Stratton
Stratton
Stratton
Australian popular music in the 1970s—I am thinking of a decade that runs pretty
much from 1975 to 1985—while being influenced by English and American
developments, evolved a particular Australian identity. This music was deeply
imbricated in a nation-building project which sought to produce a culturally based
national identity for the country, something fostered deliberately by governments in
respect of the Australian film industry but which happened more organically in
Australian popular music. Nevertheless, symptomatic of this new cultural
identitarianism, by the late 1970s and early 1980s there were a number of popular
songs from quite different musical genres and artists, celebrating and critiquing
Australia. These ranged from the song written to promote Australian nationalism in
the first World Series Cricket competition of 1977/1978, ‘Come On Aussie, Come On’,
to Peter Allen’s ‘I Still Call Australia Home’, released as a single in 1980 and used in
Qantas advertising campaigns in 1997 and 1999, to Men at Work’s ‘(Land) Down
Under’ in 1981, which was used as the unofficial anthem for Australia’s 1983 America’s
Cup challenge, to Goanna’s criticism of the treatment of indigenous Australians in
their 1982 single, ‘Solid Rock’. Then there was also much of the corpus of Midnight Oil
from their third album onwards. Place Without a Postcard, released in 1981, included
both ‘If Ned Kelly Was King’, about the mining industry and the treatment of
Aborigines, and ‘Lucky Country’, the title of which echoes a similar irony to Donald
Horne’s The Lucky Country (1964), which, in a manner similar to Bruce Springsteen in
the United States, championed working-class relief from the unthinking monotony of
work and suburbia in the exhilaration of driving.
This article focuses on two of the three strands of popular music which developed in
Australia during the 1970s and considers how they relate to the nation-building
Jon Stratton is Professor of Cultural Studies at Curtin University of Technology. At present he is completing a
book on Australian popular music in the 1970s and 1980s, to be published by University of Western Australia
Press, which will include a longer version of this article. Correspondence to: j.stratton@curtin.edu.au
Radio Birdman were a Sydney band, the Boys Next Door were a Melbourne band,
and Dave Warner’s from the Suburbs, and the Victims, were Perth bands.
Similarities between some of these bands, say the Saints and Radio Birdman, were
not an effect of their evolving in the same cultural milieu but, rather, because they
drew on many of the same influences—American groups such as the Velvet
Underground, Iggy and the Stooges, the MC5, and the garage bands sampled in the
legendry double-album collection Nuggets, put together by Lenny Kaye and released
in 1972.
Pop-rock became a national musical form with features that distinguished it from
pop in England or the United States, though it must be said it had many features that
connected it to the English version of the Glam Rock movement (Stratton, 1986).
These included an emphasis on the visual, on spectacular performance, which was
encouraged by the visuality of television; an emphasis on male-to-female cross-
dressing; catchy, and sometimes anthemic, melodies. However, Australian pop-rock
tended to have a slightly rockier edge to it than English Glam Rock, say Gary Glitter or
T Rex—though not as hard rock as Slade. It is worth comparing T Rex’s work with, say,
Hush’s remake of ‘Bony Moronie’. And it should be remembered that the founder of
Hush, Keith Lamb, who was also the lead singer, was an English migrant who brought
with him his understanding of English Glam Rock. At the same time, in its Countdown
form, unlike the American version of Glam Rock, pop-rock had neither the subversive
qualities of the New York Dolls nor the aggressive stadium-rock beat of KISS. The
lyrical content of pop-rock subscribed pretty closely to the dominant norms of the pop
genre as it had become standardized across Britain and the United States—love in all
its (acceptable) permutations. Politically, then, we could say that pop-rock was
conservative, its content, while neither supporting the status quo nor challenging it,
tacitly reinforcing it.
It was the pop-rock strand that was most clearly imbricated with the newly
developing Australian national cultural order. Not, in the first place, because of any
sonic or lyrical identification with Australia but, rather, because of its structural
relationship to television by way of, most importantly, Countdown, during this period
when television itself was profoundly implicated in the cultural nationalizing project.
At the same time, the nationalizing effect of Countdown made bands much more aware
of the ‘national-local’. Where Alternative Rock in the inner cities included a tendency
to sing about the local—Skyhooks’ first album, Livin’ in the 70s (1974), contains a
number of songs with Melbourne references such as ‘Toorak Cowboy’ and ‘Balwyn
Calling’, Dave Warner’s Perth references in such songs as ‘Old Stock Road’ which he
sang through the second half of the 1970s, and the Go-Betweens’ first single, ‘Karen’
(1978), which included a reference to Brisbane’s ‘Queen Street’ are examples—pop-
rock did not sing about the national, about Australia. In the first instance, popular
songs about Australia were on the margins of pop-rock. As I have already signalled, it
was not until the period around 1980 that this national music began to be integrated
with the popular songs that had started to emerge that identified ‘Australia’ as, in one
way or another, their lyrical object. Then, as Australia became a part of the globalized
246 J. Stratton
and interconnected world so this new, cultural entity, ‘Australia’, itself began to be
experienced as local.
Countdown was by no means the first Australian popular music show on television.
As Graeme Turner rightly notes: ‘There has been an almost unbroken line of teen-pop
shows from Six O’Clock Rock to the recently [this was published in 1992] defunct
Countdown Revolution, exercising a profound influence over the marketing of
Australian music through TV’ (Turner, 1992, p. 16). Nevertheless, when Red Symons,
once a member of Skyhooks, can write in the Foreword to Peter Wilmoth’s book about
the Countdown phenomenon that:
Before the advent of Countdown there was no truly national TV program to create
interest in a band outside its own home town. It was highly improbable, for example,
that a Melbourne band would attract an audience in Sydney. (Symons, 1993, n.p.)
