TYPE FORMULA EXAMPLE

The How to How to [Achieve a Desired How to Run Faster

Headline Outcome]
28 Ideas for Content
The Ultimate [Large Number] of Ways to Upgrades To Grow Your
List Headline [Achieve an Outcome] Email List

The Ultimate Guide to

The Ultimate The Ultimate Guide to [Achieve a
Eating Healthy on a Budget
Guide Headline Desired Outcome]
Warning! Are You Eating
The
Warning! Are You [Something This Food That Could Kill
Fearmonger
Undesirable]? You?
Headline
Let’s Stop Eating This
The Rally Cry
[A Call to Arms] Poisonous Food!
Headline
18 Proven Techniques to
The Proven
[Number] Proven [Actions/Ways] Build More Muscle in Less
Methods
to [Achieve Desired Result] Time
Headline
11 Mistakes Most People
[Number] Mistakes Most People
The Mistakes Make When Washing Their
Make When/With [Common
Headline Hair
Action]
7 Secrets to Becoming a
The Secrets [Number] Secrets to [Achieve
Digital Nomad
Headline Desired Outcome]
Why Canadians Are Actually
The Outrageous
[Outrageous/Controversial Claim] Evil
Headline
The Lessons 7 Lessons from General
[Number] Lessons I Learned
Learned Assembly
When/From [Experience]
Headline
The Tool Over 283,000
The Social Websites Use to Grow Their
[Social Proof] [Desired Outcome
Proof Headline Traffic

The Testimonial [A Quote From/Summary of a How Sumo Changed My

Headline Testimonial] Business
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No, You Don’t Have to

The Objection No/Yes, You [Pre-Empt
Count Calories to Lose
Preemptive Objection] to [Achieve Desired
Weight
Headline Result]
The Question Are You Still Eating Dairy?
[Provocative Question]
Headline
I Did Yoga Every Day for 6
The See What [Person] Did [Unusual Action]
Months. Here’s What
Happened [Timeframe]. Here’s What
Happened
Headline Happened
How [A Seemingly How Your Morning Coffee
The How/Result
Inconsequential Action] Can Can Lead to Heart Disease
Headline
[Undesirable Result]
How Tony Robbins
The Celebrity How to [Achieve Desired
Generates 1,000,000 Website
Headline Outcome] Like [Celebrity] Visitors Per Month
How To Get Featured on
The How to
How to [Desired Outcome] Large Publications (Without
Without Guest Posting)
Without [Unpleasant Action]
Headline
14 Easy Ways to Save $100
The Silver [Number or How to] Simple/Easy
This Month
Platter Headline Ways to [ Desired Outcome]
We Analyzed 100 Million
We Analyzed [Number]
The Analysis Articles (And This is What
[Measurable] And This Is What We Learned)
Headline
We Learned
A Comprehensive Tutorial to
The Tutorial A [Power Word] Tutorial to
Make a Budget
Headline [Achieve Desired Outcome]
25 Hacks to Save More
The Hacks [Number] Hacks to [Achieve
Money
Headline Desired Outcome]
Why Spirulina Makes You
The Explainer
Why [Thing] [Outcome] Smarter
Headline
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Inside The Porn Industry's
The Steps to [Number] Steps to [Achieve Reckoning Over Sexual
Result Headline Desired Outcome] Assault

John Cena And His Giant

The WTF Hands Playing With A Tiny
[An Odd or Funny Claim]
Headline Tortoise

Quiz: Which Harry Potter

The Quiz Quiz: [Which/What/How] [Quiz
Character Are You?
Headline Topic]?
People Called This Mom An
"Exhibitionist" After She
The Hot Button
[Controversial Claim or Story] Took A Breastfeeding Pic
Headline
With Santa

You Won’t Be Able to Lose

The Fortune [A Claim as if You Know the
Weight in 2016.
Teller Headline Future]
Breaking: Whooping Cough
The News
Breaking: [Story] Outbreak in Your City
Headline
The Command Stop Selling Out
[Strong Command]
Headline
16 Reasons You’re Fighting
The Reasons
[Number/Here’s Why] [Outcome] With Your Spouse
Headline
Imagine Becoming a
The Imagination
Imagine [Desired Outcome] Millionaire
Headline
13 Little-Known Call to
The Little
[Number] Little-Known Ways to Action Hacks (And Where to
Known Methods Use Them)
[Desired Outcome]
Headline
The Ignorance What You Should Know
What You Should Know About
Avoidance About Your Roth IRA
[Topic]
Headline
The Snackable [4 Words or Fewer Summarizing
You Aren't That Special
Headline Topic]
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The Pattern
[Claim That Goes Against What
Interruption How Fruit Will Make You Fat
Most People Think is True
Headline
Why You’re Not Getting
The Solutions Why [Problem] (And What to Do Traffic to Your Website (And
Headline About It) What to Do About It)

14 Nutritionists Share Their

The Expert
Favourite Plant-Based
Roundup [Number] [Expert] Share [What]
Recipes
Headline
Reminder: Your Weight is
The Reminder Not a Reflection of Your
Reminder: [Claim or Truth]
Headline Health

The Are You More Like a Tiger

Comparison Are You More Like [X] or [X]? or a Lion?
Headline
Can You Find The Problem
The Trivia
Can You [Find/Spot/Answer/etc] With This Photo?
Headline
Healthy Eating 101: How To
The Keyword [Keyword]: [Supporting
Eat Healthy on a Budget
Headline Keywords]
We Can Help You Boost
The Promise [Promise of What Your
Your Traffic By 20%
Headline Business/Content Will Do]
How 35 Top Influencers
The Results How We [Desired Result] in Grew Traffic from 0-10K
Headline [Timeframe] Visitors (in 30 Days or Less)

These 6 Foods Could Help

The Teaser These/Find Out Which [Thing]
You Lose 15 Pounds
Headline Could/Will [Desired Outcome]
7 Lessons We Learned from
The Sidenote [Headline] ([Sidenote to Tease General Assembly (#2 is
Headline One of the Points] Our Favorite)
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123 Ways to Get More
The Branded [Headline Formula] [Unique Website Traffic: A Sumo-
Headline Branding] Sized Guide

Fix Your Conversion Rate

The Urgency
[Action] NOW! NOW
Headline
[Audience]! Are You Bloggers! Are You Leaving
The Audience
[Undesirable/Desirable Traffic on the Table?
Headline
Outcome]?
Pop-ups Aren’t Dead: What
The Statement [A Bold Statement]: [Optional We Learned Analyzing 2
Headline Explanatory Sentence] Billion Pop-up Examples

You Probably Won’t Read

The Curiosity [A Vague Statement to Trigger
This
Headline Curiosity]

Resource Collected from: https://sumo.com/stories/headline-formulas