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    BRL-2 - June 2022

    Uploaded by

    M/s Jyoti Sarup Mittal

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    BRL-2 - June 2022

    Uploaded by

    M/s Jyoti Sarup Mittal
    15 views2 pages

    Original Title

    BRL-2_JUNE 2022

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    15 views2 pages

    BRL-2 - June 2022

    Uploaded by

    M/s Jyoti Sarup Mittal

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    No.

    of Printed Pages : 2 BRL-002

    DIPLOMA IN RETAILING (DIR)/


    BBA (RETAILING)
    Term-End Examination
    June, 2022

    BRL-002 : RETAIL MARKETING AND


    COMMUNICATION

    Time : 2 hours Maximum Marks : 50

    Note : Attempt any five questions. All questions carry


    equal marks.

    1. (a) Explain the four major functions performed


    by retailers. 4

    (b) Discuss Margin Turnover Model of retail


    strategy. 6

    2. Describe the distinct dimensions of situational


    influence on shopping behaviour of a consumer. 10

    3. Describe the role of Information Technology in


    personal selling. 10

    BRL-002 1 P.T.O.
    4. State the benefits of advertising to 10
    (a) Retailers
    (b) Salesmen
    (c) Consumers
    (d) Community

    5. Discuss the concept of ‘brand’ and state the ways


    in which a retailer can build its brand. 2+8

    6. ‘‘Product positioning is very important for any


    kind of market promotion.’’ Elaborate. 10

    7. Explain the various methods of preparing a


    Promotional Budget. 10

    8. Write short notes on any two of the following : 5+5


    (a) In-Store Promotion
    (b) The Wheel of Retailing
    (c) Closing the Sale
    (d) Media of Retail Advertising

    BRL-002 2

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