Assigment For Project

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AMBO UNIVERSITY

COLLEGE OF BUSINESS AND ECONOMICS


DEPARTMENT OF ACCOUNTING AND FINANCE
MBA IN FINANCE, CEP PROGRAM

ASSIGNMENT OF PROJECT MANAGEMENT AND EVALUATION (25%)

General Direction
 Page size, writing format & Style: not more than 1 page for each question, 12 font size, font
style: Times New Roman, 1.5 spacing
 Assignment submission format: Assignment must be submitted in soft copy to this email
address: dirayele@gmail.com.
 Submission date: A week after final exam date.

1. For the following WBS Figure, draw an arrow diagram. (5%)

2. Following is a list of tasks to be performed in preparation for a camping trip. Draw a WBS
that places the tasks in their proper relationship to one another. (5%)
 Arrange for supplies and equipment.
 Select area.
 Make site preparations.
 Make site reservation.
 Arrange time off from work.
 Select route to site.
 Prepare menu for meals.
 Identify source of supplies and equipment.
 Load car.
 Pack suitcases.
 Purchase supplies.
 Arrange camping trip (project).

3. Case study

Case 1 Infinity & Beyond, Inc.

Infinity & Beyond, Inc. is a producer of high-tech fashion merchandise. The company’s
marketing department has identified a new product concept through discussions with potential
customers conducted in three focus groups. The marketing department is excited about the new
“concept” and presents it to top management who gives its approval for further study. Lisa
Denney, senior director of new product and Web site development, is asked to create a plan and
cost breakdown for the development, manufacture, and distribution of the product. Despite the
enthusiasm of top management and the marketing department, Lisa is unsure about the product’s
market potential and the company’s ability to develop it at a reasonable cost. To Lisa’s way of
thinking, the market seems ill-defined, the product goals unclear, and the product and its
production technology uncertain. Lisa asks her chief designer to create some product
requirements, a rough design that would meet the requirements and marketing concept, and to
propose how the product might be manufactured and marketed.

After a few weeks the designer reports back with requirements that seem to satisfy the marketing
concept. She tells Lisa that because of the newness of the technology and the complexity of the
product design, the company does not have the experience to develop the product on its own, let
alone manufacture it. Lisa checks out several design/development firms, asking one, Margo-
Spinner Works Company, to review the product concept. Margo-Spinner Works assures Lisa that
although the technology is new to them, it is well within their capability. Lisa reports everything
to top management who tells her to ignore any misgivings and go ahead with the development.

Lisa sets a fixed-price contract with Margo- Spinner and gives them primary responsibility for
the entire development offer. Margo-Spinner management had argued for a cost-plus contract,
but when Lisa stipulated that the agreement had to be fixed-price, Margo-Spinner said okay, only
under the condition that it be given complete control of the development work. Lisa, who has
never worked with Margo-Spinner, feels uncomfortable with the proposal, but knows of no other
design company qualified to do the work, so she agrees. Several people from Infinity & Beyond,
Inc. will be assigned to work at Margo-Spinner during the development effort, and during that
time they will determine whether Infinity & Beyond, Inc. will be able to make the product or will
have to outsource production.

QUESTIONS

1. Discuss the major sources of risk in this project. (5%)

2. What do you think about Lisa’s handling of the project so far? If you were her, what would
you have done differently? (5%)

3. Discuss the handling of stages of the project—product concept, definition, development, and
production—and what Lisa and other parties did that served to increase or decrease the risks.
(5%)

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