SALLY FRIED STREET FOOD

(Fried street food: shomai, fish ball, kikyan, hotdog, Kwik Kwik, squid ball, and palamig)

PRESENTED TO:
SALLY FRIED STREET FOOD

DATE PREPARED: May 23,2023

CONTACT
rosallypampanga0@gmail.com
Streetfoodnisally@fb.com
09484952084

Location:
Magsaysay street
Calbayog City 6710
 TABLE OF CONTENTS
EXECUTIVE SUMMARY
COMPANY OVERVIEW
PRODUCTS AND SERVICES
OFFERING
SOURCING
MARKET ANALYSIS
MARKET AND INDUSTRY OVERVIEW
TARGET MARKET
COMPETITION
MARKETING PLAN
MARKETING STRATEGY
POSITIONING
IMPLEMENTATION PLAN
PERSSONEL PLAN
SWOT ANALYSIS
TIMELINE
FINANCIAL PLAN
KEY ASSUMPTIONS
SALES FORECAST
BUDGET OVERVIEW
FINANCIAL STATEMENT
PROFIT AND LOSS
BALANCE SHEET
CASH FLOW
APPENDIX
 EXECUTIVE SUMMARY
the purpose of this business plan is to secure 100,000 php in order to fund the
purchase of necessary equipment such as eating and cooking utensils, materials,
marketing signage, first 2-month rental fees and the installation of lightings,
electrical wirings, and staffing requirements for SALLY FRIED STREET FOOD in
Rosales boulevard Magsaysay Street calbayog city 6710.the funds invested will help
promote the business and continue operations until the business is self-sustainable.

OUR MISSION
to provide good quality, affordable and clean and safe street food to our city in a
convenient and reasonable way in order to enhance the quality of our customers
lives.

OUR VISION
to get the sympathy and increasing the trust, contentment and satisfaction of our
customers and community when it comes to street foods.

Rosally Pampanga, Gerome villaflores Garrido, Emelie Berba, making a great

opportunity to create a business within the community, since the location is highly
marketable and it Could also provide a good source of income for the family. Prior of
the idea of opening this type of business they have already selling different street
food and online selling in a different products and each everyone have an skills of
welding, cooking and marketing that gives an self-sustaining business and they are
motivated and have a positive outlooks, and looking forward for the success of
business and foreseeing a franchised branches in the years to come to provide
excellent services and delectable food throughout the city as well as the province of
calbayog city.

Our customers would be mainly sewers, students’ employees who work in novo,
super metro, Olphie, that are near in the Magsaysay boulevard road,
And also, the school of CKC.
our stall will be opened from Monday to Sunday 7:00 AM to 8:00PM. we anticipate
that 15-35 years old patrons will make up 85% of our revenue.

COMPANY OVERVIEW
company background the Pampanga Garrido family decided to start a business that
would help support the needs of the family and provide financial.as being eldest
child Emelie Berba stand us single parents and my experiences of being poor and
luck of support of financial that can push and take risk on creating a business
especially street foods which my mother and my partner and I are signing to create
and make a business which can help to grow our family.
 MANAGEMENT TEAM
ROSALLY BERBA PAMPANGA, MANAGER AND OWNER
Rosally Pampanga is the co-founder and the manager of Sally fried street food,
Rosally Pampanga are senior high school student, and have a 2-3years field to
sales marketing in optimum company which is a big company that can help to build
their confident to socialize specially to the customer, the nature of her work is to
advertise and promoting of the big items like Ecora energy cooker, chair massager,
slim fit, turbo cooker, Dina cutlery set gold plated those prices of 89,900-100,000.
The nature of work is to socialize and making a marketing strategy to sell the
products, there is a quota within 10 days it needs to have a sell income “80,000” that
implented by the management that can help to discipline the employee to hit the
target sales. she signatured “fish ball, sauces, shanghai”

EMELIE BERBA Co-FOUNDER AND OWNER

Emelie Berba is the mother of 5 children's including Rosally Pampanga, she is and
amazing cook and dedicated mother, she is strong and brave as being single
parents, she has a wide experience in selling "hot cake, vegetarian, kakanin, sari-
sari store and have a lot of techniques in cooking. She well known to be a kind
hearted and a loving mother in their community. She started cooking different dishes
when she is young @ the age of 12 years old. She currently living at barangay
Rawis Sitio caballero purok 7.
She signatured” Kwik Kwik, palamig”

GEROME VILLAFLORES Garrido CO-FOUNDER AND OWNER

Gerome villaflores Garrido is the partner of Rosally Pampanga that have a skill of
wilding that are a laborer of making a stall of our business and he have an
experience of multi-tasking in restaurant that can serve to apply her experiences to
our business, he knows how to cook, he has a good appearance that can eye
appeal an attract to the customer to sales the fried street food. He signatures dish
“squid ball, kikyam, shomai”

REQUIRED FUNDS
the start-up of capital obtained through loan of 2HELP 100,000. this budget will be
used for equipment’s, kitchen supplies, food purchases, and associated permit and
licensing Equipment will amount to approximately 30,000 and remaining cost are
estimated to be around 100,000php.

