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    Hadong BrandGuideline v2

    Uploaded by

    Lee Nam
    The Ha Dong Bookstore brand guidelines document outlines the key elements of their brand identity, including their logo, colors, typefaces, mascot, stationery, signage, and advertising. It provides instructions for correctly using these visual elements to ensure brand consistency and recognition. The guidelines explain that the bookstore's red logo symbolizes the sun of knowledge and their desire to share it. It also introduces their mascot character Suwin and shows examples of applying the brand standards to materials like namecards, letters, posters, and clothing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Hadong BrandGuideline v2

    Uploaded by

    Lee Nam
    16 views32 pages
    The Ha Dong Bookstore brand guidelines document outlines the key elements of their brand identity, including their logo, colors, typefaces, mascot, stationery, signage, and advertising. It provides instructions for correctly using these visual elements to ensure brand consistency and recognition. The guidelines explain that the bookstore's red logo symbolizes the sun of knowledge and their desire to share it. It also introduces their mascot character Suwin and shows examples of applying the brand standards to materials like namecards, letters, posters, and clothing.

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    Hadong_BrandGuideline_v2

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    The Ha Dong Bookstore brand guidelines document outlines the key elements of their brand identity, including their logo, colors, typefaces, mascot, stationery, signage, and advertising. It provides instructions for correctly using these visual elements to ensure brand consistency and recognition. The guidelines explain that the bookstore's red logo symbolizes the sun of knowledge and their desire to share it. It also introduces their mascot character Suwin and shows examples of applying the brand standards to materials like namecards, letters, posters, and clothing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views32 pages

    Hadong BrandGuideline v2

    Uploaded by

    Lee Nam
    The Ha Dong Bookstore brand guidelines document outlines the key elements of their brand identity, including their logo, colors, typefaces, mascot, stationery, signage, and advertising. It provides instructions for correctly using these visual elements to ensure brand consistency and recognition. The guidelines explain that the bookstore's red logo symbolizes the sun of knowledge and their desire to share it. It also introduces their mascot character Suwin and shows examples of applying the brand standards to materials like namecards, letters, posters, and clothing.

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    © All Rights Reserved
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    You are on page 1of 32

    HA DONG

    BOOKSTORE
    BRAND GUIDELINES
    The Ha Dong Bookstore brand
    guidelines show the main elements
    of the brand along with instructions
    for how to use them exactly. Follow
    these guidelines is important to
    ensure consistency and recognition
    of the brand.

    Ha Dong Bookstore 2
    Contents

    Brand Strategy Mascot


    Introductioin Suwin
    Brand summary

    Logo Stationery
    Meaning Namecard
    Clear space Envolope
    Minimun size Letterhead
    Correct logo usage
    Incorrect logo usage Signage
    Grass facade
    Color Building identify
    Color meaning Flag

    Typography Advertising
    Typeface (heading/bodytext) Posters
    Type hirachy Clothes

    Ha Dong Bookstore 3
    Brand strategy
    How we define ourselves, who we are, what value
    we bring to people, and how we do it.

    Ha Dong Bookstore 4
    Introduction

    Ha Dong is a bookstore specializing in providing novels.

    Where people love words and stories that books bring together meet.

    In addition to provide novels, there are also office supplies, magazines,


    handmade products, with many incentives and gifts to help you have a
    smooth shopping experience.

    Ha Dong Bookstore 5
    Brand summary

    Vision
    Becoming a place where others
    think of novels is immediately
    thinking of Ha Dong books.

    Mission Create a space to socialize for novel lovers.


    Provide many genres of novels from many authors, meeting the
    needs of customers

    Values Restful | Passion | Honestly

    Ha Dong Bookstore 6
    Logo
    The logo is only a small part of their entire brand
    identity system, but it is the main identity of
    Ha Dong bookstore. This section provides the
    intended use of logo in a right way.

    Ha Dong Bookstore 7
    Meaning

    The red sun symbol represents the sun of knowledge.


    With the desire to bring knowledge to everyone.
    The page of the book opens to the sun, with the hope of
    bringing warm energy and joy to everyone.

    Ha Dong Bookstore 8
    Clear space

    Minium size

    20mm 20mm

    Ha Dong Bookstore 9
    Correct usage

    Ha Dong Bookstore 10
    Incorrect usage

    Don’t add special effects Don’t use stroke for text Don’t use italic font

    Don’t rotate logo Don’t change position of text Don’t stretch logo

    Ha Dong Bookstore 11
    Color
    Color is an indispensable element, helping to
    increase visual identification of Ha Dong bookstore.

    Ha Dong Bookstore 12
    Color meaning

    RED CMYK 13% 92% 100% 3%

    We use red to represent energy, love, and passion of us for books. It’s
    also a positive energy that we want to bring to everyone.

    Ha Dong Bookstore 13
    The usage of color

    CMYK 13 92 100 3 CMYK 14 25 60 0 CMYK 72 43 23 1

    Ha Dong Bookstore 14
    Typography
    Typefaces is a visual voice and it helps us improve
    recognition, and create a personality for the brand.
    To keep it consistent, we select two typefaces.

    Ha Dong Bookstore 15
    Typeface

    Baskerville Helvetica Neue


    Primary typeface Secondary typeface
    Baskerville is typeface that used for titles Helvetica Neue is typeface that used for
    and headlines. body text.

    Ha Dong Bookstore 16
    Typeface hierachy

    Title
    Baskerville Regular
    Main title
    Headline
    Baskerville Regular Headline
    Subhead Subhead
    Helvetica Neue Bold

    Body text Luptaest iorempe riates illanda dolorem nonseque quid


    Helvetica Neue Light quodit, sin reiusan demporem estio. Ut laciumque restion
    reptur reius et parum eum dis dolorem a dolo ea pre labori
    dolorum ressitatium quiae laccum fuga. Nam velia voluptae
    veri tecab iure nem eos magnim nobis nem sitiatur?

    Ha Dong Bookstore 17
    Mascot
    This is the visual soul of Ha Dong Bookstore, we
    create it with the hope that bringing the brand to
    near our target audience.

    Ha Dong Bookstore 18
    Mascot 2D

    Suwin
    Ha Dong Bookstore 19
    Stationery
    We want our stationary to make a strong impression
    on customers and partners at first sight. This part is
    how we achieve that.

    Ha Dong Bookstore 20
    Namecard

    Ha Dong Bookstore 21
    Letterhead

    Ha Dong Bookstore 22
    Envelope

    Ha Dong Bookstore 23
    Ha Dong Bookstore 24
    Signage
    How we used our design to enhance the identity of
    Ha Dong bookstore in both indoor and outdoor.

    Ha Dong Bookstore 25
    Grass facade

    Ha Dong Bookstore 26
    Building

    Ha Dong Bookstore 27
    Flag

    Ha Dong Bookstore 28
    Advertising
    Advertising brings messages and products to customers
    and this also helps to increase the identity of Ha Dong.

    Ha Dong Bookstore 29
    Posters

    Ha Dong Bookstore 30
    Clothes

    Ha Dong Bookstore 31
    Thank you!

    Ha Dong Booksto
    re

    Ha Dong Bookstore 32

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