What he is really identifying is Countdown’s place in the formation of an indigenous
national popular music culture.
In her quite extensive discussion of the programme, Sally Stockbridge tells us:
Countdown occupied prime child viewing time and rated well enough to be repeated
the same week. Significantly, it qualified as both Australian and children’s content or
programming. The position it occupied in relation to record companies and by
extension to other music programs allowed it, and Molly Meldrum, the power to
determine and alter the standards and conventions of this kind of programming.
(Stockbridge, 1992, p. 73)
As Wilmoth writes:
Countdown’s influence was extraordinary, inordinate. At its peak it had an audience
of three million. Because of this enormous constituency it became literally a
monopoly whereby bands would be frozen out if they dared give their film clip to
another show. (Wilmoth, 1993, p. 15)
Three million was roughly one-fifth of Australia’s entire population around 1980.
If Countdown, and in particular its compère and talent co-ordinator Molly Meldrum,
did not create the musical category of pop-rock, it legitimated pop-rock and gave it an
audience to love or hate, and react to it. Meldrum is quoted as saying: ‘Countdown had
one purpose. It never purported to be anything but a top 40 show’ (Molly Meldrum,
quoted in Wilmoth, 1993, p. 21). However, in the decade 1975 –1985 it was
Countdown that constructed the mainstream of Australian popular music and became
the driver for which songs would get into the Top 40.
Countdown began in November 1974 as a half-hour show in black and white.
However, it was relaunched by the ABC in early 1975 as a one-hour show in the new
television medium of colour, with a new presentation format of a guest star host for
whom Meldrum would act as a foil. Countdown’s inception was not a planned
promotion of cultural nation building but the effect of the programme’s national reach
that, over the time of the show’s existence, was to develop the sense of Australia as
having a nationally identifiable popular music tradition. Oz Rock, and Australia’s
Alternative Rock scene that developed in concert with mid-1970s punk, hardly got a
look in on Countdown. Indeed, as I have already suggested, these musical forms came
248 J. Stratton
to be defined against the commercialism and preoccupation with image which was
understood to characterize pop-rock. As I have already indicated, Countdown started
out putting on bands like Skyhooks, Hush and Sherbet and then promoted the likes of
Pseudo Echo, Dear Enemy and the Uncanny X-Men.
miles of sealed road. In 1969 this figure had increased to just under 247,000 miles of
sealed road. By 1975/1976 this figure had increased again to over 434,000 kilometres
(269,675 miles).2 Touring Australia by road remained arduous but it was becoming
feasible. It was not until 1986 that the final section of Highway One, the road which
more or less follows Australia’s coastline, was sealed in the Kimberley region of
northern Western Australia. Homan is referring to the impact of better sound systems
when he writes that: ‘Where the amplification of acoustic instruments enabled 1950s
performers to challenge the orthodoxies of the town hall jazz and dance bands, 1970s
bands seized on opportunities to make sheer volume an integrated part of the
performance’ (Homan, 2003, p. 88).
In different ways, then, both pop-rock and Oz Rock participated in the production
of a national popular music in Australia. Pop-rock may have had few clearly Australian
identifying features but it evolved through the national reach of the ABC,
overwhelming the previous dominant state capital-based groups system with the help
of more nationally conscious radio stations, that is, stations that would play Australian
bands, when they did, from cities other than to which the station broadcast. At this
time also, the first fully Australian music (as opposed to teen-oriented) paper, RAM
(the initials of Rock Australia Magazine) was launched in Sydney in 1975. Shortly after,
Juke was launched in Melbourne. RAM was preceded by the Australian edition of
Rolling Stone, which had started in 1972. Skyhooks was the first Australian band to
make its cover and that finally happened in 1976. Oz Rock groups developed a
following across the country by constant national touring coupled with a limited
television exposure and some radio air-play. Underpinning these developments were
new communication developments such as colour television and new technological
abilities to broadcast nationally, and better roads, more reliable transport and more
transportable amplification systems.
Notes
[1] On nationalism see, for example, Ernest Gellner, Nations and Nationalism (1983).
[2] These figures come from the relevant Year Book Australia published each year by the Australian
Bureau of Statistics.
[3] Given what I am arguing about the way Midnight Oil expressed their politics, it is not surprising
that, in 2004, Peter Garrett should get endorsement as a Labor candidate. In 1984 Garrett had
stood as a candidate for the Nuclear Disarmament Party.
References
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Dermody, S. & Jacka, E. (1987) The Screening of Australia, vol. 1, Currency Press, Sydney.
Gellner, E. (1983) Nations and Nationalism, Blackwell, Oxford.
252 J. Stratton
Homan, S. (2003) The Mayor’s a Square: Live Music and Law and Order in Sydney, Local
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Horne, D. (1964) The Lucky Country: Australia in the Sixties, Penguin, Ringwood, Vic.
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Stratton, J. (1998) Race Daze: Australia in Identity Crisis, Pluto Press, Sydney.
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Websites
78 Records, http://www.78records.com.au/
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MarcHunterBio.html
‘The big beat in the heart of the vinyl jungle’, Noise for Heroes, http://www.nkvdrecords.com/
phantom_records.htm
‘Kim Salmon talks about the Scientists, the Surrealists, and the rest of his amazing career’,
Noise for Heroes, http://www.nkvdrecords.com/kimsalmon.htm
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‘Songfacts’, http://songfacts.com/detail.lasso?id=2962