Experimental Method

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Experimental Method

The prime method of inquiry in science is the experiment. The key features are control over
variables, careful measurement, and establishing cause and effect relationships.

An experiment is an investigation in which a hypothesis is scientifically tested. In an experiment,


an independent variable (the cause) is manipulated and the dependent variable (the effect) is
measured; any extraneous variables are controlled.

An advantage is that experiments should be objective. The views and opinions of the researcher
should not affect the results of a study. This is good as it makes the data more valid, and less
biased
There are three types of experiments you need to know:

1. Lab Experiment
A laboratory experiment is an experiment conducted under highly controlled conditions (not
necessarily a laboratory), where accurate measurements are possible.

The researcher decides where the experiment will take place, at what time, with which
participants, in what circumstances and using a standardized procedure. Participants are
randomly allocated to each independent variable group.

An example is Milgram’s experiment on obedience or Loftus and Palmer's car crash study.

 Strength: It is easier to replicate (i.e. copy) a laboratory experiment. This is because a


standardized procedure is used.
 Strength: They allow for precise control of extraneous and independent variables. This
allows a cause and effect relationship to be established.
 Limitation: The artificiality of the setting may produce unnatural behavior that does not
reflect real life, i.e. low ecological validity. This means it would not be possible to
generalize the findings to a real life setting.
 Limitation: Demand characteristics or experimenter effects may bias the results and
become confounding variables.

2. Field Experiment
Field experiments are done in the everyday (i.e. real life) environment of the participants. The
experimenter still manipulates the independent variable, but in a real-life setting (so cannot really
control extraneous variables).

An example is Holfing’s hospital study on obedience.


 Strength: behavior in a field experiment is more likely to reflect real life because of its
natural setting, i.e. higher ecological validity than a lab experiment.
 Strength: There is less likelihood of demand characteristics affecting the results, as
participants may not know they are being studied. This occurs when the study is covert.
 Limitation: There is less control over extraneous variables that might bias the results.
This makes it difficult for another researcher to replicate the study in exactly the same
way.

3. Natural Experiment
Natural experiments are conducted in the everyday (i.e. real life) environment of the participants,
but here the experimenter has no control over the independent variable as it occurs naturally in
real life.

For example, Hodges and Tizard's attachment research (1989) compared the long term
development of children who have been adopted, fostered or returned to their mothers with a
control group of children who had spent all their lives in their biological families.

 Strength: behavior in a natural experiment is more likely to reflect real life because of its
natural setting, i.e. very high ecological validity.
 Strength: There is less likelihood of demand characteristics affecting the results, as
participants may not know they are being studied.
 Strength: Can be used in situations in which it would be ethically unacceptable to
manipulate the independent variable, e.g. researching stress.
 Limitation: They may be more expensive and time consuming than lab experiments.
 Limitation: There is no control over extraneous variables that might bias the results. This
makes it difficult for another researcher to replicate the study in exactly the same way.

Key Terminology
Ecological validity

The degree to which an investigation represents real-life experiences.

Experimenter effects

These are the ways that the experimenter can accidentally influence the participant through their
appearance or behavior.

Demand characteristics

The clues in an experiment that lead the participants to think they know what the researcher is
looking for (e.g. experimenter’s body language).

Independent variable (IV)


Variable the experimenter manipulates (i.e. changes) – assumed to have a direct effect on the
dependent variable.

Dependent variable (DV)

Variable the experimenter measures. This is the outcome (i.e. result) of a study.

Extraneous variables (EV)

All variables, which are not the independent variable, but could affect the results (DV) of the
experiment. EVs should be controlled where possible.

Confounding variables

Variable(s) that have affected the results (DV), apart from the IV. A confounding variable could
be an extraneous variable that has not been controlled.

Random Allocation

Randomly allocating participants to independent variable conditions means that all participants
should have an equal chance of taking part in each condition.

The principle of random allocation is to avoid bias in the way the experiment is carried out and
to limit the effects of participant variables.

Order effects

Changes in participants’ performance due to their repeating the same or similar test more than
once. Examples of order effects include:

(i) practice effect: an improvement in performance on a task due to repetition, for example,
because of familiarity with the task;

(ii) fatigue effect: a decrease in performance of a task due to repetition, for example, because of
boredom or tiredness.

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