative interviewing and discuss the
usefulness of these; Discussion of the differences in story
presentation and packaging between print, broadcast and online
media; Description of the general principles guiding ethical
investigative reporting.
Schedule Sessions per week
Lectures Practicals Tutorials Seminars
4 1 0 0
Assessment
Formative Assessment Min Formative Assessment mark for exam admission 40%
Weighting towards final mark 60%
Summative Assessment Minimum summative assessment mark 40%
Weighting towards final mark 40%
Min Final Assessment mark to pass (%) 50%
Lecturer: Dr EJ Malatji
Department: COMM MEDIA AND INFO STUDIES
134