PRODUCTS AND SERVICES

Offerings
Sally fried street food will offer a wide range of food options, to include:
. Fish ball
. Kik yam
. Shomai
. Kwekkwek
. Hotdog
. Isaw
. Squid ball
. Kalamares
.Friedatay ng baboy
. Shanghai
..beverages
.bottled water

beverages

Sourcing
Sally Fried Street Food plans to source its ingredients from local suppliers and markets with in TIAGO, PANTALAN
FISHFORT, CUBO area. We will ensure that the ingredients we use are of the highest quality in order to provide
delectable food offerings. We plan to establish and foster positive working relationships with local vendors that we
partner with in the area to help ensure our inventory needs are met in a cost-efficient manner. And once you have a
good relationship of your supplier it gives an discount and good services and good quality of product, With the
experience Emilie, have gained from selling " street food and sari sari store” in the past years, combined with
marketing experiences by Rosally, they can ensure that the amount of ingredients needed are accurately projected
from week-to-week.

MARKET ANALYSIS
Market and Industry Overview Street Food have been prevalent in the food industry ever since, and it is
mark as a pinoy, with increasing popularity as time goes on. There are a lot of street food nationwide, Our
market research has revealed to us that consumers in Magsaysay street want more affordable food options,
larger portion sizes, and a wider variety of street food offerings at a single establishment. Being able to
satisfy those factors, in conjunction with the flexibility of our business hours, will help set us apart from the
competition.
Target Market Our target buyers lived, walked through and work along the street of Magsaysay Street center
area in pilot, cathedral, plaza park, and the students in milagrusa, pilot, the worsheper, torist, the driver of
triclyes, motor etc. Our stall is located along with the magsaysay street and visible to passing people, tricycle
drivers and students, worshiper,employees in city hall. We anticipate that 10- to 50-year old patrons will
make up 85% of our revenue. We anticipate that 10- to 50-year old patrons will make up 85% of our
revenue. These will be business professionals making an income ranging from 25,000 to 50,000 php. The
average amount spent at our store will be approximately 10,000php a month for the first year. Competition
At this time, there are more than 5 street food vendors currently selling in Magsaysay street. But due to the
Covid 19- pandemic and the safety protocols from the IATF, most of them retired from business and was
bankrupt. This is a good opportunity to start since a vaccine for covid 19 is at the world market and soon
businesses would start to open together with the schools and different establishments. Here are our direct
competitors in Magsaysay street. Barbeque,jc food, And morethan 5 street food carts with unspecific names

MARKETING PLAN
Marketing Strategy
Marketing Strategy Our marketing strategy is to create cheap and affordable combo meal with rice like "
siomai rice, Hotdog rice, shanghai rice and other fried street foods with rice meals". We would also like to
attract many customers by providing a free Wi-Fi within the establishment so as they are waiting for their
orders they could use their gadget to not be bored while waiting which we all know that today’s generation
are use an gadgets that we love to do. SALLY FRIED STREET FOOD also plans to reach new and existing
customers through social media and flyers. Our prices will be lower compared to our direct competitors,
and we will also provide larger portions while maintaining profitability. Furthermore, we can keep our prices
lower due to sourcing ingredients from our known and well trusted suppliers.

Positioning

For workers and sewers who are employed near the vicinity, SALLY FRIED STREET FOOD is the
customer's first choice. At SALLY FRIED STREET FOOD, customers can purchase a meal that is sourced
from high quality ingredients and is served in a large portion at a low price. On a lunch break with
colleagues, SALLY FRIED STREET FOOD will appeal to the workers with a limited time to eat who desire a
wider range of food options in one stop.

Promotion
We are planning to hand out and hang up flyers in ever Sunday which is have a lot of people during the
first few months of operation. We also plan to utilize different social media platforms like creating a
Facebook page, and enrolling it the local market social media site and provide free delivery service for
orders with in the area for people who are busy and have less time to spare.