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    BRL 002

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    Parshwa Consultancy
    This document is a study guide for an exam on retail marketing and communication. It contains 8 questions on topics like the consumer decision making process, personal selling, elements of the retail promotion mix, store management, in-store promotion objectives and activities, and notes on marketing in the new economy and the role of IT in personal selling. Students must answer 5 questions out of the 8 for a 2 hour exam worth a total of 50 marks.

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    Download as PDF, TXT or read online from Scribd

    BRL 002

    Uploaded by

    Parshwa Consultancy
    27 views2 pages
    This document is a study guide for an exam on retail marketing and communication. It contains 8 questions on topics like the consumer decision making process, personal selling, elements of the retail promotion mix, store management, in-store promotion objectives and activities, and notes on marketing in the new economy and the role of IT in personal selling. Students must answer 5 questions out of the 8 for a 2 hour exam worth a total of 50 marks.

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    BRL-002

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    This document is a study guide for an exam on retail marketing and communication. It contains 8 questions on topics like the consumer decision making process, personal selling, elements of the retail promotion mix, store management, in-store promotion objectives and activities, and notes on marketing in the new economy and the role of IT in personal selling. Students must answer 5 questions out of the 8 for a 2 hour exam worth a total of 50 marks.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views2 pages

    BRL 002

    Uploaded by

    Parshwa Consultancy
    This document is a study guide for an exam on retail marketing and communication. It contains 8 questions on topics like the consumer decision making process, personal selling, elements of the retail promotion mix, store management, in-store promotion objectives and activities, and notes on marketing in the new economy and the role of IT in personal selling. Students must answer 5 questions out of the 8 for a 2 hour exam worth a total of 50 marks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    No.

    of Printed Pages : 2 BRL-002

    DIPLOMA IN RETAILING (DIR) / BBA


    O
    Term-End Examination
    December, 2018

    BRL-002 : RETAIL MARKETING AND


    COMMUNICATION

    Time : 2 hours Maximum Marks : 50

    Note : Attempt any five questions. All questions carry equal


    marks.

    1. Explain the term 'The Wheel of Retailing. Discuss 4+6


    the major Trends in Retail Marketing'.

    2. Briefly describe the stages of consumer decision 10


    making process. Explain with an example.

    3. Explain personal selling process in retailing. 10

    4. Describe the elements of Retail promotion mix. 5+5


    Briefly explain the role of Retail promotion.

    5. Explain the concept of store management and 4+6


    various promotional methodologies for a retail
    store.

    6. What are the objectives of in-store promotion ? 5+5


    Explain the growth of in-store promotion.

    BRL-002 1 P.T.O.
    7. Explain the major in-store activities in retailing. 10

    8. Write short notes on any two of the following : 5+5


    (a) Role of Marketing in the new Economy
    (b) Role of IT in personal selling
    (c) Customer retention schemes
    (d) Foot-fall increase Management

    BRL-002

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