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    Int Marketeing

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    Taymoor Ali
    This document contains an international marketing exam for students consisting of multiple choice and short answer questions. The multiple choice section tests students on key concepts in international marketing like the definition of international marketing, factors that influence international marketing decisions, different models for new product introduction across countries, and parts of counter-trade. The short answer questions ask students to discuss the process of international marketing, needs of international customers, international trade theories of absolute advantage and mercantilism, and the role of governments in international marketing.

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    Int Marketeing

    Uploaded by

    Taymoor Ali
    29 views2 pages
    This document contains an international marketing exam for students consisting of multiple choice and short answer questions. The multiple choice section tests students on key concepts in international marketing like the definition of international marketing, factors that influence international marketing decisions, different models for new product introduction across countries, and parts of counter-trade. The short answer questions ask students to discuss the process of international marketing, needs of international customers, international trade theories of absolute advantage and mercantilism, and the role of governments in international marketing.

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    This document contains an international marketing exam for students consisting of multiple choice and short answer questions. The multiple choice section tests students on key concepts in international marketing like the definition of international marketing, factors that influence international marketing decisions, different models for new product introduction across countries, and parts of counter-trade. The short answer questions ask students to discuss the process of international marketing, needs of international customers, international trade theories of absolute advantage and mercantilism, and the role of governments in international marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views2 pages

    Int Marketeing

    Uploaded by

    Taymoor Ali
    This document contains an international marketing exam for students consisting of multiple choice and short answer questions. The multiple choice section tests students on key concepts in international marketing like the definition of international marketing, factors that influence international marketing decisions, different models for new product introduction across countries, and parts of counter-trade. The short answer questions ask students to discuss the process of international marketing, needs of international customers, international trade theories of absolute advantage and mercantilism, and the role of governments in international marketing.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    SUPERIOR GROUP Of COLLEGES

    Class: BBA Semester: 8th Paper: International Marketing


    Total Marks# 60
    Tick the Correct Option from given below; (15 X 1)
    1. Extension of marketing activities across the globe is called as ______.
    A. International Business B. Universal Marketing C.International Marketing D.Borderless Marketing
    2. ________ factors affect international marketing decisions.
    A. Political B. Economical C. Social D. All of the above
    3. EPRG stands for _________
    a. Ethical, Political, Regional or Geographical orientation
    b. Ethnographic, Polygraphic, Regiographic or Geographic orientation
    c. Ethnocentric, Polycentric, Regiocentric or Geocentric orientation
    d. Ethical, Political, Regional or Geometrical orientation
    4.The only difference in the definitions of domestic marketing and international marketing is
    that ______.
    a. the marketing activities take place in more than one country
    b. the marketing activities take place in one country only
    c. the marketing activities take place in host country only
    d. the marketing activities MUST take place in all countries
    5.__________ is the performance of business activities that direct the flow of a company’s goods
    and services to consumers or users in more than one nation for a profit.
    a. International Marketing b. International Marketing
    c. Multinational Marketing d. Universal Marketing
    6. According to the trickle-down model, the invented products are first introduced in high income
    countries then shifted to upper-middle-income countries and finally are shifted to low-income
    a. Trickle down model b. Shower model c. Trickle shower model d. Heckler model
    7. Under _______, the strategy is to simultaneously introduce the newly developed product in all
    kinds of global markets.
    a. Trickle down model b. Shower model c. Trickle shower model d. Heckler model
    8.______ refers to the selling of the products below the cost of production or at below the ongoing
    price in the market.
    a. Gate pricing b. Dumping c. Cheap pricing d. Countertrade
    9. An arrangement to pay for import of goods and services with something other than cash is
    known as _____.
    a. Countertrade b. Dumping c. Drop shipping d. Reversal buying
    10.Which is is not a part of counter trade?
    a. Counter purchase b. Offset c. Anti-dumping trade d. Compensation trade
    11._________is the systematic design, collection, analysis and reporting of data and findings
    relevant to a specific marketing situation facing the company.
    A. Business analytics B. Marketing research
    C. Marketing survey D. Marketing information system
    12. Large type of exporter will choose ______ type of distribution channel.
    A. Exclusive B. Inclusive C. Indirect D. Direct
    13. The term green Marketing in International Marketing is related to ________
    A. Influence of green color on marketing decisions B. Environmental concerns and protection
    C. Marketing of Natural Farming D. Greenhouse effect
    14. International marketing process consists on ----------- steps.
    a. 1 b.2 c.3 d.5
    15. Market situational analysis consists on;
    a. SWOT b. 5Cs c. PESTLED d. All of these

    SUPERIOR GROUP Of COLLEGES


    Class: BBA Semester: 8th Paper: International Marketing

    Attempt any three questions from given below; (15 X 3)

    Q#1 What is international marketing & discuss its process?

    Q#2 Discuss the various needs of international customers?

    Q#3 a) Discuss the theory of absolute advantage?


    b) Discuss the theory of Mercantilism?

    Q#4 Discuss the role of governments in international marketing?

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