Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    BRL 6

    Uploaded by

    Payal Pal
    This document is an exam for an Advanced Diploma in Retailing/BBA in Retailing program. It contains 8 questions related to buying and merchandising. Students must attempt any 5 questions, which are worth 10 marks each. The questions cover topics like merchandising strategy, brand management, category management, sales forecasting, pricing laws, vendor selection, expense types, and discounts. Students must also write short notes on two of four additional topics: open-to-buy management, groceries stores, category life cycles, and stock turn.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BRL 6

    Uploaded by

    Payal Pal
    31 views2 pages
    This document is an exam for an Advanced Diploma in Retailing/BBA in Retailing program. It contains 8 questions related to buying and merchandising. Students must attempt any 5 questions, which are worth 10 marks each. The questions cover topics like merchandising strategy, brand management, category management, sales forecasting, pricing laws, vendor selection, expense types, and discounts. Students must also write short notes on two of four additional topics: open-to-buy management, groceries stores, category life cycles, and stock turn.

    Original Description:

    Ok

    Original Title

    BRL-6

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is an exam for an Advanced Diploma in Retailing/BBA in Retailing program. It contains 8 questions related to buying and merchandising. Students must attempt any 5 questions, which are worth 10 marks each. The questions cover topics like merchandising strategy, brand management, category management, sales forecasting, pricing laws, vendor selection, expense types, and discounts. Students must also write short notes on two of four additional topics: open-to-buy management, groceries stores, category life cycles, and stock turn.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views2 pages

    BRL 6

    Uploaded by

    Payal Pal
    This document is an exam for an Advanced Diploma in Retailing/BBA in Retailing program. It contains 8 questions related to buying and merchandising. Students must attempt any 5 questions, which are worth 10 marks each. The questions cover topics like merchandising strategy, brand management, category management, sales forecasting, pricing laws, vendor selection, expense types, and discounts. Students must also write short notes on two of four additional topics: open-to-buy management, groceries stores, category life cycles, and stock turn.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    No.

    of Printed Pages : 2 BRL-006

    ADVANCED DIPLOMA IN
    RETAILING/BBA IN RETAILING
    Term-End Examination
    June, 2022

    BRL-006 : BUYING AND MERCHANDISING – I

    Time : 2 hours Maximum Marks : 50


    Note : Attempt any five questions. All questions carry
    equal marks.

    1. What do you mean by merchandising strategy ?


    Explain different steps involved in it. 2+8

    2. ‘‘Brand management is the art of creating and


    sustaining the brand.’’ Elaborate with the help of
    examples. 10

    3. What is category management ? Explain its key


    elements. 2+8

    4. What is the importance of sales forecasting in the


    retail business ? Discuss the factors affecting
    sales forecasting. 2+8

    BRL-006 1 P.T.O.
    5. Explain the concept of pricing in retail business.
    Describe nine laws of price sensitivity. 2+8

    6. Discuss briefly the process of vendor selection.


    Explain the factors that should be taken into
    account before making the selection. 5+5

    7. Distinguish between the following : 5+5


    (a) Direct expenses and Indirect expenses
    (b) Trade discount and Quantity discount

    8. Write short notes on any two of the


    following : 5+5
    (a) Open-to-Buy Management
    (b) Groceries Store
    (c) Category Life Cycle
    (d) Stock Turn

    BRL-006 2

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy