Magic Delight

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INDEX

BRANDING & LOGO DISPLAY DESIGN


REFERENCE 4 POSTER 17
SKETCHES 5 BILLBOARD 18
FINAL COMPOSITION 6 BROCHURE 19
STANDEE 20
LOGO EXPLANATION 7
DANGULER 21
LOGO AVATAR 8
CLEAR SPACE 9 COMPLEMENT DESGIN
CERTIFICATE 23
COLOUR OVERVIEW 10
GIFT VOCHURE 24
TYPE FACE & FONTS 11
PROMOTIONAL DESGIN
STATIONERY DESGIN
MERCHDISE & PAKAGE 26
BUSSINESS CARD 13
BRAND IDENTITY
LETTER HEAD 14
ID CARD 15 MAGIC DELIGHT 29
Branding & Logo
REFERENCE IMAGES

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SKETCHES

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FINAL COMPOSITION

A whimsical, pastel-colored cotton candy swirl forming a cloud.

The brand name “Magic Delight” in a playful, creating a magical and


delightful appearance.

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LOGO EXPLANATION

A cappuccino cup, possibly with a swirled froth to emphasize the rich


and creamy nature of the drink.

Cotton candy can be depicted as a fluffy, cloud-like element either


hovering over the cup or integrated into the steam.Soft pastel colors
pink to reflect the light and airy nature of cotton candy.

“Magic Delight” should capture the whimsical and enchanting


experience of enjoying a cappuccino with cotton candy. This unique
combination lends itself to a playful, yet elegant design that appeals to a
sense of wonder and delight.

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LOGO AVATAR
Standard Logos

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CLEAR SPACE
13cm

0.5 cm

0.5 cm

Magic Delight
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COLOUR OVERVIEW
Colour Name : Dark Brown Colour Name : Babby pink
HEX: 4a2e29 HEX: fcdee0
RGB: (74,46,41) RGB: (252,222,241)
CMYK : (50,71,69,59) CMYK : (0,15,5,0)

The Brown colour represents the taste ,richness and the intensity of the our coffee. This color suggests a
well-roasted bean, often associated with notes of chocolate, nuts, and caramel. The
intensity of the dark brown shade hints at a stronger, more intense taste. It’s a classic color that conveys
warmth, richness, and depth in the coffee experience.

Pink colour represents the Cotton candy which is named as flossy. Baby pink is a soft, evokes a sense of
sweetness and delicacy, making it a perfect choice for cotton candy. Its delicate hue mirrors the soft, airy
texture of the treat, enhancing its sweet, dreamy appeal. This gentle pink adds a touch of innocence and
charm, perfectly capturing the essence of cotton candy.

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TYPE FACE & FONTS
A typeface is a set of characters that share a common design, including letters, numbers, and symbols.
It represents the artistic design of the text. Whereas font refers to the specific size, weight, and style of a
typeface. Below is the list of typeface and fonts used in the branding desgin.

LOGO PARAGRAPH HEADINGS &


TEXT CAPTIONS
Polythem
(Regular) poppins Nexa
(Regular) (Bold)
Nexa Lemon milk
(Regular) (Bold)
Heavaitas
(Bold)

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Stationery
Desgin
BUSSINESS CARD

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LETTER HEAD

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ID CARD

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DisplayDesgin
POSTER

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BILL BOARD

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BROCHURE

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STANDEE

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DANGULER

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Complement
Desgin
CERTIFICATE

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GIFT VOCHURE

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Promotional
Desgin
MERCHDISE & PAKAGE

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Brand Identity
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Thank You

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